A (0:00)

All right, I'm excited. On this episode, I'm going to give you one of the best prompts you're ever going to get because it's going to create an elite level AI prompt library for you to be able to do your work. I am going to give you one of my favorite prompts. It's going to help you take lessons from the most elite level marketers and apply their lessons and their AI prompts to your work. All of that and more on this episode of Marketing against the Grain.

B (0:26)

We're back to the POD in just a minute, but first, I want to tell you about something very exciting happening at HubSpot. It's no secret in business that the faster you can pivot, the more successful you'll be. And with how fast AI is changing everything we do, you need tools that actually deliver for you in record time. Enter HubSpot Spring Spotlight, where we just dropped hundreds of updates that are completely changing the game. We're talking breeze agents that use AI to do in minutes what used to take days, workspaces that bring everything you need into one view, and marketing Hub features that use AI to find your perfect audience. What used to take weeks now happens in seconds, and that changes everything. This isn't just about moving fast. It's about moving fast in the right direction. Visit HubSpot.comspotlight and transform how your business grows starting today.

A (1:31)

All right, let's get into it. We're going to take a single prompt and create you a library of advanced prompts for any marketing discipline to automate tactics within that discipline. This is a really incredible prompt, and it's going to be able to not only help you learn how to do advanced things within that marketing discipline, but actually give you prompts that an AI assistant can use to start helping you do that thing. And so basically what it's doing is it's saying, okay, you're going to act like a prompt engineer or an expert marketer or a strategic operator. It's going to say, when the user gives you any kind of marketing discipline, whether that's, you know, search or paid media, whatever you're trying to do, it's going to create a prompt library designed by an elite marketer. So that way, when you want to figure out how an AI assistant can help you for any kind of marketing that you're doing, the AI prompt engineer can actually give you a library of prompts to be able to automate that work. This works really, really well. It goes in, it talks about the kind of format to deliver this in right, a summary of how top marketers in this discipline think. And this is one of the things that I have been playing around with a lot and it works really well. At the end of this video I'm going to show you how you can steal any famous person throughout history's AI prompt library of any famous person. You can imagine if they had AI, they would have an AI prompt library. And you're going to be able to get it if you stay tuned to the end of this show. And so the summary is really how top marketers in this discipline think, what drives results and how they scale their work. We have these win and mental models. We break it into key strategies, we break it into operating principles. Obviously if there's people listening on the RSS feed, I'm going to call this out. But YouTube much easier to follow along again all by elite marketers in this field. For each you want to include a name, a description, a practical bite sized lesson source or citation if applicable and then the actual prompts. And so we are going to do this for search and I give it some sources to go use. And this is a pretty basic version of this prompt. I have like much more advanced versions, but the advanced versions for Anyone in the YouTube comments who are going to start blown up at me that I'm not giving away all the stuff, it's really just clicking the deep research. But that's going to take quite some time to run. But if you click the research, give it more sources here, it will actually create more detailed prompts because it's doing much more research up front. I could add into this prompt think for some minutes before you give it the output to force more research. But we're going to run this. I'm going to show you how it works. It's going to ask me what discipline. We're going to say SEO because SEO is the going through some things right now and we're going to run it. And so here we go. As you see like very, very fast. This is a 4.0. I'm going to show you that O3 is much better. We're going to start with 4.0 because not everyone has access to O3 so it gives me some win and mental models. It gives me the search intent ladder. Align content to the intent maturity curve from awareness to purchase gives me the cited resource which is reforge. Gives me a lesson here, Velocity over volume. It gives me topic clusters from HubSpot. Nice little HubSpot one there gives me the SERP UX paranoia design content based on how the SERPs actually look. Listen, if you're not in the feature snippet video or local pack, you might be invisible sighted. That's a tactic from Brian Dean. So you see, it's given me all of the best tactics from some of all of the best brands who have done things in search. Gives me one from Moz, from Ross Simmons we've had on the show from SEES Media and then gives me a prompt library. And so you