Why That Worked PREVIEW—A New Podcast You Can’t Miss

Summary

Podcast Summary: Marketing Made Simple – Why That Worked PREVIEW—A New Podcast You Can’t Miss

Episode Details:

• Title: Why That Worked PREVIEW—A New Podcast You Can’t Miss
• Host: Donald Miller, Powered by StoryBrand
• Release Date: December 30, 2024
• Podcast Series: Evolving from Business Made Simple to Why That Worked, presented by StoryBrand AI

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Introduction to the New Podcast

In this preview episode, Donald Miller announces the transformation of the Business Made Simple podcast into an exciting new series titled Why That Worked, presented by StoryBrand AI. This transition marks a significant shift in focus, aiming to delve deeper into understanding the underlying reasons behind various forms of success across different domains.

Donald Miller states at [00:03], “If you have ever wondered why some brands, some trends, some movies, some products, some campaigns take off while others fade away, that is exactly what we're going to explore in this new podcast.”

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Purpose and Vision

The core objective of Why That Worked is to dissect and analyze the strategies that drive the most significant successes, providing listeners with clear, actionable insights. Miller emphasizes the intent to make complex marketing concepts accessible and applicable.

At [00:51], Kyle Reed shares enthusiasm about the new setup: “We're here on an awesome brand new set.”

Miller explains the motivation behind the podcast's inception at [00:53]: “One of the reasons we're doing this podcast and talking about best practices and why things worked is just because you and I are always having these conversations.”

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Exploring Potential Topics

Miller and Reed brainstorm potential topics that illustrate the podcast's direction. They acknowledge the value of dissecting why certain phenomena succeed, citing examples like TikTok and Taylor Swift.

Reed at [01:08] points out, “One of the things we realized is in these conversations about why things worked, that there's a lot of value in these conversations not just for me and you, but for other people to hear as well.”

They consider several intriguing subjects for future episodes:

• TikTok: Exploring the platform's meteoric rise and sustained engagement.
• Taylor Swift: Analyzing her branding and fanbase loyalty.
• Artificial Intelligence: Understanding its role in modern marketing strategies.

At [01:22], Miller muses, “Another one, what's funny is immediately when you say, why does TikTok work? My brain starts listing reasons.”

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Deep Dive into Frameworks

A significant portion of the episode centers on the concept of frameworks as essential tools for understanding and replicating success. Miller introduces frameworks as the foundational "operating system" of ideas, enabling structured and effective execution.

At [01:56], Miller poses a critical question: “Frameworks. Why should we start with frameworks?”

Reed shares his personal discovery of frameworks over the past decade, highlighting their ubiquitous presence in various aspects of life and business. He explains, “Everything I'm doing, whether it being being a dad, being a worker, being a better husband, whatever, even golfer, it's just around a framework.”

Miller defines frameworks at [02:07]: “It's a map that you can actually get your head around where you are, where we want to go, why we want to go there, how to get there.”

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Practical Applications and Personal Insights

Miller provides a concrete example of a personal framework by outlining his 2025 workout plan. He describes it as a set of rules and boundaries designed to streamline his fitness regimen:

• Rules and Guidelines: Assigning specific workouts (R1, R2, R3, C, H) to each day of the year.
• Structure: Maintaining a detailed calendar to ensure consistency and accountability.

At [02:56], Miller elaborates, “If you're going to do like P90X is a framework. Right. So the rules are for the next 90 days, you're going to eat this, you're going to get up, you're going to do this workout on day one, this workout on day two.”

He underscores the transformative power of frameworks in personal and professional settings, citing his experience with writing books and consulting for Accenture, where developing frameworks was pivotal.

Reed reflects on the revelation of frameworks, stating at [02:19], “I feel like that's one of your superpowers, is discovering frameworks for businesses, for yourself.”

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Conclusion and Next Steps

Miller wraps up the preview by expressing excitement for the new podcast's potential to redefine success through structured analysis. He encourages listeners to follow the transition and tune into the first official episode of Why That Worked starting January 6th.

At [03:56], Miller concludes, “If you want to turn those insights into wins of your own, listen to why that worked. Presented by StoryBrand AI starting January 6th.”

Listeners are invited to subscribe to the Business Made Simple podcast to seamlessly continue into the new series, ensuring they don’t miss out on valuable discussions that promise to illuminate the mechanics behind outstanding achievements.

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Notable Quotes:

• Donald Miller [00:03]: “If you have ever wondered why some brands, some trends, some movies, some products, some campaigns take off while others fade away, that is exactly what we're going to explore in this new podcast.”

• Kyle Reed [01:08]: “One of the things we realized is in these conversations about why things worked, that there's a lot of value in these conversations not just for me and you, but for other people to hear as well.”

• Donald Miller [02:07]: “It's a map that you can actually get your head around where you are, where we want to go, why we want to go there, how to get there.”

• Donald Miller [02:56]: “If you're going to do like P90X is a framework. Right. So the rules are for the next 90 days, you're going to eat this, you're going to get up, you're going to do this workout on day one, this workout on day two.”

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This preview episode sets the stage for an insightful journey into the mechanics of success, promising listeners a blend of theory and practical application through the lens of proven frameworks.

