← Marketing Against The Grain
Loading summary
Transcript6 lines
- [00:00]
A
So I've personally been using Claude for content creation and I can say it's an absolute game changer. Like, these are sample posts that I've created for Substack with the help of Claude Code and Claude Cowork. This is also another one on LinkedIn that did pretty well, including this infographic which I used Claude to help me create. And then this is an example of an Instagram reel where the entire background was actually generated by Claude. So there's a lot of really cool things you can do with Claude. We will set up like your own personal Claude skill to write in your brand voice. I'll show you how to generate infographics and images with Claude as well, and also how to schedule and post everything to social media, all entirely within Claude cowork.
- [00:45]
B
Today, our guest publishes 250 pieces of content per week. She has zero employees, she has no agency, no virtual assistant, just her and AI. And she gets millions of views and she's going to show you exactly how she does it live. In this episode, Sabrina Romanov has built a 1.4 million person audience as a solo creator. Today she's walking you through her entire content workflow from scratch. How she teaches Claude to write in her exact voice, turns random screenshots on her desktop into multi platform posts and generates infographics and schedules everything to LinkedIn, Facebook and Twitter without ever leaving Claude. This isn't a theory. She's building it live and you can set up the same system yourself today. Welcome to the show, Sabrina.
- [01:30]
A
Thanks, Kip. Today I'm going to show you a Claude Cowork marketing workflow that's going to easily save you 15 plus hours per week. So the very first thing we're going to do is teach Claude to write like us, right? We don't want like generic AI slop. When it comes to my own copywriting skills, I'm continuously improving them over time. So the prompt you're going to run here is just a starting point to help cloud learn about who you are and your brand voice. So the prompt is create a write content skill that writes social media posts in my brand voice about my business and personal brand. You can replace this if you want to add additional context about your business. If cloud already knows about your business, you could say, hey, reference the past conversations that we have had about my business. And this last line is really important. You interview me until you're 95% confident the outputs will reflect my brand. And so what's going to happen here is I've already done this because it was a pretty long process. But Claude Cowork just kept throwing questions at me. What platforms do I create for what describes what I'm focused on? What are my content pillars? How long are my posts? What are some. Some tidbits about how I sound, what sounds like me, what never sounds like me? Do I share personal stuff? How do I typically end a post? With a cta? Who's my target audience? Does my content differ across platforms? And just a lot of other questions. It even asked for writing samples. So, for example, here I pasted in that substack example that did really well so that it has a real example of my brand voice. So what you're going to do is open up a new Claude cohort conversation, go ahead and type this exact prompt in there, and go through the process, add in as much context and information as you can so that Claude has a really, really good idea of who you are, what, what's important to you, what's your brand, voice, et cetera. So now, once you've created that skill, let's actually test it out. So start a new chat, type slash, and then go ahead and click write content. Now, for those of you who are new to the cloud ecosystem, when this is highlighted in blue, that means Claude is using this repeatable skill. And you can think of a skill as like, a more powerful custom GPT. It's like a repeatable task that contains a bunch of information, context, and preferences, so that you don't have to explain it again and again to Claude. So, for example, here, when you look at the really long conversation we had where Claude was interviewing me, all of that information is now contained in the skill. So whenever I type, slash, write content, Claude already has all of that context about my brand voice, my business, et cetera. Now, in most cases, you don't even have to trigger the skill explicitly. If I were to just say write content, this would also trigger the skill, because Claude takes your prompt and then intelligently tries to figure out, like, which skills it should use to complete the task successfully. Okay, but if you want to be explicit about it, do this. Make sure it's highlighted in blue, and this guarantees that the skill will be used. Okay, so let's just say, right, content, let's say a LinkedIn, Facebook and Twitter post about the receipts image in my downloads folder. Okay, so just a little context on this prompt. I'm basically telling Claude Cowork, since it has access to my file system, my local computer, to go find this image called receipts, in my downloads folder, and then Write a post about it. So this is really cool. Like if you have photos lying around, videos lying around, Claude can actually take those from your computer, write social media posts, and then go ahead and even upload them to social media if you want. So when you expand what Claude is doing here, you see it's saying search two patterns. The user wants me to write the post. It's thinking, first