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- [00:01]
A
Hey, everyone. We have an exciting show today. The one and only Greg Eisenberg is here and we're going to talk about three ways to build a million dollar business with AI. You can go and do any of these right away. Greg has shown you all the tools, all the prompts, everything you need to go build these businesses. Let's get to today's show. Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out or paying for a coffee. That's 1/5 full. Point is you miss a lot unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped inside emails, call logs and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit HubSpot.com today.
- [01:06]
B
Greg Eisenberg back on this show. Greg, entrepreneur, YouTube creator, documentary maker. Not sure how you like to be thought of these days. Greg Virality a lot on X. Do some really cool threads. Like to bash SaaS a lot. You know, like you enjoy that part of it. But yeah, like you're up to a lot of different things. I think on this show, one of the things you're phenomenal at is showing people the opportunity around AI. You have an incredible documentary series called I think the AI Gold Rush. And so we would love you to show our audience, if you had to start today, how would you use AI to make a million bucks?
- [01:45]
C
Oh, easy. I can do that.
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A
No big deal, right?
- [01:48]
C
Yeah.
- [01:49]
B
Well, a million dollars is not that hard anymore because of your currency. A million euros is much, much harder.
- [01:54]
C
That's true. Oh, man.
- [01:56]
A
Us shade.
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C
Yeah. So here's what I can promise to people. By the end of this episode, they will get their creative juices flowing around a framework for how you could use some of these AI tools. I'll share the tools. I'll share how I think about optimizing the prompts. I'll share how I'll think about building distribution. And you might make 10 million, you might make 100,000. But it is the framework for how the new line of businesses are being created. And I promise I won't hold back.
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B
Let's do it.
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A
We won it all. Let's do it.
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C
So the first tool I'm going to show you is a tool I built for myself. But then I ended up making it public. And so I co founded this. It's called ideabowser.com. have you seen this?
- [02:40]
B
I have, yep. Very Cool.
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C
So my thesis is that, you know, people say ideas mean nothing, but it's just not true.
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A
That's totally not true.
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C
It's just not true.
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A
I hate that.
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C
Yeah. You know, I think now more than ever, if you find the right niche idea based on a trend in a world where you can vibe, code anything, I believe that there's a huge opportunity there. So I built this because I run a holding company. What it does is it scrapes Facebook groups, it scrapes Reddit platforms like that, and it creates an idea of the day based on the trend. And one of the more interesting features I find is there's this build this idea section. So what we can do today is like we can look at this idea and pretend like we're building it and like how we would build it and what tools would we use? Does that sound like a fun.
- [03:29]
A
Let's do it. I would love that.
- [03:31]
C
Yeah. Okay, cool. So let's actually look at the idea. I think it's a grim one.
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A
I know.
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B
I'm actually looking at it here at the sentence.
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C
No, I actually.
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A
I was at a funeral last week and I actually had an idea similar to this.
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B
So I think it's a pretty good idea.
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C
Okay, so should we do this one?
- [03:44]
A
Yes, let's do it.
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B
Let's do this one.
- [03:46]
C
Okay, so I'll read it for people. Cemetery management software that digitizes historical record for small cemeteries. So small cemeteries operate with paper records. The plot maps remain hand drawn. Wow, that's crazy. I didn't realize that.
- [04:00]
A
It's wild.
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C
So. Because basically pricing ranging from $30 to $200 a month based on cemetery size. MVP features a web dashboard where managers can upload photos of paper records that convert to searchable text through OCR. You know, market seems big, $320 million. So. And it gives you like actually your value ladder, like your stack. Right. So like what lead magnet you want to do? Maybe a digital cemetery transformation guide.
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B
So cool.
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C
The cemetery Helper introduction package, the core offer, which is a simultanelly helper pro. So this is like using AI to basically, you know, study people. Like, you can see Russell Brunson, who's like an OG funnel guy, right?
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A
Oh, yeah.
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B
Yep. Yeah, yeah.
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C
So we're going to do this idea and it's like, okay, how do we actually like build this idea using AI and how do we actually market it? The problem is that people don't know how to prompt the tools very well and they also don't know what tools to prompt. So what this does is it Gives you prompts for Ad Creative on all the different platforms. It gives you prompts for the brand package, the landing page, the content calendar, the email funnel system, the email sequence lead magnet, the product.
- [05:06]
B
How is it doing this, Greg? How are you doing this? Is this like a bunch of different prompts? Is it one prompt that's kind of like pulling data from, like, Plexi? Maybe just like a little bit about. You don't have to give away your kind of, you know, your magic. But what has AI allowed you to do that kind of helped you collapse all of this into a single place?
