Using ChatGPT 3o to Plan our 2025 Marketing Campaign

Summary

Marketing Against The Grain: Using ChatGPT 3.0 to Plan Our 2025 Marketing Campaign

Hosted by HubSpot Media, "Marketing Against The Grain" explores cutting-edge marketing trends, growth tactics, and innovations with industry leaders. In the episode titled "Using ChatGPT 3.0 to Plan our 2025 Marketing Campaign," HubSpot’s CMO Kipp Bodnar and Zapier’s CMO Kieran Flanagan delve into leveraging advanced AI tools to revolutionize marketing strategies.

---

1. Introduction to AI-Driven Marketing (00:00 - 01:51)

The episode kicks off with an enthusiastic introduction by Kipp Bodnar (Speaker A), who shares his excitement about accomplishing a month's worth of creative work in just one hour using ChatGPT 3.0 and 4.0. While aboard a plane with reliable Wi-Fi, Bodnar collaborated with ChatGPT to generate dozens of creative assets and innovative marketing use cases.

Notable Quote:

"I was on the plane, I had some good wi-fi and I jammed with 03 and 04 and ChatGPT and I made dozens of creative assets." – [00:00] Kipp Bodnar

2. Exploring Creative Use Cases with ChatGPT (01:51 - 12:21)

Bodnar and Flanagan discuss the profound capabilities of ChatGPT, particularly its ability to generate unique and human-like marketing ideas. They highlight several non-obvious ways to utilize OpenAI’s 4.0 image generation model for marketing purposes:

• Hyperlocal Cultural Mashups: Creating geotargeted ads tailored to specific neighborhoods to increase engagement.
• Prospect-Specific Future State Visuals: Designing enterprise sales decks that help buyers visualize success post-adoption.
• Concept Posters for Rapid Positioning Tests: Generating movie-style posters for quick A/B testing before committing to full-scale video production.
• TikTok Frames Integration: Embedding product visuals into historical or themed TikTok frames to stand out in short-form video content.
• Choose Your Own Demo Carousels: Developing interactive carousel ads or email nurtures that adapt based on user interactions.

Notable Quotes:

"You're gonna love this prospect. Specific future state visuals for enterprise sales deck." – [03:00] Kipp Bodnar

"The vibe marketing is about to go out of control." – [02:56] Kipp Bodnar

3. Harnessing ChatGPT’s Memory and Library Features (12:21 - 22:48)

A significant portion of the discussion centers around ChatGPT’s new memory feature and the recently launched library functionality:

• Memory Feature: Allows ChatGPT to retain context across all chats, enhancing the relevance and personalization of generated content. Bodnar emphasizes how this feature surpasses traditional documentation-based projects by maintaining comprehensive context.

  Notable Quote:

  "The memory feature is actually way more incredible than I thought." – [06:50] Kieran Flanagan

• Library Feature: Enables users to store and manage all generated images in one centralized location within ChatGPT. This facilitates quick edits, easy access to previous assets, and seamless iteration on design concepts.

  Notable Quote:

  "The library feature in ChatGPT is a game changer for quick edits of your images." – [13:05] Kipp Bodnar

4. Creative Iteration and Prototyping with ChatGPT (22:48 - 24:26)

Bodnar illustrates the efficiency of using ChatGPT for rapid creative iteration. By generating multiple variations of marketing assets within minutes, teams can prototype campaigns swiftly without the extensive time and financial investment typically required. They demonstrate how ChatGPT can produce high-quality, brand-consistent visuals that are ready for deployment or further refinement.

Notable Quotes:

"This has been weeks worth of work, what I did last night." – [14:21] Kipp Bodnar

"These are so good, I don't think you need many edits." – [17:34] Kieran Flanagan

5. Limitations and Future Enhancements (24:26 - 24:30)

While praising the advancements, Bodnar and Flanagan acknowledge current limitations, particularly in video generation with tools like Sora (a reference to AI video tools akin to DALL-E). They note that while image generation has seen remarkable progress, video capabilities are still developing and lag behind in quality and functionality.

