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Marketing Made Simple
#188: Our Final Episode of Marketing Made Simple—A Celebration of Gratitude and Growth
00:33:56
All good stories must come to an end. After 3 incredible years of helping you create clear marketing that works, this is the final episode of the Marketing Made Simple Podcast. But instead of a somber goodbye, we’re closing this chapter with full...
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- [00:02]
Jordan Gill
How do you begin to describe your job as a marketer? Well, you have to generate leads, create content, gather data. You're spread way too thin. But HubSpot has a better way. With the help of Breeze, HubSpot's collection of AI tools and features like Content Remix, you can turn one piece of content into a suite of assets. Then pinpoint the best prospects and level up your campaign's KPIs with a new analytics suite. And most importantly, you're going to have a way easier time describing your job at parties. Visit HubSpot.com marketers to learn more.
- [00:45]
Dr. J.J. Peterson
It's been shown over and over again that when you step into the practice of gratitude, we know that it can actually have significant impact on your life. Sometimes it feels like an obligation. Sometimes we think of gratitude in terms of an either or. Like, we either have to be sad or be grateful. But the idea that grief and gratitude can exist in the same space I think is really powerful and in fact, in many ways can inform each other. Hello, hero maker. Welcome to the Marketing Made simple podcast, powered by StoryBrand and brought to you by the HubSpot Podcast Network, where we believe your marketing should be easy and it should work. I am your host, Dr. J.J. peterson. And I am joined by my co host, April Sunshine Hawkins. Hi, April.
- [01:40]
April Sunshine Hawkins
Hello, JJ and hello, hero maker.
- [01:42]
Dr. J.J. Peterson
April, besides me, what are you most grateful for right now?
- [01:49]
April Sunshine Hawkins
Well, I'm looking at your wedding ring right now.
- [01:52]
Dr. J.J. Peterson
Yes.
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April Sunshine Hawkins
And I am so grateful that I got to be at your wedding because it was so much fun.
- [02:00]
Dr. J.J. Peterson
We had a good time.
- [02:01]
April Sunshine Hawkins
It was insane. Insanely perfect in every way. The weather showed off for you.
- [02:07]
Dr. J.J. Peterson
Yes, it did.
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April Sunshine Hawkins
All of the people who showed up knew how to party.
- [02:10]
Dr. J.J. Peterson
They did. They did.
- [02:11]
April Sunshine Hawkins
The food. Incredible ranch fountain.
- [02:16]
Dr. J.J. Peterson
I had a ranch fountain I really wanted. That's all I wanted. Not a chocolate fountain. A ranch fountain that you could dip charcuterie and chicken fingers in.
- [02:25]
April Sunshine Hawkins
And it was like, I didn't know I needed that in my life, but yes. So I'm super grateful for that. And I'm super grateful that I got to witness you love the love of your life, Jamie.
- [02:37]
Dr. J.J. Peterson
That's a nice little surprise. Thank you for sharing that with me because, yes, it was. Now it's been a little bit, so we have a little reflection on it, and it still was, like, exactly what we wanted. And you brought the hat game. Oh, I was very grateful because April showed up in the best hat and could be spotted anywhere.
- [02:57]
April Sunshine Hawkins
It was gigantic.
- [02:58]
Dr. J.J. Peterson
It was huge, and it was amazing. It made me so happy. Yeah, we had a lot of fun. We had a tattoo artist there. People could get tattoos. You didn't get a tattoo, did you?
- [03:07]
April Sunshine Hawkins
Well, I don't have any tattoos, so it would have been like a big on ramp to be like, okay, I'm.
- [03:13]
Christy Kern
Gonna choose one of these.
- [03:15]
Dr. J.J. Peterson
One of these 10 that we've chosen for people.
- [03:17]
April Sunshine Hawkins
Yeah, it would have been very out of character for me. That's what I am saying.
