Podcast
Marketing Girly by Sky Society
Hosted by Natalie Peters · EN
Hot Girls Work In Marketing. Get real marketing advice from women who’ve done it. Hosted by Natalie Peters, Marketing Girly shares honest career journeys and actionable tips on how to get into marketing, land competitive marketing jobs, and build a marketing career you actually love. Each week, hear from successful women in marketing across different industries and specialities as they reveal how they broke into marketing and what really matters when growing your career.
46episodes
Episodes
Newest firstAll episodes
#216 Building a Brand Through Community and Events with Samantha Mason, Founder of Mason Market
2w ago00:37:44Tap to summarize✨ Samantha Mason, Founder of Mason Market☁️ From working in brand partnerships at Erewhon to launching her own marketing agency ☁️ What goes into planning brand events and activations at scale ☁️ Why community is becoming more valuable than influencer marketing ☁️ Lessons from going fully freelance and building something from scratch ☁️ How to break into experiential and brand marketingJoin the Sky Society Marketing Girly private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
Transcribe →#215 [REPLAY] Behind the Scenes of Viral Music Marketing Campaigns with Stephanie Carrillo, Marketing Consultant and Former Senior Director of Global Marketing @ Universal Music Group
3w ago01:00:18Tap to summarize✨ Stephanie Carrillo, Marketing Consultant and Former Senior Director of Global Marketing @ Universal Music Group ☁️ How Stephanie pivoted from pre-law to music marketing, Senior Director of Global Marketing @ Universal Music Group ☁️ Lessons learned from leading marketing campaigns at Capitol Records and Motown☁️ Behind the scenes of building the TikTok influencer network at Universal Music Group ☁️ What goes into launching creative marketing campaigns for top artists like Ice Spice ☁️ Strategies for breaking into the music marketing industry Join the Sky Society Marketing Girly private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
Transcribe →#214 [REPLAY] Embracing the Unexpected in Entertainment Marketing with Mackie Swoger, Senior Manager, Marketing @ Hulu
4w ago00:41:43Tap to summarize✨ Mackie Swoger, Senior Manager, Marketing @ Hulu☁️ Mackie’s story of resilience and adaptability in the entertainment world☁️ Career-defining lessons learned from 10+ college internships☁️ How to break into entertainment marketing and stand out☁️ Strategies for building confidence in a competitive field☁️ Behind-the-scenes insights into entertainment marketing campaignsJoin the Sky Society Marketing Girly private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
Transcribe →#213 8 Red Flags On Your Resume
Jun 900:16:11Tap to summarizeJoin Natalie for a special solo episode where she breaks down the 8 red flags that could be holding your resume back, from missing metrics to vague bullet points, formatting mistakes, LinkedIn inconsistencies, and more. A must-listen for marketing girlies ready to make their resume clearer, stronger, and recruiter-approved. Join the Sky Society Marketing Girly private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
Transcribe →#212 The Scrappy Strategy Behind Viral Brand Content with Laura Galvan, Director of Social Media at Favorite Daughter
Jun 200:42:45Tap to summarize✨ Laura Galvan, Director of Social Media at Favorite Daughter☁️ From no social media experience to leading a viral brand account☁️ How employee-generated content replaces influencers and drives sales☁️ The strategy behind live shopping and selling high-ticket products☁️ The power of networking, coffee chats, and shooting your shot☁️ Why passion and persistence matter more than having the perfect resumeJoin the Sky Society Marketing Girly private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
Transcribe →#211 How to Build Mock Campaigns in Campaign Studio
May 2600:16:38Tap to summarizeJoin Natalie for a special solo episode on how to build standout mock campaigns that actually help you land marketing opportunities. She’ll share how to use Campaign Studio by Sky Society to create polished, portfolio-worthy campaigns that feel strategic, professional, and recruiter-ready.Join the Sky Society Marketing Girly private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
Transcribe →#210 From Merchandising to Marketing: The Career Pivot That Paid Off with Elle Rudnick, Manager of Integrated Marketing at Rare Beauty
May 1900:48:00Tap to summarize✨ Elle Rudnick, Manager of Integrated Marketing at Rare Beauty☁️ Why Elle left a stable career in merchandising to start over in marketing☁️ How she reframed a “step back” as a long-term career investment☁️ What consumer marketing actually is (and why brands are investing in it)☁️ How to stand out in interviews when you don’t have direct experience☁️ The mindset shift that helped her grow beyond chasing titles☁️ Why the right team matters more than the “perfect” jobJoin the Sky Society Marketing Girly private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
Transcribe →#209 How To Get A Marketing Job That You're Not Qualified For On Paper
May 1200:22:00Tap to summarizeJoin Natalie for a special solo episode where she breaks down exactly how to land a marketing job, even if you’re not qualified on paper. From building a standout portfolio to leveraging transferable skills and going beyond the application, she shares actionable strategies to help you get noticed, stand out, and confidently shoot your shot.Join the Sky Society Marketing Girly private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
Transcribe →#208 [REPLAY] The Power of Advocating for Yourself with Jamie Dinar, Director of Social Media & Community Marketing @ Glossier
May 500:49:15Tap to summarize✨ Jamie Dinar, Director of Social Media & Community Marketing @ Glossier☁️ Resume and interview tips for aspiring social media marketers☁️ How to think long-term about your career☁️ Community and social marketing strategiesJoin the Sky Society Marketing Girly private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
Transcribe →#207 How to Get Design Inspo for your Portfolio
Apr 2800:17:19Tap to summarizeJoin Natalie for a special solo episode where she shares her top tips for creating a marketing portfolio that feels like you while still standing out to employers. From design and inspiration to balancing creativity with professionalism, this episode is your go-to guide for building a portfolio that actually works.Join the Sky Society Marketing Girly private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
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