Transcript

[A]

Hey, it's me, Donald Miller. And starting January 6, the business made simple podcast will be evolving into an all new show called why that worked, presented by StoryBrand AI. If you have ever wondered why some brands, some trends, some movies, some products, some campaigns take off while others fade away, that is exactly what we're going to explore in this new podcast. Each episode of why that Worked, we'll dive into the strategies behind the biggest successes of all time. We're gonna break it all down into clear, actionable insights that you can understand and use if you want something to work. The first episode, we talk about frameworks. Here's a sneak peek. Kyle Reed. The first episode of the why that Worked podcast is upon us.

[B]

We're here on an awesome brand new set.

[A]

Yeah. One of the reasons we're doing this podcast and talking about best practices and why things worked is just because you and I are always having these conversations.

[B]

One of the things we realized is in these conversations about why things worked, that there's a lot of value in these conversations that.

[A]

Yeah.

[B]

Not just for me and you, but for other people to hear as well. You know, some of the things I've already written down as some ideas for some shows is like, why does TikTok work?

[A]

Yeah.

[B]

Have you thought about that?

[A]

I've thought about that from the perspective of social media a lot.

[B]

Yeah.

[A]

Another one, what's funny is immediately when you say, why does TikTok work? My brain starts going. Starts listing reasons. Right. And then you want to actually go to artificial intelligence and say, okay, ask why is this? And get all the stories out of that.

[B]

Another one is, like, around the office, there's a lot of people here who are big fans of, like, Taylor Swift. So I'm asking myself, are we gonna.

[A]

Do a Taylor Swift episode?

[B]

I think we should.

[A]

Really?

[B]

Yeah. Well, it's a good place.

[A]

Do you even want to go there? There's so many landmines.

[B]

I know. I feel like I should.

[A]

People are very touchy and very.

[B]

Okay, you tell us what we're gonna talk about. Let's transition us out of that.

[A]

I'm willing to go, but I think we need mediators today, though.

[B]

What are we gonna talk about?

[A]

Frameworks.

[B]

Frameworks. Why should we start with frameworks?

[A]

Do you think it's the operating system that everything is operating on in terms of intellectual ideas? I would actually call a fr. Like a mental map.

[B]

Oh, okay.

[A]

It's a map that you can actually get your head around where you are, where we want to go, why we want to go there, how to get there. But it's almost like an idea map.

[B]

Yeah. I feel like that's one of your superpowers, is discovering frameworks for businesses, for yourself. I know for me, over the last 10 years I've discovered, I didn't realize it, but it was kind of like peeking behind a curtain going, oh, this is all just structured frameworks. People have just created a better process than I have. But kind of just that revelation of that over time, of realizing that everything I'm doing, whether it being being a dad, being a worker, being a better husband, whatever, even golfer, it's just around a framework. Yeah, it's around a process. So I guess my question is, as I'm. As we're talking here is how would you even define frameworks?

[A]

I would define frameworks. It's a great question and probably get some pushback from the audience or at least some midrash. But I would define frameworks as rules and boundaries.

[B]

Go more. Yeah, total more.

[A]

So if you're going to do like P90X is a framework. Right. So the rules are for the next 90 days, you're going to eat this, you're going to get up, you're going to do this workout on day one, this workout on day two. There are rules that maybe help us understand and activate and execute virtually anything. In fact, I just put together my rules for 2025 workout. And there's three resistance workouts, R1, R2, R3, there's a cardio one that is symbolized with the letter C. And I put up a calendar, an entire 2025 calendar on my gym wall. And I've got to write R1, R2, R3 or C or H, which is I was in a hotel room on each of those days. Every single day of 2025 has to be filled. And you know, these are 20 minute workouts, some of them. So you know, you just gotta get down to the garage and lift some weights and get out and write your thing on the thing. The whole idea, even the idea of step one, put a calendar on your wall. Step two, figure out five different exercises with 10 reps and the weights and then call that R1, R2, R3 the next day. C for cardio, H for if you're in a hotel room. Everything I just said is the creation of a get in shape framework. So that's what a frame, that's an example. It's rules and guidelines, it's processes that you would take to streamline activity. Now for everybody listening, if you can turn whatever you're doing into a framework, you can help a lot more people because they can get their mind around it so much easier. But yeah, I think the discovery of frameworks for me personally was groundbreaking. It was a total shift in my career because Blue Light Jazz and A Million Miles in a Thousand Years and father fiction, there weren't frameworks really. Maybe father fiction a little bit, but there weren't frameworks in those books. And then I did a consulting job for Accenture, the big powerful consulting firm, and they needed me to create a framework based on some narrative ideas. And that framework was a project management framework. And then I thought, well, that would work for marketing. And all of a sudden I was penning a framework that I don't even think I knew what a framework was while I was writing it, but that started everything. And I think every book I've written since then has been a framework. So this isn't just a podcast. It's a fresh way to think about success and I am so excited to be back with you hosting every single week. The first episode drops Monday, January 6th over in the Business Made simple feed, so make sure you are following the Business Bait simple podcast so you are all set to catch the new episodes. I really can't wait for you to start seeing success and what succeeds in an entire new light then if you want turn those insights into wins of your own, listen to why that worked. Presented by StoryBrand AI starting January 6th.