- [03:21]
Dr. J.J. Peterson
We'll go later. We'll go later. But I am so grateful that it went off the way we hoped it would. Like, it was kind of, you know, people actually liked the ranch fountain and we had a mashed potato bar and we had a biscuit. Kula Callahan. For people who know, way back in our podcast days, Kula used to be on staff here, and Kula organized kind of this mini flash mob at the beginning of the dancing that was so fun. And just did the song.
- [03:47]
April Sunshine Hawkins
Lip gloss. She brought lip gloss. She put lips gloss on JJ during the song. It was incredible.
- [03:54]
Dr. J.J. Peterson
It was so fun. Oh, see, look, now I'm like having a lot of gratitude for the wedding itself, but also for you being there and all of our people being there. And oh, see, look at how much joy this is bringing when just by sharing a little gratitude. And that's what we want to talk about today. And, you know, we wanted to close out the year with an episode about gratitude because, you know, this year has been an interesting year in so many different ways for a lot of people. You know, we've been in an interesting season. And even now, the holiday season can be tough for some people. And post election couldn't be tough for some people. And heading into a new year where you're gonna try new things can feel tough for. And yet it's been shown over and over again that when you step into the practice of gratitude, which I genuinely believe it is a practice, it is something you have to work at. You have to practice it. Because I don't think gratitude often comes naturally for us, especially in those really hard times. But stepping into the practice of gratitude, we know that it can actually have significant impact on your life, period. And there's research behind this. You can. You can look up all the different research about it, but research really suggests that practicing gratitude can have a ton of benefits for your mental health and your physical health. It can improve your well being. It can offer better health. In fact, there are studies that show you'll sleep better, it can lower your risk of depression, it can improve cardiovascular health. It may. There was even some Research that suggests being having a practice of gratitude can help you live longer. It helps with stronger religion relationships. Gratitude can build strong relationships, help you be more generous. Even in this moment, we're having a moment about gratitude that I don't know how a relationship could get any stronger, but it just did. It just did. But it also moves into the areas of helping you have overall healthier habits and reduces anxiety. There are so many benefits that come with the practice of gratitude. I also just love being grateful. I love being in that space of being able to be grateful in my own life and then share that gratitude with others. It's really, really powerful. So to close out this year, we wanted to have an episode on gratitude where we really stepped into the practice of gratitude. And the way that we wanted to do that is bringing on the podcast a very dear friend of ours who we have been in relationship with now for. It's gotta be seven years, right?
- [06:37]
April Sunshine Hawkins
Ye.
- [06:38]
Dr. J.J. Peterson
Kristi Kern is one of our story brand private workshop facilitators. She also was a part of our guide community and that's how we met her, actually is she was a story brand certified guide who was amazing, is amazing at marketing and building businesses, her own and others, and just really stood out in the crowd in many ways, especially as a teacher and a facilitator. And we brought her on to join our facilitation team and she has been doing private workshops with us this for five or six years at least and worked with companies all over. And she's one of the people who just be very honest. I'll be very honest in this space, but is that sometimes there are companies that feel like they're going to be a little bit more of a challenge, not because of the messaging, but maybe the dynamics that are in the company. And I know that I can send Christy into one of those situations and she is going to get that company a win. She is going to be able to lead with authority. She is going to be able to lead with an incredible attitude. And not that other facilitators just can't do that, but we've worked with her for so long that I know, yeah, I can send Christie into any situation and she's going to get a win for that company because she's focused on leaning into what is possible. She's focused on clarity with the message and she's just an incredible person.
