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Marketing Against The Grain
Google Just Changed Image Editing FOREVER [Gemini 2.0 Experimental Demo]
00:15:42
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Google just changed the game. You can now edit images with just typing in text and you can take a story and generate custom images for it in a breeze. You can now be like a Photoshop master with just typing in what you want the image to look like. And it's all for free. That's what we're going to cover on today's show and how you can use it. Let's get to today's show. We'll be right back to today's show.
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But first, here's a quick word from.
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HubSpot Marketing in 2025 is wild.
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Privacy changes make ad targeting a nightmare and everyone needs more content than ever.
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That's why you have to have HubSpot's new marketing trends report. It doesn't just show you what's changing, it shows you exactly how to deal with it. Everything's backed by research but focused on marketing plays you can use tomorrow. Ready to turn your marketing hurdles into results. Go to HubSpot.commarketing to download it for free.
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Okay, so first I want to talk about what the heck is actually happening. Basically what happened is Google rolled out some really awesome new updates to its AI platform, Gemini. You'll see friend of the pod, Logan Kilpatrick, he's going to be joining us on the show soon. Google wrote out Deep Research is now free to all Gemini users. It's powered by a new model 2.0 flash thinking, which is reasoning model, which makes it kind of on par with ChatGPT deep research. But that show is coming soon. These are big important things and we're going to do some follow up videos on these. But this is to just share that there's been a lot of news coming and releases coming from Gemini. And what we're here talking about today is that with Google's new Flash model, it's bimodal, so that means it's text and images. You can now edit images with just text. You used to have to go to Photoshop or Canva and do that manually and now AI is able to edit your images for you. And here is some example. Make the steak in this picture vegetarian and it swap the steak out to broccoli, tomatoes, carrots. Pretty good, right? Make the bridge go away in this landscape. You just see the Marin Headlands here without the Golden Gate Bridge pretty wild. Like you're like, wait a second. That would take me a while to both learn how to do and then do an app like Photoshop or Canva. And now I could do it with just typing in a request and I could do it for free. That's pretty incredible. So one of the most immediate use cases people came out, which I thought was pretty interesting. If you've tried to get your passport before, you know, one of the worst parts is about going to like Walgreens, cvs, aaa, Walmart, one of these places to get your perfectly square formatted passport portrait. And so what somebody did in Gemini was say, hey, take the blonde haired woman in this picture on the right with a neutral face expression on a white background and make it square, which are basically the requirements of a passport photo. And boom, right there, that saves everybody a trip to Walmart photo. But more importantly, it kind of demonstrates the power that if you're a business owner, you're a marketer and you kind of don't have that perfect image and you've been trying to maybe generate an AI image, but that's not going great either. You can now take an image that might be close and do some basic editing with the new Google Gemini 2.0 experimental. And I'm going to show you how to do that right now. You can do this in Google Gemini, but I find that it's better and easier to do this in Google's Edge Aistudio. And so you're going to want to go to aistudio.google.com or simply just search Google AI Studio. This is their more kind of technical developer experience. But you don't need to be technical, you don't need to be a developer for this. When you land, you'll get a little pop up that says do you have an API key or do you want to use Google Gemini? And you just say, I want to use Google Gemini. Now I want to walk you through exactly how to do this. So the most important thing is that you need to go over here and pick the right model. You need to pick the new Gemini 2.0 flash preview and then you need to make sure the output is set to images and text. Okay, once you've done that, you'll see you kind of have a prompting area. And one of the things I'll show you just with their stock image, so it tells you, hey, you can do image editing. It says, add some chocolate drizzle to these croissants. Oh, did that. Now I can say replace that drizzle with strawberry icing. You know, maybe we're at a strawberry moon and let's see how it does. I love the little counter. It's telling you how long it's taking boom. And I said strawberry icing. So it did icing and drizzle. Interesting pickup for those croissants. Notice it did the same croissants because I said replace. Pretty amazing. It took 5.6 seconds. Now, let's say you're a bakery and you want to have an image where somebody's reaching and grabbing a croissant. So let's say add a hand to the picture, grabbing the croissant. So I took that same picture, and now it's got a hand and the hand is grabbing the their croissant. It might seem simple or rudimentary, but you can do a lot in terms of imagine you have product images you're trying to edit. You can take your product and juxtapose it in different ways really, really quickly and iterate through those images in a really awesome way. Okay, now that we've played around with some images of croissants, what could it do with something that wasn't a physical good? So here's a screenshot that's from the HubSpot website that I downloaded. And let's say I wanted to make a personal version of this image for a webpage or maybe a printed material. So let's say can you replace the text Russell Inc. I'm gonna put that in quotes so it knows exactly the text I'm talking about in this image with Acme. Then I'm gonna hit run and I'm gonna see if it can do it. Cause I haven't tried this one yet. Boom. It did it. It changed it to Acme Inc. All right, so what's a way that you're gonna practically use a tool like this? I