C (3:08)

Palma Mayor, Spain I like that everyone go to Palma. It's pretty cool. It's a great place.

A (3:14)

You love it so much.

C (3:15)

Don't buy property because you're driving all the prices. And I want to buy a property there.

B (3:20)

Let's say make this deck for our 2026 summit in Palma, Spain. We'll see what AI thinks of this.

C (3:27)

All that's white wine.

B (3:28)

That's all I'm going to do. Quick prompt.

A (3:30)

The most basic of basic prompts. And this is like the classic, like, hey, I got this deck. But I got to do a new version of this deck. And it's going to feel real drudgery to go through and do all that updating, right?

B (3:41)

Yeah. And probably be better if I had a longer prompt. But we're going to one shot this, because I think it'll. I think it'll.

C (3:46)

You know what's really funny? That brand doesn't exist. Right? It's. Is this a fake brand, Stratum?

A (3:50)

Yeah, it's fake brand.

C (3:51)

Yeah. When you were showing this, I was like, oh, that sounds cooler. Taking on peloton. I was like digging in to see where they were. I was like. I was like, their web presence really sucks. This brand, I can't find them anywhere.

B (4:03)

It's not a real brand, but it looks cool, huh? You know?

C (4:06)

Yeah. I use the gamma. This is pretty cool, actually. I haven't seen the. The way it's building the slides there is like super cool.

B (4:12)

Yeah, we'll still building some slides. We got some good images going here, so it's going to take a minute.

A (4:16)

You know, Pretty fast, though. I would say, FYI.

C (4:19)

It's pretty fast.

B (4:19)

Here's our team. But you can see it's adjusted everything from last year. And so I probably, you know, this is 80% of the work. Right. Of adjusting your deck for your summit this year. You can do this with sales decks as well too.

C (4:29)

Right.

B (4:29)

So that's a much more frequent use case if you've got a sales deck or a sales call, you get 10 calls a day. You're just remixing it for each one for follow up.

A (4:37)

I mean, by the way, the hotel it picked is very nice. I would definitely go there. It's up on the cliff in Mallorca. I want to go. You know how people used to do maybe this dates me because I'm old. How people used to do like these slide roulette presentations where like they would have to just present a presentation they never heard of. Like now I just want Gamma to generate us a random deck and I want to just go to all the places it makes up in there and just be like, cool.

C (5:01)

I like that.

A (5:01)

I guess I'm going to go stay at this hotel now.

C (5:03)

It's going to be great.

B (5:04)

Yeah, you just show up at the airport and just, you know, have your Gamma banner with you.

A (5:10)

Hey, real quick, if Kristen's examples are resonating, you're going to want this. We're sharing 10 complete automations with 24 prompts that turn everything into slides. Call recordings become sales follow ups. Survey data becomes research reports. Blog posts become LinkedIn carousels. Grab it now. Hit the link in the description. But I think that this is a prime example what you were just showing, right, where you're just like, all right, most existing companies have some level of slide decks and most existing companies have kind of reoccurring cadences that you need to use. And it'd be very easy to basically just copy this year's event brief. Right? Like here's the location, the schedule, whatever, into that prompt and just use last year's deck, remix it. And I mean I'm sure the one shot might be perfect, but it's probably going to be like 80% of the way there. You do some light tweaking and you're ready to go.

B (6:07)

Totally. Let me show you something even better. So any note taker you use, whether you're using Gong, you know, using Fireflies, I'm just a big granola Stan. So I use granola internally here.

A (6:17)

Nice.

B (6:18)

So I have a quick zapier workflow. Granola's got some good zapier integrations in my opinion. Just making this really super user friendly. So let's imagine I am somebody on our sales team. I've got 10 calls in a day. I record on Granola. My notes from all my first calls. I put those in this folder and then automatically I'm creating a deck in Gamma. There's all sorts of settings you can adjust here. But one of my favorite new features is actually doing this from a template deck. And so in this demo workspace we have our stratum for business, you know, the custom proposal template deck. And so this is an example here. I just synthesized a call for Ridgeline software. There was no prompting. This is all automated. It's just taking in the transcript.