- [07:58]
April Sunshine Hawkins
And I'm so grateful that she's on our team because anytime she shows up on one of our facilitator calls, she is bringing joy with her. And one of the reasons that is possible is not because of toxic positive positivity. No, it is because she has a gratitude practice in her life that she's welcomed me into. She's welcomed us into. And now hero maker, we want to welcome you into as well. And so she is kind of a gratitude expert of sorts. You'll get to hear a little bit more about her background when we do the interview. But I'm just so thrilled to jj, number one, be able to jump into some gratitude with you today. I'm so grateful for you and hero maker, I'm grateful for you. Thank you so much for listening to this podcast. And so, without further ado, let's hear our interview with the amazing Kristi Kern. Christy Kern. I wouldn't call you a gratitude junkie per se, but I would call you someone who puts a high value on gratitude. And when you bring your gratitude to me, it calls that out in me more. It has me put my focus and my energy there and makes me go, what am I grateful for? And I heard the other day someone say, like, it's very difficult to be both grateful and fearful at the same time. And so thanks for being here on the pod.
- [09:35]
Christy Kern
Thanks for having me. Also, I think I could own the gratitude junkie. Like, I. I kind of like that.
- [09:41]
April Sunshine Hawkins
Nice. So as a gratitude junkie, we want to lear from you. You know, you have been creating gratitude challenges with friends of yours who obviously are super into gratitude as well.
- [09:54]
Christy Kern
So.
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April Sunshine Hawkins
Yeah. What are some of the big things that you've learned in your gratitude journey?
- [10:00]
Christy Kern
Oh, gosh, I'll say. Am learning. Right. Like, this is. This is not a definitive endpoint. And also, I always kind of makes you nervous when you're supposed to talk about something like gratitude, because the next time someone bumps into me, they're gonna be like, you're not a very grateful person. So let's just say I am a. I think I was thinking about this. There were a lot of inroads to kind of landing in this space. But there is a quote that I come back to a lot that used to hang on my office wall. It's from Ann Voskamp. And she says, no amount of regret changes the past. No amount of anxiety changes the future, but any amount of gratitude changes the present. And I think about that so often. Given kind of any season you find yourself in, it can be really easy to look back and see the things you regret. It can be easy to have a lot of anxiety about what comes next. But there is almost always Something in the moment that you can find that kind of can shift the way you're looking at something. I get to be here with you guys today, and there's sunshine outside, and it doesn't negate any other hard things that are going on. I do love this idea that gratitude and fear don't really coexist. I think gratitude and grief can, but I don't know that gratitude and fear can. I've never thought about that. But there's a very distinct difference of kind of owning those two things. So, you know, in terms of what we've learned over, We've had thousands of people come through these gratitude challenges now. And what's interesting is that, like anything in life, like going to the gym, if you go to the gym, you know, you can go and kind of phone it in and be like, yeah, I put down three gratitudes every day and leave and be like, I didn't really get anything out of that. Or you can go and kind of work those muscles. And I think gratitude is a little bit like that. If you really lean into it and say, okay, what am I noticing today? What can I be grateful for in this moment? Or who can I extend gratitude to? It really does start to change the way you see the world and the way you can show up.
- [11:53]
Dr. J.J. Peterson
I love that because I think some people think on a tertiary level, and you go, well, we need to be more grateful that what you're. Or, you know, it's almost like, comes down as a punishment. Like, you know, I remember, like, when you were a kid and your parents were like, you need to be a bit more grateful for the fact that blah, blah, blah. And so a lot of times we think about gratitude. Sometimes it feels like an obligation that people expect of us. I think sometimes we think of gratitude in terms of an either or, like, kind of what you were saying is that we either have to be sad or be grateful. And there's not really a mixture of those two. And just acknowledging that gratitude is actually, in many ways work, and sometimes it is the work that we can put in, in the midst and in light of all of the hard things. But the idea that grief and gratitude can exist in the same space I think is really powerful and in fact, in many ways can inform each other as we hold both of those together. So when talk about gratitude challenges, describe that. So people have gone through. You've worked with people who've gone through these gratitude challenges. What does that look like?