can see here, it gives me these prompts to actually be able to bring these things to life. It gives me 10 prompts that I can just copy and paste and start to use for my search work. And so it works really, really well. It has one here, cluster pane for a car topic. Act like a senior SEO strategist at Hotspot. I want to rank for employee engagement. You can obviously change keyword, Build a topic cluster with a pillar post, five cluster articles, three intent tags and four internal link structures. Why this fits reflects modern topical authority strategy, how they'd use it, plan and content roadmap and notion link into CMS draft. So pretty detailed prompts for each of these things. And so you can do this for any tactic at all. One of the things I like to do is can you create a visual for me to see the tactics and prompts for that tactic tactic? Because if I created that, one of the things I might want to do is just share this with my team and so it'll do a really nice image of these tactics and prompts and so you can just like copy these prompts and start to build a library of things that are relevant for you and your team. I'm going to leave this run here because I want to run it one more time for something that's less kind of demand generation. I want to run it for product marketing to see what it would say. So let's run this prompt again. We're going to run this for product marketing. I'm going to create an I see who it thinks are the best product marketers in the world. Think who are the most elite product marketers in the world and what AI prompts those people would use. It's creating me a nice little image here that I can share with my team. So let's do product market. All right, I'm a small business. I want to get some time tactics and I want to get some AI prompts that can help me do this. All right, so we've got winning mental models from product marketers. We've got message market Resonance from April Dunford. Find the message that instantly clicks with the customer's reality. Positioning is validated when it triggers our that's me reaction in five seconds. I'm actually pretty curious what the prompt here is because that's a really good one. We've got some good stuff from Reforge from Andy Raskin. This is a really great one. Narrative Let go to market. Start with a compelling story. Now the feature list. Frame your product as the inevitable solution to the market shift. That's a really good one. Oh, we've got David Gayhart here, friend of the show Exit 5. He's got a good one here. Segment deep non wide Nail one high value Persona before going broad PMS. Unlock growth by solving deeply for one segment with high intent and urgency. Some great knowledge from Dave. We've got some good ones here from Lenny's newsletter. Sales loop sync. Build feedback loops between PMM and sales to optimize what converts the best PMM ship and sharpen position and inside the sales. Funny sound like how good are these? Right? Like how good are these? These are all elite level marketers and you are getting their tactics in a really concise way. And so now we get their library and so here's the one for April Dunford. We have a really great lesson Message market resonance and then we have a prompt here. Act as a world class product marketer. Craft a position statement for product whatever the product is target adapt Persona. Frame it using April done for its five elements. Competitive alternatives. Key differentiator value, target customer market category and then it says why it fits and how they'd use it. Find the path to wow Given the product onboard and flow. Identify the shortest path to the aha moment for a user. What should we highlight or simplify to accelerate activation? That's going to be a really good one if you add some context and screenshots. Build a what sales one pager. Create a crisp objection Crush on sales one pager for whatever the product is Targeted buyer Persona including value, props, differentiated features and key proof points. Again, if you were able to upload contacts like sales decks and customer calls, you can actually automate this really well. How they'd use it tells you exactly how you use it for sales collateral pitch decks and BDR entry packs. Do you see how good this is? This is actually quite addictive. And so what it's doing is telling you what are some of the most elite marketers do within this space and then giving you prompts that can actually replicate what they do. So I'm going To do it one more time here because I think this is super awesome. We're going to run it one more time. I'm going to run it for brand. Let's kind of not do demand gen. I think it's going to be really, really good. I think I'm more interested in these kind of less measurable ones. Brand marketing. Imagine how quick I've done this. So now it's done brand and so it's got a whole AI prompt library for marketers based upon what elite level marketers do within that space. And so we are doing some emotional emote. Building from Brian Sharp, how brands grow Narrative of strategy. So the Andy Raskin one makes it in here as well. Distinctive assets are better than Perfect logos. Egret Bass Institute 2016 Brand growth comes from consistently distinctive cues. More than perfect design. Prioritize recognizable elements. Color, symbol, tagline