In this episode we talk about the essential elements that a HR Consultant needs if they want to build a business that earns £70K or more.

Specifically, here’s what you’ll discover in this episode:

The #1 mistake HR consultants make in their marketing – and how to fix it.
Your secret weapon for standing out in a crowded market – and how it can make clients come pre-sold.
How to turn your LinkedIn profile and website into 24/7 sales machines.
The simple strategy that builds trust, solves problems, and brings clients directly to your inbox.
Why most HR consultants fail at lead gen – and what to do instead

👉 So tune in now to create a consultancy that gets consistent leads, more clients, and bigger profits – all without working yourself to the bone!

Timestamp:
0:00 - Welcome to Marketing Made Easy for HR Consultants
0:29 - Key Elements to Attract the Right Clients
0:47 - Deciding Your Niche for Success
1:12 - Benefits of Choosing a Specific Niche
1:44 - Reducing Overwhelm in Marketing Efforts
2:39 - Crafting Solutions That Resonate with Clients
3:31 - Standing Out in a Crowded Market
4:34 - Defining Your Target Market Avatar
5:36 - Understanding Your Target Audience's Pain Points
6:48 - Messaging That Speaks to Your Audience
11:09 - Setting Up Your Website to Attract Clients
12:31 - Importance of a Professional Website
14:26 - Establishing Your Social Media Presence
15:26 - Highlighting Your Expertise on LinkedIn
17:40 - Creating a Compelling Lead Magnet
19:59 - Making Your Lead Magnet Accessible
22:26 - Developing a Lead Magnet Nurture Sequence
25:36 - Deciding on Your Lead Generation Method
27:12 - Focusing on Effective Lead Generation Strategies
28:30 - Marketing as a System for Business Growth

Get My Help

When you’re ready, here are 3 ways to start building your market-leading HR Consultancy.

1 - Take this free quiz to understand why you aren't getting the leads and clients you need.

2 - Get a copy of my book, “How to Land Your Dream Client” - to discover how to get control of your HR Consultancy.

3 - Become my next Case Study Client - Work with me 1 on 1 to earn £70K and above.

9 Things Every HR Consultant Needs to Earn £70K or More

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