← Marketing Against The Grain
Marketing Against The Grain
How to Instantly Create On-Brand Product Pitch Decks Using AI Tools
00:20:44
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- [00:01]
A
Here's a quick word from our sponsor. Cutting your sales cycle in half sounds pretty impossible, but that's exactly what Sandler training did with HubSpot. They used Breeze, HubSpot's AI tools to tailor every customer interaction without losing their personal touch. And the results were pretty incredible. Click through rates jumped 25%, qualified leads quadrupled, and people spent three times longer on their landing pages. Go to HubSpot.com to see how Breeze can help you grow your business.
- [00:33]
B
If you're going to grow anything, your business, your career, you got to have a great story, you got to have a great pitch, which means you got to have a great pitch deck. And I today am going to show you a under the radar AI tool that I'm sure you probably not heard of yet. And we're going to use it to build an amazing sales pitch deck in minutes. And I'm going to do zero of the slides and AI is going to do all of them. I'm going to show you how to do it all. Let's get to today's show. I want to tell you about a new tool and it's called genspark. And they're trying to build an AI super agent.
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A
And one of the things they're doing.
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Is they're using a lot of your favorite AI models. Claude Chatgpt 0345 all of those models, some of the Google Gemini models, the deep SEQ models, are on the back end of this super agent. And it's got image generation, it can do some calling. At some point I'm going to do a whole show on genspark and leave a comment if you want me to do that. And while you're at it, hit subscribe please. But today I want to talk to you about a feature that I think is very interesting. I have tried about seven different AI slide apps and none of them up to this point were good enough. That made me feel like I could do a show and share it with all of you until I tried this one.
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A
And is it perfect?
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B
No, but it is the closest and I think it is ready for some use cases and I want to show you all. And so one of the things you can do in genspark is, is click on that Slides tab and it will generate a slide presentation about anything you want. But before I do that, you know we're not just going to just type in a couple sentences and click away here, right? No, no. So I want to teach you how to do a pitch deck and I'm going to do that by doing an example pitch deck for HubSpot's customer agent product. It is our product that allows you to scale your customer support with an awesome AI agent that helps your customers through your website, through email, through WhatsApp. And if I want it to be a good looking HubSpot pitch deck, what's the first thing I need to do? It needs to look HubSpot, right? And so I went over to ChatGPT and I had ChatGPT 4O, the basic model. I had it build me a little bit of a style guide and I had to just do a deep research project on existing HubSpot slide decks out on the Internet. It had a few questions, was I using them internal? Is there any specific decks I wanted to look at? We have an inbound event that we have some really good polished decks. Go out and look at those. So I did all of that and it came back to me with this awesome pitch deck style guide. And so it got our primary and secondary typefaces right. Weight, size hierarchy, color palette, layout and structure, textiles. And what I love is that it even has slide types in their design. So it didn't just give the brand style elements, it actually did a written style guide for the different formats and types of slides that would be in a deck. So agenda slides, problem statement slides, solution overview slides, data visualization, summary. So it provides detailed format for all of these. Like this is awesome, right? Like this is an amazing style guide that it did in a couple of minutes. And I imagine a lot of people watching the show, you probably don't even have a style guide like this for any slide deck at your company yet. And it can make it really, really quickly, talks about imagery and iconography, tone and voice, all the things you need to build a great slide deck. And so what I did, because ginspark, which I'm going to show you in a second, does take a few minutes to build slides. So I did do this ahead of time, but all I did was copied our style guide here and I put it over into genspark and I did two different genspark decks. And I wanna show you what I did. The first one I did was I just pasted in that style guide I just showed you. And before that I did a very basic prompt. I said, please research HubSpot's customer agent product and generate a six slide pitch deck for growing businesses who need an agent to help scale their customer service. Please use the following style guide to inform the style and design of the slides. So that's what I Did okay, that's it.
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A
So very basic.