- [13:02]
Christy Kern
One of the biggest things we learned early on in running these is that Gratitude is better together. So a lot of times we think about things like, oh, just list out three gratitudes every day. I think this is probably one of the most common tips you hear, and I don't think that's a bad practice at all. But when we started giving people the opportunity to show up and express those things that they're grateful for in, I'll say in community, but in these public forums, it leveled everyone up. It was so interesting. It was like this safe, happy space on the Internet and you started to see like, oh, you're grateful just to have made it to your dentist appointment on time and all of the stress that that relieved for you. I'm kind of grateful for that too. And it created this incredible kind of snowball effect for folks in certain ways. So we've run kind of those types of just public, open, 10 day sort of prompt based challenges. We've run corporate challenges inside of big companies using kind of their own platforms. We've run 21 day challenges. We've run these gamified challenges for 30 days. We've run five day express challenges. It's gone through a whole iterative process over time of, you know, what works best in this context for this group of people.
- [14:12]
Dr. J.J. Peterson
And it feels like the ROI on that might be hard to, you know, to put your finger, but what are some of the things that you have seen that have happened even in the corporate space or in personal space when people have walked through these programs?
- [14:28]
Christy Kern
So I agree the ROI can be hard and we've been working on measuring it almost since the beginning. The craziest but most pervasive experience people have, if you will. Pervasive is probably the wrong word here, but is hope. We'll ask at the beginning of a challenge, where's your hope today? In this moment, both kind of in the bigger picture, but also, you know, as you showed up here on a Tuesday morning at 7am, what's your hope level? And we'll ask again at the end of maybe a gratitude encounter or the five day challenge. And almost without fail over the course. And we started doing this during COVID by the way, like without fail. People's hope grew exponentially by the end of this. So that was not kind of something we anticipated. And yet it's been a really clear result time and time again.
- [15:15]
Jordan Gill
System Saved Me is hosted by Jordan Gill and brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Each week on the System Saved Me podcast, top ranking podcast host and multimillion dollar business mentor Jordan Gill lifts the hood to show you behind the scenes of successful businesses with freedom at its core. Entrepreneurship is meant to give you freedom and flexibility, but how does that actually happen? Systems, of course. And that's what the show's all about. In fact, go check out a recent episode called 6 key signs you need a Digital Businessman with guest Daya Aliaga. Deya is the founder of Digital Business Manager Bootcamp, and she talks about how hiring a digital business manager, or dbm, can be a game changer for your business. She also calls out some key signs you might be seeing when your business is in need of a dbm, like team management, overload, moving forward on ideas with no real plan of action, or constantly being hit with the chaos of scaling. So if you're feeling overwhelmed and you're needing ways to streamline your operations and scale effectively, System Saved Me is for you. Listen to System Saved Me wherever you get your podcasts.
- [16:29]
Dr. J.J. Peterson
And now back to the show.
- [16:32]
April Sunshine Hawkins
I love the transformation whenever I get with a group of people like that, right? It's similar with dancing. So I show up in spaces where people have a spectrum of how comfortable they are dancing, moving their body to any kind of rhythm. And one of the things that happens whenever you dance with a group of people is the mirror neurons of watching somebody move their body in a way and be free. Makes me go, oh, if, well, if that person can do it, then I can do it too. And I love that these challenges really bring that out in us. It's so cool that we're humans who have mirror neuron capabilities. And we go, you were grateful for showing up at the dentist. Yes, I am too. And those I am too. Moments of shared gratitude alongside shared grief are what help get us through this life together. We're not just living in this one space all the time. We're constantly moving in and out of it. But having a place and creating a container for gratitude to be cultivated is so beautiful. So I'm curious, what do you do whenever you're not running a challenge? What do you do in your everyday life to kind of weave this in?