A (7:00)

Yeah. And so if you're somebody who has, you know, 10 calls in a day and you need to send follow up decks to those 10 calls and the follow up decks basically kind of based off the same template with the same kind of instructions, selling a product or whatever, you can automate this very quickly. Right. Like you basically don't have to do anything and you'll just go to Gamma and the decks will be there. The notes from the call are getting passed, the AI is running it, building the slides. And then at the end of the day when you want to send the slides off, they're right there.

B (7:30)

Yeah, definitely. So this next step slide that I'm showing right now I think illustrates that. Right. Like this is just all from the call notes. Granola is pretty good at summarizing. You can do some more prompt engineering around this if you want. But I think I've had good experience just straight from the transcript with Gamma's AI understanding this. And if you want to be really crazy, you could just go ahead and email it directly. I don't trust AI that much yet.

C (7:52)

It's not the AI I don't trust. It's like if your rep says some things that you don't want to be, come back and put onto print. Hey, on this here, could you have multiple inputs in this workflow? If I wanted to put in call transcripts, but I wanted to put in, hey, like these should be in every deck. They're like best practice. They're how we talk about how we sell certain parts of the product.

A (8:12)

This is how we position our product to this type of customer. These types of like more advanced sales tactics. Like how would that work?

B (8:18)

Yeah, you know, in Zapier or in make, you have the option to have your prompting in here. So I mean the simple way to do this if you're using Zapier is just to prompt your. This is very decent turn this call transcript. But you can add a lot more there. Some people do some processing and a step in between with like ChatGPT or Claude. I mean you could add in HubSpot. Right. You can continue to like make a deck that captures my entire history of calls with this prospect. And then you Know creates a deck from this current call. So this is a simple workflow to get started.

C (8:45)

Yeah. You could basically actually add a step to turn the granola talk notes into a prompt. I've added OpenAI as a step or Claude as a step. I could actually have claude then just take the notes and craft that into a prompt. And I've already told Claude.

A (8:57)

Yeah, you have the instructions. Claude project, right?

C (9:00)

Yeah, yeah, that's actually really cool, actually. Yeah. Because then you can actually. Sorry, my mind is not going into.

A (9:05)

Tell us what you're thinking, Kieran, what's cooking in there?

C (9:07)

Okay, this is probably too crazy, but if you know certain characteristics about the company, you could actually have Claude pre programmed with, well, tell me if it's a company like this and if it's a company like this, these are usually the kind of core things that work with a company like that. Right. And so you can actually do some sort of pattern recognition in that cloud step to say, hey, based on this natural language, it's a company like this or that or this. And then you tell Claude what are the right selling points because you actually, you've noticed what kind of company it is. So you can construct the deck to completely pattern match to sell. Exactly. To that customer in the way that, you know that customers like that generally want to buy and how you've closed them in the past. And I think that would be a pretty interesting way to like really craft that deck towards that company.

B (9:54)

Yeah, definitely. I have to show you guys this one. I did, because cloud connectors I'm obsessed with now. And so I could also see you doing this with cloud connectors. Right. HubSpot has a Claude connector to Gamma. So I sent myself an email as if I was, you know, my assistant or you know, whoever was like prepping me for a call for a podcast. And here's all the prep on like Kipp and Kieran. And so this is just a very simple claw connector. I do have a HubSpot connector in here as well too. So for your specific use case that we were riffing on there, I think that we could probably also do this through that full flow and Claude, but in this case it's Gmail Gamma. And so search for my emails for all the contacts and marketing against the grain. I have to show you guys this because it made me laugh when I tried this last night. And so straight into Gamma. It's actually pretty good. It pulled in the details of the call.

C (10:46)

This is good.

A (10:46)

Yeah, nice.

B (10:48)

And it actually, wow, guided some. I mean, you guys I mean, I'll send this to you if you want. You can tell me how this.

C (10:54)

This is really good, actually.

A (10:55)

This is very good.

C (10:56)

Perfect. My calls.

B (10:57)

Okay, here's the best part. All right. Here's the images of.

C (11:03)

Kieran.

A (11:04)

I love that I'm a superhero. And you really like data Kieran.

C (11:07)

I'm like an accountant.