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C
I would love to give away all the magic. Cause to me, you asked me, what do I do? I consider myself in the light bulb business. If I can help people's light bulbs go off, that, to me, is a successful day. So I'll tell you exactly how we do this. For each idea, we have all that data, that data gets downloaded. We funnel that data and context into these different sections. And, you know, a lot of people Vibe code or they'll use ChatGPT or Cloud or whatever, and they don't get the result they want. So they're upset. They're like, oh, this is useless. But what's great about this is it gives the right amount of context.
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B
Yeah, I say context, so it's all.
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C
About the context, as you know. You guys know this, right?
- [06:07]
A
Definitely.
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B
Yeah.
- [06:08]
C
The way I see it, this is like training wheels for anyone to prompt. So you know how I would start with this? There would be two options. Either I would start with a landing page, put up a landing page, and then start generating traffic to that, or I'd start with the product requirements Doc, the PRD and I would use like a V0 to actually build the product.
- [06:28]
B
Oh, interesting. Okay, so there's a bunch of different, like, quote, unquote, Vibe coded tools. What's your preferred tool and why? You know, for the next kind of step, you're going to. To kind of build that landing page.
- [06:38]
C
So for landing page, I mean, they're all kind of similar there, you know, and some people like lovable more, some people like V0 more, some people like replit more. Replit Agent has like. I don't know if you've seen this. You can have it do like a fast version in like a minute. Or you say, like, use Replit agent and it'll build out everything, but it's gonna take 20 minutes.
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B
Yeah, their new agent is insane. It's like one of the more autonomous agents in the market.
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C
So. Good. So let's Just look at that for a second. Just so people. Actually this is interesting. Reddit. How complex of an app can Replit Agent make? This is a year ago, so that's like 40 years in AI land.
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A
It's true. At least.
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C
Yeah. But even, you know, this person says like it can build apps that are fairly complex. I just finished building an RSVP app and that was six months ago.
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B
Yeah.
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C
So if you're just trying to build a landing page, pick whatever brand feels good to you. If you're trying to build an app, that's where tools like V0lovable and Bolt, they're better at the front end. You know, they're getting better at building full apps. But I would say like, if you're, you know, a non expert, non technical person, I would use bolt lovable v0 to get something out there. But if you're technical, I would use something like Claude code or Cursor.
- [07:55]
B
Yeah. I have an app for the most part, minimal viable version built. And when I got the 30,000 lines of code, I needed developers, I have two developers and they start to kind of lose, I don't know, track of the code and start to integrate weird things into the code base. And so the mix I had to use was real developers and cloud code plus one of those apps. Yeah, they definitely still have like some scalability issues.
- [08:23]
C
Totally. Yeah, I agree. And I think like, it's okay. You don't need to be, you know, Sam Altman says a one person billion dollar company. Like we're trying to make a million dollars here. So you know, it's okay if you need to hire a dev. Right. Replit has something called Replit Bounties. Right. So if you don't know what to do, you can literally just have a task. I'm not like associated with Replit or anything. I'm just, you know, I think this is interesting. Yeah, you just show it. I think it's interesting. Like I think we've all been there where we're vibe coded something and we're like, I'm tired, you know, and I just don't know what to do here.
- [08:57]
B
Well, it's the interesting thing of like vibe building anything. I include graphics. Like you're going to go to build a landing page. Actually these tools are great for landing pages, but creating part is magic. The editing part literally makes you want to set yourself on fire. When you start to really have to do editing in the code base, editing of an image, editing of anything, that's where you start to lose all that magic. And you just start to say I've had to start from scratch. Like it's easier just to start all over again than actually try to use these tools for editing. I think that's still the problem with AI today is like huge. The consistency and reliability of the editing is nowhere near good enough to ship a lot of production ready things.
- [09:36]
C
Yeah, I totally agree. And I also think, you know, going back to the topic of this, like how do we make a million dollars with AI? I probably wouldn't build a full application to start realistically. Like I would honestly probably start by like grabbing some of these prompts around like go to market. You know, there's the saying measure twice, cut once. And I think that we've all been so trigger happy to like vibe code. But like you need to understand like what you're building before you're building or else you're not going to make a million dollars even if like replit agent builds a thing. Right. So I would use something like this. Right. So let's see, you know, go to market strategy. So it's going to give us a prompt for a go to market strategy. And then I, I would use probably ChatGPT.
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A
Yeah, that's what I would pick too.
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C
Yeah, so I would probably do that. And it has this long ass prompt that says create a comprehensive go to market strategy that provides a clear roadmap for launching and scaling this business. Focus on the most effective channels and tactics based on the target audience and competitive landscape. And then you have to be like the editor. Just because you got the idea browser prompt doesn't mean don't accept it as like 100% perfect. Right. Like you need to read this and you have to agree with it. So by the end of like some of these promptings, these business promptings that you're gonna do, make sure that you believe in what you're building. You know what I mean?