Notable Quote:

"Sora is Dall E. Dall E was OpenAI's first image generation model. It wasn't very good and it was all garbled." – [19:53] Kipp Bodnar

6. Best Practices and Strategic Takeaways (21:00 - 24:48)

As the episode concludes, Bodnar and Flanagan offer strategic insights and actionable takeaways for utilizing ChatGPT in marketing:

• Deep Research Integration: Encourage thorough research into your business context before generating ideas to enhance relevance and creativity.
• Prompt Engineering: Utilize ChatGPT’s capability to generate effective prompts, streamlining the creative process.
• Library Utilization: Leverage the library feature for efficient management and iteration of marketing assets.
• Iterative Testing: Advocate for running A/B tests with AI-generated content to evaluate performance and optimize campaigns.

Notable Quotes:

"O3 is a really great marketing assistant and sometimes if you just want some creative inspiration, you should ask it for ideas." – [21:00] Kipp Bodnar

"The Library app is brand new. I had not seen that and I've been in the image tool a lot. It is a game changer." – [22:48] Kieran Flanagan

7. Conclusion and Future Directions (24:48 - End)

Wrapping up, the hosts highlight the transformative potential of AI in marketing, emphasizing the continuous evolution of ChatGPT’s capabilities. They hint at future episodes where they will explore more advanced AI prompts and strategies to automate marketing departments entirely, positioning AI as an indispensable tool for modern marketers.

Notable Quote:

"This has been fun. We're going to keep coming back to you with more O3 prompts in some coming episodes and how to use O3 for marketing." – [24:48] Kipp Bodnar

---

Final Thoughts

In this episode of "Marketing Against The Grain," Kipp Bodnar and Kieran Flanagan provide a comprehensive exploration of how advanced AI tools like ChatGPT 3.0 and 4.0 can revolutionize marketing strategies. From rapid creative generation and personalized content creation to efficient asset management and strategic iteration, the hosts demonstrate that embracing AI is not just advantageous but essential for staying ahead in the dynamic marketing landscape. Their insightful discussion underscores the importance of leveraging AI’s full potential to drive innovation and achieve unprecedented efficiency in marketing campaigns.

Transcript

[A]

Hey everyone. I'm going to blow your mind. Today we are talking about how to do a month's worth of creative work in one hour. I was on the plane, I had some good wi fi and I jammed with 03 and 04 and chatgpt and I made dozens of creative assets. I came up with some amazing use cases for 4.0image that are going to blow your mind. And I'm going to show you how to use one of these sneaky under the radar features of ChatGPT that you are going to love. Let's get to today's show. We'll be back to the pod in just a minute. But first I want to tell you about something very exciting happening at HubSpot. It's no secret in business that the faster you can pivot, the more successful you'll be. And with how fast AI is changing everything we do, you need tools that actually deliver for you in record time. Enter HubSpot Spring Spotlight where we just dropped hundreds of updates that are completely changing the game. We're talking Breeze agents that use AI to do in minutes what used to take days. Workspaces that bring everything you need into one view and marketing Hub features that use AI to find your perfect audience. What used to take weeks now happens in seconds and that changes everything. This isn't just about moving fast, it's about moving fast in the right direction. Visit HubSpot.comspotlight and transform how your business grows starting today. All right, so Kieran, you and I have been obsessed with O3. I think I have created more threads on Chat GPT since O3 launched than I have probably even in the last six months. I think I literally made like 50 yesterday.

[B]

Right?

[A]

And it's kind of insane to me. O3 is really smart, but it's also really human. And there's some magic to that.

[B]

There is magic.

[A]

And I was like, I want to talk to O3 about a really interesting marketing problem. I wanted to say, hey, I love OpenAI's 4.0 model for image generation. But like, what are different ways I could use that for marketing use cases? And I asked it basically to give me five creative non obvious ways to use OpenAI's 4.0 immigration model for marketing. And can you give me five ideas and the prompts for each to try? Ready? And here is basically what it did. Hyperlocal cultural mashups for less than 10 mile geotargeted ads. People click faster on ads that feel made for their neighborhood instead of generic Skylon shots generate up to the Minute scenes that merge your brand with with overlook local landmarks, slang and street art. Even the weather. It's a good idea, man.

