Podcast
Marketing in the Wild
Hosted by Julia at Stratos Creative Marketing · EN
Have you ever seen a billboard or scrolled past an ad on social media and thought to yourself, “I just really don’t get it…”? You’re in good company!
Not all marketing lands well, and at Stratos we are obsessed with studying examples of both effective and ineffective marketing. Whether it’s a new marketing trend or an “oldie-but-goodie” strategy, we want to find it and see what we can learn from it.
Join us for our weekly hilarious commentary on the best (and worst) marketing out there. We’ll all learn something new and practical that will help grow our businesses.
11episodes
Episodes
Newest firstAll episodes
Taking a Break!
Dec 28, 202300:12:53Tap to summarizeEpisode 120: Marketing in the Wild will be taking a break for the foreseeable future!
Transcribe →Stratos in the Wild: A Christmas Special
Dec 21, 202300:18:31Tap to summarizeEpisode 119: In this episode, the Stratos team shares some of their Christmas memories that may or may not be marketing related!
Transcribe →Respecting Data Privacy in Marketing
Dec 14, 202300:14:05Tap to summarizeEpisode 118: Julia delves into the challenge of balancing data privacy and personalization in marketing, drawing insights from Meta's Agency Summit. She highlights three key principles for marketers: safeguarding and not selling collected data, asking for only essential information, and employing creative segmentation methods.
Transcribe →Building Trust With “They Ask You Answer” ft. Erin Fults
Dec 11, 202300:27:26Tap to summarizeEpisode 117: In this episode, Julia chats with Erin Fults from Heights Strategic Marketing. They talk about the book, "They Ask You Answer" by Marcus Sheridan, exploring its principles and the importance of creating purposeful content that builds trust and guides customers through their journey. Erin provides practical advice on implementing the “They Ask You Answer” framework, such as mapping out the customer journey and addressing questions at each step.
Transcribe →Elevating Your Reach with Inclusive Marketing ft. Paige Flamm
Nov 30, 202300:30:14Tap to summarizeEpisode 116: Julia interviews Paige Flamm, a former influencer who now works with Giv.care, a disability caregiving agency. Paige emphasizes the importance of inclusive language and representation in marketing campaigns, highlighting the challenges of terminology while stressing the need for authenticity and emotional connection in content creation.
Transcribe →Sowing the Seeds of a Dream Business ft. Jaems Brandon
Nov 23, 202300:22:34Tap to summarizeEpisode 115: In this episode, Julia interviews Jaems, owner of Once Upon a Christmas Tree Farm in Utah. Jaems discusses the challenges of starting a Christmas tree farm in a new climate, emphasizing the importance of authenticity and sharing both successes and failures on social media. She highlights the rewarding experience of seeing her dreams come to life, building a supportive community, and creating a unique farm experience for visitors.
Transcribe →How to Curate Brand-Building Swag ft. Amanda Hofman
Nov 16, 202300:32:42Tap to summarizeEpisode 114: This week, Julia interviews Amanda Hofman, founder of Go To Market, a branded merchandise company. Amanda shares her passion for creating meaningful and purposeful merchandise that reflects a brand's message and identity. She emphasizes the importance of choosing items that resonate with the audience and incorporating bold messages rather than simply slapping a logo on products.
Transcribe →How Gen Z is Revolutionizing Entrepreneurship ft. Madi Baldwin
Nov 9, 202300:36:00Tap to summarizeEpisode 113: Julia interviews Madi Baldwin, founder of Gen Z Girlies podcast, discussing entrepreneurship, Gen Z's unique traits, and effective marketing strategies toward younger generations. Madi emphasizes the importance of authenticity, hyper-personalization, and video content in social media marketing for Gen Z. She also highlights Gen Z's resilience, creativity, and open-mindedness as key strengths, showcasing the generation's determination in shaping the future of work and business.
Transcribe →The Impact of Core Emotions in Marketing ft. Ericka Saurit
Nov 2, 202300:33:10Tap to summarizeEpisode 112: In this episode, Julia explores the influence of core emotions in business with guest Erika, a former interior designer turned marketer. Erika discusses her transition, highlighting the undervalued role of interior designers and the need for compelling storytelling. They delve into the E3 Storytelling Framework, emphasizing emotions like belonging and purpose and cautioning against manipulation in branding.
Transcribe →BTS with the Stratos Marketing Team
Oct 26, 202300:47:20Tap to summarizeEpisode 111: In this episode, Julia chats with Ryann and Kat from Stratos, where they share some of what’s happening behind the scenes at Stratos. They share some of their proudest moments, challenging moments, and steps they’ve taken to streamline their marketing processes.
Transcribe →