Podcast
Marketing Mastery: Attract, Convert & Grow
Hosted by Beverly Cornell · EN
Unlock the blueprint for high‑impact marketing that drives real business growth. In Marketing Mastery: Attract, Convert & Grow, host Stacey Chillemi sits down with top marketing strategists, digital innovators, and growth‑hacking experts to reveal:
Market and entrepreneurship education 👉 Follow & subscribe on Spreaker (and your favorite podcast app) to never miss an episode—then share with your network and join our community of marketing masters!
Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support.
- Proven frameworks for crafting compelling campaigns that magnetize your ideal audience
- Conversion tactics—from irresistible offers to optimized funnels—that turn prospects into loyal customers
- Content strategies across social, email, and paid channels that maximize reach and ROI
- Data‑driven insights on analytics, A/B testing, and performance metrics to refine your approach
- Scaling blueprints for sustainable revenue growth in both B2B and B2C markets
Market and entrepreneurship education 👉 Follow & subscribe on Spreaker (and your favorite podcast app) to never miss an episode—then share with your network and join our community of marketing masters!
Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support.
10episodes
Episodes
Newest firstAll episodes
The Hidden Story Already Shaping Your Brand
3d ago00:45:12Tap to summarizeYour brand story has been building your entire life. Beverly Cornell, founder of Wickedly Branded®, introduces the shimmering thread, the invisible through-line connecting your experiences, values, and voice into a brand that attracts the right clients without pretending to be anyone else.Most founders skip this step entirely and wonder why their marketing feels flat. Beverly breaks down how uncovering your personal narrative creates clarity, confidence, and magnetic resonance in a marketplace that is starving for authenticity.Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support.──────────────────────────────────────────CONNECT WITH BEVERLY CORNELL 🌐 Website: https://www.wickedlybranded.com💼 LinkedIn: https://www.linkedin.com/in/beverlycornell 📲 Instagram: @wickedlybranded | @beverlycornell✨ Clarity Quiz (Free): Find out where you are on your branding journey and what to focus on next: https://form.jotform.com/250656007927864💜 Clarity Chat (Free — 15 Minutes): Need personal guidance? Book a no-fee, no-obligation Clarity Chat to talk through your goals, hurdles, and whether a Brand Spark is right for you: https://calendly.com/wickedlybranded/15-minute_clarity_chat ──────────────────────────────────────────
Transcribe →Women Who Win But Still Can't Breathe
2w ago00:48:33Tap to summarize(00:00:00) The Vanishing Finish Line: A Trap for High-Achieving Women (00:01:05) The Illusion of Success Without Relief (00:01:59) The Cycle of Unending Goals (00:03:20) The Exhausting Nature of the Vanishing Finish Line (00:05:26) Celebrating Milestones: A Missing Piece for Women (00:06:09) The Real-Life Impact of the Vanishing Finish Line (00:07:39) The Blurred Finish Line: Softening Goals and Unrealistic Expectations (00:13:11) Invisible Labor: The Hidden Burden of Women in Business (00:18:59) The High Capacity Trap: When Success Becomes the Business Plan (00:22:15) The Elusive Feeling of True Success Women in business are hitting revenue goals, filling calendars, and landing the clients they worked for. And most of them still don't feel like they've arrived. That's not a personal failure. It's the vanishing finish line, the pattern where every win immediately converts into the next responsibility before the founder gets to feel what she built.Beverly Cornell, founder of Wickedly Branded, breaks down why the business spends the relief before she does, and how ARRIVE goals and the enough line change the way women build from here.Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support.──────────────────────────────────────────CONNECT WITH BEVERLY CORNELL 🌐 Website: https://www.wickedlybranded.com💼 LinkedIn: https://www.linkedin.com/in/beverlycornell 📲 Instagram: @wickedlybranded | @beverlycornell✨ Clarity Quiz (Free): Find out where you are on your branding journey and what to focus on next: https://form.jotform.com/250656007927864💜 Clarity Chat (Free — 15 Minutes): Need personal guidance? Book a no-fee, no-obligation Clarity Chat to talk through your goals, hurdles, and whether a Brand Spark is right for you: https://calendly.com/wickedlybranded/15-minute_clarity_chat ──────────────────────────────────────────
Transcribe →Why Successful Women Quietly Feel Disconnected
