Podcast
Marketing From The Edge
Hosted by Jon Alexander, Cody Alexander · EN
Welcome to Marketing From The Edge Podcast – I’m Cody Alexander, I’ve directly generated over $200 Million dollars in Net Revenue over the last 5 years through innovative marketing and a numbers-first strategy. Joined with me is my Dad, Jon Alexander has become the go-to expert in the direct marketing field generating over $1.5 billion dollars in revenue over the last 5 years. Sought by both boards of directors and 9 figure businesses – he is an owner/founder of Centurion Publishing and is on the journey of growing this brand new business from $0 to $100 million annual revenue.
10episodes
Episodes
Newest firstAll episodes
Marketing From the Edge: The Best of 2024
Jan 6, 202500:31:33Tap to summarizeToday we're doing something special. We're looking back at the best moments from 2024, handpicked by me and my dad, curated by our team, and of course, chosen by you, our listeners. From the episodes that sparked the most conversations to the strategies that delivered the biggest wins, we're breaking down the highlights that made this year unforgettable. Whether you're tuning in for the first time or you've been with us all year, this is your ultimate crash course and the most powerful insights we shared in 2024. Let's jump in and relive the moments that define the year and might just transform your 2025. Stay Connected:Visit us at: https://www.marketingedgepod.com/Join our community of entrepreneurs: https://www.skool.com/marketing-edgeGet more free valuable content to watch: https://youtube.com/@codyalexandermktFollow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceoFollow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2Follow Cody on X: https://x.com/codyalexander2For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com
Transcribe →The 3 Phases of Business: Which one are you in?
Dec 30, 202400:28:53Tap to summarizeToday we're talking about knowing what stage of business you're in and the importance of focusing on the big thing versus the important thing. Do you need to find the big thing? Do you need to keep working on the important thing? Or do you need to do something different? We share our best strategies, no matter what stage of business you're in. Timestamps:00:00 Introduction to Marketing From The Edge01:03 Understanding Business Stages01:27 The Importance of the Big Thing vs. the Important Thing02:15 Leveraging Small Improvements for Big Gains03:42 Optimizing Business Efficiency05:01 Strategies for Incremental Growth06:21 Real-World Examples and Applications08:19 The Right Order of Operations in Business15:13 Maximizing Revenue Through Promotions and Retargeting15:48 Maximizing High LTV Channels16:28 The Challenge of No Acquisition17:51 Monetization vs. Acquisition Balance21:24 The Importance of Time in Business24:54 Adapting to Business Phases27:09 Conclusion and Final Thoughts Stay Connected:Visit us at: https://www.marketingedgepod.com/Join our community of entrepreneurs: https://www.skool.com/marketing-edgeGet more free valuable content to watch: https://youtube.com/@codyalexandermktFollow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceoFollow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2Follow Cody on X: https://x.com/codyalexander2For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com
Transcribe →No BS Advice to Build $20M Business
Dec 23, 202400:38:57Tap to summarizeLast Centurion update, John set an ambitious goal for $20 million next year. He shares exactly how he arrived at that number and how you can build your own business - by beginning with the end in mind. Timestamps:00:00 Introduction to Infinite Loop Game01:08 Setting Ambitious Goals: The $20 Million Plan02:01 Breaking Down the Goal: Steps to $20 Million03:41 Running vs. Building a Business05:10 The Four Building Blocks of Revenue07:03 Front-End Acquisition and Monetization16:11 The Importance of Live Events19:30 Leveraging Experience for Success19:58 Adapting to a Changing Business Landscape22:08 The Importance of Acquisition and Monetization24:04 Navigating Business Challenges26:55 Setting Goals and Planning for Success28:52 The Infinite Loop of Business29:22 Reflecting on Past Experiences35:59 Final Thoughts Stay Connected:Visit us at: https://www.marketingedgepod.com/Join our community of entrepreneurs: https://www.skool.com/marketing-edgeGet more free valuable content to watch: https://youtube.com/@codyalexandermktFollow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceoFollow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2Follow Cody on X: https://x.com/codyalexander2For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com