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B
Yeah.
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A
This is where like you have to have some beliefs, you have to interject them into the strategy and the prompt and you gotta iterate and go back and forth with this for 20, 30 minutes to get to a point where you're like, oh, this is actually good. And I could see this working.
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C
You know, you guys are world class marketers. So what do you think of what ChatGPT spit out? Like do you buy it? Do you think it's, you know. Right.
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A
I think the market analysis is pretty good. Right. I think the core question where marketing is really going to come in is in the next couple sessions. Right. Like how do you Position it. And what are the actual channels that you're going to go after to build a business like this? Right.
- [11:39]
C
Yeah. So let's see what they say. See what Sam Altman says.
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B
There's a. I don't know if it's trying to be tongue in cheek, but that's. I love the position statement which is for small cemetery managed, still buried. ChatGPT is a creative marketer. That's it. I love that line buried in paperwork.
- [11:56]
A
This is where like doing some basic understanding of the audience. Right. Like this is a very non technical audience.
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C
Yes.
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A
Right. And so you need to make sure that the positioning and the language is as basic as possible. And it's literally just like we're going to turn your plot drawings into digital records to help you continue to build and manage your cemetery business. Right. Like it's got to be very basic.
- [12:19]
B
Like if you think about it, right, you've spent probably 15 minutes going from business idea to full analysis to go to market strategy. Go to market strategy is pretty good. Like from what you're showing on screen right now, again, you have to be able to. I always think with AI, AI is going to do 80% and the. You do the last 20% but you have so much time to make that last 20% much more impactful. And so you can really refine this. But I think it generally it looks pretty good. The one thing you just mentioned I think is important for our listeners, Greg, and you are a seasoned entrepreneur. One of the things that I think the average person, the mistake they make is they kind of build too much of the product prior to marketing or getting feedback on that product. You did mention that. So is there anything in here around a phased approach where you would try to build some initial feedback like your waiting list, try to get some initial user traction just to get feedback on the minimal viable version or is this really just your full scaled marketing plan?
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C
So this marketing plan looks like it's the full scale thing and what I might say, this is great, but I don't want to build the MVP all at once. What I want to do is validate that this is a good idea so I don't waste years of my life.
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B
Building something digitized symmetry records.
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C
Yeah, people don't want. So I need you to come up with a marketing plan for a more lean startup approach to building this landing page, wait list, et cetera.
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A
All right, we've got our prompt of the week for you. This one's designed to help you generate million dollar ideas using AI. If you're feeling inspired after hearing about these tools and strategies. This is your next step. Scan the QR code or click the link in the description. Now let's get back to the show.
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C
Dude, no one even says Lean startup anymore.
- [14:30]
A
Most startups are just lean startups by default now, right?
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C
Like, do you remember when that book came out?
- [14:35]
A
Yes, it was a transformational book for entrepreneurship, but it seems like it might as well be, like, 100 years ago.
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C
Wow.
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A
It's insane, actually. It's kind of wild. I hadn't thought about it. I didn't thought about that book in years.
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B
What do you think replaces that? If that was the lean startup, given the way you can build businesses today, what is like the version of that for entrepreneurs today?
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C
I mean, this is the new lean startup, which is like, you find an idea based on data that AI basically scraped based on real conversations on the Internet. You then build that idea. But before you build it, you validate it. You have to be like a decent business marketing person to basically edit that. So you have to get smart on that. But you go and do that and you research it. Like, you spend a bunch of time researching it. And when I say a bunch of time, I mean like three hours.
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A
In AI time. That's a lot of research.
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B
Yeah, yeah, you could. Yeah, yeah. It's a whole building. The entire app.
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C
Yeah. And you use, you know, ChatGPT and Claude and Manus and companies like that to go and do that. And by the way, use multiple of them, please. Yes, I use ChatGPT. Great. Now I've done this with ChatGPT. Now I'm just gonna go and copy and paste it into Claude. Okay. Now, you know, Claude said one or two interesting things, and then I'm gonna go to Gemini, and then I'm gonna go to Manus, and I'm just gonna do that. That's the three hours. Right. And then by the end of that process, what I do literally is I have a notebook and I write down with a pen and paper what the idea is, what the marketing strategy is going to be, how am I going to grow it? What does the MVP look like before actually going into V0, doing a PRD, all these things. Now, I don't know if that's a boring way to do it. Like, I know people want are listening to this, and they're like, my fingers are burning to vibe code. It's like, slow down, my friend, slow down. Spend time over here.
