Transcript
A (0:01)
Hey everyone. I'm pumped we've got Matt Wolfe back on marketing. It's the grain. He is a friend of the pod. Kir and I have done several episodes with Matt and he's helping us by diving into something that's really cool. Google released a new design tool for Vibe design called Stitch. And really what's cool about it is it lets you go from prompt to design concept for landing pages, campaigns, everything that you might be building and doing in your marketing. And it's really especially good if you don't have access to a designer or developer to do these pol mockups and designs for. You can really act as that for your product or for your company. And Matt's going to walk us through. Exactly, step by step. How to do it. Let's get into the show. Here's a quick word from HubSpot. HubSpot helped Tumblr solve a big problem. They needed to move fast to produce trending content. But their marketing team was stuck waiting on engineers to code every single email campaign. Now they use HubSpot's customer platform to email real time trending content to millions of users in just seconds. The impact, three times more engagement, double the content creation. Want to move faster like Tumblr? Visit HubSpot.com.
B (1:21)
All right, so on today's episode, I'm going to show you a really cool new tool. I'm going to show you how to use AI Studio from Google as well as Stitch from Google and to create an awesome website. It's going to design the website for you and then build the website for you. And if you're a business or marketer and you need landing pages or sales pages or checkout pages, this tool and this sort of process I'm about to show you can do all of that for you. It is really, really cool. Let's check it out. So this is what Google's calling Vibe design, right? Obviously playing off the vibe coding trend where you just talk to an AI coding agent and it will code up software for you. Well, apparently this is that. But for designing, for designing websites, for designing web apps, things like that. I did play around with it. I had it redesign the Future Tools website for me and was actually like pretty blown away by how well it designed it. This is a tool called Stitch from Google. And if you take a look at what Stitch looks like, it pretty much looks like Figma. It's Google's version of Figma. Let's just call it what it is. So it's like this giant canvas tool where you can drag your own images in, you can do your own designs in your own design tool and then bring those designs in. But now you can actually just prompt your own designs into existence. This is obviously great for businesses, marketers, things like that. You know, coming from the digital marketing world, this is probably going to be the new way you build landing pages, right? We used to use the click funnels and the optimized presses and the lead pages of the world. And it's like all this stuff we used to do, we would spend a week on a landing page, right? And now it's like, I can have that same kind of thing done, but probably even a better, more modern design in like a minute. It's so wild. When we used to do split testing with click funnels and lead pages and all those kinds of tools, you built a new page basically from scratch every time. Now it's like I literally can speak with my voice and say, create me a split test version with a couple different headlines and it'll just be like, all right, here you go. This is the one that I made with a demo on my own YouTube channel, right? I basically initially prompted it design a website that helps curate and filter all the latest AI tools the same way FutureTools IO does. So I just gave it my future tools website. Essentially. You can see that it automatically pulled in. The website here says, I've analyzed future tools, created a synthetic dark design that actually figured out like the color schemes and the fonts and everything just by looking at the website. So it built like a whole style sheet essentially for the existing website with the colors and fonts and all the things, right? And then after it did that, it went, okay, here's your new site design. And this one's a fairly close replication of what my existing site looks like. It's not too far off. So it started by designing the exact kind of replica. And then I went and said, all right, generate three variations of the home slash discovery screen. And it created this bold, dark version, this warm, energetic version, and this cool professional version. But each one is like a completely different layout. Different color scheme, different design, and all really good, modern, professional looking designs. But like, if we want to continue to iterate off of this one, I can select this one and I can press this button here and just like talk to it. So let's say, hey, what are we designing on this home discovery cool professional screen today? Can you give me two more variations but change the hero image up on the top right on both of those variations on it. She's on it. Great. I've created two new variations with fresh hero images. Take a look. I can see down here that it's still generating them. So she got ahead of herself with saying that they're ready while they're still generating. But here we go. Now we can see him populating. Yeah. So they changed the hero image up on the top and left everything else the same. I mean, I actually think the original one looks better, but, you know, it gave me what I asked for. I can split test different headlines. Give me two more variations, but change the headline on the top. I'd like to split test between them. Working on it. Yeah. And we got two versions with two new variations of text at the top.