Transcribe →The $84 million SMS secret you've never heard of
Dec 16, 202400:31:26Tap to summarizeToday we're talking about the 84 million dollar SMS strategy you've never heard of. Timestamps:00:00 Introduction01:02 The $84 Million SMS Strategy01:34 The Shift from Email to SMS02:16 Building and Utilizing Your SMS List03:36 The Value of High-Quality Leads05:46 Effective SMS Marketing Techniques11:02 The Importance of Timeliness in SMS12:06 Maximizing Engagement with Live Events17:40 Understanding Audience Psychology18:15 The Importance of SMS in Modern Marketing19:50 Challenges and Opportunities in SMS Marketing22:44 Effective Messaging Strategies24:30 The Power of Relational and Authority Messaging26:19 The Future of SMS Marketing29:41 Conclusion and Final Thoughts Stay Connected:Visit us at: https://www.marketingedgepod.com/Join our community of entrepreneurs: https://www.skool.com/marketing-edgeGet more free valuable content to watch: https://youtube.com/@codyalexandermktFollow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceoFollow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2Follow Cody on X: https://x.com/codyalexander2For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com
Transcribe →Unlocking AI's Potential in Your Business
Dec 9, 202400:25:14Tap to summarizeToday we’re going to talk about AI and the future marketing. We're nearly 2 years into the AI revolution. What has changed, what's the same and what is next for AI in marketing and business. We’ll share how were using it and when we avoid it. Here's the future of AI and business. Timestamps:00:00 Introduction01:01 AI in Marketing: Current State and Future Prospects02:17 Historical Perspective on Technological Advancements05:23 AI in Healthcare: A Dermatologist's Story09:18 AI's Role in Enhancing Productivity20:40 The Future of Marketing with AI22:43 Final Thoughts and Takeaways24:35 Closing Remarks Stay Connected:Visit us at: https://www.marketingedgepod.com/Join our community of entrepreneurs: https://www.skool.com/marketing-edgeGet more free valuable content to watch: https://youtube.com/@codyalexandermktFollow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceoFollow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2Follow Cody on X: https://x.com/codyalexander2For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com
Transcribe →Controversial Marketing Myth
Dec 2, 202400:20:55Tap to summarizeToday we've got another controversy on our hands. Jon comes out with a bold statement… Split Tests are B.S. here's why… Timestamps:00:00 Introduction01:11 Controversial Statement: Split Tests are B.S.01:28 The Problem with Split Tests06:40 Valid Split Testing: What It Takes07:01 Optimization vs. Maximization08:54 Real-World Examples and Lessons19:58 Conclusion and Final Thoughts20:16 Outro and Contact Information Stay Connected:Visit us at: https://www.marketingedgepod.com/Join our community of entrepreneurs: https://www.skool.com/marketing-edgeGet more free valuable content to watch: https://youtube.com/@codyalexandermktFollow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceoFollow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2Follow Cody on X: https://x.com/codyalexander2For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com
Transcribe →STOP Letting Other People Do This To Your Business
Nov 25, 202400:22:02Tap to summarizeToday we’re going to dive into how to drown out the noise. When to know when you're getting good advice vs. uninformed opinions. There's a time to actually stop and listen, and there's a time to ignore the crowd and just build. This is about understanding the signal vs. the noise. Here's how we build our business. Timestamps:00:00 Introduction01:11 Drowning Out the Noise: Evaluating Feedback05:14 Real World Results vs. Theories06:52 The Value of Experience in Feedback12:11 Overcoming Fear and Taking Control14:53 Practical Sales Strategies and Mindset20:38 Final Thoughts and Key Takeaways Stay Connected:Visit us at: https://www.marketingedgepod.com/Join our community of entrepreneurs: https://www.skool.com/marketing-edgeGet more free valuable content to watch: https://youtube.com/@codyalexandermktFollow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceoFollow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2Follow Cody on X: https://x.com/codyalexander2For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com
Transcribe →Centurion’s Path: The First 5 Months of my $0 to 9 Figures Journey