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A
I think what you're really telling people, Greg, is like, you can go run and vibe Code stuff. But the likelihood that you waste a bunch of time building something that nobody wants and make little to no money is pretty high.
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C
Right.
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A
We're here, we're doing a whole show about like how you would make a million dollars with AI. Part of that is like you have to validate the actual company and idea in a way that makes sense. You need to have a strategy that you can then go get some feedback from potential customers on before you go and build everything. Because it might take 3, 4, 5, 6 ideas until you get to the one that's really the million dollar idea that you have the unique skills to go build out and do. You can't just go instantly into like making something that's going to be a million dollar business.
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C
Still, the truth is your first idea is never the million dollar business.
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A
Never.
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C
Never.
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B
Right.
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C
And if you're lucky, it's your second idea.
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A
It's true.
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C
If you're lucky. You know, I'll give you famous example of a lucky second idea was the story of Instagram. Before Instagram became famous, it was an app called Burbn. And Burbn was a foursquare competitor. When you, you remember, you used to like check in to different.
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A
Yeah. Tell people where you were.
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C
It was so weird, so strange. And one of the popular features on Bourbon was posting a photo to a location. So I think it was actually Kevin Systrom, the founder of Instagram's girlfriend, who was like, you guys should just focus on photos. That's what people care about. They built it in a short amount of time, new app Instagram, and it took off on the first day, got 25,000 users. So they needed to go through the messy middle of building Bourbon to get to the place where. Okay, the real insight is around photo sharing. And I think if we were going to actually build this cemetery management software business, which by the way is the most grim idea. So I don't even know if I can personally do that.
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A
But that's also why it has a higher likelihood of making a lot of money. Yeah, you're going to have less competition, less people who'd want to do it. Right?
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C
That's right. That is true. That is a really good point. And we are trying to make a million dollars. So I take it back. So I think that through this process around, like here's the customer interview guide that you can get through AI, the competitive analysis through the go to, you know, actually putting in these prompts and on those four or five different platforms and then using a notebook and why I use a Notebook is. I don't know why it like clicks in my brain more when I write things down, but writing down the insights there, spending like a day doing that and then the next day building the landing page, building the brand package, building the ad creative. But we might realize that, you know, this idea actually was close, was the right niche, but actually the MVP is actually quite different. Yes.
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A
What these cemetery owners need is actually very different than what this idea is.
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C
Yes.
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A
You know that the found the right problem, but the idea needs to evolve to better fit the problem. Right.
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C
Yeah. I want to show one more thing. I don't know why more people don't do this Reddit business, but there's like this feature here which goes through different niches and just scrapes Reddit. Like uses AI agents to scrape Reddit and Facebook groups.
- [19:50]
A
Oh, that's sweet.
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C
And just tells you literally, like what are the pain points in these different subreddits. So for example, like, oh man. Backyard chickens in urban homesteading. So this is like a. I mean.
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A
We are covering the best topics today. Cemeteries, chickens.
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C
Yeah.
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A
Homesteading.
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C
Yeah. This is crazy. Actually, that's like kind of. The point is you probably haven't thought about backyard chickens a lot of, but apparently it's a high pain level and the most effective people are these new hobbyists. So you can use AI to look at what are the underserved segments, what are the pain points that people are facing. And it literally has like someone on Reddit like lost 3 hens last night. This is getting expensive and heartbreaking. Are there any products that actually keep raccoons out or am I wasting money? That's the cool part about AIs, right? Get data. Yes, right. And then you can use that data to give you an insight around what to be building. And also, by the way, for the people listening to this, I would just like copy these user quotes, post it into ChatGPT or Cloud or whatever you're using and be like, make landing page copy that speaks to these user quotes. I don't know why more people don't do that.
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A
Well, and by the way, there's a couple other things that I think are really interesting on this particular, like Reddit scraping example, Greg, which is one, if the channel's big enough, it's your whole marketing strategy. Right. Like you're just taking the core problems from that channel, engaging with the channel and that community is your target market. And maybe that's not a million dollar business, but it might be a hundred thousand dollar business.
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B
Right.
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A
Which I think is interesting. The other thing, I know we talked a lot about vibe coding, but you can make money a lot of different ways. Like for something that, for example, that stops raccoons from getting in chicken coops might just be like, there's a bad solution in America and somebody in like Sweden has figured this out. You just need to like import it and sell it here. Right? There's very basic things you can do to make money once you understand, like the problem and demand in the market.
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B
Two of my favorite entrepreneurs, I can't recall their names now. There's a great write up on them. And one of the publications are the German brothers who have made billions by just taking US businesses and replicating them in Europe. And that's what they had did, right? They didn't have to validate anything because they were validated in the US and they just replicated them really fast.