B (11:08)

You're like generic, like AI illustration guy.

C (11:11)

That's pretty good. That's actually exactly me. I'm anti socks.

A (11:15)

Yeah, you are anti socks. It captured your little style there.

C (11:19)

Yeah, yeah.

B (11:20)

Like those little work shoes. No socks.

C (11:22)

Yeah.

B (11:22)

If you're listening to this, not watching on YouTube, kip boner I think is like clarkette.

A (11:27)

It's hilarious.

B (11:29)

And Kieran is a, you know, generic, like AI illustration from chat TBT guy with like a bunch of translucent graphs. But the growth for mocator, if you will. Uh, yeah. I mean, imagine if you were prepping, right? You're a marketer, like prepping your leader or your CEO.

A (11:48)

It's really good.

B (11:49)

Yeah, I didn't do anything. You know, this was just like context research context from Claude.

C (11:54)

I love this.

A (11:56)

It's basically like a great way to visualize deep research that Claude is really great at in a very high consumption way. And I do think that's the power of those connectors right? Where, like what you were showing before is really good. Like, if it's a mass sales team that you're trying to automate stuff for, this is like, great. Like, hey, I just work in Claude. I want to do some basic one off tasks. And it does this very well and very quickly.

B (12:18)

Yeah, I like that it pulled in. We have a prompt guide on our site, so it's like, you know, so lots of takeaways and templates.

A (12:24)

That's really good.

C (12:25)

We should do the reverse of this, Darren. We should send this to guests.

A (12:29)

Exactly.

C (12:31)

We shouldn't have our guests come and send this to us. It's the opposite way we should be. I'm looking at this going, God, this is like a really good representation. We should be doing more. We should be doing. That's a good idea. It describes the show better than we describe it. I love this.

B (12:49)

The models are getting really good, right? Like, image models are getting really good.

C (12:53)

So good. Better.

B (12:54)

More with visualizations. Like the, you know, LLMs were already pretty good. You know, even better now. And so you put those things together. It's so much more consumable for a human being when you can have this type of visual storytelling.

A (13:04)

Completely agree.

C (13:06)

I think when people think of slides, I Don't think they think of all the incredible way you could use them. This use case you just showed me, I think we will use this to prep our guests. But I'm actually going to use this to visualize some of the things that Claude just tells me. Because actually this is an easier way for sometimes for me to just see the results from a clawed conversation. But are there other things that you see value and bringing into life and slides that maybe others are underappreciated right now?

B (13:32)

Yeah, I think anytime you have an instinct to just send like giant blocks of text to anybody, you should just put it in a visual format now because it's just so much more consumable so it's easier. We just ran a user survey, a thousand people. It was long. You know, we did it with a survey tool that does some great already, kind of like crunching and synthesizing of the data and comparisons. But then I use Claude to help process it. And then I made a user research report, all different slices within Gamma. We have multi page Gamma. So you can also do more extensive reports. There's like their overview and you tab down and you have the free versus paid users split in 30 minutes. I had a hundred page document to give to my team, which also was probably 100 page. Documents are really long. But it was just from the survey and the process and comparisons of results. And because it was visual, right. It turns everything into here's a table. Here's the things that resonated most with like free users, you know, because it's kind of so broken up, so visual. You've got charts, diagrams mixed with text, like takeaways, user quotes pulled out 30 minutes. I mean that's the type of task that you'd have a whole team for, right? You know, like take weeks, like give them a task and then they come back to this massive reporter. You pay somebody externally to do it. So I mean that's just one example. Anytime when you would just be like here's like an output, right? Could this be better visualized? A second thing is there's just so much information and communication that happens all the time. And so one of the projects that I did when I first started at Gamma, and it was not, you know, with Gamma, but it was NotebookLM is we have a Slack community channel of our ambassadors and we were trying to get a better read on our Persona. So I just took all their introductions in the intro channel and just asked NotebookLM to take a look at this and tell me, right, who's the Personas of our power users and it did a really nice job. So I've been recreating that in Gamma more recently. I set up this demo here with a synthetic example of that. So search the Slack channel. Make me a deck in Gamma summarizing the members who joined my community this week. You go ahead and run that, which won't take very long at all. But I can show you an output example here.

