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Hey everyone. OpenAI just released its Operator product which browses the web for you as AI And I have found the most killer marketing use case for Operator. Today I'm going to have it browse a page and give me feedback so that I can make more money on that page. I'm going to unlock for you how to do this and you can scale it across any page that you use to generate revenue. So if you're a marketer, you're a business owner, you are not going to want to miss today's show. Let's get right into it. Here's a quick message from HubSpot. This isn't your typical marketing software ad, because HubSpot isn't typical. It's marketing made easy. Turn one piece of content into assets for every channel, convert leads in no time and get a crystal clear view of your campaign performance. HubSpot can do all of that and get you results fast. Like double your leads in 12 months fast. See, I told you this wasn't a typical Software ad. Visit HubSpot.com marketers to get started for free. Hey everyone. On today's show, I'm going to break down how you use LLMs that can do browsing like OpenAI's operator product or Quinn 2.5 to actually be your user experience conversion rate testing arm of your marketing team. And that's what's pretty interesting here, is that these new tools open a whole new set of use cases. And for the show today, I'm going to do everything in OpenAI operator, which is part of the ChatGPT plus tier. And so everything I'm doing is in OpenAI today. And so what I want to do is I want to use Auto Operator to actually give me feedback on a website page so that I can get more customers, more leads, more conversions from that page. And this is something that if you're a marketer or if you're a business owner, you're always doing, you're always wanting better conversion rate, better yields from your website and from your marketing. And so what we are trying to do is can we have an agent like Operator do this for us and do it for us in the background and save us the hours of combing through data, doing maybe user research, holding a focus group and getting all the things right away so that we can get those changes in place sooner? And the sooner you can make changes, the faster you see results and your conversion rate go up. So that's what we're trying to do today. And so here's where we're going to start, we are going to start in ChatGPT before you even get to Operator. And the reason for this is Operator is in the pro tier of ChatGPT, which is 200amonth. And I'm going to show you that this one use case is well more than worth $200 a month if you're a marketer, if you're a business owner. What also comes in this $200 a month product are OpenAI's advanced models. And with the advanced models you get some really cool stuff. One of the things that you get is the O1 Pro Reasoning Model. And what it's really good at is advanced reasoning or even writing prompt. So what I want to do first is use 01Pro to, to write a prompt for Operator. And I wanna say can you write a prompt for OpenAI operator to browse this page? And I'm going to pick a very specific page here, but if you were doing this, you would likely do multiple pages. So I'm gonna get our URL for our CRM page. I'm gonna go back over to ChatGPT, I'm going to paste that URL in. I would like Operator to browse this page deeply and provide feedback and opportunities to improve the conversion rate of this page. I need it to work with all data and calls to action. I want it to browse as a growth minded, go to market professional and provide that feedback. As that professional, can you help me with generating this prompt? Okay. And 01 Pro is not a fast model. What I have noticed in My usage of Zero1Pro is that it gives you some really, really detailed thinking and the quality of thinking is better than most of the other kind of more transactional, faster models that you might use. 4.0 Claude 3.5 sonnet, Google Gemini 1.5. You've got Deepseek model, you've got 01 Pro, you've got the Gemini 2.5 as some of your more advanced reasoning models. Since I'm using Operator Today, I'm using Zero1Pro as my advanced reasoning model. One of the things to keep in mind is that you want to use 01 Pro on work that's very important and that you can reuse. So if it can help me generate a really good prompt for Operator, then I can simply just tweak the same prompt for, you know, 100 different website pages and I can go through it really fast. That's why one of the things that you're looking for is to get a really good foundation base level prompt here. Okay, so Zero1Pro has done its thinking and it says hey, here's a sample prompt you can adapt for OpenAI or ChatGPT browsing plugin to deeply analyze page and provide conversion focused feedback for a growth oriented go to market perspective. Feel free to customize any part for your exact needs and one of the reasons I like using these advanced models to write my prompts is because you learn from how they're writing it, how they're configuring it. They're like this is your role in context. This is the task we want you to do. We want you to visit this page. We want to examine all of these, identify key strengths, provide detailed feedback, offer at least three actionable strategies and tactics output write a structured professional report highlighting these things. This is way better than any prompt I would have written. I'll be honest with you right now. So I'm going to copy this and I'm going to go over to Operator and I'm going to put it in and I'm going to see what we get. So share that. So I'm going to put this in OpenAI operator and then execute away. If you haven't seen Operator yet, what it does is it has its own browser and you can see what it's doing and and you can take over and do work in this browser alongside Operator if you want. In this case, I don't need to log in. I'm not having it do anything where I need to intervene. It should be able to do everything itself without me needing to take control. One of the things while it's browsing that I think is really cool, if you hit the share button, what it will actually do is it will give you the video recording of the entire navigation that it did. And so operator did 38 seconds of browsing. That's pretty fast and it gives me a detailed analysis here. HubSpot CRM landing page analysis the key strengths Clear messaging, prominent CTA visual elements, social proof, comprehensive information and a really good user experience. Areas for improvement CTA clarity While get free CRM button is prominent, adding more context or benefits to the CRM text could further encourage clicks. Get Free CRM no credit card required is an example. Messaging hierarchy the page could benefit from clear messaging hierarchy highlighting some key benefits and features more promptly as the user guides through content. Streamline the user journey reduce the amount of scrolling required to access important information and features Trust signals include more customer testimonials, more case studies this is really good feedback. Like if I were doing a review of this page myself. These are the things that I would have gotten to Actionable Strategies Enhance CTA text Optimize messaging hierarchy Reduce friction