- [22:07]
A
I want to tell you about a podcast I love. It's called Creators are Brands, hosted by Tom Boyd. It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Creators are Brands. Explore how storytellers are building brands online. From the mindsets to the tactics to the business side. They break down what's working so you can apply that to your own mission. They just did a great episode called why your perfect content isn't working. Do this instead with Courtney Johnson. It's a great show. Listen to Creators are Brands wherever you get your podcast.
- [22:41]
B
You just kind of mentioned something there that I think is actually really important, Greg, which is like, why do more people not plug in their customer language to craft their content? The other business I think is a really good business. And we kind of showed a way to kind of manually do this, but someone can automate it is creating a digital twin of your customer. And so the way you would do that is you would create an app. And that app you would plug in things like your gong calls and all of the internal information you collect about your customer. And then it would collect all of the external information you collect by your customer. Then anytime you do something to market to that customer or sell to that customer, you could have your digital twin edit it for you and review it for you and then actually replicate it in your customer's language. And we kind of showed how to do that in Cloud Project. That is a really good use case. I think most companies have marketeers and people that don't do that, they just like. Guess that's why everything sounds like jargon, right?
- [23:35]
C
Totally. And that's why the average conversion rate on the Internet is 1 to 2%.
- [23:41]
B
Right.
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C
Like, no one talks about that, but 99 or 98% of people are coming to websites and are literally just leaving.
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B
Yeah.
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A
They're, like, not finding anything irrelevant to them at all.
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C
Yeah. And we're like, okay with it.
- [23:55]
B
Yeah.
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C
We're like, oh, yeah, that's the normal. It's 1 to 2%. And like, what.
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B
But I think that opportunity is disappearing. So I think here's what's going to happen to the web. I think the website is actually. We're going to look at the website and say, well, that was like a really antiquated thing to do because, yeah, a website is a static library of content that you have to, like, read through and research. ChatGPT is a much, much better version of that. And so when you look at the data, you know, on average, someone coming from ChatGPT converts like, anywhere between 4 to 12 times better. Now people look at that and they think, wow, that's a great opportunity. But the reason that is is because all of the research is happening away from your website. And so one of the business opportunities is what is the modern website in a world where most of the research does not happen on your own website? And I actually think your website will probably morph into just a kind of some sort of multimodal agentic seller because. Because you come there fully researched and so you're not looking to navigate and consume content. You're looking to have a real interaction with someone who can actually demo the product to you, get you the last 20% of things you can't get from ChatGPT. And Greg Brockman, the co founder of OpenAI, had a fascinating quote during the week where he said he feels like ChatGPT has shone a light on the website and just like, how redundant it is. And so there's another business opportunity on what is the AI version of a website. And I think that's a fascinating thing for someone to build around.
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C
Yeah, I think OpenAI has made it clear that they want to make ChatGPT the operating system.
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A
Correct.
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B
Yeah, yeah, yeah.
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C
So the announcements from Dev Day around these apps that exist within ChatGPT, like, you know, you might not never go to ideabrouser.com, you might just at Idea Browser and just be like, hey, I'm thinking about an idea in cemetery space. You know, what do you think? You know what I mean?
- [25:45]
A
Yeah. Frame the problem and opportunity for me.
- [25:48]
C
Yeah, exactly.
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B
Are you happy about that, Greg? Is that a good thing or a bad thing for you?
- [25:54]
C
Is it a good thing or bad thing for me, I'm just one of those people that I'm like, this is where the world is going. Yeah, yeah, I'm going to make this beneficial for me. You know what I mean? Like, I'm just going to go build a bunch of apps and see what happens, you know, like. But like, okay, I'll answer your question directly. Is it a good thing or a bad thing? Obviously it's not a good thing because the old way of the web was you control the experience. And we're losing control to OpenAI. OpenAI is going to be able to control the experience. And you can see that when I added here, there's 1, 2, 3, 4, 5 apps that came up. Booking.com, canva, Coursera, XPDF, Figma. Someone@OpenAI decided that booking.com for whatever reason, I don't see idea browser up here. You know what I mean?
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A
Right?
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B
Yeah.
- [26:46]
C
So the same way that the App Store there was a lot of early winners and if you knew the editor of the App Store back in the day, you would get three thousands and thousands of downloads. I think the same is going to be true at the app store on ChatGPT. They're also going to have an editing approval process. Anyways, going back to the topic, another way to make a million dollars is build apps for ChatGPT apps.
- [27:12]
B
Yeah.
- [27:14]
C
I don't know why more people aren't like, why are you even listening to this? You know? You know what I mean?
- [27:22]
A
Like, my hot take though is that the cemetery thing is better than the Chat GPT app thing.
