B (8:57)

We'll be right back, but I want to tell you about another podcast I love. The DTC Pod, hosted by Ramon Berrios and Blaine Bolas, is brought to you by HubSpot Media. DTC Pod is a podcast about all things direct to consumer. Ramon and Blaine cover everything from starting, growing and optimizing e commerce stores and direct to consumer brands. They talk with founders, marketers, platforms, creators and marketing and growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and much, much more. If you're interested in the stories behind your favorite consumer brands, this podcast is for you. They just did an amazing show called Meta Ad How Top DTC brands spend 300k monthly profitably. You can listen to the DTC Pod wherever you get your podcasts.

A (9:50)

So now you have your prompt to create the perfect product launch slide deck. You obviously need some content. I'M going to give it a deep research project I did on Ramp. So this is going to create a deep research project on Ramp's new Ramp App Center. And so basically we'll do a deep research project and then create the ideal customer profile, the customer problem, the value proposition, differentiation, the category and competitive context proof and social credibility, the messaging architecture and narrative spine. So basically it's going to create all of that form from a deep research project because I'm going to use that to create the slide deck based upon the prompt we just did. So hopefully you're following along, but you need some information. You'll have this internally, like you'll have a product positioning deck which you'll use for your product launch deck which we're creating. You'll have like product positioning internal assets to create this from. I'm just showing you how you can do it externally because I'm not going to do it for HubSpot. And so we get this entire report back from Deep Research, which is actually pretty amazing. I went through it, it is a pretty incredible report using O3 deep research. And now we have this huge position in report PDF for Ramp AppCenter. Now to give a little bit of an example of how you could use this internally as well. So I have an enterprise version of Claude, which I do use as well. And so Claude has access to Asana, my calendar search, my Gmail search, my Google Drive and web search. So pretty incredible because what I can use Claude to do is create a research project across those channels and basically say you are my AI chiefs of staff. Because what we're going to do here is create a marketing Update for the HubSpot executive team, a presentation to show how things are going across the Manchin and it's going to scan my email inbox, Google Drive, Asana workspace for any messages, docs, tasks or comments related to demand generation initiatives. Between these dates, it's going to aggregate all of that together of summary of progress broken down into key milestones achieved, the ongoing projects, the campaign performance, open question follow ups needed, include the source, obviously the date person involved. If there are any conflicting updates across system, flag them in a separate section titled inconsistencies review. So let's run this one. So now that these AI tools have access to my internal systems, I can quickly get the information I need here for certain updates and actually craft that into a presentation as well. The internal is just for illustration purposes. Most of the value is going to be from these internal presentations. Okay, I have the deep research that I Did on Ramp. Again, this is probably going to be for the most part when you're creating these kind of presentations, your internal information, I give it this style guide as well on how to recreate a Ramps brand style guide and we are going to run that just to show you what cool this cloud thing is. So you can see Claude now is going to use these custom integrations across all of these things to go pull the information we want so we can actually create two slides as we go here. And off it goes. Pretty cool. Pretty cool. Way to research everything. We'll come back to that one, but I want to go back to the product position and deck if you're following along. We're creating two decks at once here and so we have our outline for the launch deck here. I love that it puts it into canvas. You'll edit this. That's the one thing I always see people take the prompts and say like I'm in manufacturing. This didn't work perfectly for me. Yes, of course, because you're not a lazy marketer and just copy and paste in. You are using AI as a partner and then you are building on top of that. So you would get your launch deck here and then you can edit in Canvas to however you want. But you can see here what it's done is use the kind of guiding principles to construct an outline based upon the information that I give it about Ramp. So it's contextualized to that app and it talks about the big change. It says the era of connected finance from manual patch into real time orchestrations. Talks about winners and losers. So it has some data in here. It's pulled data from the deep research project I did the Promised Land. It's got the bright here you see this is dark because this is the setup. And then we go to the promised land. And it's bright because we are much more happy going to the promised land. Future state highlights. Some of the highlights here on like why you want to get that promised date. Has some real stats here to sell that point. Talks about the obstacles, talks about magic gifts and differentiators. This came from April. Dunford has the ROI snapshot which is really good. Has the beachhead focus it talked about. So again has 12 really great slides for me to be able to build a presentation around. And because it's in canvas I can easily edit this. All you need to do now is edit it in canvas and then we are going to go to Jenspark. We're going to do a little magic here because we are going to Pause and I'm going to run it in Jen Spark and come back because it will take a little bit of time. Okay, we're back. And so it's created the