[B]

It's too good. Someone stop this model.

[A]

That's the first one. That's the first one. The vibe marketing is about to go out of control.

[B]

Yeah. Yeah.

[A]

Okay. You're gonna love this prospect. Specific future state visuals for enterprise sales deck. Why that's interesting. Enterprise buyers often struggle to picture life after adoption. Generate a hero slide that literally shows their logo in the future state of success.

[B]

Good product marketing with imagery there.

[A]

Yes.

[B]

Show the dream state.

[A]

I did a bunch of these by the way. So we're going to go through in a minute and look at a bunch of them. What if concept posters for rapid fire positioning tests before you spend a bunch of money on doing full video shoots. Actually generate movie style posters.

[B]

I love that.

[A]

So here, I did this one. Let me show you. Look at this guy.

[B]

Very cool.

[A]

Eliminate bottlenecks.

[B]

Very, very cool.

[A]

So you can instantly just prototype with these different prompts.

[B]

I like that. For their video. I hadn't thought of that one.

[A]

It's a very cool idea. For video product in historical era. TikTok frames. Come on. This is a good one. So instead of having a generic video hook, make one of your TikTok hooks or mid frames in your short form video a product in era. Let me show you what that means. Something like this. So you could basically put the HubSpot product in our case in this NASA era historical image. And that is going to be very different than all the other stuff that you're going to see on TikTok. Right, right. And it's going to be like a really interesting catch.

[B]

So interesting. You were actually touching on the direction I was going when I started to see these. Which is because the cost of creative goes to near zero. And we talked about this for code. Everything can just be one of one.

[A]

Yes.

[B]

And so instead of today where everyone is using these tools that give you templates and everything looks somewhat similar, the difference here is you can actually have everything one of one and then just throw it away and do something brand new for the next time. So that's your point. There is it would stand out because you're not going to see that concept anywhere else. Obviously the idea matters a lot.

[A]

I think that's the important thing for everybody to understand. Even something like short form video. One of the ways to stick out is going to be very different imagery. But up to this point it's been really time consuming and expensive to make it. And then Cut it in. And now you can just make a couple of these images and just cut them in as B roll. Right. Or even use an AI tool to animate them.

[B]

Right.

[A]

All right, number five, you're going to like this. Choose your own demo carousel assets for Legion ads or email nurtures. Create a mini Saga. Panel one asks a problem question. Panel two through four branch visually based on the reader's click. I struggle with X show scene A. The entire carousel can be generated on demand with consistent styles. That feels like one coherent comic.

[B]

Did you do this one? Because I've actually had trouble with it doing something similar to this, which is storyboarding.

[A]

Yep, I did do this one. Let me do it again live and see how it does. So. So I just copy and pasted the prompt that it gave me. So we'll one shot the prompt. No, no, nothing. And let's see what it does. What it did for me yesterday was good, but let's. Let's see what it does.

[B]

Actually, now I'm Remembering it was VO2. I'm thinking about. It was having trouble because it's only eight seconds, I guess, but I was trying to get it to do a storyboard for a direct response ad.

[A]

Yeah. So this isn't animated though. That's the problem. You would need to animate this or you would need to put this into some type of, you know, front end design language to do it.

[B]

Is it storyboarding it?

[A]

What it's doing, what it's generating. It's going to create multi panels. Yeah.

[B]

I'm wondering if I can give it to VO2. Let me just try.

[A]

I bet you probably could. And by the way, this is first shot, just going off of the historical HubSpot style guide that I have in memory. Remember, OpenAI has its new memory feature.

[B]

Yeah. Which is amazing.

[A]

So I didn't upload a style guide or anything to this. I literally copy and pasted this.

[B]

Can we just talk about the memory feature for a moment? The memory feature is actually way more incredible than I thought.

[A]

So. Good.