and hammer them everywhere. These are just so good. What else do we got? Oh, play bigger category design. So category leadership position. Don't just compete. Create or dominate a category frame. Frame your brand as a natural leader of an inevitable trend. Minimal viable brand system. This is pretty good. Emily Hayward Obsessed Building a brand people love in 2020. Start simple. A few assets. Use ruthlessly, consistently Scale consistently before complexity. That's a pretty good one. And then we get into the prompt library. So the prompt craft a strategic brand narrative. Write a strategic brand narrative for a company framing it around major shift in the world, the stakes of not adapting and why we are the Neville solution. So that is The Andy Raskin 1. Develop distinctive brand assets. List five to seven distinctive brand assets for our brand that could be easily recognizable even without a logo. This is a great one. Okay, let's do this. Let's do this for HubSpot. How much fun is this? Right? I can basically start to play around with a whole library built on what these elite level marketers would do. We're going to run HubSpot here and we're going to let it run. Oh, it's pretty quick actually because I'm not using O3. So what's it got here? The orange colored palette, the sprocket shape, the friendly conversational tone clear around the UI elements. Oh my God, this is good. The academy voice and intro sound. We that is true illustrative line art design grow better phrase. So it's basically pulled out five or seven distinct brand elements that HubSpot would be recognized for without the need to actually see our logo. Would you also like a quick vision mockup showing how few of these could Appear together. Yes, please do the visual mock up. All right, so basically you can just copy and paste these prompts and start playing around with them. We're going to do one more here. These are all brands. This is only brand. You can literally go through every market and discipline and have a library of prompts from elite level marketers. So let's do this. Create a positioning statement for HubSpot that clearly states target audience category key differentiator, emotional benefit and reason to believe. So that's not all, but you are in for a treat. You've got a single prompt here. So this is the results for growing businesses that want to scale. What a complexity. That's really good. HubSpot is an all in one customer platform that brings marketing, sales, service and operations together in one intuitive system. Pretty good. It's aligned our unified, it's aligned our ease. Unlike legacy CRMs that are clunky, disconnected and built for enterprise float, HubSpot empowers teams with tools that are easy to use, easy to adopt, and built for real growth. Emotionally, HubSpot gives businesses the confidence and clarity to grow better, not just bigger. Oh my goodness. And because it's backed by a vibrant ecosystem, award winning support and thriving Academy, you know HubSpot's platform grows with you at every stage. Just amazing. One prompt. You can use that prompt for any marketing discipline. It will give you a library of tactics from elite level marketers. It will cite the marketer, it will cite where that's from, and then it will give you a library of prompts to recreate those elite level tactics. Just that alone should be enough for this episode. Like you are armed with a single prompt that really can help you up level in any discipline you want and actually is an incredible amount of fun. But some other quick things you might want to think about. As always, you could just create a marketing tactic prompt engineer so you can share this with your team. So I can just click email marketing and it will run that prompt for any discipline. And so anytime you want to have your team come up with some new ideas, why not just create the GPT, send it to them and they can click the button and say okay, well here's a bunch of new ideas for whatever the problem that I am trying to solve. Very cool. But it's going to get cooler. Do not worry, it's going to get cooler. I have a really cool prompt that I think is super awesome and you will not get anywhere else. And I'm going to show you here, it's 4:03. You can use 4. You don't need to use it for O3, but I'm going to use row 3 because it's just much, much better. Okay, be prepared because this is one of my favorite prompts that I've created to date and I keep getting a few comments from all of you that I don't give away my best stuff. I'm giving away my best stuff, believe me. I'm just not giving away the stuff that took me months and months to figure out alone. Some of these concepts took a while. All right, so this prompt, we're going to run it with O3, it's following the same concept. So what is the concept? How can I take the brain power of the best people in the world and turn it into easy, accessible knowledge that I can turn into action? The best knowledge in the world easily turned into action. And this prompt is really fun. What this will do is create a four week masterclass on any topic, marketing topic that you want to learn and up level on. But it does it in a really interesting way because again, it's not just saying regurgitate a bunch of tactics. It's going to actually