Jun 1500:51:12Tap to summarize(00:00:00) Why Successful Women Quietly Feel Disconnected (00:00:01) The Great Disconnection: A Journey of Self-Discovery (00:00:27) Introducing Beverly Cornell: Branding Expert and Visionary (00:03:15) The Evolution of a Branding Expert (00:05:40) The Great Disconnection: A Complex Phenomenon (00:08:26) The Legacy Load: A Heavy Burden for Women (00:12:38) Signs of Disconnection and Its Impact (00:16:28) The Evolution Gap: When Growth Outpaces Expression (00:29:09) Fuel, Focus, and Fade: A Framework for Clarity (00:37:42) Arrived Goals: Redefining Success Beyond Achievements (00:38:39) Arrived Goals: Shifting Focus from Destination to Journey From the outside, you look like you have it all figured out. So why do you quietly wonder where the real you went?That feeling isn't burnout. You've evolved, but your brand and the way you show up still speak for a version of you that no longer exists.Co-Host Lisa Urbanski sits down with Beverly Cornell, founder and growth visionary of Wickedly Branded, a branding agency that helps purpose-driven founders build brands that reflect who they've become.You'll learn:🎯 Why your brand stopped attracting ideal clients💰 The hidden reason you keep underpricing yourself🧭 How to evolve from freelancer to authority🔥 What belongs on your calendar first🚪 Which tasks to cut, delegate, or automate📈 How clarity turns into premium positioningBy the end, you'll know how to realign your brand with who you are now and turn that clarity into premium positioning.Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support.──────────────────────────────────────────CONNECT WITH BEVERLY CORNELL 🌐 Website: https://www.wickedlybranded.com💼 LinkedIn: https://www.linkedin.com/in/beverlycornell 📲 Instagram: @wickedlybranded | @beverlycornell✨ Clarity Quiz (Free): Find out where you are on your branding journey and what to focus on next: https://form.jotform.com/250656007927864💜 Clarity Chat (Free — 15 Minutes): Need personal guidance? Book a no-fee, no-obligation Clarity Chat to talk through your goals, hurdles, and whether a Brand Spark is right for you: https://calendly.com/wickedlybranded/15-minute_clarity_chat ──────────────────────────────────────────
Transcribe →Women in Business: Drop the “Should Suitcase” and Build a Sustainable Brand
Dec 500:50:29Tap to summarize(00:00:00) The Weight of Shoulds (00:01:11) The Should Suitcase: A Metaphor for Women's Burdens (00:02:16) The Origins and Impact of Societal Expectations (00:05:30) The Holiday Season's Heavy Load (00:08:29) Awareness: The First Step to Freedom (00:09:13) The Gendered Nature of Emotional Labor (00:14:31) Breaking Free from the Should Suitcase (00:20:57) Personal Experiences and Strategies for Change (00:34:03) The Impact on Business and Marketing (00:39:46) Living Should-Free: A Path to Authenticity and Freedom If your business is growing but you feel more exhausted than excited, this episode will help you put down the “should suitcase” that’s weighing you and your brand down.Host Lisa Urbanski sits down with brand strategist Beverly Cornell to talk about the invisible “shoulds” women in business carry: saying yes to misaligned clients, undercharging, over-delivering, and running a calendar that never seems to have room for you.In this episode, you’ll learn how to: ✨ Spot the “shoulds” running your business decisions (and your schedule)✨ Turn “I should do this for them” into “I choose this because it fits my values and goals.” ✨ Set guilt-aware boundaries with clients, pricing, and scope without feeling like a bad person✨ Protect your best energy for high-impact work instead of constant busy work✨ Use “breath spaces,” drivers, and drainers to design a calendar that actually supports you✨ Build an authentic, whimsical, you-shaped brand instead of a “professional mask” that burns you outBeverly also shares behind-the-scenes of her upcoming women’s leadership and branding books, plus how she used her own methodology to make her business lighter, more profitable, and more sustainable.Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support.──────────────────────────────────────────CONNECT WITH BEVERLY CORNELL 🌐 Website: https://www.wickedlybranded.com💼 LinkedIn: https://www.linkedin.com/in/beverlycornell 📲 Instagram: @wickedlybranded | @beverlycornell✨ Clarity Quiz (Free): Find out where you are on your branding journey and what to focus on next: https://form.jotform.com/250656007927864💜 Clarity Chat (Free — 15 Minutes): Need personal guidance? Book a no-fee, no-obligation Clarity Chat to talk through your goals, hurdles, and whether a Brand Spark is right for you: https://calendly.com/wickedlybranded/15-minute_clarity_chat ──────────────────────────────────────────
Transcribe →What Are Flying Monkeys Doing To Your BRAND?