[B]

So I don't know if we've done a show since then, but you and I were going back and forth because we love cloud projects, we love ChatGPT projects, and I was curious, does this make that defunct? Because if it remembers all context inclusive of the documents you upload, which to do that, I assume it would have to have a dynamic window that calls the correct documents whenever it needs to answer you. But basically what projects allow you to do is upload a bunch of documentation and then all chats have context about that documentation. And I was thinking, well, if you have now all of the context across all of your ChatGPT chats, inclusive of the documents you have uploaded, that kind of makes that feature defunct. So it isn't inclusive of docs, it's only all of your chats. But I have noticed all of the answers I'm getting are so much better, so much better because it's used in that context. And I think it's actually a more impactful feature than I had originally thought.

[A]

Oh, it's a game changer and it's changed how I prompt Kieran. So in my prompting now I'll be like, oh, and do this in the way of the HubSpot style guide you've done for me before. Yeah, right. So instead of even uploading or anything, I'll just remind it that it has it, you know, as part of my prompt.

[B]

The illustrations for all of the stuff you're going to show uses very similar kind of art style. It's because you've created a brand style guide for it to use.

[A]

I've created multiple style guides. I did like a v2 of one yesterday. So I probably have 20,000 words of style guides in my chatgpt here. And that's why the HubSpot orange is right, the colors are on brand, the font's right, everything looks really good. Right. And so I literally one shotted that with no, no change to the default prompt. But even O3 in making the prompts knew that it was for HubSpot and automatically put HubSpot logo and everything in the prompt. If you go back, Kieran, what I asked for asked for five creative and non obvious ways to use open generated models. The image generated model. Can you give me the ideas and prompts to try each? I didn't say prompts to try each for HubSpot.

[B]

Yeah, it remembers the context. That's so cool.

[A]

How good is that? So one of the things you can do once you have it generated a list of ideas for this. I always have it number everything. And I was just like, hey, for number two, which is the customer hero, I was like, here, can you make a prompt for ramp.com showcasing HubSpot customer agent. Like I just made up some fictional stuff, right? To see what it would actually like build and create for that hero image. And I've taken that custom prompt and I've put it in here and what I would tell you as it renders this out. Why wouldn't you want this in every enterprise sales deck? What we're seeing get rendered here in ChatGPT is a custom like future state image with the company's logo, with the tool they're using, with the results they're going to get from the product that's going to make that demo, make that sales process feel so much more custom and relevant and help them understand what things are going to look like in the future.

[B]

Well, everything is one of one.

[A]

Exactly.

[B]

This is the prompt I'm taking here so I could give you some of the suggestions, but I'm trying to figure out what are the best one of one use cases that you can do at scale.

[A]

Yes.

[B]

So one of one means everything can be personalized towards that company. We talked about this in a previous show where like marketing has done segment based marketing where you categorize all these companies in a segment, have similar characteristics and then personalize for those group of companies. Now you really personalize at the company level. Right. That is like your entire marketing plan is at a company level, not a segment level. And this is a really good example of it.

[A]

I love that. Okay, few more before the library because I was having so much fun I just kept asking it for more. So I wanted to see if you thought any of these were really good. A KPI storyboard LinkedIn carousel so you could have a LinkedIn carousel with core ROI and outcomes for your best customer stories. Thought that was a really good B2B use case here. Predictive risk radar visuals for procurement and securities teams. So make bespoke images to show how you're protecting risk for the risk averse buyers. Here an integration blueprint for IT stakeholders. So it's mapping the whole company and creating custom images in B2B for all of these. A green ledger for CFO and ESG reports and then a voice of the customer constellation for QBR slides. So some of these are like really good. And then I had IT do some for HubSpot. It did an animated GIF where you can put the customer's logo in the HubSpot flywheel, which I thought was pretty clever.

[B]

That is pretty clever.

[A]

It also had a vertical specific mini case study poster. So basically show how you win a customer in a given industry so that you could use it with all customers in that given industry.

[B]

Right.

[A]

Real time deal confidence meter badges for revops Slack.

[B]

Got it.