A (15:42)

Well, you could just have a brainstorm and just have an output of a brainstorm deck I got to run for.

C (15:47)

My team and then present back to them and tell them what they're like. This is who AI says you really are. And I'm going to like purposely tell the prompt to focus on all their weak points.

B (15:59)

I love that personality analysis Gamma. I mean that's part of the reason I love working at this company. Right. Because once you're like embedded in like you can just visualize anything, you know, you just. Why not? So here's an example of that community. Again, this is just raw input, raw input into Gamma of introductions. So because with Claude, we're counting all the new members, how many people joined, it's giving me some profiles. I mean this is a stack community. Look at all these chief C suite, VP level. We got some world class engineering talent that's been joining. It's starting to organize here. Product management, design, sales, customer success, making an attempt here, pulling in some logos of who's joined the community and what companies they're from. They are professional poker players. I mean this is dream community.

C (16:50)

I actually want to join this community. Some poker talk about AI. That's like my happy space. That's great.

A (16:56)

Yeah. But I think what's really fascinating here is I think in most people's mindsets and I think a lot of people watching the show's mindset is probably like, well, all right, I'm going to have an LLM cloud or chat GPT or somebody create a slide outline for this deck that I'm working on and then I'm going to hand it over to Gamma to just build that outline. And what, what you're actually saying is no, no, no, no, don't do that. Pick a data source, whether it be survey, whether it be a Slack channel, whether it be a G drive file, a zap, what have you and give it some specific instructions and then let it do the first version of the outlining image building and everything for you and then you can go back and, and edit it from there. And it's a very different process than I think Most people are used to at this point.

B (17:44)

You know, it's a good point to bring up because it used to be my process as well too. Yeah, of course, you don't have to do that anymore. Right. Like, that's sort of one of the big advancements for the normal, I think, you know, in the past year is how easy it is to use no code tools or the connectors and Slack and Chat GPT right now to just completely automate this.

C (18:03)

Yeah, that is actually my workflow. And so this is to encourage me to like try something different. I actually would kind of default to Claude to build an outline and then maybe use Gamma or something to kind of build the deck. But it's kind of incredible. Like, obviously Gamma has reasoning and logic and all that stuff. It can do it itself. But I think the other big takeaway for me just going through these different workflows is because slides are as easy to create as just text has been in the past. Kind of what Kip said, we probably under appreciate in how many use cases are better in slide format than they are in text format. There's probably like so many interesting ways to use it because it's so much easier to do now. And so like, even I'm taking away from this why they. There's tons of things I'm probably doing that would be better in that slide format.

A (18:49)

And I even think about the conversations you and I have Kieran working solving problems. We're like, oh, is this. Is this a long form article? Is this a video? We never say like, oh, no, we're going to make like a really remarkable like 15 slide deck. Right. And sometimes that's actually the best answer is like a more mixed media format.

C (19:07)

Yeah.

B (19:08)

Well, you know what's enabled that is Nano Banana Pro 100%. I wasn't doing that before. A year ago, AI generated stock images like they didn't look great. Right. You had to do a lot. And now it can just look so impressive. And so that's like something I think important for people to notice. I want to show you guys one more thing because we just released Leonardo 2 and VO3 in Gamma, and so now you can just generate animated slide decks off the bat.

A (19:33)

Oh, Karen's going to love this.

C (19:35)

Okay, I'm all envy.

B (19:36)

All right, so I'll show you some fun outputs, but I'll do it live here so we can actually see it's real, what the one shot does. I'm going to do this in our studio mode because it is all about making the most of the image model. So these are going to be pure image cards. You can do ones with text as well too. But I'll start with this one first and then I can show you what it looks like and maybe a presentation you'd be more likely to use for work. So do you guys want to give me a topic that you'd like to see a deck about?

C (20:02)

I'm going to do the five best poker players of all time. Let's see who it's going to put into this list.

B (20:08)

All right, five best poker players of all time. I'm gonna do a six card deck here. So I have a title card and one for each. All right, so Gamma's gonna give you an outline first here. I don't know who any of these people are.

C (20:20)

Yeah, Daniel. Yeah, the kid.

