This 2-Minute AI Hack Creates Your OWN Call-In Podcast [PROVEN]

Summary

Marketing Against The Grain: Episode Summary

Episode: This 2-Minute AI Hack Creates Your OWN Call-In Podcast [PROVEN]
Release Date: April 1, 2025
Host/Author: HubSpot Media
Guests: Kieran Flanagan (Zapier’s CMO)

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Introduction

In this episode of Marketing Against The Grain, hosted by HubSpot Media, marketing experts Kipp Bodnar and Kieran Flanagan delve into an innovative AI-driven strategy that promises to revolutionize personalized content creation. The focus is on a groundbreaking AI hack that enables listeners to create their own call-in podcasts tailored to their specific interests and expertise levels.

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The AI-Powered Personalized Podcast Hack

Kieran Flanagan introduces an AI hack designed to create personalized, interactive podcasts. He explains how integrating tools like Deep Research and Google’s Notebook LM can transform the way individuals consume and interact with information.

Kieran Flanagan [02:09]: "Deep Research is obviously an incredible product, but I'm going to pair it with something to create my own podcast... you can expand on that and make it much more comprehensive."

Process Overview:

1. Deep Research: Utilized to gather comprehensive information on a chosen topic, such as investing in call options or stock analysis. The content is tailored to the user’s skill level—beginner, novice, or expert.

2. Google’s Notebook LM: Transforms the researched information into a personalized, two-way conversational podcast. This allows users to engage in real-time dialogue with the podcast, asking questions and receiving tailored responses.

3. Personalization and Accessibility: Users can listen to their custom podcasts on-the-go, such as during walks or while cooking, making learning seamless and integrated into daily routines.

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Step-by-Step Implementation

Kieran walks listeners through the exact framework and prompts needed to harness this AI-driven methodology effectively.

Kieran Flanagan [02:09]: "He'll show you the exact framework he uses, the specific prompt that gets you the gold standard in research, and how to set up your own call in show where you get to be the star."

Key Steps:

1. Create a Comprehensive Prompt: Develop a detailed prompt that directs Deep Research to gather high-quality, relevant information tailored to your specific learning objectives.

2. Generate the Personalized Document: Use Deep Research to produce an in-depth document based on the prompt, ensuring the content is thorough and aligned with your knowledge level.

3. Convert to Interactive Podcast: Input the document into Notebook LM to generate a conversational podcast. This setup allows for an engaging, two-way interaction where users can pose questions and receive immediate, contextually accurate answers.

4. Engage and Learn: Listen to the podcast during convenient times, interact with it by asking questions, and absorb information in a manner that fits seamlessly into your lifestyle.

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Demonstration and Practical Application

Kieran provides a practical demonstration of creating a personalized podcast focused on call options in the stock market.

Kieran Flanagan [03:19]: "Personalized Deep Dive. Who doesn't want personalized content?"

In the demonstration:

• Topic Selection: Call options on Apple stock.

• Interactive Dialogue: The AI co-host engages in a simulated conversation, answering specific questions about the bull case for investing in Apple call options.

AI Co-host [03:37]: "Welcome to your personalized Deep Dive. You mentioned you were interested in the markets and with tech being so interested in markets..."

Kieran Flanagan [04:02]: "This is accelerated learning. This is personalized media."

Benefits Highlighted:

• Accelerated Learning: Tailored content accelerates the user's understanding from beginner to expert levels.

• Interactive Engagement: The ability to ask questions and receive answers enhances comprehension and retention.

• Convenient Learning: The podcast can be listened to anywhere, anytime, turning passive listening into an active learning experience.

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Real-World Impact and Future Prospects

Kieran emphasizes the transformative potential of this AI-powered approach to learning and content consumption.

Kieran Flanagan [04:02]: "These tools are just transformational when you are trying to learn something... it's like you have a project assistant slash executive assistant for every project."

He shares personal success stories, such as using the hack to analyze underpriced call options on Meta and leveraging trusted third-party sources to validate investment hypotheses. Kieran also hints at future applications, including project-specific knowledge assistants that can provide ongoing support and insights.

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Conclusion

The episode concludes with Kieran reinforcing the value of integrating AI tools like Deep Research and Notebook LM to create personalized, interactive learning experiences. This approach not only enhances knowledge acquisition but also fits seamlessly into the modern, on-the-go lifestyle.

Kieran Flanagan [05:57]: "It's a pretty cool way where you can actually take knowledge with you... with work and actually conversate with it."

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Key Takeaways

• Personalization is Key: Tailoring content to individual skill levels and interests significantly enhances learning outcomes.

• Interactive Learning: Two-way conversational podcasts make learning more engaging and effective.

• AI Integration: Leveraging AI tools like Deep Research and Notebook LM can transform traditional content consumption into a dynamic, personalized experience.

• Convenience: Being able to access and interact with personalized content anytime and anywhere increases the practicality and adoption of learning strategies.

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Notable Quotes

• Kieran Flanagan [02:09]: "Deep Research is obviously an incredible product, but I'm going to pair it with something to create my own podcast... you can expand on that and make it much more comprehensive."

• Kieran Flanagan [03:19]: "Personalized Deep Dive. Who doesn't want personalized content?"

• Kieran Flanagan [04:02]: "These tools are just transformational when you are trying to learn something... it's like you have a project assistant slash executive assistant for every project."

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Final Thoughts

This episode of Marketing Against The Grain offers a glimpse into the future of personalized, AI-driven content creation. By leveraging advanced AI tools, marketers and learners alike can gain a competitive edge through tailored, interactive, and convenient learning experiences. Whether you're looking to deepen your knowledge in specific areas or seeking innovative marketing strategies, the AI hack discussed provides a proven method to transform how you engage with information.