[A]

It's getting very specific boost internal team seeing HubSpot AI Drive Insights rep shared the badge with prospects. We're at 82% win confidence thanks to HubSpot scoring. So getting very specific. This was one of my Favorite ones, Growth Stack Blueprint, which shows how HubSpot's your growth stack and then a future headline. So what are going to be the headlines about that customer in the future? So all very cool. So here's, I think probably the most important part of today's show. We just got our minds blown by 03. I think those were some amazing uses of 04 image generation in ChatGPT that I've ever seen. And I don't know that I would have thought of half of those. Would you?

[B]

No, I think this is the difference, I would say. What is one of the core differences I've seen in O3? It can do all of the creative strategic work and then the execution work, which is pretty mind blowing. Like it's actually coming up with incredible ideas. Now it's not coming up with the average baseline idea. Like AI for some time have been aggregating all the ideas together and giving you the most kind of average best practice. If you actually really work with it. It's coming up with very unique, specific ideas that are contextual to your needs. That is one of the biggest changes that I've seen, which has been really fun to play with it because of that.

[A]

I completely agree with you. The other thing though, I will tell you, once you use O3 and you get all these ideas, you want to make batch images, right?

[B]

I did not know about this.

[A]

You want to make different variations of those images and if you just go into ChatGPT and click the new chat button, it only creates one image at a time for you. Right. And what's really amazing is a Couple weeks ago OpenAI released its library feature. And so now you can have a library of all of the images you've made in one place in ChatGPT. So you can see all of the images that I've made in the last day iterating on these different prompts. Pretty wild, right? Like some of these are pretty good, I gotta say.

[B]

Yeah, some of them are really good. Some of them are really good.

[A]

Like this is pretty good.

[B]

This feature is. Let's like call it spade to spade here. They're going to release a design studio.

[A]

Yeah. I mean look at this.

[B]

This library is basically it, right? Like anyone who's building a design studio.

[A]

I just picked this and I can edit the image in text right here from a carousel. Yeah.

[B]

Let me try something out. Can you click on one of those image?

[A]

Yeah.

[B]

Can you ask it to create three variations? What does it do?

[A]

Uh, let's see.

[B]

These are so. These are so good. I Mean, these are scarily good. Are these all like one day of going back and forth with the prompting?

[A]

I did this on the airplane last night. Yeah, in like an hour.

[B]

Be afraid. Be very afraid. This is what I mean. Like, how many hours pre AI do you think a creative team spends on doing those ads? Be honest.

[A]

This has been weeks worth of work, what I did last night.

[B]

Weeks worth of work.

[A]

Don't you think? Right?

[B]

I think so.

[A]

I think it's weeks.

[B]

Oh, now we do it on a plane.

[A]

A really great team. If this was the only thing they're focused on. Maybe days.

[B]

Yeah, but not an hour, right? Not an hour on a plane.

[A]

No, not an hour. So if you'll see where I started with this, I had it make a campaign brief for customer agents. So like I said before, I've made HubSpot creative styles that are saved in my chatgpt. Now I'm having IT write very specific briefs for different features. And so our customer agent is a really important feature. And so in a separate thread I had 03 deep research. Go make an entire creative brief on customer agent value, props, messaging, everything. And so I put that in and I got these images. So that's cool.

[B]

Which is just to explain that concept because we have covered it and I really want to make sure we drum this home, please. I think what you and I do is we don't just deep research. We deep research into an ipod. And we showed that last week in our prompting video. So you should go back and watch us do that. We did a pretty good example of it into a YouTube video.

[A]

Yeah. And so that's exactly what this is. This is a deep research into a creative brief prompt. So deep research, make the creative brief, turn the creative brief into a prompt. And so that allows you to get this, which is a really good one shot response. Right. Like pretty insanely good with no edits. Insanely good. And so I went, I had some copy changes and then I was like, can you give me two additional versions? Because remember, in the regular 4.0 you can't generate multiple images. And it still had an image here. And so I finally was like, I need multiple ad concepts. Please make three and number them. And so it created these three and numbered them so that then I can. I was like, I don't like any of these. Make three others without robots.

[B]

This is what I wanted. Yeah.

