Transcript
A (0:01)
We got a special show for you today. Today we've got Barbara back on the show. Barbara is one of our most popular episodes of all time and she's bringing the heat. She is walking us through how to build a content engine in Claude code. And this is taking a single webinar transcript. We all do webinars and turning that into blog posts, LinkedIn posts, email sequences, everything. You need to have a full content strategy and content plan around a basic event like a webinar. This is something a lot of people can use. She is an AI and automation pro. She's a non technical builder. So we're really excited to have her come back and not tell us what she's doing, but show demo and walkthrough so that we can all build and recreate this ourselves. Let's get to today's show. Here's a quick word from HubSpot. HubSpot helped Tumblr solve a big problem. They needed to move fast to produce trending content. But their marketing team was stuck waiting on engineers to code every single email campaign. Now they use HubSpot's customer platform to email real time trending content to millions of users in just seconds. The impact? Three times more engagement, double the content creation. Want to move faster like Tumblr? Visit HubSpot.com.
B (1:26)
Hi everyone. I'm going to be showing you a really useful workflow, one of my newer ones. It's an entire content engine that can be generating content for you after every webinar, podcast episode or anything that your company wants to promote. This is a workflow that I use in my own agency for all of my clients who are holding webinars. We have this workflow kind of down to a T so that we can make sure that we are planning the webinar, building that promotion engine, hosting the webinar, and then taking advantage all of the content creating for promotion afterwards. Which means that when you do that entire ecosystem, you have this really great content engine for your leads that you can kind of keep them warm, that you can start converting them and you get that engagement in RSVPs. So this is something I use every single day for my clients. From planning the webinar, to organizing everything, to hosting it, to dealing with the content afterwards, which is arguably the most important part. The live event is the least important thing. Everything that you do around it is what's important for keeping those leads warm and making sure that you are slowly converting them over time, especially when you have something like a webinar series. So after the webinar when you have your content, your transcript, your recordings, here's what you can very easily do with them to make sure that you're immediately promoting that content and making sure that you're reaching your target list with that and taking advantage of it. So this is a workflow that I use for all of my clients who are doing webinars. So we work from step one to step three. In step one, we have the basic planning of the webinar that we use AI for as well. So figuring out who their audience is, taking all of their current icp, figuring out what is the best topic for them, how do we need to structure this event? Where do we need to get RSVPs, what is our kind of starting point? And then building that promotion engine based on it, we want to make sure that we are posting everything on social media. We make sure that there is a distribution, because just posting on social media is not really going to give you those RSVPs unless you have like thousands and thousands of followers. And when you kind of have that promotion and content, you can easily find ways to distribute via email, LinkedIn. And then after the webinar is done, you need to then take that content, take that transcript, take that recording, and make sure that you're keeping those leads warm. So everyone who showed up for the webinar and everyone who RSVP but might not have showed up, you still have their email. You still have to keep that lead warm. And this is the part of the content engine that I will be showing today, the post webinar content engine, and how you can do it very easily with a very small team and basically immediately after the event and have that ready. So if you want to build this for your own team, go to the link in the description and it will have everything you need to build this custom AI agent for yourself. Be creative, be original, tell it what you need and tailor it to your own workflows. Click the link in the description box and you will find everything you need to build your own custom AI agent. So in terms of the tech stack that I use, I outlined everything here for all of the steps, but we will be focusing on step three. Today we're using Claude for everything that we need to do with AI. And I will be showing how we created and automated the content engine. We are assuming that you are using Riverside for webinars. You can use anything that you might want. Zoom is great. Riverside gives you nicer recordings. So that's my personal preference. It gives you a really nice landing page for webinars as well for RSVP's so it's a really good solution to kind of handle everything. We used to use a zapier integration to take the transcript from our webinar and then automatically just generate all of the content that we need. So LinkedIn post, blog post, newsletter, LinkedIn articles, any outreach that we might want to do after the webinar, it automatically just gets generated it for me based on the transcript. This part we now automated even more with a custom agent that we built. So I'm going to demo that agent today and I'm going to tell you exactly how I built it so that you can build your own or you can just take the markdown file that we will leave in the comments or in the description and you can just recreate the exact thing that I'm going to be showing you on my laptop. All of the files can be basically generated and stored wherever your team works best. So whether that's notion, Google Docs, whatever you guys might use so that everyone on your team who needs to look at the content before it goes out, they can see it easily. If you have different people for social media, email, they can see everything in one place and just