- [27:26]
C
Yeah, that would be.
- [27:27]
A
My burning hot take is, yes, the ChatGPT opportunity is there for sure, but there are still so many problems that are completely not served and solved in this world that, like, if you just go and find one, like the cemetery problem, that the technology is so good and easy now to address it, you can make a million dollars.
- [27:46]
C
I hate to agree with you, please disagree with me.
- [27:49]
A
But that's like, that is probably. I love AI, I love ChatGPT. I love everything. But I mean, if you were just like, go make a million dollars as fast as possible. Be like, I'm going to go start the cemetery business and going to grind it out.
- [28:01]
B
How would you figure out what app to build for OpenAI? What's a example? How do you build differently, I guess, for OpenAI versus the Cemetery app? Like, is there a difference in how people should think about that?
- [28:12]
C
Yes, it's funny you should ask. So I came up with this little framework for coming up with chat app ideas and what the opportunity is. And we can actually talk about a couple of these startup ideas if you're interested. Yeah, but you know, the goal is to build SDK native apps that ChatGPT automatically surfaces when people ask for help, like help me get a mortgage, plan a wedding, or launch my newsletter. That is the opportunity. If you want to build a ChatGPT app, you want to be the first thing where it says, help me get a mortgage. Just like how in the SEO days, if you were, you know, rocket mortgage or whatever it's called, help me get a mortgage, you're number one. Like you made literally billions of dollars. So there's going to be an opportunity. Keep in mind there's 800 million people who are weekly active users to this right to ChatGPT. So, you know, if this works, if ChatGPT app works and they don't like it, doesn't go the way of custom GPTs, which we can talk about, but was a massive failure. If this works, then if you want to create a not a $1 million idea, but like a $10 million plus idea that has like a bit more risk of not working, then I would say, you know, try to own a high value keyword, solve a specific high intent request that ChatGPT can't handle natively, and have a custom UI that's visual and they really want like visual UI. So I mean, maybe if we want to build a cemetery app idea, it's like, you know, my grandmother died and like need help with funeral planning. And then it like pulls up a UI like this and you buy a plot.
- [30:02]
B
Yeah. Okay, so you have to monetize in some way.
- [30:06]
C
Right.
- [30:07]
B
So I guess you would build that app in a way that allowed them to look at things, but as soon as they needed to do an action, you would monetize the action by them having to click through your app. Or you can monetize in the app. I actually didn't understand that part.
- [30:19]
C
Yeah, like, this is a website. Like, what is the difference between this and a website as far as I'm concerned? You know. You know what sucks about it is OpenAI. Don't hate me on this. But what sucks about it is the web was an open protocol or is an open protocol. Right. If you want to create a website, you don't need permission from anyone to create a website in this environment. You do need permission from OpenAI to approve your app. I don't know if people know that.
- [30:47]
B
Right? Yeah, correct. So basically they, they are the curators Whereas in the open web there was no, I guess the algorithm was the curator. But like, you're not having to have a human. The human doesn't have oversight.
- [30:58]
A
Yeah, well, this comes back to kind of my point of why the cemetery business is a better business than building like an app on ChatGPT is because you have full autonomy over that cemetery business when it comes to ChatGPT. Just like you said, Greg, OpenAI has got to like, let your app exist on their ecosystem. But the other thing is you either have to provide functionality that's limited, that's available in their technical infrastructure, or you have to send people off to your app on its own URL. Right. And that then becomes two things to manage. It then becomes kind of a user experience challenge where your top customers are going to want to get into a level of detail in most of these use cases where they're going to need a standalone experience. Because at least in the short term, what's capable within ChatGPT isn't going to be enough of what they want to do.
- [31:48]
B
But isn't the business opportunity for ChatGPT that there's just going to be a new way that people interact with stuff? And so like your old apps don't make sense in a world where their expectation, the consumer is going to want something different. So the cemetery business has to be custom built to the way ChatGPT users will use ChatGPT. And so maybe the way this works is there's like a monetization part where you can do most of the things in ChatGPT, but you have to like go to the app to like complete some sort of tasks. But anywhere that has 800 million weekly active users, probably soon to be like double that at the rate that they're growing. It feels like it's going to be a force and function to build into that ecosystem. There is a huge opportunity if you can figure out how to build apps in the way that those consumers want to consume. Same way that the App Store is very similar. The App Store top lists are all curated.
- [32:39]
A
Yeah, I guess my point is I don't know how this is that much different than the App Store where you had the standalone mobile app, but you still have a website and in many cases a more detailed app beyond the mobile app experience. Yeah, yeah, you know, that's the opportunity. But Greg's point is, I think your point here is on the topic of building a million dollar business, this is very early on ChatGPT and there's not a ton of apps. And so there's a lot less competition and that makes it worth playing by their rules.