it found the file, so receipts.jpg so you can actually click on that to open the file. This is, it's called Receipts. It's literally just a screenshot of a brand new Facebook page that I started about two months ago and achieved over 9 million organic views. So, so this would make really, really awesome content, right, for LinkedIn, Facebook and Twitter. So what Claude did is it found that image, it analyzed the screenshots, right? So it's reading that image, it pulled this information from it, and now it's writing posts in my brand voice the way I would write it about that topic. So here's the sample LinkedIn post. It even ended it with an emoji, which is my signature emoji. Here's the Facebook post, and then here's the tweet. And now for my Twitter preference. I said very, very short, succinct. So that's why it's in this style. For those of you who are new to cowork, one thing I really, really encourage you to do is to revise these first drafts. People are very surprised, but I distribute 250 pieces of content per week completely solo. I do not have a team, but I still check every single piece of content that goes out because my personal brand is that important to me. And what's amazing with Claude is it makes this as easy as possible as it's ever been. Okay, so there's something you don't like about this LinkedIn post or this Facebook post. Give Claude that feedback here. Okay? And after a couple of rounds of feedback, then what I encourage you to do is say, update the skill with everything we've talked about. So as an example, if I say, hey, I don't ever want emojis in my post, okay? I give Claude that feedback and then it's going to update the skill with that preference so it knows it for all future conversations. When you do this once a week, that is how you fine tune your skills to be really, really dialed into your brand voice, producing high quality content. If you guys want to try this for yourself, click the link in the video description. It's got everything, all the prompts, all the links. Everything you need to get set up, including a link to Potato. To try it out, click the link in the description or scan the QR code.
- [07:17]
B
Stop me if you've heard this before. Your support team opens the queue Monday morning. 200 tickets before the first sip of coffee. They already know what's in there. Password resets, order updates, the same questions over and over. What if that part of the job handled itself? HubSpot's customer agent resolves those repeat tickets. Using your actual CRM data and knowledge base, your team can focus on the conversations that actually need them, and your customers can get the answers they need faster. Check out HubSpot.com to learn much more about HubSpot's customer agent.
- [07:52]
A
Now, the next thing I want to show you is creating visuals to go alongside your post. And for that we're going to use a tool I built called Blotato. It's basically the tool I built for myself to be able to scale content creation without going crazy. A lot of people use it for publishing and scheduling to social media, but it can also do things like create visuals, infographics, carousels, and even videos. Videos. So once you go into Blotato here, videos on the left side, click Create new Video in the top right corner. This will just show you different templates that you can create. You can create like slideshows, AI videos, infographics like this. We're just going to create a nice whiteboard infographic. So if I go back to the initial LinkedIn post I showed you, this is actually one of the infographic templates from Blotato. And this did pretty well on LinkedIn. This was a live stream announcement that got a lot of engagement. So to set this up is pretty easy. Just go to Settings here, click API. You'll need to generate an API key because this is what's going to allow Claude to communicate with Blotato to go create those visuals and schedule everything to social media. Now, for Claude, desktop and cloud cowork, it's really, really, really simple. Just follow the instructions here. And this is where you tell Claude to interact with other tools you use. For example, hubspots, Gmail, Google Drive, Airtable, Canva. This is where you connect everything. To connect Blotato, just scroll down and click Add custom connector. And you can name it anything, but it's clearer if you call it Blatato. And then what you're going to do is just copy paste this URL here and then you're going to see it pop up here. You're going to See a button that says connect and that will just make sure you're authenticated in Platato. So go ahead, click Connect. An oauth window will pop up and that's pretty much it. It is connected. So here's the prompt we're going to use. Use Blotato tool to create a visual to accompany our LinkedIn post. Let's use the Whiteboard infographic template. Now, you don't have to specify which template you want to use. Blotato will actually look at what the content is and try to match it to a template that makes sense for the content and the social media platform. But there are a couple templates I really, really enjoy using for LinkedIn especially. The whiteboard infographic is one of them. And I highly encourage people who are new to Claude cowork to actually expand the thinking to see what it's doing. Right. So here Claude is interpreting your prompt and it's actually going to find the Blotato tool. Okay, that's the little logo that you see here. And then it's calling one of the tools Blotato Create Visual. Now it says