combine a person's work style, who you admire with that marketing discipline. So let me say that again, it's going to take any person you can imagine. They have to be a public figure because it needs to understand what is their style, what are they really good at. And it's can combine them with any kind of marketing discipline where you want to get better. So let me show you what I mean. We are going to say we want to work like Elon Musk. And people are saying, well, where do I get these prompts? You can see on YouTube the prompt, but it's hard for you to like copy and paste it from YouTube. You will get the prompts. Our team will put these into a cool little offer and put them at the bottom of the YouTube comments so you can get them all. But we're going to say, hey, we want to work like Elon Musk and we want an AI powered masterclass in paid marketing. So what it's going to do is apply how Elon Musk's solves problems, how he works, and create a masterclass on how we can apply that in paid marketing, specifically in how we integrate AI across paid marketing to do much better. So it acts like a biographer for really great people who have interesting ways of thinking. And then it says I want to get better at AI across all marketing disciplines. And so use their approach to paid marketing specifically in how they would actually integrate AI there. Right. So it talks about how the course should be structured, but it's basically there's a lesson every day. It's very, very actionable. It's built for busy people like all of us. It has one strategic theme. It includes five daily lessons. Those lessons are very actionable that you can complete in a very short amount of time. They have very step by step details. So I'll actually just go run it. Let's run this. This is O3. Okay. So it started to do it and just let me show you how good this is. So week one strategic theme. First principle is paid marketing strategy. Strip every assumption about how ads are done. Rebuild from physics like fundamentals and create a must style launchpad for exponential results. And so the first lesson on the Monday is start with why and quantify it. Design a single physics level performance variable that governs all paid marketing effort. And it goes into the key insight all around paid marketing. Elon Musk frames every Endeavor, rockets, cars, Newland faces by first identifying the governance constraint in literal physics terms. Most paid marketers, by contrast, sprint into the channel tactics without agreeing on the one variable that actually matters. And so it goes on and talks about wow, this is so good. A must like marketer asks what is the E juiceable atomic metric for a subscription SaaS? It might be payback period in days for an E commerce brand. Perhaps it's blended contribution margin per dollar of ad spend. Oh my God. Goes down and then it goes okay, well what are the options to actually do this? Look at the prompt it's going to give me to do this right. So it says inventory metrics export the last 90 days of channel dashboards. List every KPI you track. Root cause mapping in a blank doc. Ask what must be true for the company to survive. Drill until one metric emerges. And you might have to play around with these a little bit because I don't know if it's like the one true metric for the company to survive. I think it's for the company to make money. Board level alignment, schedule a 25 minute loom or huddle, present a single metric and rationale gain sign off. You can do that with your team. It may not be the board dashboard, refactor and looker and sheets delete or gray out non core KPIs highlight the atomic metric in 36 point font. So it's basically saying what is the one thing you should obsess over? That is very good advice. Daily standup ritual Begin each meeting by stating yesterday's value and delta. No other numbers until this is addressed. This is so good. I'm actually going to send this to my team and then it has a complete prompt. You are a CFO coached by Elon Musk. You put the CSV of a channel level performance. So you basically can do all of this through this prompt. If you're looking on YouTube, you give it all the data it will calculate the payback period in days and blended contribution margin per $1 ad spend. Recommend with single metric as the most first principles for long term enterprise value justify in 100 words with data references return as marked. Okay, so that's one lesson by the way, that's Monday. We can get into Tuesday. Model the customer energy equation. Pretty cool. Act as a SpaceX propulsion engineer turned growth marketer. I mean come on. Level 3. Zero based channel architecture. Rebuild your page channel mix from scratch. Ignoring sunk cost and legacy bias. Oh Jesus. Is so good. This is just so good. So what it's doing. What I love about AI is it can teach you in ways that you have probably not thought about before. Like we've all been stuck with these one to many courses. Everyone's learning the same way. All those courses are antiquated, outdated. You can actually find new and interesting ways that you can learn differently from how others can learn. And so what this prompt does is it combines whoever you admire most and your marketing discipline and helps you see that marketing discipline through