Marketing Against The Grain: Episode Summary Episode Title: Copy ANY Writing Style with AI in 30 Seconds (Step-by-Step) Release Date: December 5, 2024
Introduction
In this episode of Marketing Against The Grain, hosts Kieran Flanagan and Kip Bodnar delve into the transformative world of AI-assisted writing. They explore cutting-edge tools like ChatGPT and Claude, demonstrating how marketers can revolutionize their content creation processes. The episode is packed with actionable insights, innovative strategies, and a bonus business idea leveraging AI for substantial monthly income.
Building Custom GPTs
[00:26 - 00:38]
Kieran and Kip kick off the episode by highlighting their passion for constructing custom GPTs (Generative Pre-trained Transformers) and share a free guide they've developed to simplify the process.
Kip Bodnar [00:26]: "We've taken the guesswork out of it. We've got templates, we've got a step-by-step guide to design and implement custom models."
This guide is designed to help listeners focus on the creative aspects of building AI models, offering a streamlined approach to customization.
AI and 3D World Generation
[01:11 - 02:21]
Before diving into writing, the hosts showcase an innovative AI application from World Labs that transforms a single image into a fully-rendered 3D world.
Kieran Flanagan [01:20]: "They can take these images and turn them into these 3D worlds, which means real-time generated personal video games."
This technology hints at the future of personalized media, where AI can create immersive, individualized experiences akin to personal video games.
AI in Video Games and Personalized Media
[02:17 - 03:26]
Kieran speculates on the potential of AI-generated content to spawn the next generation of epic franchises.
Kieran Flanagan [02:59]: "I would bet $100,000 that the next Pokemon, Lord of the Rings, Dune, epic IP is going to come from an AI-generated video game."
Claude concurs, suggesting a shift towards personalized, forked versions of media assets tailored to individual preferences.
AI Writing Styles with Claude and ChatGPT
[04:41 - 10:43]
The core of the episode focuses on AI-driven writing, specifically using Claude and ChatGPT to replicate and create unique writing styles.
Claude [04:52]: "People might remember I used to have this way of creating these different types of writing styles. And so the app would basically allow you to upload content and then take that content and create a writing style."
Kieran shares his experience with an app that allowed users to generate personalized LinkedIn posts by mimicking specific writing styles, a feature now integrated into Claude.
Importance of Audience in AI Writing
[14:02 - 24:05]
A significant revelation discussed is the critical role of audience definition in AI-assisted writing. Tailoring content to specific demographics enhances the effectiveness and relevance of the output.
Kieran Flanagan [14:07]: "The specific you are with your prompting and your strategy for the AI, it gives you radically different content."
They demonstrate how specifying the audience—such as pre-seed and seed-stage entrepreneurs—can drastically improve the quality and applicability of AI-generated content.
Practical Examples and Demonstrations
[05:34 - 14:44]
The hosts provide live demonstrations of creating writing styles, showcasing how Claude can replicate the style of content creators like Paki McCormack.
Claude [06:37]: "I think my one is a lot more comprehensive than what you'll see Claude do. But I can show you how you can actually get to a version that's more similar to this versus this is like the easy way to do it."
They walk through creating a style guide, emphasizing the importance of detailed guidelines and audience-specific tailoring to produce high-quality content.
Business Opportunities with AI Writing
[25:00 - 30:29]
Exploring the commercial potential, Kieran and Claude brainstorm business models that utilize AI for writing, such as creating personalized fiction or deep-dive company analyses.
Claude [26:27]: "I think there is a business to be made from scraping these kind of niche forums and then having AI create content that is very personalized to them using the kind of again, writing style guide, audience style guide."
Kieran suggests leveraging AI-generated content for profitable ventures, including customized books and automated marketing funnels, potentially generating substantial monthly revenue.
Key Takeaways and Conclusions
[23:14 - 30:29]
The episode concludes with several key insights:
-
Audience Specification is Crucial: Defining the target audience enhances the relevance and impact of AI-generated content.
Claude [14:07]: "The audience thing really matters."
-
AI as an Amplifier for Skilled Writers: AI tools like Claude and ChatGPT are most effective for writers who already possess strong domain expertise, enabling them to scale their output tenfold.
Claude [29:46]: "AI is a boom for people with real domain expertise. It's for people who are good at writing to do 10x more."
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Innovative Business Models are Emerging: The integration of AI in writing opens up new avenues for profitable businesses, from niche fiction markets to automated content-driven sales funnels.
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Future of Personalized Media: AI's ability to create personalized and immersive content is set to revolutionize industries like video gaming and media production.
Kieran Flanagan [29:43]: "AI is clearly having a major impact in writing."
Claude [30:08]: "Productivity gains are going to be huge."
Notable Quotes
- Kieran Flanagan [02:59]: "I would bet $100,000 that the next Pokemon, Lord of the Rings, Dune, epic IP is going to come from an AI-generated video game."
- Claude [14:07]: "The audience thing really matters."
- Kieran Flanagan [14:07]: "The specific you are with your prompting and your strategy for the AI, it gives you radically different content."
- Claude [29:46]: "AI is a boom for people with real domain expertise. It's not for people who are not good at writing."
- Kieran Flanagan [29:43]: "AI is clearly having a major impact in writing."
- Claude [30:29]: "Productivity gains are going to be huge."
Conclusion
In this enlightening episode, Kieran Flanagan and Kip Bodnar uncover the vast potential of AI in revolutionizing writing and content creation. From customizing writing styles to targeting specific audiences, AI tools like Claude and ChatGPT offer unprecedented opportunities for marketers and content creators. Additionally, the discussion opens doors to innovative business models that can harness AI's capabilities for significant financial gains. As AI continues to evolve, its integration into marketing strategies promises to be a game-changer, empowering skilled writers and entrepreneurs to achieve remarkable productivity and creativity.
Tune in to Marketing Against The Grain on the HubSpot Podcast Network to stay ahead of the latest marketing trends and innovations.