prepare those promotions and send them out. So it's really easy to sync across teams. And for email and for LinkedIn automation, we usually use Heyreach and instantly because they have an integration together. So Heyreach might be a bit of a newer player, but it's definitely by far the best LinkedIn automation tool I've used. So that's kind of our tech stack for this third part. So there's a few ways you can do this and it depends on what works best with your current workflow and how big is your team and what is generally the best way for you guys to sync on this content. But you can use zapier, you can use Nan. Essentially, what Riverside will give you right after the recording is a transcript. That transcript is everything that you need to generate the rest of the content. So you should go into Riverside, you should download the transcript. So I didn't automate the step because I already do it organically. But look at your own workflow and if something needs automating, do it. If it's going to work well, it should be custom to what you're doing. Then you can use a zap that then takes that transcript and transforms it into these forms of content with Claude that you need so you can outline exactly what your team needs. For me, that's usually LinkedIn posts, LinkedIn articles, blog posts, newsletter recaps, email that gets sent out to attendees, and then I also want to two separate emails that are for cold outreach because you should be using that webinar and any upcoming webinars to reach out to people via cold email. It's a really good strategy for anyone who is maybe a lead or an existing warm lead that you have in your pipeline and Claude would generate all of that for you. Now the other way that you can do this is a bit more custom, but I think it's well worth putting a little bit of more effort in with Claude. It is basically your own custom agent. So this is the one that I built specifically for my use case and for my clients. We technically build each of these for each of my clients, which might not be like the most effective or scalable way, but again it takes you like maybe two hours to build it. So I don't think it's that big of a lift. So this is what my content agent looks like. It's fairly easy. I build it through cloud code. I am not technical, but if you just go into cloud code, if you describe what you need, it will help you build exactly what you need. So for example, this does exist on this domain and I can share it for everyone to test it out to use it just so you can see what you can do with Claude code. But I highly suggest you or anyone else on the team go into cloud code and explain what you need, what your current workflow is. If you've already been hosting webinars, if you already have any kind of transcript that you need turn into content, just describe what you need and what your final result should be and it will tell you how to do that. Again, I'm non technical and I built this. It just tells you what you need. You need to have a little bit of patience, you need to have a few, you know, back and forth. It's never a one shot, but if you have any issues, worst case scenario, you just take a screenshot of what you're seeing. If it's an error and you just put it into Claude and it will tell you how to resolve it. It's a very creative and organic way to kind of communicate with AI. And if you find Claude code a bit intimidating, go into cloud chat, explain what you want, tell it to draft what the tool you're trying to build should look like and then just download that as a markdown and put it into cloud code. So you kind of have what's essentially like a prompt for it to start with. But my favorite part about all of this is that it is essentially just a conversation, so you can just go ahead and explain what you need. We had a very clear idea of what we need to happen after each webinar, so that was pretty straightforward to us. But this is a test that I built just to demo here. Let's take it up for a spin. As it was building it, it was also telling me exactly what it needs. So this is not something I would be able to figure out myself. It just cloud told me what to do and what to input and it kind of guided me through it. So let's upload a transcript here from one of my recent webinars. It's a transcript straight from Riverside. And this is also something that you can automate. So for each client I basically have an agent that does the same thing. And it already is familiar with who the speaker is, who the host is. It can pull that from the transcript as well because Riverside gives you name and everything. And it's also familiar who the target audience is, what the brand voice is. But obviously that changes sometimes from webinar to webinar. So I like that I can kind of input it and control it that way. And then we're just waiting for the doc to generate. Takes about two minutes. And then we will show you the final part. In the meantime, you will see the Google Doc that generates as a result. Most of my clients work with Google Docs versus Notion, so that's kind of what I defaulted to in Notion. You can also have it set up basically an environment that you always use. So like a full Notion page with, you know, specific pages for LinkedIn posts, for blog posts, like anything that your team needs to kind of align on things. And for me, honestly, a Google Doc is easier. It's easier for companies to share that you can really tailor it to exactly what you need. And this is why I think everyone should kind of try to build their own versus just adopt whatever I give you as a download. You can play around with it, but essentially you should be able to create something that's custom for you, because that's going to be the best automation for you as well. And the benefit of automations with Zapier and whatever is most teams know how to work with it. At least in tech, they're very easy to use. Their UX is great, but it's not the simplest workflow either. It looks very nice and simple on Zapier, but all of those steps have to go in and be configured and zaps sometimes break. You might not be aware that they were broken for a few days. Then you have to kind of go in and figure it out.