Nov 1000:38:41Tap to summarize(00:00:00) What Are Flying Monkeys Doing To Your BRAND? (00:00:03) The Flying Monkeys of Distraction (00:01:03) The Origins of the Flying Monkeys (00:01:54) The Tornado of Burnout and Self-Discovery (00:03:52) The Sneaky Nature of Flying Monkeys (00:10:47) Naming and Taming the Monkeys (00:17:49) The Five Strategies to Overcome Flying Monkeys (00:18:41) The Power of Support and Systems (00:23:08) Learning from Fear and Doubt (00:26:54) The Ripple Effect of Taking Action (00:37:54) Closing Thoughts and Call to Action Are “flying monkeys” — doubt, comparison, perfectionism — secretly wrecking your brand before it even takes off? 🐒✨ In this convo, host Lisa Urbanski and branding strategist Beverly Cornell (Wickedly Branded) break down the sneaky mindset blocks that show up right when you’re about to rebrand, launch, or be more visible.You’ll learn:what “flying monkeys” look like for entrepreneurshow Beverly rebranded even while scareda simple way to take action when you don’t feel readywhy authentic stories attract better clientshow to keep showing up even with imposter syndromeBecome a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support.──────────────────────────────────────────CONNECT WITH BEVERLY CORNELL 🌐 Website: https://www.wickedlybranded.com💼 LinkedIn: https://www.linkedin.com/in/beverlycornell 📲 Instagram: @wickedlybranded | @beverlycornell✨ Clarity Quiz (Free): Find out where you are on your branding journey and what to focus on next: https://form.jotform.com/250656007927864💜 Clarity Chat (Free — 15 Minutes): Need personal guidance? Book a no-fee, no-obligation Clarity Chat to talk through your goals, hurdles, and whether a Brand Spark is right for you: https://calendly.com/wickedlybranded/15-minute_clarity_chat ──────────────────────────────────────────
Transcribe →Branding vs. Marketing: What Actually Works
Oct 2200:40:37Tap to summarizeBranding vs marketing, brand clarity, small business growth. Learn the simple difference that changes everything—so you stop hustling and start converting. If you’ve ever hustled to post daily, DIY’d your website, or bought a course that gave you a short-term bump but left you right back in overwhelm—this episode is for you.Stop posting more. Start getting clear—so the right clients find you faster. My guest today knows exactly what it’s like to feel overwhelmed by marketing and confused by branding. Beverly Cornell, founder of Wickedly Branded and often called the fairy godmother of brand clarity, brings 25+ years of helping consultants, coaches, and creatives cut through noise and attract clients who finally get it.What you’ll learn (fast):Branding vs. Marketing: who you are vs. how you share itBrand Magic Method: Spark → Ignite → Blaze → BoostWhy tactics worked “for a while”…and what to do when they stopConfidence as a byproduct of clarity (goodbye burnout)3 myths to ditch: logo = brand, more = better, be everywhereQuick prompts to fix your bio, offers, and message todayIf clarity gave you back 10 hours/week, how would you use them? Work with Beverly or take the free 3-minute Overwhelmed, Overworked & Over It quiz at wickedlybranded.com (quiz: wickedlybranded.com/quiz).Follow Beverly: @wickedlybranded | @beverlycornell.Share this with a friend who’s posting more but converting less. Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support.──────────────────────────────────────────CONNECT WITH BEVERLY CORNELL 🌐 Website: https://www.wickedlybranded.com💼 LinkedIn: https://www.linkedin.com/in/beverlycornell 📲 Instagram: @wickedlybranded | @beverlycornell✨ Clarity Quiz (Free): Find out where you are on your branding journey and what to focus on next: https://form.jotform.com/250656007927864💜 Clarity Chat (Free — 15 Minutes): Need personal guidance? Book a no-fee, no-obligation Clarity Chat to talk through your goals, hurdles, and whether a Brand Spark is right for you: https://calendly.com/wickedlybranded/15-minute_clarity_chat ──────────────────────────────────────────