mean, besides, there's like a hundred ways. I'll give you a real practical example. Here I am. I hosted a podcast YouTube show. One of the things you always have to do is thumbnails. So I have a recent thumbnail from a show. It's awesome. It was a show we did last week. And now I think I'm going to be able to manipulate parts of this thumbnail. Like, for example, can you replace the Manus logo with the word Google? Boom. It did it. It placed it a little high. Can you lower the Google text 20%? Oh, it lowered it. It's better, but it lowered it. Can you put the word Google in the middle of the box? It's getting a little confused, right? Once you get a few edits in, it does get a little bit confused. Let me refresh this. Started over again with a clean image. Because I think one of the things about image editing is you do need to know exactly what you're talking about. So let's see if it can do multi step directions. Can you replace the Manus logo with the word Google and center that in the middle of the box? And can you give the man, this is me in the picture. 1970s mustache. Let's see. Okay, it got Google. It didn't get the mustache. Let's see. So one of the things clearly is that it's still early days and it's not good at complex prompts or multi step directions. Let's see if I just make it a single step direction. Can it give me a mustache? Oh, it did. It did. And if you're not watching on YouTube, you definitely should. Producer Darren is in the background losing it. A mustache version of me. It is a 1970s mustache. Uh, it's clearly a winning thumbnail for this episode. But in all seriousness, what this lets you do if you're a marketer, is you can have basic templates and just do really quick changes. And like, I'm talking to producer Darren off air and he's like, this is gonna save me a ton of time. It's gonna save all of us a ton of time. It's amazing to do that. And then you can download the new image. You can open up that image. Cause I opened that up. Cause I knew you wanted to see sweet, sweet stash. But you can even do basic thing. Can you make the man's shirt blue? You know, one of the very common things for thumbnails is to change an element about it. And look, I instantly have a sweet blue shirt. I actually think the blue looks better on me. Candidly. It's pretty mind blowing. All right, let's look at some other examples of how you might use this new image editing and the fact that this new model is multimodal. Our friend Linus, who's been on the show before, has a few interesting examples. One of the other things you can do here is you can use this for visual storytelling. The original prop was generate a story of a white baby goat going on an adventure in a farm in a 3D cartoon animation style for each scene, generate an image. And so what it's doing is it's generating the story and the description so you can write a book right away. Like, let's say you wanted to do an awesome children's book for your kid. You could do a children's book for your child every night. Like, why do you need to go to Amazon anymore? You can make bespoke children's book for your children every night. And quite frankly, I'm shocked nobody has put a little wrapper on this API yet. To charge like $5 a month to just have a perfect output that plays like automatically and narrates it with 11 labs like on your phone. Would kill, would kill, would kill. So when we talk about this multimodal API, it's even more and bigger than that image editing itself. You can create GIF animations with this do tool, which is pretty awesome. Another really cool use case that I think if you're a marketer you will use a lot is let's say you really like the style of something and you want to transfer it to another image. So it's like, hey, I like the style of this. Use the same style but generate an image of a dog so you don't even have to edit existing. You can upload something and use that as an inspiration to have AI generate a net new image. It's pretty mind blowing. What is possible now from an image based world in this new experimental API? It's still early days, but the one thing I would for sure do is I would never use Photoshop or Canva for really basic image editing. And I would push the limits of what's in your day to day work that you can do with this. And then also if you have like a presentation or something you're working on, I would do a V1 to try to get the flow right. I would put a script in this and I'd have it generate the like slide image and story and go through it in a really, really visual story way. Those are some really powerful things you can do right away. So again, you could do this now for free at Google AI Studio. And so aistudio.google.com and if you really liked what we shared today, please hit like hit subscribe. Check everything out. We're going to come out with more videos like this. It's been really awesome. We'll see you next time on Marketing against the Grain. So if you're listening to this podcast.
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We'Ll be right.
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Back to today's show, but first I want to tell you about a podcast I love.
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It's called Nudge.
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It's hosted by Phil Agnew, brought to you by the HubSpot Podcast Network. Ever notice that the smallest changes can.
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Have a big impact on Nudge? You learn simple evidence backed tips to help you kick bad habits, get a.
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Raise, grow a business. Every bite sized 20 minute show comes packed with practical evidence from admired entrepreneurs and behavioral scientists. Nudge is fast paced but still insightful.
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With real world examples that you can apply.
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If you're a marketer, you're going to.
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Love this show because it discusses the.
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Psychology behind stellar marketing. They just did a great episode titled 99.9% of ads are Genuinely Awful. With Tom Goodwin, you can learn why.
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So many ads today are ineffective and.
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What marketers are getting wrong. Listen to the Nudge wherever you get your podcast.