[A]

So I got three more. Like, look at how fast I'm iterating on on this. Right? This is like minutes of creative iteration. Three more that don't Use robots. And then using the style of number three, let's set up a full campaign. And so it creates a full amazing image. Actually, like this is probably my favorite one, but it didn't do the whole campaign. And so now finally, after some iteration, I got display ads, I've got banners, I've got demo CTAs, I got a bunch of different assets.

[B]

Pretty wild with no edits. It's insanely good.

[A]

And so when I said, hey, can you create three variations of this image, which I did over in Library, it brought me back to this thread and it still didn't create the three variations. What it will not do is render three different blocks of images. It will do the images in one image. So create three variations in number each. So it's still a little buggy. Right? It's still like sometimes you're rendering over and over again because you're not getting what you want. It's still not quite there. But again, we're using a lot of this for prototyping or getting lightweight campaign assets out. It's plenty good for that. But what I was talking about is like if you're doing like a one shot billboard, you're not going to be able to do it quite yet in this.

[B]

Right. I think prototyping is the best use of it right now. Although I still think these ads that you have done are good. Yeah, their Babbage business can use all these ads. I don't think you need many edits.

[A]

I would literally run some of these for HubSpot.

[B]

We should run some of them. Why don't we just run some of them and see how they perform? Like you can just test them. That would be a pretty cool test to come back and give people the data.

[A]

Yeah, it's kind of like a generalist versus specialist test.

[B]

Yeah, exactly.

[A]

Right. Can you vibe market your way to as good or better results basically?

[B]

Exactly. Yeah.

[A]

That'd be a cool test. We should do that.

[B]

Yeah, we should run that test.

[A]

Still didn't give me my three images, but it's giving me really good creative.

[B]

Yeah, right.

[A]

Like, I actually think this is better in some ways.

[B]

Oh, it's contrast. Yeah, the contrast is really good illustration.

[A]

And the contrast is better on this. So let's go back a smidge. So if you go back to Library, there's so much you can do from this one pane. Right. And you can do basic image editing. You can have it generate different revs for you and it shows you. Like you can just see here, like if you have a Style guide uploaded in your chatgpt. The level of consistency that you can keep one shotting just from like a style and color standpoint is pretty remarkable. Right?

[B]

This whole library, like, just. Just looks like a creative library that a team have worked really diligently on. Like, I think some of these ads.

[A]

I mean, look at this.

[B]

This is really good. I love the before and after concept.

[A]

This ad is really good.

[B]

Did it pick up something in the deep research where it decided that this kind of before and after style was really good, or did you just tell it to do that?

[A]

No, it picked it up itself.

[B]

Yeah, it's pretty cool.

[A]

Here's some of my other things. So, like, this is how it visualize, like the HubSpot product suite for one of the prompts if you're using for customers gave me a bunch of revs on different value props for our customer platform, which is wild. Right? Like, these are really good. I mean, I don't know what else to say.

[B]

All right, I've got our ad created.

[A]

You got our ad created. I want to see it.

[B]

Yeah, it's pretty weird.

[A]

It's.

[B]

Now, I have to admit, I have not actually played with Sora that much.

[A]

Yeah, I'm most behind in video. That's kind of like, do a good job.

[B]

No, we are still some way off actually being able to have the kind of transition here is. All right. Like, the first transition's not. I don't know what's meant to be transitioned into, but that's like pretty. Pick your path.

[A]

That's terrible right there. Here's what we need to understand.

[B]

Oh, God.

[A]

Kieran. Sora is Dolly.

[B]

Yeah, exactly. I've said that. That's where we are with video.

[A]

Sora is Dall E. Dall E was OpenAI's first image generation model. It wasn't very good and it was all garbled and it didn't have enough GPUs behind it. And Sora is not going to be that good because it doesn't have enough GPUs and the right model behind it yet and probably, quite frankly, isn't going to get it for a while because all of those GPUs are going to image generation because so many people are like me. How much money do you think I cost OpenAI in the last 24 hours?

[B]

We're costing them millions.

[A]

They've definitely lost money on me as a customer.

[B]

Just us alone.

[A]

I will say, controversially, I do pay $200 a month personally for the pro version, which is like unlimited O3 and image generation, everything. It's totally worth it now because without Pro KIERAN and just plus, you only get 50 conversations with O3amonth. I did 50 in the last 24 hours.