Nov 18, 202400:48:24Tap to summarizeWarning: Today’s episode is going to be different. Instead of a conversation on how we’d grow any business, we want to let you see exactly what we are doing to grow one of our own businesses. This is a special series updating you specifically on Jon Alexander and his company’s journey to $100 Million. You’ll learn what has happened, what he’s doing right now and what’s next. This is a chance to peak behind the curtain and understand the mindset, the strategies and the tactics behind going from $0 to $100 Million in annual revenue. You’ll want to have your notebook or app ready for this extended episode. Timestamps:00:00 Introduction01:45 Jon Alexander's Business Journey02:16 Marketing Strategies and Assumptions04:27 Challenges and Adjustments14:50 Acquisition and Monetization25:44 Understanding Front End and Back End in Business26:12 Adjusting Strategies for Better Results26:37 The Importance of Live Events28:21 Learning from Surprises and Setbacks31:02 Planning for Success: Q4 and Beyond31:55 Setting Ambitious Goals and Working Backwards37:35 Balancing Short Term Revenue and Long Term Growth43:05 Key Advice for Aspiring Entrepreneurs47:21 Conclusion and Final Thoughts Stay Connected:Visit us at: https://www.marketingedgepod.com/Join our community of entrepreneurs: https://www.skool.com/marketing-edgeGet more free valuable content to watch: https://youtube.com/@codyalexandermktFollow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceoFollow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2Follow Cody on X: https://x.com/codyalexander2For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com
Transcribe →Scaling Your Business in 30 Minutes: A Complete Strategy
Oct 28, 202400:22:13Tap to summarizeToday we’re unpacking one of the most intimidating parts of starting or scaling any business. You’ve got your offer, you’re making money. How do you break through the next ceiling? How do you go from $1 to $10 million or $100 to 500 million? The one thing most businesses will put off is addressing the “front of house” and I’m not talking about receptionists or your website. It’s one of the hardest parts of business, front-end growth. We share why so many businesses struggle, give breakdowns on how to make it work and share specific examples of what you can do. If you’re not afraid of doing the hard things, you’re going to love this episode. Timestamps:00:00 Introduction 01:11 Breaking Through Business Growth Ceilings02:11 Understanding Leads and Opportunities03:20 The Importance of Engagement04:31 Front-End vs. Back-End Marketing Strategies06:11 Scaling Your Business: Tactical Approaches10:43 Leveraging Affiliates for Distribution12:49 Broadening Your Target Audience16:51 Building a Brand for Mass Appeal20:22 Final Thoughts and Conclusion Stay Connected:Visit us at: https://www.marketingedgepod.com/Join our community of entrepreneurs: https://www.skool.com/marketing-edgeGet more free valuable content to watch: https://youtube.com/@codyalexandermktFollow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceoFollow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2Follow Cody on X: https://x.com/codyalexander2For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com
Transcribe →Business GROWTH Through Story Selling in Marketing
Oct 21, 202400:19:20Tap to summarizeToday my Dad finally speaks out against one of the deadly sins in marketing. We believe that strong marketing is about providing value to your customers. There’s a lazy way to get results though. The hidden cost is an erosion of trust and death by 1,000 cuts over time. There’s a better way to do it. If you want to avoid committing one of the deadly sins of marketing and instead have a strong foundation that will serve your business for years - turn your volume up and buckle up. Timestamps:00:00 Introduction 01:06 The Deadly Sin of Marketing01:35 Content vs. Marketing: Defining the Difference02:31 The Evolution of Content-Driven Marketing03:13 The Importance of Engagement in Content04:24 Storytelling vs. Story Selling06:17 Building a Content-Driven Machine08:23 The Power of Consistent Messaging09:52 Core Beliefs and Audience Engagement16:49 Actionable Steps for Content Strategy17:52 Conclusion and Final Thoughts Stay Connected:Visit us at: https://www.marketingedgepod.com/Join our community of entrepreneurs: https://www.skool.com/marketing-edgeGet more free valuable content to watch: https://youtube.com/@codyalexandermktFollow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceoFollow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2Follow Cody on X: https://x.com/codyalexander2For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com
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