B (20:22)

All right, so instead of AI images, I'm gonna do AI animations here. Do you guys have a preference? Leonardo Motion or VO 3.1.

C (20:30)

Let's go VO 3.1.

B (20:32)

Yeah, let's go.

A (20:32)

The most expensive spending those credits big time.

C (20:35)

Let's really pull up the credit credits.

B (20:37)

It's going to take a minute since it's the. The high end image models, but it won't be too long.

C (20:42)

Do I have access to this? I'm using Gamma. Or is this is like not. Not launched yet.

B (20:46)

This particular one is on our Ultra plan.

C (20:48)

Okay.

B (20:48)

The highest end plan. Right. I have to do in studio mode, but you can do it on either our Ultra business plans to do the animations right now.

A (20:55)

Kieran is such a sucker for animations that he's going to see this and he's going to immediately be on the Ultra.

C (21:02)

I have no problem spending on credits. My entire highest. I had to remortgage to use Madness last night. So you want to upgrade from our credits?

A (21:10)

Yes.

C (21:10)

You want to create more credits? Yes. You want to give more credits? Sure, whatever. I don't even know how much money I'm spending. Turns out to spend a lot trying.

B (21:17)

To do like free agents are our credit guzzlers.

C (21:19)

Yeah, because. No you don't. Because like I don't know what it's like for a normal person trying to use a. Because I'm in the space. But like I don't really understand telling me like this is going to use 5,000 credit. Sure. I don't even look at my plan to see many credits I have. It's like you haven't got this many credits, but you can pay us more money. Sure. Sounds good. I mean the guy. I mean this is like the best poker player of all time. I mean, I wish I was playing with all of the money against this guy. First of all, he's got a 30, he's got three hands, so he's gonna be a pretty good poker player. But like holding your cards like that, that's a terrible strategy.

B (21:58)

All right, well, we're in just vibes mode, right?

C (22:00)

This guy's got all the chips.

A (22:02)

I know. Look, we're just trying to do this for illustrative purposes.

C (22:05)

Right.

A (22:05)

And it's fun, but you can imagine with like a really good prompting, not just in just vibe modes, but with like text and context, it'll be good.

B (22:15)

This is pure AI, but like, yes. It also is why it's so important to be in a UI where you can edit things.

C (22:22)

Yeah.

A (22:22)

Correct.

B (22:23)

I would go in here and I would say, this is terrible. Please take a paper.

C (22:29)

This is great. Can you templatize this so I can use this in more places? Please take away the third hand. It's unfair to other poker players.

A (22:36)

The interesting part about this is I don't think most people think of slides as having animated components.

C (22:42)

No.

B (22:42)

Yeah.

A (22:43)

I don't think that's just how people are used to thinking. And now what we're saying is like, not just is it a lot easier to make slides, not only are we going to hopefully make better slides, but like what slides are in the baseline expectations are going to change a lot.

C (22:56)

Yeah.

A (22:57)

Like the fidelity and quality is going to change dramatically.

B (23:00)

Yeah. Who would ever make a slide like this before where you can like call in like your video team?

A (23:05)

No. You know how much this would have cost pre AI? A slide deck like this would have cost like 50 grand.

B (23:10)

Totally.

C (23:11)

Such better storytelling. I think that's like one of the core takeaways is, you know, we started on this and it's a good place maybe to end. Slides probably are one of the more under appreciated forms of storytelling. And the fact that you can kind of do full, multimodal, world class slides with prompts is a huge unlock for bringing a ton of things to life much more visually.

A (23:31)

Cube, my question for you is if you were watching this video and you saw and your mind got opened up to what's possible, like, what are the first couple of things you would go and do to make your business more productive? Like I think one would certainly be Kristen's flow of like, have a note taker, do call recordings and automate really good decks to prospects or customers versus just like sending them like a week follow up email. Like that would Certainly be one. What else?