- [33:08]
C
Yeah, right. I mean, I'll give another. You want to make a million dollars? Another way to make a million dollars with Chat GPT apps is you build chatgpt apps for companies.
- [33:20]
B
Yes.
- [33:21]
C
Like, that's a good one. Actually. We run a design firm that works on AI products and we announced that we're building GPT apps for Fortune 500s and like, exploded. There's infinite demand. So if you're a developer, I would say, like, build these apps for companies too. Right. Maybe you don't have relationships with Fortune 500s, but I think that you can easily sell some of these. Just like how there's web designers for websites and small businesses and people make millions of dollars a year doing it. You can also start building these little apps and charge a couple thousand dollars or even better, charge them like $50 a month or $100 a month and build a portfolio of it.
- [34:02]
B
If you're going to watch this episode and say, I want to be early in the ChatGPT app store, I want to build a product in. Here is how you decide what to build. Like the idea and different if you choose to build it into ChatGPT versus how you would just build it anyway. Does the idea differ? Like, you have to have a different way of validating your idea.
- [34:22]
C
Yeah. The way I see, you know, apps within ChatGPT is very similar to how, like mobile versus web, you know, so like there's mobile first companies and there were always desktop first companies, like Facebook, for example, couldn't really figure out getting onto mobile and that hurt them. So they had to buy Instagram, which was basically the mobile first version of Facebook. So I think that at the core of it, you look at Facebook, it's a photo sharing app, and then you look at Instagram, it's a photo sharing app.
- [34:52]
B
Yeah.
- [34:52]
C
But it's, it's a nuanced difference. So I think the apps that are going to Crush it on ChatGPT are going to be chat first, very, like, focused on this experience. And how do I natively build this ui? So it is the best possible experience, which might just be like a little bit different than how their web experience works. But like, if we were working on that cemetery idea, I think it would be hard for us to build the web version and build the chat version at the same time. I would recommend someone just focus on either correct one or the other. Yeah.
- [35:27]
B
Okay. Can I get your thoughts on is there a million dollar idea around the use of Sora 2 or VO3, like these kind of new creative video clip tools.
- [35:38]
C
Yes.
- [35:38]
B
Because, like, I love to create things and they're the tools that I freaking love. Now I don't have access, sorta because I'm a sad European and we're not allowed nice things. But I'm curious to get your thoughts.
- [35:52]
C
That's untrue. You have the quality of life, so.
- [35:55]
B
Come live where I live.
- [35:58]
A
See, all I heard is that less AI is higher. Quality of life is. That was my takeaway.
- [36:02]
C
Uh, I have a friend, his name is Pjace. Have you seen some of his commercials?
- [36:07]
B
I've seen them through, yes.
- [36:08]
A
His commercials are really good.
- [36:09]
C
So this is a guy who's gotten 300 million views on his AI ads. To me, he's like the top AI ad man. Um, and he comes from, like, the traditional, I wouldn't say Hollywood, but like traditional video making, ad making. And he just applied his skills to using VO3 and now Sora. And this looks like a Super bowl commercial. You know what I mean? Yeah. So look at this. This is insane. All these are all via AI video. And so where's the opportunity to build a million dollar business with AI video like Sora and VO3? First is by building audiences. Like, if you can consistently push out content like this, then you go to something like idea browser, or come up with your own idea or find a trend and then go and sell them something. Because you've done the hard part around finding an audience. Right. I have this framework I build all my businesses on, which is like, I call it the ACP funnel. And I think I've talked about it on here before. Start by building an audience, then, you know, convert that audience of community, and then build that product. So I think I would start by building audiences, creating faceless accounts, creating brand accounts, but create super high quality videos. And I could tell you how he creates this because I know how he creates this. I'm happy to share that. What the fuck?
- [37:40]
B
Yeah, tell us.
- [37:41]
A
Yeah, Kieran said please.
- [37:43]
C
Yeah. So what he does is he writes a script with ChatGPT and Claude. So he fully writes a script, but it's all with AI. He has a framework for coming up with scroll stopping scripts. Largely that has to do with juxtapositions, being funny, like highly visual, and then using characters that, like, people recognize. Now I know someone's gonna say, like, well, that's like, illegal. You can't use, you know, Sam Altman's likeness.
- [38:20]
B
Well, he licensed it. He allowed people to use it on Soar too.
- [38:23]
C
Oh, okay. I didn't even know that about them. By the way, this could be a great ad for our cemetery business.
- [38:29]
A
I was just thinking it's pretty sweet. What's hilarious is you would kill it on SWORD two with like cemetery AI content. Right?