Transcribe →Burnout to Brand Magic: Marketing That Fits YOUR Life
Sep 100:44:09Tap to summarizeIf success is costing you your sanity, this is your sign to reset, without losing momentum.Host Lisa Urbanski sits down with Beverly Cornell, brand strategist and founder of Wickedly Branded, to unpack her raw journey from corporate grinder to soul-led solopreneur.Beverly shares how unresolved trauma fueled overwork, how she rebuilt boundaries and nervous-system safety, and the simple marketing shifts that turned burnout into a magnetic, values-driven brand.In this episode, you’ll learn how to:🔍 Spot trauma-driven “hustle” patterns and stop the spiral📈 Replace overwhelm with a 4–6 pillar content rhythm that compounds 📖 Use storytelling to attract right-fit clients (without being everywhere)✨ Apply Beverly’s Brand Magic Method for clarity, confidence, and simplicity⚖️ Balance business growth with family, health, and real life, on your own termsHit PLAY and start building a simpler, soul-aligned brand today.🔗 Explore more about Beverly's insightful approach to authentic branding and take Beverly’s 3-minute Clarity Quiz at wickedlybranded.com.📱 Be sure to connect with Beverly Cornell on her social media platforms for more inspiring content and valuable insights! www.linkedin.com/in/beverlycornellBecome a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support.──────────────────────────────────────────CONNECT WITH BEVERLY CORNELL 🌐 Website: https://www.wickedlybranded.com💼 LinkedIn: https://www.linkedin.com/in/beverlycornell 📲 Instagram: @wickedlybranded | @beverlycornell✨ Clarity Quiz (Free): Find out where you are on your branding journey and what to focus on next: https://form.jotform.com/250656007927864💜 Clarity Chat (Free — 15 Minutes): Need personal guidance? Book a no-fee, no-obligation Clarity Chat to talk through your goals, hurdles, and whether a Brand Spark is right for you: https://calendly.com/wickedlybranded/15-minute_clarity_chat ──────────────────────────────────────────
Transcribe →Awaken, Activate, Amplify, and Automate: A Soulful Framework for Simplifying Your Marketing and Building a Magnetic Brand
Aug 600:49:36Tap to summarizeWhat if simplifying your marketing could spark massive growth and cut your stress in half? On this episode of The Advisor, host Lisa Urbanski sits down with branding expert Beverly Cornell to discuss how entrepreneurs can streamline their outreach, leverage strengths, and stay aligned with purpose, especially when using her 4 A's Framework.You’ll learn how to:🌱 Awaken: Reconnect with your “why” through self-reflection and authentic storytelling🚀 Activate: Craft clear, compelling messages that resonate with your ideal audience📣 Amplify: Build consistency with 4–6 core content buckets and a rhythmic posting schedule🤖 Automate: Use AI and simple systems to scale your marketing without losing soulPlus, dive into self-care tips (yes, talking to plants counts), nutrition hacks, and Beverly’s travel-inspired vision boards that keep her team motivated. Ready to simplify and soar? Hit Play!🔗 Explore more about Beverly's insightful approach to authentic branding at wickedlybranded.com.📱 Be sure to connect with Beverly Cornell on her social media platforms for more inspiring content and valuable insights! www.linkedin.com/in/beverlycornellBecome a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support.──────────────────────────────────────────CONNECT WITH BEVERLY CORNELL 🌐 Website: https://www.wickedlybranded.com💼 LinkedIn: https://www.linkedin.com/in/beverlycornell 📲 Instagram: @wickedlybranded | @beverlycornell✨ Clarity Quiz (Free): Find out where you are on your branding journey and what to focus on next: https://form.jotform.com/250656007927864💜 Clarity Chat (Free — 15 Minutes): Need personal guidance? Book a no-fee, no-obligation Clarity Chat to talk through your goals, hurdles, and whether a Brand Spark is right for you: https://calendly.com/wickedlybranded/15-minute_clarity_chat ──────────────────────────────────────────
