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- [00:00]
Host
Hey everybody, come with me. We're going to try the brand new Perplexity Comet browser. And it's very different than everybody thinks. It's really like an AI agent baked into your browser that can do so many things I didn't even realize was possible. And I think it's a good window into the future of how the Internet is going to work. I'm going to walk you through setting it up and all the ways to use it. Let's get to today's show. Here's a quick word from our sponsor. HubSpot helped Tumblr solve a big problem. They needed to move fast to produce trending content. But their marketing team was stuck waiting on engineers to code every single email campaign. Now they use HubSpot's customer platform to email real time trending content to millions of users in just seconds. The impact, three times more engagement and double the content creation. Want to move faster like Tumblr? Visit HubSpot.com all right, so we are going to get started. So all I have done up to this point is downloaded Comet browser. You can do this if you have an invite code or if you're a Perplexity Max subscriber. Those are the two folks who have access to right now. And now it says, unlock your personal assistant. Pick up where you left off. Bring your browser history, settings, bookmarks, passwords to the common experience. I don't want to do either of those. I'm going to do this later. Your profile name, I'm going to just give it my full name here and then I'm going to pick an icon. I really like this guy here. I like the device mode the best. Okay, do I want to set Comet as my default browser? I'm sorry, not yet, guys. Not yet. I don't know. I don't know if you're good enough to be my default browser. Help us improve the product. Sure, I will do that. So now we are here in the Comet browser. Looks very similar to Safari and Chrome and whatever web browser you might be using at the time. Now it says, try Comet Assistant. Master your inbox and calendar. Interesting. Delegate basics. Get the gist in seconds. Oh, summarize, automate clicks. Browse your voice. I'm not sure what that even means. Quickly find answers in your history and get insights in one click. And then it says reference any tab for precise answers. Not sure what all this actually means, but we're gonna figure this out together. It's gonna be great. So I've signed in to my Perplexity browser and what you'll see here is instead of a search blank like you might have Google, if you're using Chrome, I have a prompt blank for AI and for Perplexity. And so it's given me some prompts. And one of the big things you need to understand about Comet and this next wave of browsers is that they're calling themselves AI native browsers and they're AI built in and they integrate into everything you're doing. And so one of the things that's saying here is, what is my schedule for Monday? Let's try it. So just so everybody knows, anytime you're doing anything with Claude, with ChatGPT, with perplexity comment, and you want to use data that's in your Gmail, your Dropbox, whatever may have you, you're going to need to dive in settings and enable some connections. So I want to enable here. So all right, so now that I've signed in, I am giving Perplexity some access. I'm gonna say, hey, go nuts man. Cause I just wanna test this stuff out. I wanna do the same thing for Google Drive, selecting all there. I don't need Dropbox, WhatsApp. That's interesting. I might do that later. That could be cool. So now I have all this set up. So now I should be able to do some cool things. So one of the things I can do now is try Common Assistant. Let's see what I can do. Can you help me prep for my first meeting tomorrow morning? That's all I said. A very basic prompt. When we're using a new product like this, I want to intentionally be basic. All right, see, so it's got some events here, it's got a HubSpot helps planning thing, which is charity initiatives. And it gives me some prep tips and everything to cover. It's fine. Nothing too crazy here. Fine. Can you help me respond to some of the most important emails I haven't yet answered? It's finding like some notification emails it wants me to respond to, those are not right. Prioritize emails by sender and urgency. This is fine. What I will say about this. It's very fast. So far its integration with my work products have been very, very fast, which I certainly like. Let's go back here to comment. It says master your calendar in your inbox. That's clearly a use case. It seems fine. It seems like I'm not coming with like the best use cases probably right now let's see what else we should delegate basics. What does this mean? Put together a grocery cart on Instacart for me from Walmart. I would like butter chicken. Okay, so this is would be similar to like OpenAI's operator. So let's see if I can give it a marketing task. Can you go and search ramp.com shout out to Eric and Kareem and our friends at ramp. Can you research ramp.com and give me a breakdown of three two, five one ways they could improve their marketing by browsing their