- [18:04]
Christy Kern
Such a good question. So two things I'll answer with one. There is an app. There's an app for everything. Good grief. But there is an app called the Grateful plus app I believe. And it is creating it. It's open, it's available to the public. They've on Apple, I think they're about to launch on Android. And these are friends of mine, but I'm not affiliated with them in any way other than saying, they. They hold that space for everybody, right? So it's an easy app to log on and see this kind of communal gratitude. And there's two really neat things about it. One, you can create your own private circle. So the three of us could jump on a circle together, and it could be private, and you would just know, oh, this is what JJ is grateful for today, or what April or Christy is grateful for. There's also a public feed, and it is anonymous. It tells you where someone is based, but it does not tell you anything else. And if you ever are having a bad day, just go on that anonymous feed and it will fill your soul. Because it's just people logging on and saying, here's what I'm grateful for today. And I just think back to that idea of it kind of. It's those mirror neurons. It fills your cup and thinks, gosh, I have a lot to be grateful for today, too. I think on just a personal level, I think, like anything, you kind of get in the rhythm of being grateful for things. One of the frameworks we teach in a lot of our programs is something called Pause Notice Express. And it's this idea that throughout your day, if you just kind of take a minute, inhale, exhale, and recognize, like, what's around me right now and just kind of notice, is it a person that I'm just super grateful for in this moment? Is it the weather outside? Is it the fact that I'm walking around my apartment complex on two really sturdy, healthy legs today and that feels incredible? And then if there's a moment to express it, be it, you know, posting something on an app or sending a text message and saying, april, I. I'm just so glad you're in my life. I don't know what I would do without you and having that kind of full circle. So we teach this a lot, that Pause Notice Express, Sometimes this comes really natural to me. I'm doing it enough that it kind of is in my subconscious. Other times, I get out of the habit, and I've used little tools. Like, I used to wear three bracelets on my wrist, and I would swap them over to the other wrist every day, as I kind of did that three times throughout my day. I know people who will put physical things on their desk, and they'll change them over from one side of their desk to the other if they've sent three notes of gratitude. So I think there are ways to kind of hack your memory if you are not finding that. That to be an intuitive practice.
- [20:27]
Dr. J.J. Peterson
Christy, this is why we wanted to have you on. Because I think a you are just a joy to be around, period. We love. The three of us have been working together. I mean, we talked about this in the intro, but three of us have been working together for about six years or seven years. Is that how long? Yeah. And just we love having you in our space because I think you live this out in so many ways. Even when like we've put on big events together, we've gone through a lot of hard things in workshops and companies and different changes that have happened, including Covid. We walked through that together. And having you on a zoom, bringing in your own gratitude and honesty when things were hard has been such a gift to us. And coming here and just sharing the intentionality of gratitude with our listeners is such a gift. I really am so grateful now. If people did want to be a part of an official challenge that you're putting on, what's some challenges that you have that are coming up that people could participate in?
- [21:27]
Christy Kern
We've got a couple of different options for folks. If gratitude is a really, really new practice. We have something called if you go to lets grow gratitude.com if you're like, I've never had a real gratitude practice. I want to learn more about this. You know how to use Pause Notice Express. It's a free five day kind of challenge that you can start at any time. It's hosted within our community space. So there is a community there, but it's kind of an evergreen option so you know, you could start tomorrow. And it's just really that ent point if you've never had a gratitude practice. The other thing that we are running on a pretty consistent basis now is something that we're calling the Gratitude Launchpad. And this idea of it's a personal activation and deployment plan, which is what the PAD stands for. Because I think a lot of us again, back to that idea of like, pick the three things you're grateful for and we do it first thing in the morning. And then that was kind of the end of it. And again, that's not a bad practice, but it doesn't necessarily infuse our lives with the sense of like, I'm showing up and feeling grateful. So the idea behind the Launchpad program is really to help you define what your own practice why do you actually want to be grateful and what does it look like to build those practices in your life? Be it something cheesy like me and my bracelets or, you know, if, if you want to take time to Send a personal note to someone every day. Maybe that's what your practice is, but we just kind of help people think through that. So those are probably the two easiest entry points as of today.