C (23:57)

Yeah, I think the sales enablement is a really good one. Like that's the one you talk through which is hey, like if you're talk to a rep and then you want to increase the meeting to close one deals like closing that deal, that's a really good one. I think Dex as an outreach like if you have a team that is reaching out to the main cold contacts trying to get them to actually take a call with you. The fact that you could just ingest data about that prospect and create a incredibly visual deck just for them. So we think of AI prospecting as like text based today but you could actually do text plus an entire presentation just for that company and that's probably going to wire them right now because that's something unique. I think one of the ways if you were just wanted to increase your following and use it much more for marketing, I think you could easily craft and I probably will try this, I'd actually craft it into LinkedIn carousels. That would be a real use case that I think makes a ton of sense. And I think like a lot of marketers like internally are just not good storytellers of their own strategy. Like internally you have to do a lot of stakeholder management, you have to sell your strategy, you have to make people feel you're making good decisions and they really understand what you and the team are doing. This is a great way to do it actually like put budge your strategy docs even probably you could just ingest your project management information and show like hey, here's exactly what we're doing and this is why it's going to work.

B (25:16)

Yeah, there's so many use cases. I mean obviously I've spent a lot of time on a few here but since you mentioned social carousel this is a make flow that I'm going to start using for myself. I know other people use it. It's so hard to think about content to make all the time. Right. People are busy. So this is a quick flow spreadsheet. Insert your topic, set it up in make or zapier and this is the output. So topic cycling moments of 2025 sending it into makeup, researching with ChatGPT generate the carousel. So all automated with ChatGPT research here I end up with something like this on the brand. So something you can share right to LinkedIn which if you're a power user power LinkedIn poster you can actually do directly from gamma right here.

C (26:03)

That's cool. Very cool.

A (26:04)

Well Kristen, maybe one last question. Maybe you could share this or not. This is just personal curiosity, which is like I noticed that, you know, I imagine a lot of people making decks and gamma. What Is the number one source of visits to shared gamma decks? Is it LinkedIn? Is it email? Is, is it just direct traffic? Like, do you know how people are discovering these decks that are getting made right now?

B (26:29)

That's a good question. I actually don't know. I'm sure we have this in our metrics.

C (26:33)

I would be interested in that as well because back in the day we all loved SlideShare.

A (26:38)

If you guys don't rebuild a modern day SlideShare, I'd be so sad. It seems like just an obvious opportunity.

B (26:43)

I mean, we have so many users. Honestly, like the bulk of it is just like personal shares, right? Sharing, it's everywhere. Teachers, professors sharing gammas, you know, sales team sharing gammas. Some people do publicly index their gammas and so we do see SEO traffic. Right, that's interesting. Or yeah, if you search for certain types of like slide decks or presentations, you'll. You'll see Gammas pop up as well too.

C (27:06)

Yeah, very cool.

A (27:07)

There's definitely probably a little SEO AEO hacks with some public Gamma links. Karen, I think, yeah, maybe you and I'll play around and then do a follow up show on that.

C (27:15)

Yeah.

A (27:15)

We are loaded with new ideas. Lots of fun work for us to go do. Kristen, thank you so much for building these workflows, sharing these workflows with all of us and inspiring us all on how to tell some better visual stories. And thanks for being on the show today.

B (27:27)

Yeah, thanks so much.

A (27:29)

Awesome. And we'll see everybody real soon on the next episode of Marketing against the Grain. Hey everyone. You know Kieran and I have been doing the podcast for a while now. We've been at this for a couple years. We love it. We could not be happier to be doing this, but we wanted to take things to the next level. We want to level up the impact we're having with Marketing against the Grain. So the next step of our journey is something we're really, really excited about. We're going to launch the Marketing it's the Grain newsletter. And Marketing against the Grain newsletter is going to be amazing. If you are a marketing leader practitioner, you're in the trenches doing marketing every day. This is for you. We're going to deliver right to your email inbox and you're going to get all the behind the scenes frameworks, practices, tutorials from us, from guests we have on the show, and from people even beyond the podcast that we think are going to be helpful and really have an impact on your day to day, week to week doing marketing. You're going to love it. It is something we've been talking about for a while. We're really excited to have it out in the world. We've already got a hundred thousand marketers who are on this newsletter. Please join. It's completely free. We'd love to have you as part of the Marketing against the Grain community. And it's easy. You can click the link in the description below or you can head to marketingagainsthegrain.com subscribe.