website. And can you then put those recommendations together in an email to their co founders, see what it does? So it's going and it's doing some research on Ramp. Highlight direct customer outcomes with video and social proof. Make AI an automation tangible with product demos. They do a lot of this stuff. Address onboarding, support and trust concerns up front. Personalize for segments and use dynamic content. Here is a draft. So they got Eric and Kareem right? Eric and Kareem are the co founders of Ramp. Shout out to those guys and it's a solid email and you can now rewrite or export. And when I say export PDF markdown doc I can share this with somebody else to review. That's all pretty cool. Can you draft this in Gmail for me? Can you? I think one of the big wins about Perplexity Comment that is really important to know is that a lot of integrations with these AI tools are kind of read only. Like they can go get information and give it to you, but Perplexity Comment can go get it and do it for you. So here's what's interesting. I did this intentionally. I did not tell Perplexity what Eric and Kareem's emails were. Right. It's pretty sweet, right? If I've got a company I could do the research. I can get a first draft of an email written. I can then go and review that email and I get that email off to whoever I basically decide is the right fit at the company. Pretty interesting. And it's a creating a draft and email incorporating the marketing recommendations. So it did all of this and then it said emailing done, emailing rejected. So we don't actually need to send this email. But it's pretty cool that it could basically do all of this and send it through your in this case Gmail because that's where we're using all this early products like this. I think it really does depend on what tools you use for your business. Like the Google tools are just easier for a lot of these companies to integrate with and so that's why Google is an option here and so that's pretty sweet. That's a pretty cool sales use case that I hadn't quite considered yet. So that was kind of showing the web browsing and the emailing feature, which is pretty cool. Get the gist in seconds. What the heck does this mean? Oh, so it has a summarize feature. Oh, I'm going to especially like this for YouTube. So you know YouTube, you know, go to marketing against the grain baby, because we love marketing against the grain. Hit like and subscribe if you haven't. And so let's go, let's go to Kieran's vibe coding. Oh, you're vibing Kieran. What happens here is that it's summarizing the current web page. One of the things I love most about Grok AI for example is that it does the summarization and context around an individual post on X slash formally Twitter. And so what they've done with perplexity is bring this feature to any webpage which is pretty awesome. So you could imagine if you were a marketer doing customer research, a salesperson doing prospect research, this summarization could be very valuable in putting the final end product together. So basically it takes Kieran's video and breaks it down and the video outlines a process where marketers can quickly create minimum viable products and code for power experiences to attract convert their ideal customer profile. And like that's pretty sweet. Let's talk AI strategy. Because having the tools is one thing, but knowing how to use them together, that's the game changer. The top players have nailed this and we've mapped it out for you in a no fluff guide featuring 40 plus AI tools and structured a process to build your own AI toolkit. Grab the guide and transform how you use AI. The link is in the description below. Now let's get back to today's show. So that is summarize. What are the other stuff's up here? This is like favoriting secure connection getting me the link. I think this is just showing me the media I have available to play. So I think. Oh yeah, so that's interesting. So, so I can be on any tab but just come here and it'll show me the different media I have open. I can pick and I can choose to play it, I can choose to cast it. It's actually a pretty sweet just general browser feature that they're doing there which is pretty cool. Now we've talked summary, what happens here? Oh this is the voice assistant. It's once my microphone. So let's see. All right. Yes, I had some questions about this video. I'm looking at this video from Kieran about building web tools for businesses. I'm a landscaping company in Columbus, Ohio, called Leaves of Grass, and I want to attract more local clients to my business. Could you tell me how to use the advice in this video for my business?
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AI Assistant
The video talks about using VIVE coding to create simple interactive tools that attract potential clients by providing value upfront For a landscaping company. You could build a tool that helps homeowners visualize seasonal plant recommendations or estimate lawn care costs based on their yard size. This kind of tool can attract local clients by offering them something useful and engaging up front.