- [22:49]
Dr. J.J. Peterson
And could you give us that website one more time that people could be a part of?
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April Sunshine Hawkins
It's.
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Christy Kern
Let's grow gratitude dot com.
- [22:56]
April Sunshine Hawkins
Well, I am so grateful for you, Christy Kern, and so grateful that you came on to talk to us about this and encourage us to do more of this in our lives.
- [23:07]
Christy Kern
It's mutual. Thank you for inviting me here. Thank you for, for just having this conversation with me today.
- [23:22]
Dr. J.J. Peterson
Man, I love that conversation. And I obviously love Christy so much and so grateful that she came on to share those practices and some tips with us and just for what she's doing out there in the world. And I think it's probably pretty obvious at this point what this final actionable step is going to be. You know, every week we give you an actionable step, which is just a practical step from today's conversation that you can use to change the way that you do your marketing, but also the way you change your business and the way you live your life. And for today's actionable step, really what we're going to do is just step into a practice of gratitude. And the challenge, the step that I'm going to give you is to find a way to create a practice of gratitude for yourself. Whether that's starting a gratitude journal or stepping into writing down three things every day that you're grateful for or sending gratitude notes to other people. Any of the things that Christy talked about today, I want you to develop your own own practice of gratitude. I've seen it in my own life. I've seen it in the lives of others, but I know it's going to change not only your outlook and your present, as Christy said, but it will make you feel better. It's a healthier option, and you're going to be able to build community in ways that you never even imagined. So your practical step from today's conversation is to stop and define what your gratitude practice is going to be moving forward. And this isn't something you need to say I need to do for the next year. Just say today, what is the practice that I am going to put in place to be more grateful and have a more attitude of gratitude moving forward. Well, hero maker, you know, it's time to kind of close things out. And you know, usually you say, we say this is. That's all for this week's episode of Marketing made Simple. But this is not just the end of this week's episode of Marketing Made Simple. This is actually the last Marketing Made simple episode that we are recording. And there are a number of different reasons for that. You know, we're kind of moving into a season where Story Brand, we're releasing the new story brand 2.0 book. And don wrote that book, rewrote that book with a number of different new stories. And he is actually, in a very exciting way, stepping into a role where he is going to be creating a new podcast himself, StoryBrand Podcast 2.0. And as he steps into that, he is really stepping into more of an authority in that space. And we didn't want to have conflicting podcasts, and so this feed is going to continue. But the Marketing Made simple podcast that we've had for the past three years is now going to be really transitioning over into this Building a Story Brand podcast again. We used to be building a Story Brand. We transitioned out of that to Marketing Made simple, and now we're transitioning back. So this is just a continuation of that journey. But as we kind of come to the close of our time as your hosts, we've been so honored and so grateful to be able to hold space for this community, to really walk through what it looks like, to create a clear message using the Story Brand framework, and really what it looks like, ultimately, to really work as hard as we can to be guides. Our job in this space was not to lead you. Our job was not to push things upon you. Our job was to hold space for this community, a group of people who wanted to become better guides. And we have heard over and over from people who listen to this podcast of how much it's changed their life just by changing the way that they start viewing their messaging, their marketing, and their business. We have heard over and over from people who truly have become hero makers, who have become those ultimate guides who are solving more problems for people. And we could not be more grateful that you gave us your time every week, that you gave us your help. Many of you stepped in and gave us advice. Many of you stepped in and asked questions other people were asking. And we've created a community together that is really about trying to make the world a better place by solving more problems for people and communicating more clearly. So we are so grateful for you. And I want to take this moment to also say, like April said at the beginning, April, I'm so incredibly grateful for you. Our friendship continues to grow and continues to. I mean, this is one piece of our friendship. But we've been working in this kind of space together for eight years now. And you have made me a better person. You have made me a better communicator, you have made me a better marketer, and you've definitely made me a better podcaster. And I could not be more grateful for your partnership, that this has been one piece of that partnership of. And that we get to continue being partners together and so many other things that probably people will be hearing about in the future, because this is not done. And for Bobby, our podcast producer, who every week comes in with an incredible attitude and preparedness that sets us up to succeed, and then on the back end, helps us sound even better than we were in person, because there's a lot of editing that happens.