slide. So look how good this is. The old game is failing. What finances teams live with today as 40% of their time spent on data entry and recollection. Month end close taken 10 plus days. CSV exports, hours of tedious work. So again paints the old game as failing. Talks about the new game a lot about the typo here that we can fix pretty easily. You can actually go into genspark. I can just ask it to correct that. It will correct it if I just say can you fix slide 7 the text get it to fix this. So again, this is all through two prompts. So look how good this is. The early winners, customers who have already transformed their finance operations. So customer success stories. Again, some of these things you'll fill in with real data. You have to validate that it's picking the right data. And a lot of cases it is picking the right data picks it from your customer case studies. But you want to just check here that it's true. The real competition isn't other fintech. This is pretty great, right? It's the status quo that's killing productivity. Your manual process, your point to point integrations, your legacy systems. I will next time. Remember, when I use genspark I ask it not to put in rollovers or these kind of animations because I don't want that. I'll ask it to create as a static. It has the hidden cost of fragmentation. So look how good this is. The promised land. A world where your finance team operates at light speeds. Every financial transaction is automatically captured, categorized and reconciled across. Your entire tech stack has real time visibility. Some nice little animations here, automated workflows. So pretty cool stuff. Talks about specific use cases. So again, this is a product position and product launch deck that you can use for sales. You can use externally. If you want to jazz it up, you can do that. This is pretty cool. Okay. It's going crazy on the animations. I've used genspark a lot and I haven't seen it go so hard in the animations. Again, using the ramp brand style guide. I'm sure it's not exactly perfect because I took it from their website. I basically converted their website into a brand style guide, but I suspect it's nearly there. Built for the modern finance stack. Again, this is like pretty cool, right? Live demonstration talks about how you can do a live demonstration. Total Time from purchase to books, under 60 seconds. The proof is in performance. Wow. So good. Okay, well, just how good is this? Right? We obviously haven't edited this because we don't know everything about this product from Ramp. But I suspect if you're a person doing a product launch deck, you are already 89% of the way there from two prompts. So that's like just one type of slide deck that I ask it to create the product position. And obviously I can ask it to create any type of deck. You could edit these for whatever types of presentations you commonly use. It picks the principles specific to that presentation, gives you those guiding principles, and then constructs the prompt. And so we basically did that. We showcased an external use case you can go and impress brands maybe that you were trying to interview for, which I think is a really good example of doing this. But we basically ran a Deep research project for Ramp to basically get everything we needed to create a product position in slide deck for them. So we got all of this information externally. So we don't have any of the internal, but for an app that they just recently launched this Ramp app Center. And see, we have all of this information we're grabbing from Deep Research, which is pretty incredible. I read through this, it's pretty amazing, the context it was able to get externally. And so it had this whole PDF of everything related to that product, everything I needed then to create a presentation. And so then we went and we basically ran the prompt to get a prompt, we ran a prompt to get a prompt. So remember, the prompt we ran, the first one is tailored to the type of presentation we want. So now we have the expert frameworks and guiding principles for this product position and depth we want to create. We synthesize those into a structure and then we get the actual full prompt to be able to create the outline of this deck. And then we ran that prompt to create the full outline in Canvas. So when it's in ChatGPT canvas, then obviously you can edit it, because you'll want to edit it. You never want to just copy and paste. You can edit all of these to however you want. So now you're in here doing your editing, you're creating your slide deck in here, and then I can just plug that into genspark. And when I plug it into genspark, I get this incredible output. And hey, that is your entire presentation created. I suspect it would take you an hour to do something phenomenal. Some edits here, some tweaks there, and you have this. How impressive is this going to be for a first draft, get the team to start to look at it, give you some feedback. Pretty incredible the speed of execution here if you know how to actually prompt correctly. And so maybe I'll come back and do the internal example because it does showcase these AI tools and how powerful they are when they have access to your internal data systems. But this is going to take me some amount of time and it keeps flaking out with some errors, but maybe it'll work the next time. And I can do a separate show showing basically these CLAUDE integrations I have set up. CLAUDE basically can integrate with any tools now through mcp. So you can create some pretty great internal presentations based upon data you have internally and I can come back and show you how to all do that. So that's how you create world class presentations with two prompts in gensparks and brand style guide. Make sure you plug in whatever brand you're creating the presentation for, plug in their style guide and there you go. Make sure you tune in next time for the number one channel to get applicable. Like actual things you can do with AI marketing against the grain. Make sure you subscribe to not miss out on any future episodes.