the lens of how they work. Right. So it says if Elon Musk is trying to refix your paid marketing or let's try one more for fun. Okay, let's try. I'm sure there's going to be some here that are just going to be weird. So I'm trying not to get a totally weird one. Let's say we'll do one in search. Who would we want doing search? Who's a practical engineer? Well, I'll tell you who. Let's do Eli X, OpenAI founder, now has a new AI startup. I bet you he would be pretty good at search, right? Let's see how he does search. This is actually one of the best prompts I've ever done. Okay. Ilya is working on search. He is a very, very technical person. So it's given me a entire masterclass on how ILI would work with our search. You can see here, it gives me a lesson for each day, same thing gives me a key insight, how he thinks about things, how he would approach search. It gives me key action steps and then it gives me an actual prompt. To run it tells me the tools I would use to do that. The deliverable format and then the reflection prompt. So if you go to any of these, let's see ones, I saw that here. Curriculum learning for topic clusters. Sequence contents. The way researchers feed data to a model. Easy to hard progression that maximizes authority transfer. So basically it's his way of doing topic clustering and he has a full list of steps here of how he would do it and then a prompt to be able to automate that. So that is a pretty great prompt that actually can combine any person who you admire with your marketing discipline and give you a four week master class on how they would actually work on your discipline to make it better. Okay, pretty great. Now we've got a prompt that using O3 again you can use any model, but O3 is better, but combines a elite person that you admire and then has them work on your marketing discipline and gives you lessons in terms of how they think about it and actual prompts that they would use to do that discipline. I'll end with this. And so I've been playing with this a lot. You probably have seen this. I was curious last night and I did this all last night. What if famous people throughout time had AI? Because I think everyone is going to be defined in some way by the prompts they have, how they work with AI, how they ask it to do work for them. And so I did this and you can go and use it. It's famous prompts.com I did it last night at 10:00pm I just built it. And so you can steal the AI prompt playbook from any genius throughout time. And so I will put in Albert Einstein. So it does a little profile for Albert Einstein, talks about his thinking style here, gives you some of his key principles. So simplicity and complex. This is my favorite one actually by the way. Strive to simplify complex theories into fundamental principles that can be universally understood, ensuring clarity and accessibility. Everyone should try to get better at simplicity. And so then it gives you his prompt library. How cool is this Simplicity in theory. So it gives you the context. You are developing a new theory and domain. So obviously you would alter this for your want, but you would say I'm developing a new strategy that I have to present to my board directive. Break down the theory into its simplest components, ensuring each is easily explainable. So you again, that's your directive, your prompt and then outcome. Assess whether the simplification maintains the theory's integrity and predictive power. So you can basically copy and paste that and adjust for your needs. Note. Ideal for refining complex theories into core principles. How good is this? One of my favorites was I love history. So I was like Alexander the Great. I wonder what Alexander the Great would do if he was alive and he was prompting. Well, now we have to wonder no more because you can steal his prompts. And so here we go. We get some of his key principles. He talks about his thinking style. Talks about his key principles. Fearless initiative, inspiring leadership. And then what prompts would Alex run? Let's see how he would formulate a battle strategy if he could. Use ChatGPT. Context. You face an enemy force that is numerically superior but less mobile. Directive. Identify key geographical features that can be leveraged for tactical advantage and outline a plan that maximizes your strengths while minimizing weaknesses. Outcome. Determine the conditions for a decisive victory that conserves your forces. Note. Use this when planning military engagements. Applies to strategic business scenarios as well. All of these can be altered for your needs. And this is how he would work with ChatGPT. So how cool is that? It's all of the same concepts, right? I love AI because you start with one thing and then you continue to build more things and then you end up with a little app that you built last night when you should have been in bed. And so that's to show how you can steal elite level people's thinking, learn from them in a really rapid way, and then apply those to your discipline your job via AI prompt libraries. You can create an elite level AI prompt library for any discipline you want from the perspective of any person you admire. How is that not great? Value? This is marketing against the grain. Hope you enjoyed it. See you in the next show.