in the user journey. These are the things that it's saying we can go and do. Overall, the HubSpot CRM landing page effectively communicates its value proposition and provides valuable information to users. By refining the cta, optimizing messaging hierarchy and streamlining the unit journey, the page can further enhance its conversion potential in the competitive B2B SaaS market. Okay, what if I then take all of this feedback and I go back over to 01 Pro? Cause that's really good and that feedback right now you could just go into your page editor, your CMS. We use HubSpot for our CMS. I could go into HubSpot and I could start making these changes now. But what if I wanted to make them better? So I'm going to go back to ChatGPT01Pro again. We've got this really smart advanced reasoning model and I'm going to say I got the following from Operator. Can you please read through and give me detailed options for its suggestions as well as any HTML or CSS needed to make these changes in the copy slash text required. And then I'm going to paste everything in from Operator. I'm going to go back to one Pro and it's going to think for a minute. What's great though is I can literally just swap that URL out for a different URL, use that same prompt and have them all run concurrently. You get massive scale. Because remember, it took Operator like a little over a minute to browse the page and give me that feedback. Traditionally what you would have done is had somebody walk through the page for the first time and try to provide feedback around what was and wasn't clear. And instead we have Operator acting as that person. All right, it is back. So 01 Pro thought for four minutes. And below is a more in depth breakdown of actionable suggestions including different approaches you can take and sample HTML CSS snippets and optional copywriting to help you implement these optimizations. So this is pretty wild. I had Operator go and do the human behavior as my target customer, do all the browsing, and then I was like, hey, take these insights and let's really put them to work. And so enhance the tech cta, which is one of Operator's recommendations, right? Modify the text CTA to include a benefit such as free CRM, no credit card required to drive more clicks. So ChatGPT is giving you context. So what I Like is you can know nothing about marketing, right? Like you can. No, nothing. And it's going to tell you why it's making these recommendations. That's one of the values of these really smart models, is those recommendations. And so it's clarity and confidence, value emphasis, implementation options. So it's going to tell you how you could do this. That you could do an inline button copy, or you could do a button with a sub label which is like really helpful. And it then is selling you, here's the example, HTML CSS to do each of these things. And you can just copy it and put it in your editor if you want. And then it also gives me some potential copy variations. Get started for free, no credit card needed. Or start using HubSpot CRM free. All of these very interesting things, things that if you were doing a B testing or multivariate testing on a page you would consider doing. So here's what it's having us do, which is these are smart things. Rearrange headings, use subheadings and bullets, emphasize social proof. And then it's giving you the content structure in HTML form. So if you wanted to restructure that page, this is the kind of the base HTML that you could go then and customize, save you a bunch of time. And below is a simplified structure combining all of the recommendations. So if you're just like, hey, I want to do what it tells me to do, it's giving me a roundup of all the HTML to go and do that. That's pretty awesome. And you can then go and do that. And so really like about 01 Pro and the advanced reasoning models is they also do a really good job summarizing what is it here that we covered and what are we talking about? And it's like, hey, we want to change, improve the text of a core cta, our message hierarchy, reducing friction and our trust signals. And this should all help to drive better conversions. And this is just based on browsing with no webpage performance data. If I had data from HubSpot, Google Analytics, other sources, and I put it along with the operator data, it would give me an even better output than it is giving me right now. Because this is based on qualitative browsing experience. If you could then match that with data, it's going to be awesome. And so let's talk about how you would use this. I obviously showed you today how you could use this on a product page. Quite frankly, you can use it on any page. If you find a page that you think is really Good. Have Operator look at it and tell you why it's really good. Even if it's not your own page. Let's say you have a YouTube channel. It can look through everything about your YouTube channel or your description of a video and it can do everything but watch the video. It can read transcripts, but it can't go through and watch the video and the browsing experience. But really any public web asset or if you have a software product, you can take control, log in. An operator can provide feedback about the actual setup experience, how easy or hard it is to take a particular action. All of those things can happen is really impressive and I think a really underused technology. And you can go and do this in Operator today. You can also do this in Quinn 2.5, which is a brand new model from Alibaba that's open source. And so if you wanted to maybe build a custom agent, do this at like real scale, you could use Quinn 2.5 to do that. So there's a couple paths to get here, but we're going to see more and more of these browsing agents and as we do the implications to really see scale, the amount of testing and feedback loops any business has to try to get more value out of their website and their web assets is going to go through the roof. And the difference between you who are watching this and going to try things like this and your competitors who aren't is only going to widen. You are going to soar past them in growth and it is pretty remarkable. So that is a quick rundown of how you use ChatGPT Pro to be the only ultimate website feedback and testing partner that you've never had. And you get all of this for 200 bucks a month. It's pretty wild. I hope you enjoyed today's show. If you have, please leave a comment. Hit like hit subscribe. We're going to keep creating really great content on this channel, so you're going to want to subscribe. You don't want to miss anything. We'll see you next time on Marketing and Foreign Let me tell you about a great podcast. It's called Creators of Brands. It's hosted by Tom Boyd. It's brought to you by the HubSpot Podcast Network. Creators of Brands explores how storytellers are building brands online. From the mindsets to the tactics to the business side. They break down what's working so you can apply that to your own goals. Tom just did a great episode about social media growth called 3k to 45k on Instagram. In one year selling digital products and quitting his job to go full time creator with Gannon Mayer. Listen to Creators are Brands. Wherever you get your podcast.