- [38:37]
C
Like, it could be hilarious. Kill it. Literally kill it.
- [38:40]
B
I wonder how much Sam regrets the decision to have in his likeness be open on SWORD two.
- [38:46]
C
I mean, probably a lot because he's like a meme. But, you know, you don't have to use Sam Altman. You can use people in the public domain, like Plato and Socrates or things like that. And so he writes the script and then he uses a tool like Freepik. Have you seen this?
- [39:08]
B
No.
- [39:09]
C
This is one of the tools where it's a kind of like an all in one image generator. Like let's say we wanted to make a video around this. Like let's say have him eating a banana or something. You can pick the model here.
- [39:26]
B
Oh, wow. I have not seen this tool.
- [39:29]
C
Yeah. So you start by the model and you pick the right model. And then what he does is he would pick, let's say Nano Banana, which is probably the best right now. And he puts it all on like a figma of like all the different frames. So he creates the frames first. So he'll take this and then he'll basically put his script plus storyboard in one like figma. And then once he has the frames, he'll then use a video generator to go and like we can take this for example.
- [40:05]
A
Yeah, Turn it to video.
- [40:06]
C
Turn it into a video.
- [40:07]
B
That's my weekend.
- [40:08]
C
And on a tool like this, you could again, you pick the different model, the right model for it. So you can see here all the different models, like 1, 2, right now, which is Alibaba's open source model is really good right now. So you might want that. But if you're trying to do more of an animation, maybe you want something like cling. So you pick the model that works best for the type and style that you're trying to figure out.
- [40:35]
B
I love that Freepik. That is a cool tool. I'm actually going to spend my weekend using that tool.
- [40:40]
A
Yeah, Kieran's now going to be on free pick all weekend. Thanks, Greg. You just killed his family time.
- [40:45]
C
I'm sorry, Family. You know, you're.
- [40:47]
B
Your $1 million idea here is like get really good at scroll stopping videos, build that audience, and then you can kind of build a product to market to that audience.
- [40:55]
C
100%.
- [40:56]
B
Yeah, you could probably Back in the day, people just built handles with millions of followers that were memes back when, like, memes were newer and they just sold the handles. So I think you actually did say that somewhere where at some point people may just buy over, like sora2accounts or like handles that have tons of. Tons of viewers for their market, which are just these kind of videos. You might not even need to build a product.
- [41:22]
C
Yeah. I mean, you know, right now is a race. It's an AI gold rush. It's also an attention gold rush. Yes, so exactly. If you can build scarce commodity. Yeah. If you can build that attention, then you have an unfair advantage. I saw this tweet the other day from Brett. He's a designer. He said, I just made a TikTok account, posted a Sora video of squirrels jumping on a trampoline. 7 million views, 377,000 likes. We'll hit 20,000 followers today.
- [41:49]
B
Crazy.
- [41:50]
C
Now this is like just funny content. So it's.
- [41:54]
B
Yeah.
- [41:54]
C
Easier to get likes and easier to get followers. There's no niche. Right, right. So, I mean, it's awesome that he was able to do this. That being said, like, if I'm thinking about building a million dollar company and I'm trying to build an audience, I want to think about what kind of videos I can create that build an awareness in the niche that I care about. Right.
- [42:13]
B
Awesome. I have already started to sign up to freepik, so this episode is awesome because I've been looking to get much better at the video tools. I've been using flow in VO3, but FreePik looks like the tool of choice for me.
- [42:27]
C
Yeah, there's FreePik and there's also Enhancer AI. Those are the two ones that I've used.
- [42:35]
B
Cool.
- [42:35]
C
No affiliation.
- [42:36]
A
All right, so we gave multiple ways to make a million dollars. We talked about how to use idea browser to build a million dollar business, how to build a million dollar business by building ChatGPT apps, and then how to leverage AI video tools to basically build an account or a community and either sell that or use that to sell a product to make a million dollars. Like, those are three great avenues to a million dollars. And as normal, Greg, you're killing it. And you are, I think, the idea guy of all idea guys. I love that you're on Ideas Matter as like a core corner, because I do think they matter a ton. And I think we gave people some things that are hopefully going to get their ideas going as they watch the show.
- [43:19]
C
I hope so. I hope so. And I don't ask for much, but the only thing I'll ask for is if you like and comment this video. So, I mean, we gave you million dollars of ideas, right?
- [43:29]
B
Yeah, give us something back.
- [43:30]
A
Hit. Like hit comment. Go check out Greg's amazing YouTube channel. We'll link that up below. Go subscribe to that and we'll see you really soon on marketing. Against the Grain.
- [43:38]
C
Thanks for having me.
- [43:39]
A
Gen.
- [43:43]
C
Sam.