← Marketing Against The Grain
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All right. Hey, everyone. We're here today checking out a new AI video model that's come out from Helio, and I'm going to show you an example of a cool video that somebody made with this model. It kind of shows you what it's good at, what's possible. I'm going to walk you through ChatGPT and how to build a really good prompt and script for an AI video. Then we're going to go into the tool and see how good it is at actually generating a video from that script. And, and that's going to be the show. We're going to talk about how you might be using this new model and these types of videos in your business and in your marketing. Let's get into today's show. Here's a quick word from our sponsor. HubSpot helped Tumblr solve a big problem. They needed to move fast to produce trending content. But their marketing team was stuck waiting on engineers to code every single email campaign. Now they use HubSpot's customer platform to email real time traffic trending content to millions of users in just seconds. The impact, three times more engagement and double the content creation. Want to move faster like Tumblr? Visit HubSpot.com hey everyone, we got another AI video show for you today. We're talking all about AI video, partially just because I've been captivated, and I mean captivated by AI video recently because people are making really fun and creative stuff. And without a doubt, my number one is the Cat Olympics. If you've not seen this yet, this is an AI generated video of different types of cats doing Olympic dives. And I honestly, I just can't get enough of it. The balancing, the approach into the water. I like this backwards one. It's so good. And I think it shows off that, like, wow, that's a hard thing to just generate with AI, to get the physics and everything of that to actually work. There's an audience in the background. It's pretty funny. And so a gentleman named Pablo created this Pablo prompt. I'm sure his name's not Pablo, but that's what I got Pablo. So there you go. And he made this. And it's gotten like a million and a half views. And he made it thanks to a new model from Halo AI called the Halo 02 model. Anytime there's a new model, I like to, like, share it with you, put it through the paces. Kind of like just see what's happening here, right? So that's exactly what I did. Most AI video Right now is just like it's good at creating a decent clip that you could maybe stitch a few of them together and maybe have a video. And I think that's what happened in this cat video. But I'm going to show you why I think that in a second. But you still need a good prompt and the better the prompt, the better the output you're going to get. So when I do these experiments, I tend to always have the prompt written in Chat GBT and then take that prompt into whichever video tool that I want to use at the time. And so where I started is like, hey, I just want a 15 second ad spot for HubSpot's customer agent product. It's the thing I use. If you haven't used HubSpot customer agent, you should go check it out. Every business should be using it and I have it do some type of video or ad related to it. It's like, can you make a 15 second ad spot as if it was directed by James Cameron? Detailed outline, visual direction, setting, characters, the works. And I will tell you, O3 is getting very good at these types of outlines and directions. So gave this very detailed outline. Unfortunately, I've yet to find a video tool that can handle this type of outline and put together essentially different types of of prompts together into one video. I think I could go through and do a lot of this like clip by clip and edit that together. And that's probably another show in the future. But what I wanted to do is just give you a quick hit show today of like if you have something that you want to communicate and you can get a real detailed outline and you put it in a modern AI video tool, what do you get today? Because this is like the real practical brass tacks of all this. So this is Helio. It is one of the many video AI models that are out right now. And there's some certain kind of styles and esthetics to these videos. The quality is pretty cool. And so what you need to do is you can go down to video and you can then add an image and they'll turn that image into video. You can have a subject reference and you can like reference a character or create a character, or you could do what I did, which was text a video, which is put in that text based prompt from ChatGPT. One of the problems I have had is that the context windows, the size of the prompt you can put in to create these videos is very small. So far. One of the things I want to give props to Helio for is it has had one of the longer video context windows that I have found and I was able to put a full prompt that whole prompt from ChatGPT for the 15 second spot in here. It did reach the max. This is the level of detail you can get. Let's talk AI strategy. Because having the tools is one thing, but knowing how to use them together, that's the game changer. The top players have nailed this and we've mapped it out for you in a no fluff guide featuring 40 plus AI tools and structured a process to build your your own AI toolkit. Grab the guide and transform how you use AI. The link is in the description below. Now let's get back to today's show. And so now what did it actually do? Because I thought it was a decent prompt. This is what you get. You get a pan in nice swivel on a Steadicam, you get a shipping delay, you get this underwater creature, you get the beginning of what looks like a orange HubSpot, stingray or manta ray. Coming to save the day after this shipping delay issue. And then your clip ends. The challenge with all of these tools is that they're really good at like six to eight second clips and that's why that catalympics work so well, because each video of the cat on the diving board is like a 6 to 8 second per clip and that guy had to go and cut them together. Right. Where AI video is at today is that you really have to have video editing skills. If you have a cool script and you can break it down into like two to eight second chunks and you can go and have consistent prompting, you could get pretty good video output. But you're going to have to connect them together and edit them together, make the transitions, add in any after effects and animation that you want to have happen. So what's the good of it right now is that you can save a bunch of money because you don't have to go do an expensive video shoot. And that saves you a lot of time and money. But it's not good enough yet that if you are a non technical video person that you can go in and just say, hey, this is the ad I want to try today. And it's going to spin up that video. That video within one or a couple tries is going to be pretty good and be something you could go run on YouTube or Instagram or one of the online video sites, right? And so that's where we are today. The video quality's gotten way better. If you've got some know how I think you can make some good AI videos, but it's not ready to just go and make a quick ad. So if it was me and I was out there and I was like, hey, I want to do more videos, whether they be trying to make viral videos, video ads, whatever, and I want to do those with AI, what I would do and I'd probably make a custom GPT in ChatGPT. I would get really good at generating really great scripts for like six second video clips. And then I would use those scripts in something like Helio, something like Google's VO3 to generate the actual video clips. And then I would use an Adobe product or one of the many video editing products to go out there and clip those things together. And that's how you're going to have to edit and make that work today. You can do it much faster, much cheaper than than you can with traditional video shoots, but it's still gonna require sometimes some legwork to really get it right. So I hope this was helpful. I hope this is a new tool. If you've used this tool or you're using it for the first time, I'd love to see any videos anybody makes. Would love to check them out. Hopefully on a future show we'll actually take some of these models and do like a big compare or we'll actually stitch some of them together and see what the best AI generated kind of ad that you can create today, what that's going to look like. So that is the show today. Thank you so much for watching. We'll see you real soon on market against the grain.