Transcript

[A]

I'm here with an AI hack that's going to straight up be game changing for you. Picture this. You take an AI tool like Deep Research to gather info for you on a topic. Maybe it's investing call option stock, something like that, for example, totally tailored to your skill level and what you know. Then you pop that into Google's Notebook LM and voila, you've got your very own personalized call in podcast. I'm talking a true two way conversation right in your earbuds. You can dig into complex subjects like stocks, tech trends, whatever you might be interested in in a way that perfectly matches your background and style. You can pause and say, hey, I have a question. And the AI co host will pick it right up no matter what the question is or how crazy it is. So Kieran is about to walk you through every step of making this happen. He'll show you the exact framework he uses, the specific prompt that gets you the gold standard in research, and how to set up your own call in show where you get to be the star gu. It's your show, it's your rules. You can tune in on your walk while you're cooking dinner or wherever it's convenient for you. It's going to turbocharge the way you learn. Stick around. In just a couple minutes, we'll show you how to transform your life with AI research. Let's get into today's show. We'll be right back to today's show. But first, here's a quick word from HubSpot. Marketing in 2025 is wild. Savvy customers spot fake messaging instantly. Privacy changes make ad targeting a nightmare, and everyone needs more content than ever. That's why you have to have HubSpot's new marketing trends report. It doesn't just show you what's changing, it shows you exactly how to deal with it. Everything's backed by research but focused on marketing plays you can use tomorrow. Ready to turn your marketing hurdles into Results? Go to HubSpot.commarketing to download it for free.

[B]

Okay, a quick two minute tip of one of my favorite workflows for Deep Research. One of my favorite AI use cases, which is Deep research into notebook and then turn it into audio, create podcasts and ask podcast questions. Deep Research is obviously an incredible product, but I'm going to pair it with something to create my own podcast. So if you use the kind of framework I give you to create a prompt, you can expand on that and make it much more comprehensive. You can create a prompt and get this incredible Feedback from Deep Research. And so an example would be I want to learn all about call options because I want to lose all of my money on call options. So I run a version of the prompt. I get this incredibly thoroughly comprehensive doc. Like, I can't explain how good Deep Research is to really help with accelerated learning. So I get this entire breakdown of call options and it's really tailored for someone who's trying to go from beginner to expert in the structure that I give you all. But that's not the coolest part. The coolest part is I take that, I put it into a Google Doc, and then I go over to one of my favorite apps, NotebookLM, and I have this podcast feature that I can create a two way conversational podcast to.

[C]

Your personalized Deep Dive.

[B]

Personalized Deep Dive. Who doesn't want personalized content? And so I can download this, listen to it on my phone. It's a 33 minute podcast to host and it's really good. And it's based upon that doc I give you. And I listen to these all the time when I'm out walking, but now I get my own phone and show. So look at this.

[C]

Welcome to your personalized Deep Dive. You mentioned you were interested in the markets and with tech being so interested in markets. Oh yeah. We thought we'd take a look at some potential. Oh, hey there. What's up?

[B]

Hey. I really want to know what is the bull case for doing a call option on Apple?

[C]

Okay, that's a great question and it's definitely worth diving into. Yeah, let's unpack this a little bit. So the core argument for call option on Apple.

[B]

So I get my personalized podcast, I get a personalized phone in show, all based upon a Deep research project that OpenAI did for me. And this is incredible. This is accelerated learning. This is personalized media. These tools are just transformational when you are trying to learn something, like I want to learn a topic, I give it to Deep Research. It figures out where I am because I tell I'm beginner, novice, expert. Then I go over, create my two way podcast. I can listen to it on my phone, but then I have questions and I ask the hosts and it's really good. They can guide you around the questions, answer topics for you. And then when I'm out walking the dogs, I can actually either listen to it or now you have this interactive way of being able to talk to the podcast directly and ask questions. And so it's a pretty cool way where you can actually take knowledge with you. With work and actually conversate with it. Like if you're out of the office, if you're driving, if you're walking. I have knowledge assistants trained on every single project and I can always ask them questions. And so it's like you have a project assistant slash executive assistant for every project. Had deep research, talk about call options and then try to pick out like five call options that are underpriced and why it believes those things are underpriced using third party sources. And what I say is like use the most trusted third party sources to come up with that hypothesis. And then I had a whole conversation with it in this interactive mode when I loaded the podcast and then had a whole conversation that lasted like 15, 20 minutes all around. Its prediction on why meta was a good call option. Now Kip will tell you that was actually done four weeks ago and actually it was pretty right because I think Kip has already done that trade. So two minute little quick hack on how you can start to use these tools to really accelerate your learning.

[A]

We'll be right back to today's show, but first I want to tell you about a podcast I love. It's called Nudge. It's hosted by Phil Agnew, brought to you by the HubSpot Podcast Network. Ever notice that the smallest changes can have a big impact on Nudge? You learn simple evidence backed tips to help you kick bad habits, get a raise, grow a business. Every bite sized 20 minute show comes packed with practical evidence from admired entrepreneurs and behavioral scientists. Nudge is fast paced but still insightful with real world examples that you can apply. If you're a marketer. You're going to love this show because it discusses the psychology behind stellar marketing. They just did a great episode titled 99.9% of ads are Genuinely Awful. With Tom Goodwin, you can learn why so many ads today are ineffective and what marketers are getting wrong. Listen to the Nudge wherever you get your podcast.