Transcribe →Building Brand Trust with Beverly Cornell: The Surprising Power of Social Proof
Jun 16, 202500:46:42Tap to summarizeBuilding trust with your target audience is crucial for the long-term success of your brand... But what makes people trust your brand in the first place?Join Lisa Urbanski as she delves into the importance of social proof and testimonials in marketing in an enlightening conversation with guest Beverly Cornell. They explore how social proof can foster trust and desirability for products and services, with Beverly sharing her firsthand experience leveraging social proof in her business and the significant value of testimonials for service-based companies.Discover effective strategies for collecting and leveraging client testimonials, including the process of conducting interviews and using AI analysis.Don't miss out on this insightful discussion that will transform the way you approach marketing for your brand or business, and learn about the crucial role of reviews in building credibility and maintaining visibility in the marketplace.🔗 Explore more about Beverly's insightful approach to authentic branding at wickedlybranded.com.📱 Be sure to connect with Beverly Cornell on her social media platforms for more inspiring content and valuable insights! www.linkedin.com/in/beverlycornellBecome a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support.──────────────────────────────────────────CONNECT WITH BEVERLY CORNELL 🌐 Website: https://www.wickedlybranded.com💼 LinkedIn: https://www.linkedin.com/in/beverlycornell 📲 Instagram: @wickedlybranded | @beverlycornell✨ Clarity Quiz (Free): Find out where you are on your branding journey and what to focus on next: https://form.jotform.com/250656007927864💜 Clarity Chat (Free — 15 Minutes): Need personal guidance? Book a no-fee, no-obligation Clarity Chat to talk through your goals, hurdles, and whether a Brand Spark is right for you: https://calendly.com/wickedlybranded/15-minute_clarity_chat ──────────────────────────────────────────
Transcribe →What Makes Strong Brand Identity So POWERFUL?
May 28, 202501:03:01Tap to summarizeWant to know the secret to building a loyal customer base and standing out in a crowded market? It all starts with a strong brand identity! Join host Lisa Urbanski and special guest Beverly Cornell in this enlightening episode as they dive deep into the essentiality of brand clarity and consistency in the ever-evolving digital landscape. We'll dive into what makes a brand identity so powerful and how it can help you establish a lasting connection with your audience. From consistency and authenticity to storytelling and emotional connection, we'll explore the key elements that make a brand truly unforgettable.Whether you're a seasoned business owner or just starting out, this episode is perfect for anyone looking to build a brand that resonates with their target audience. So, what are you waiting for? Let's dive in and discover the power of strong brand identity!🔗 Explore more about Beverly's insightful approach to authentic branding at wickedlybranded.com.📱 Be sure to connect with Beverly Cornell on her social media platforms for more inspiring content and valuable insights! www.linkedin.com/in/beverlycornellBecome a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support.──────────────────────────────────────────CONNECT WITH BEVERLY CORNELL 🌐 Website: https://www.wickedlybranded.com💼 LinkedIn: https://www.linkedin.com/in/beverlycornell 📲 Instagram: @wickedlybranded | @beverlycornell✨ Clarity Quiz (Free): Find out where you are on your branding journey and what to focus on next: https://form.jotform.com/250656007927864💜 Clarity Chat (Free — 15 Minutes): Need personal guidance? Book a no-fee, no-obligation Clarity Chat to talk through your goals, hurdles, and whether a Brand Spark is right for you: https://calendly.com/wickedlybranded/15-minute_clarity_chat ──────────────────────────────────────────
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