- [11:30]
Host
All right, so what we saw happening, right there was a new type of voice browsing that I think is really interesting and very compelling. You know, it's kind of funny because it's like, why do you even need this summarization feature if you have that voice feature? And because one of my core things with artificial intelligence is that it allows the Internet to go from answers to action. It used to be I would do all this research, I get all these answers, and I would have to go and figure out how to take action. Now I can just talk to it. It's like, cool. I think this video on Vibe coding is cool. How does it apply to my business? What are some things I could do? And I could just keep having a conversation and I could go straight from that to have it actually specking out a tool like we've done on a previous episode of the show. If you haven't go back, check that out. And that's just like a pretty fundamental different experience researching and using the Internet. And in some ways, I think it's going to be one of the things I like about a desktop browsing experience in the future where, like, desktop browsing is becoming very multimodal. Not just text and click, but talking and I'm sure soon video two way. So that is very cool. The voice assistant built in the browser. Awesome. And I can see if you are a marketer, like being on a customer's website, asking it questions about their business, getting all the information you would need to build campaigns, to build sales, emails, all of that ridiculously good. The assistant just opens up this window. And what's interesting now, too is, like I was saying is you can bring the AI experience to any page you're at on the Internet, which I find to be pretty freaking awesome. And so you can summarize this video. You get the key takeaways, find similar videos, run a fact check let's see. What if I say find similar videos. So level versus bolt. I've tested every hyped AI tool. I only kept using these. So give to a bunch and links out to all of them, which is cool. If you want more from the same creators, you can also explore the main marketing. It's the grain YouTube channel for a broader library. So that is just like toggling an assistant experience into anything, which is pretty awesome and I like that a lot. And so you can ask questions about your calendar, you can have it write for you, draft for you, create new things for you. Pretty interesting so far. Favorite pages, get the links. You've got your tabs up here. So that was getting the gisted seconds. I do think that's a good thing. Now we can automate clicks. Okay, how are we automating clicks? All right, so it's basically saying starting from the Tower of London, create a walking tour. So it's basically building a custom route in Google Maps for you. That's very cool. So, so this is again because all this is in the browser. It can take control of your browser and do a lot of the steps for you and save you a lot of time. Do something in seconds that would have taken minutes. Then you can browse with your voice. We were just talking about that. I thought that was like a pretty compelling demonstration. You can find answers quickly in your history. We like that. The idea of browser history has always been something but an AI browser with memory I think is going to be very, very powerful. And then you can summarize and do all the stuff we talked about there and get precise answers. So what does that mean? So you're opening a bunch of tab. Which of these bikes will ship to me the fastest? Oh, this is pretty sweet. Gonna do the full research on these different products and figure out how to get it to you quickly, which is pretty awesome. I do like that product a lot. So there's a lot here. I think the biggest and most interesting features are the writing to calendar and Gmail. From just a pure productivity perspective for your marketing and sales efforts, I think summarization and the voice browsing are next level. I think your ability to just learn in an AI native browser and there's other AI native browsers that are out and they're going to be coming. We are about to have an all out war in the browser world. I promise you that for sure is going to happen. Google will have to launch a totally reinvented version of Chrome. You're going to have OpenAI. I'm sure with a browser out soon and it's going to basically be who can win the browser war. So if you are the average marketer out there, you're getting started with AI. Is Comet worth it? I just did the full unboxing for you, so a couple of things. Am I going to continue using it? I think I am and I think largely I'm going to do it because it can write to my email and calendar and take information from my browsing and help me get it into email and calendar very quickly. I want to spend some time working with it with Google Docs and a few things to see. One is the compatibility good and everything but also just like how's it working and can I build some flows there? And if I build some really cool flows I'll come back onto the channel and showcase those a little bit more as well and so I think I'm going to use it for that. The voice browsing and the summarization are going to be my early use cases for sure. I think I'm just going to commit to trying to use it for the next 30 days and I'll be back with some deeper lessons. I'm sure soon we'll have OpenAI or somebody have a competing browser and we'll do a full side by side. There'll be lots of things coming. If you're a Perplexity Max customer, which is expensive $200 a month, you can go ahead and try this or if you have an invite, if I have invites I will try to find out some way to give away some invites to folks. I will look that up and we can post it in the comments below. But otherwise like subscribe More comments coming. You can also imagine what marketing is going to look like when this is going to be a sample of the modern browsing experience. What your website looks like is going to be less important than the information and the depth of information there that somebody can go take an action with. I think that's one of the big takeaways I would have today. This has been fun. I hope that you liked a cool unboxing and deep dive into perplexity comment. Please let me know what questions you have. I'll answer those down in the comments and we'll be back real soon. On marking it's the great hey everyone, we'll be right back to the show. But first, first let me tell you about a podcast that I love. It's a podcast called I Digress. It is hosted by my friend Troy Sandich. It's brought to you by the amazing HubSpot Podcast Network, the audio destination for anyone in business. And I Digress is great. It's got 30 minute episodes and the podcast is all about helping you eliminate complexity, complications and confusions in your business. It's really heavy in frameworks and strategies to help you scale and sustain your success. And you know, recently Troy had a really great episode. It was called Branding Secrets Leveraging Style to Change the Narrative, Boost, Influence and Profits. And that was with his guest toy, Sweeney. It's really good. You should check it out. And you can listen to that or all the episodes of I Digress anywhere you get your podcast.