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So genspark not only built the slides, but it went and did all of the research and came up with all of the content for these slides. I did no content for these slides, which is wild, right? And so you probably are like, well, how'd it turn out? So let's look at them together. So end up generating eight slides, even though I asked it for six. And so you have a basic title slide. It does a good job hitting on the core customer pains and problems. Something you want any good pitch deck to do, right? Then it talks about our product and product benefits. You can see it kind of got some of the design a little janky, right? Some where the text placement and everything is. But the fonts are right, the colors are right. It picked up the key features and benefits of the product really well. It's not like I gave it a list of these key features and benefits, right? I asked it to go find it because I wanted to see how good of a job it was going to do. Then you've got kind of an ROI section with a customer quote. Like, those are all things that we would do. We gave it again, a good style guide to play within and then had it go research and basically build these slides based on the style guide. And it looks good. And there's, you know, you can request a demo, you can start a free trial. It's got all of the key benefits slides as a leaf behind. It's pretty good. And you can export this as either a PDF or a PowerPoint file. So it's not like you're stuck trying to have to present it in this genspark interface or anything. You can just literally download a PDF and send it to your sales reps or who have you. So I like that a lot. Okay, so let's go back and look at the genspark view. So normally when you're working, you're gonna work just like this, right? Where you can type and ask it to update the slides by typing. Or one of the things that I think they did that's really good is they have a select to edit. And so look, now I can actually select core elements here, right? And I can actually edit this text very easily. I can change the font. I can do minor text editing here. I can delete it if I don't like it. I can duplicate it if I need another element. The only thing I don't know that I can do, I don't know if I can reposition won't let me reposition it. That's the only bummer. So let me see, I'm going to pick this box, right? And as I pick the broader box, it says ask genspark to edit this selection. You'll see right here. And I'll say the text is overlapping the icons. Can you fix that please? And while it's doing that, I will tell you that you could do this for free. In jinspark there is a free version. Once you hit that free version, the next tier up is $20 a month. About one or two presentations you can do for free, depending on how long they are. And then once you do that, you're going to kind of trigger your limit to need to upgrade into the paid version. So I'm just giving you a heads up. 20 bucks is not crazy for saving hours and hours of presentation time, but want to give that a heads up. But if you're just like, hey, I got a one off presentation that I want to rock out, that's not too long, you can probably do it for free in genspark and so you can see what's happening here.
- [08:27]
A
I asked it to fix that problem.
- [08:29]
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And it's writing the code and you're watching the code that it's writing to actually create the slide. And then once it's done, we'll see a preview and we'll see if it was able to fix it. But again, even if it wasn't able to fix it, you can export it to PowerPoint and do some basic manual editing in PowerPoint as well if that's something that you wanted to do. So let's give it a quick second here. Okay, so if you look what happened here, I asked it to fix the problem and what it do it fixed the problem. Still a little of the text is outside this gradient box. So I'd either have to drag the gradient box in PowerPoint or ask it to fix it again. But it did pick up but actually realign the text and realign the icon as I asked it to. It also realized that it had more slides than necessary and just is consolidating and deleting the slides to the final six. So it's pretty interesting. Foreign we'll be right back but I.
- [09:32]
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Want to tell you about another podcast I love the DTC Pod, hosted by Ramon Berrios and Blaine Bolas, is brought to you by HubSpot Media. DTC Pod is a podcast about all things direct to consumer. Ramon and Blaine cover everything from starting, growing and optimizing e commerce stores and direct to consumer brands. They Talk with founders, marketers, platforms, creators and and marketing and growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and much, much more. If you're interested in the stories behind your favorite consumer brands, this podcast is for you. They just did an amazing show called Meta ad how top DTC brands spend 300k monthly. Profitably, you can listen to the DTC pod where wherever you get your podcasts.
