Marketing Against The Grain: Episode Summary

Episode: This 2-Minute AI Hack Creates Your OWN Call-In Podcast [PROVEN]
Release Date: April 1, 2025
Host/Author: HubSpot Media
Guests: Kieran Flanagan (Zapier’s CMO)

Introduction

In this episode of Marketing Against The Grain, hosted by HubSpot Media, marketing experts Kipp Bodnar and Kieran Flanagan delve into an innovative AI-driven strategy that promises to revolutionize personalized content creation. The focus is on a groundbreaking AI hack that enables listeners to create their own call-in podcasts tailored to their specific interests and expertise levels.

The AI-Powered Personalized Podcast Hack

Kieran Flanagan introduces an AI hack designed to create personalized, interactive podcasts. He explains how integrating tools like Deep Research and Google’s Notebook LM can transform the way individuals consume and interact with information.

Kieran Flanagan [02:09]: "Deep Research is obviously an incredible product, but I'm going to pair it with something to create my own podcast... you can expand on that and make it much more comprehensive."

Process Overview:

1. Deep Research: Utilized to gather comprehensive information on a chosen topic, such as investing in call options or stock analysis. The content is tailored to the user’s skill level—beginner, novice, or expert.

2. Google’s Notebook LM: Transforms the researched information into a personalized, two-way conversational podcast. This allows users to engage in real-time dialogue with the podcast, asking questions and receiving tailored responses.

3. Personalization and Accessibility: Users can listen to their custom podcasts on-the-go, such as during walks or while cooking, making learning seamless and integrated into daily routines.

Step-by-Step Implementation

Kieran walks listeners through the exact framework and prompts needed to harness this AI-driven methodology effectively.

Kieran Flanagan [02:09]: "He'll show you the exact framework he uses, the specific prompt that gets you the gold standard in research, and how to set up your own call in show where you get to be the star."

Key Steps:

1. Create a Comprehensive Prompt: Develop a detailed prompt that directs Deep Research to gather high-quality, relevant information tailored to your specific learning objectives.

2. Generate the Personalized Document: Use Deep Research to produce an in-depth document based on the prompt, ensuring the content is thorough and aligned with your knowledge level.

3. Convert to Interactive Podcast: Input the document into Notebook LM to generate a conversational podcast. This setup allows for an engaging, two-way interaction where users can pose questions and receive immediate, contextually accurate answers.

4. Engage and Learn: Listen to the podcast during convenient times, interact with it by asking questions, and absorb information in a manner that fits seamlessly into your lifestyle.

Demonstration and Practical Application

Kieran provides a practical demonstration of creating a personalized podcast focused on call options in the stock market.

Kieran Flanagan [03:19]: "Personalized Deep Dive. Who doesn't want personalized content?"

In the demonstration:

• Topic Selection: Call options on Apple stock.

• Interactive Dialogue: The AI co-host engages in a simulated conversation, answering specific questions about the bull case for investing in Apple call options.

AI Co-host [03:37]: "Welcome to your personalized Deep Dive. You mentioned you were interested in the markets and with tech being so interested in markets..."

Kieran Flanagan [04:02]: "This is accelerated learning. This is personalized media."

Benefits Highlighted:

• Accelerated Learning: Tailored content accelerates the user's understanding from beginner to expert levels.

• Interactive Engagement: The ability to ask questions and receive answers enhances comprehension and retention.

• Convenient Learning: The podcast can be listened to anywhere, anytime, turning passive listening into an active learning experience.

Real-World Impact and Future Prospects

Kieran emphasizes the transformative potential of this AI-powered approach to learning and content consumption.

Kieran Flanagan [04:02]: "These tools are just transformational when you are trying to learn something... it's like you have a project assistant slash executive assistant for every project."

He shares personal success stories, such as using the hack to analyze underpriced call options on Meta and leveraging trusted third-party sources to validate investment hypotheses. Kieran also hints at future applications, including project-specific knowledge assistants that can provide ongoing support and insights.

Conclusion

The episode concludes with Kieran reinforcing the value of integrating AI tools like Deep Research and Notebook LM to create personalized, interactive learning experiences. This approach not only enhances knowledge acquisition but also fits seamlessly into the modern, on-the-go lifestyle.

Kieran Flanagan [05:57]: "It's a pretty cool way where you can actually take knowledge with you... with work and actually conversate with it."

Key Takeaways

• Personalization is Key: Tailoring content to individual skill levels and interests significantly enhances learning outcomes.

• Interactive Learning: Two-way conversational podcasts make learning more engaging and effective.

• AI Integration: Leveraging AI tools like Deep Research and Notebook LM can transform traditional content consumption into a dynamic, personalized experience.

• Convenience: Being able to access and interact with personalized content anytime and anywhere increases the practicality and adoption of learning strategies.

Notable Quotes

• Kieran Flanagan [02:09]: "Deep Research is obviously an incredible product, but I'm going to pair it with something to create my own podcast... you can expand on that and make it much more comprehensive."

• Kieran Flanagan [03:19]: "Personalized Deep Dive. Who doesn't want personalized content?"

• Kieran Flanagan [04:02]: "These tools are just transformational when you are trying to learn something... it's like you have a project assistant slash executive assistant for every project."

Final Thoughts

This episode of Marketing Against The Grain offers a glimpse into the future of personalized, AI-driven content creation. By leveraging advanced AI tools, marketers and learners alike can gain a competitive edge through tailored, interactive, and convenient learning experiences. Whether you're looking to deepen your knowledge in specific areas or seeking innovative marketing strategies, the AI hack discussed provides a proven method to transform how you engage with information.