[B]

Yeah. We're going to do a whole episode with some O3 prompts on how you can automate your entire marketing department because it is a noticeable step up. And the actual wild thing is the models come in in May are meant to be better. So it's all upside, baby. The amount of upside this year from these models is going to be outrageous.

[A]

So here's a few things that I would take away from our show today. Right. Kieran 1. O3 is a really great marketing assistant and sometimes if you just want some creative inspiration, you should ask it for ideas. It's really good, especially on a feature that might be new or something you haven't used much. Just be like, hey, this is my business. Give it some information about your business. Or better yet, have it do a deep research around your business and then have it give you some ideas. Right?

[B]

Right. I think you nailed it. Like the one thing that it's really good at is it's a really great thought partner, a creative thought partner and a strategic thought partner. But the more context you give it, the far better the results. And I think one of the things you give it was a deep research style guide and then all of the context and style palettes from HubSpot.

[A]

So you got to do that. Then you also have to when you ask it for the ideas, ask it for the prompts. O3 is a great prompt writer. So anytime you're interacting with O3, Kieran, I've just been getting in the habit of just asking it for prompts as part of the output. Right, Right. Do you agree with that?

[B]

I love that. Yeah. All these prompts you can still improve and tweak, but it's a great way to again get a first draft or something.

[A]

And then finally use the library feature in ChatGPT. It is a game changer for quick edits of your images to see a visual display of everything you've generated and go back to those threads if you need to iterate on any of those. And if you go to create image from the Library tab, it more easily will generate multiple image variation and like better assets. I have definitely noticed and even 03 instructed me to do that and said that it would generate better output if you, you know, initiate your 4.0requests from the library app.

[B]

Yeah, the Library app is brand new. I had not seen that and I've Been in the image tool a lot.

[A]

Yeah, it's a game changer.

[B]

Yeah, I had not heard of that one. I think the memory feature maybe is underappreciated as well. Yeah, people do understand that it's valuable, but I kept thinking the context across all documentation was much more valuable. But actually context across all chats is awesome. Super awesome.

[A]

It's incredible, right?

[B]

You know what the hard thing is? I'm playing around with like prompts now based upon things that you were showing me. It's really hard to like even focus because there's just so much you can do. Like I'm like here trying to like craft a perfect prompt now for the most personalized set of creative tactics you can do. Yeah, it's just the one idea built upon the other so fast. Like you can just go so fast through these things.

[A]

This is the classic example of why people afraid of AI are wrong. Like the level of consumption, the more you learn is crazy. The more I learn about AI, the more I want to use it. Right, Right. Like we were sitting through this whole show, Kieran, and you know what I just did? I went to the GPTs to make sure that I couldn't create an image generator GPT and I can't yet. And I'm bummed. I'm like, I've done all this work. I'd like to consolidate this into a GPT that could just one shot a bunch of awesome ads based on a product.

[B]

Yeah, yeah.

[A]

Pre style them, give it a product brief and have it one shot me ads.

[B]

Yeah, you could just create a bunch of pre styles. That's just like your whole creative team then in GPTs.

[A]

Yes. So it's like, oh, I need 4o image to come to GPTs now. And it's like nobody is thinking that yet, but the more you use this stuff, the more you want, like, the next way to do it better.

[B]

More stuff. You want more stuff? I definitely want the API.

[A]

Yes.

[B]

But I know they're not going to give out the API en masse anytime soon because they're melter servers, but definitely melt their server when that comes. Lots of different tools are going to get an instant upgrade.

[A]

I couldn't agree more. All right, anything else before we close out today's show? No.

[B]

I think we've given people a ton of ideas how you can go use these models to get creative ideas, how you can use these models to get prompts, how you can use these models to go from deep research into output and how you can use these models to do pretty great creative, and then you have a library where you have an entire design studio to go do killer variations.

[A]

Totally agree. All right, this has been fun. We're going to keep coming back to you with more O3 prompts in some coming episodes and how to use O3 for marketing. This was the first one. We'll see you real soon on marketing against the crane.