- [28:31]
April Sunshine Hawkins
Oh, gosh, there's so much editing.
- [28:34]
Dr. J.J. Peterson
So, you know, this team of people, and Aaron, our editor as well, this team of people that has poured our heart and soul into this space. And for all the guides who have been on the podcast with us, offering their expertise, teaching us how to be better communicators, and also that gift, we don't pay any of them. They all come on here as a gift to our audience. And I am so incredibly grateful for them and everything. And, you know, the guide community also is going to continue to be here, and I'm going to put in one more. If you need help clarifying your message, go to marketingmadesimple.com that group of people is really all about helping you create clear messaging that gets more customers into your funnels so that you can solve more problems.
- [29:22]
April Sunshine Hawkins
Before we recorded this podcast, as we do, we exchange memes. So I saw this video of Ted Danson and Darcy Carden, I think is her last name. They were on the Good Place together. They were actors on the Good Place together. And she's talking to Ted and she's saying, ted, you are the best actor that I've ever worked with. When we're in the moment together, I am a better actor because of it. And she's going on and on and on, and I just, like, message it to you. And I'm like, this is what our final podcast is going to be like. It's just going to be me telling you, like, oh, my goodness, you have taught me so much, many things. And I. I'm just so grateful. And I just zoom back to listening to you and dawn on the Building a Story brand podcast. At the very, very, very beginning, before the book even came out, you started the podcast. You were talking to Don about this framework And I was just like, I need this. And now I want to teach it to people. And now I'll come get certified. And JJ and I are going to be good friends. And I basically forced you to be. And I just learned so much about being confident, being a guide, championing others. It's just changed my life. You've changed my life. And while I'm sad that this podcast is is done, I know that our friendship, I know that our friendship isn't done. And every week, week we got to call people to focus their energy on being clear and clarity and just calling people to action to do more of the thing that they love to do and want to do and giving them permission to do it. And that has been such an honor and so fun to do alongside you. And then just turning to Bobbi for creating the space to have have a blast. And every time I showed up here, it didn't feel like work. It felt like, oh my gosh, I get to play and have fun with my friends and hero Maker. I just want to tell you that it's such an honor that you would spend your time with us and grateful that you've been along for this ride, this three and a half year Marketing Made simple ride. And we want you to continue the ride with Dawn. And of course, I've got to extend gratitude to dawn for creating this framework that's helped so many humans clarify their message. And so thanks dawn for allowing us to talk about it, teach on it. So we want you to continue to be a part of the ride and definitely listen to the new podcast, StoryBrand 2.0. It's gonna be a continued wild and amazing.
- [32:30]
Dr. J.J. Peterson
I just am grateful there's no other word to use in this moment. I am incredibly grateful for what we have been able to build together. And whenever we do a live workshop, at the end of the time, together, all the people who are in the room have created a brand script. They're proud of their brand script and they've worked really hard on this brand script. I always want to pause and mark that moment. And it's very important for me to honor the work that has happened and celebrate the success that coming. And I close out that workshop with a toast and I look right in the camera and I say these words every time as a toast and really as a blessing over the people that have come and experienced this workshop together. And so to close us out, I do want to say, as I always say, thanks for listening to this episode of Marketing Made Simple. Thanks for listening and believing like us that your marketing should be easy and it should work. And my toast and my blessing for you is may you always find the words to invite customers into a beautiful story. May you always have the courage to call them to action because you know that there's a better life for them on the other side. And may you always play the guide, never the hero. And may you be richly rewarded because of it. Cheers. To you and your success.