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What you see here is the first AI slide tool I found that can really get you a decent V1. Now here's the question. Can we make it even better? And I think we can. And so what did I do? Well, I did something else here. I had our trusty friend ChatGPT03, my current favorite favorite AI model. I had it write its own outline. So instead of Genspark going doing its thing, I had ChatGPT give me the slides, the design elements, the slide copy, even speaker notes, everything that you would need to write a killer pitch deck. It was not a crazy prompt because quite frankly, I am fresh off of a plane and I'm trying to make sure we get a great show out to you all. So the prompts, you know, they're less in depth, but we'll get there because I had an idea. So I took these six slides and I put them in Genspark. All right, so I took chat GPT's outline and I paste it in and I also pasted it in with the style guide, that same style guide that I put in to genspark originally. And let's see where we net it out this much better. I don't know what this weird, creepy little logo guy is right here. Not sure what's happening with that. That seems like a little bit of a hallucination, but we can get to that in a second. First of all, much better title slide. It captures the core value prop of our customer agent product scale support, not headcount. Because customer agent, it starts out really low cost and it helps you scale your support team at a much lower cost than hiring people. And so it got the initial value prop right then I like the slides that O3 did just better. I think O3 just is a better model. It has better taste and tickets are growing 2x faster than your team, which is something that Jen Spark did pick up on. I think this slide is one of those slides that definitely needs a voiceover. It's not a leave behind slide, but again, it's a good slide to hit on the pain. What I love here. It actually created an interactive example of customer agent on the slide. Thanks O3 for giving it that instructions. So I find this to be my favorite slide that I've seen between the two decks so far. It's meet customer agent, your 247 AI teammate. It has a really clear and crisp value prop. It has really cool interactive understanding of like, hey, this is what this product would look like and what it would potentially do for me. Then it has ROI data. I think this is a much better, cleaner ROI data report than the previous deck. All in all, like, this deck's really good, right? Go live this week, no code required. Connect your data, train in minutes, deploy to your channels, escalate and learn. It pulls from your knowledge Base Docs PDF, a thousand pages to your website. It's GDPR ready, it's fully secure. It's like, let's go. Like this is a real pitch deck and it has a pretty snazzy final leave behind slide. Like, ready to rescue your agents. Let's get a 30 day free pilot going. Let's book your pilot. Let's do all of this. Like, I'll be honest with you, that's a really good deck. There's a few nitpicks like this little hallucination, there's a few text tweaks I'd make but like literally style guide plus a really great first shot outline from 03. I can now go and probably send about 10 to 15 minutes tweaking this and I got a great, great pitch deck for our product, one of our most important products, our customer agent product and all in it will probably have taken me about 20 to 30 minutes. That is incredible. And before, even if 03 wrote that great outline, it still took a lot of time to generate the images with AI or to try to manually build these slides. So to have a tool like genspark that can build a really great first draft that's on brand and that you can then export to PowerPoint or use AI to do your last final edits. It's pretty awesome. And so I don't know about you, I would feel fine giving this to a small group of sales reps to test. As it looks today, I think this looks better than most companies pitch decks today. And it was the magic of that style guide, the O3 deep research outline and then using a tool like Genspark to make that happen. So what I've just walked through, I have walked you through how to create an amazing pitch deck for any product in minutes, not hours or days. And that is a game changer for any company that's trying to grow faster and trying to scale. And bonus, for the people who are.
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Sticking around to the end of the.
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Video, I also have this really sick prompt engineer that I'm going to use to create a third version of this that I think will be even better. Basically, Google created a full 60 page guide on prompting and I used O3 to turn that into a prompt engineer in a box. And so we'll give you this prompt engineer in a box for free. Click the link down in the description below or scan the QR code on the screen. But, but this basically, if you go put it in custom GPT or you put it in Google Gym, will turn into a really amazing prompt engineer that follows all of Google's prompting best practices that they just released. And so I've done a version of that for my slide deck. I'm going to do a third version of that slide deck and see how much better that would even be. And so my last deck I'm showing you here is from my prompt engineering prompt that was generated by the Google best practices. And what's interesting is that it's a very different deck than the first two slide decks. The very first slide is way more direct in terms of like your customer support overwhelmed. It highlights the problems and solutions on one page, which is an interesting approach. Keep in mind with this one, I did not put the style guide in, so I think it's very interesting. See it in action. So that created this annotated view of the customer agent product, which I think is okay, measurable impact. So 50% resolution rate, faster resolution, higher customer satisfaction. Like, that's good. Real results from real customers. What it did pick up on is simple and transparent pricing. 100 bucks a month to scale your customer support. Like, that's pretty compelling. It's a good deck. I think I like the second one better. I think I like the one that O3 really wrote out and the prompt was kind of there. And I think this also shows you the value of the style guide. I intentionally did not use this one with the style guide I'd made to see what kind of deck it would come up with. And it's still a good deck and it has low hallucination rates. You could still go and use this deck. The design is good, but it's a great reminder that the more instruction and the more details and clarity you can give an AI agent, the better work it can do with you. And so I've showed you three different decks I created none of them. AI created all of them. And the best version was taking a style guide that I created with O3 and ChatGPT, having O3 do a deep research, create an outline, and then using that outline and turning that into into a slide presentation with genspark so Gen Spark AI, you can check it out for free. Again, if you're going to need multiple decks, I think you're probably going to have to hit the paid version. But I have tried tons of slide AI products to this point, and this is by far the best one I found so far. If I find one better, or if I find some more hacks with Jin Spark, I'll come back and I'll be back on a new show. Please hit subscribe Hit like we'll see you real soon. I'll Marketing against the grain.