the visual is being generated and we just have to wait until it's done. So that's what's happening here. It's since this is using Nano Banana 2 to generate the image, it's going to take one to two minutes until that infographic is complete. So when it's ready, it'll say, here's your Whiteboard infographics. So just click show image and it will open up the link. Right? So boom. AI powered Facebook growth in 50 days. Nice little charts and you can do all kinds of visuals. Guys like this is just one example that does tend to do well on LinkedIn because it's like a really cool whiteboard infographic look. Okay, so now I've shown you how to teach Claude to write in your brand voice. We have three draft posts. It even analyzed the receipts image. Maybe I want to post that to Twitter or Facebook directly and then use the infographic for LinkedIn. But how do you actually post social media? That's where connectors come in. So, for example, if you have a connector between Claude and Gmail, Claude will actually be able to read your emails, summarize your emails, escalate ones that are urgent, and even draft responses. You can think of the same model when it comes to social media. By connecting Claude to Blotato, you can now manage your entire social media calendar through the Claude interface. So this is the prompt we're going to try next. We're going to try scheduling all three of these posts 10 minutes from now. And I wanted to just show a little bit of variety. So for LinkedIn, we're going to post it with that infographic. For Facebook, we're going to post it with like my screenshots of the Facebook analytics, the receipts image. And then for Twitter, we're just going to post the tweets. No image at all. Yeah, so it's really cool. Here is you can schedule posts in advance, you can even reschedule posts. Let's say you had something come up and you want to announce it today across all of your socials. So you want to push back all of your content another couple of days. So it's really, really flexible. Like all you have to do is talk within Claude. So I have personally observed users setting up cowork and even Claude code. And it's a total unlock in terms of productivity. Like, people are truly able to batch a week's worth of high quality content. Every single piece human manually reviewed so that it's in your brand voice and just really high quality. Something you would be proud to post. And you can actually do that today in just a few hours by sitting here with cloud cowork and cloud code. And like I mentioned earlier, the real competitive advantage is in continuously improving your skills. Right? So for every conversation you have, then you want to end it telling cowork, hey, take everything we've talked about and update my copywriting skills, update my social media skills. That is how you use AI truly as a collaborative partner instead of something that's just like generating lazy slopes. Okay, and here is our infographic scheduled for LinkedIn. Here is Twitter and here is Facebook. And then if you want to delete these posts like I mentioned, like, let's say we were just testing, let's just say delete these three posts to clean them up. I was just testing. It's really crazy. You don't have to use the blotato interface at all once you kind of get used to all the possibilities within cloud coworkers. So to summarize everything we've talked about, we created a skill called Write content that will write social media posts in your brand voice about your business and in your brand preferences. And the way we did that is Claude interviewed you all of these questions, right? All of this until it was 95% confident that the outputs would reflect your brand. Once the skill was created, we opened a new chat and tried it out here. So when this is highlighted in blue, that means Claude is using this specific skill. We told it to write LinkedIn, Facebook and Twitter posts in my voice voice about the topic receipts in my downloads folder, which was an analytics screenshot from Facebook. Here were the draft posts LinkedIn, Facebook and Twitter. And then we connected it to Blotato to create a sample infographic right here. And then we use Blotato to schedule these posts to all three social media platforms. So that's pretty much it. If you guys are interested in learning more about Blotato, my app, just head over to blotato.com okay and I'm happy to answer any questions. See you next time. This data is wrong Every freaking time. Have you heard of HubSpot? HubSpot is a CRM platform where everything is fully integrated. Whoa. I can see the client's whole history. Calls, support tickets, emails, and here's a task from 3 days ago I totally missed HubSpot. Grow better.
- [15:03]
B
I want to tell you about a podcast I love. It's called Nudge. It's hosted by Phil Agnew, it's brought to you by the HubSpot Podcast Network, the audio destination for business professionals and it's the UK's fastest growing business podcast. What I love about it is that the Nudge listeners love no fluff, no BS, evidence based marketing tactics they get in each episode. You're going to want to listen because this is like an MBA's worth of insight in every single podcast. And entrepreneurs, you're going to love the show because it's filled with repeatable, proven studies, not hearsay, not one off success stories. Marketers. You're going to love it because it discusses the psychology behind great marketing and what marketers are getting wrong. Listen to the Nudge wherever you get your podcasts.