← Win With Paid Ads
Loading summary
Transcript131 lines
- [00:00]
A
Welcome to the Win with Paid Ads podcast for small business owners, entrepreneurs and really anyone who has anything you want more people to find. Whether you're starting from ground zero or scaling an eight figure business, you are exactly who this podcast was created for. Because you being the best kept secret helps no one. Right? That's why in every episode I'll show you how you can use paid ads to hit your goals 10 times sooner. It's time you finally learn how to win with paid ads. You or someone on your team can do this. I'll show you how to score and be known by more. Let's get started. I'm here today with Dr. Lauren Carver. She owns Barbell Pelvic Rehab here in Canton, Georgia. She's incredible at what she does. She has five star reviews, she's helping so many people, she's growing her team and so I'm so excited for you to get to meet her today and hear her story with ads. Dr. Lauren hello. Tell everybody who you are and how long you've been in practice and what actually got you started with this business.
- [00:55]
B
Yeah. So I'm Dr. Lauren Carver and I started my company about four years ago. I've been a pelvic floor PT for about six years, but a pelvic or physical therapist in general for almost 11.
- [01:10]
A
That's great. So how have you. You've always been here in Canton?
- [01:14]
B
Yeah. So I started working more in like orthopedics. So I was local in the area and then when I started my business, decided Canton was the perfect place to do that because I really wanted to be able to help this community. So I started my practice. Yeah. About four years ago and landed it in Canton.
- [01:34]
A
Made you want to start your business?
- [01:36]
B
Well, I was treating orthopedics at the time and I really saw so many women dealing with back pain, pelvic pain, who are also marking like incontinence and pelvic floor symptoms on their intake form. And I really realized that there's a lot of things that were likely pelvic floor related that I just really wasn't taught in PT school.
- [02:02]
A
Wow.
- [02:03]
B
Yeah. So I knew that if I could help women really solve like the deep root of why they were having their symptoms, it was going to be a game changer. So I'm really passionate about treating women who have, you know, incontinence, prolapse, just helping them feel like themselves again. And I knew that in order to do it in the way that I wanted to do it with my vision, I was going to have to start My own practice. And so that's really what got me started. Started.
- [02:33]
A
Did you, like, believe from the beginning, did you know it was going to be successful?
- [02:38]
B
I knew it was going to be successful because I felt like I was very passionate about it.
- [02:42]
A
Yeah.
- [02:43]
B
And I knew if I could deliver really great results, the results that I would want, that I was going to be able to help a lot of women.
- [02:51]
A
And you have.
- [02:52]
B
Yeah.
- [02:53]
A
Okay. So what has from starting your business, what has been one of the more challenging things since you've gotten started? Like, what would you say has been your biggest challenge in business? And what would you say has been probably the thing maybe you didn't anticipate that's gone so well.
- [03:08]
B
Definitely the biggest challenge in general was the fact that when I started in Canton, I feel like pelvic floor therapy, like, wasn't really talked about. So I was doing a lot of in person marketing to try to like, even just bring awareness to what it is and what I did to help people. So the hardest thing was definitely, like, growing the business with a lot of in person marketing.
- [03:30]
A
Yeah.
- [03:30]
B
So that was really physically demanding. You're doing something physically demanding.
- [03:34]
A
Yeah.
- [03:34]
B
And when you're, you know, you need to be like, resting or should be resting. It's good for your nervous system, your brain. You're constantly thinking about, I need to be like, I need to go market. I need to be in front of people. So that was definitely like, I think the most demanding thing about growing practice. Yeah.
- [03:51]
A
So you said when you were working in orthopedics that it was orthopedics, right? Yeah. So you said when you were working in orthopedics, you would, like, see symptoms or things that were like, man, this is actually a pelvic floor issue. So for people that don't know if they have a pelvic floor issue, what would some of those symptoms be that you're like, oh, you might not realize, but this could actually be that. Yeah.
- [04:12]
B
So the most common ones I would say people come in for would be, you know, accidental leakage. So peeing your pants with, like, exercise, running, coughing, sneezing, laughing, running to the bathroom all the time, not me being able to make it to the bathroom. Pain with intimacy is really common, especially for women who have had children. Um, any of those chronic things like endometriosis or interstitial cystitis, A lot of women don't know that. Pelvic floor symptom. Pelvic floor can be the driver for that.
- [04:42]
A
Interesting. That's cool. So you can help people with so many different things.
- [04:45]
B
Yeah.
- [04:47]
A
Okay, very helpful. So by the way, we are going to link to Dr. Lauren. So if you happen to live near Canton or Alpharetta or Woodstock or even anywhere near Atlanta, we'll link to Dr. Lauren and her practice. So how many people do you have on your team right now?
- [04:59]
B
So I have two full time therapists myself and then I have three support staff.
- [05:05]
A
Okay.
- [05:05]
B
Yeah. So there's six of us.
- [05:07]
A
That's awesome.
- [05:07]
B
Yeah.
- [05:08]
A
So let's talk about ads for a second.
- [05:10]
B
Yes.
- [05:11]
A
So how did you find me originally?
- [05:14]
B
So I was definitely targeted by you around the time of the summit.
- [05:19]
A
Yes.
- [05:20]
B
When you were doing the summit.
- [05:21]
A
So I don't think I realized it was summit that you saw first. Okay, that's cool.
- [05:25]
B
Yeah. I remember actually getting an email from you or your team probably around the time of summit. As well.
- [05:33]
A
Oh, yeah?
- [05:34]
B
Yeah. And I just remember, like seeing your face for the first time and being like, oh, this is, this is cool.
- [05:41]
A
Yeah.
- [05:42]
B
And then if you didn't retarget me, like, I wouldn't have like built trust. And I'm like, I really wanted to go to the summit. I didn't get a chance to be able to do that. But I was like, next time she does her challenge, I. I'm definitely going to be there.
- [05:56]
A
Well, I love this because so many people, even you, when you were doing your in person, like, effort, trying to get people to see your business and see the value that you were bringing, it's like if someone sees you and they don't see you again, it's not that they didn't want to work with you. They just simply needed to be reminded. So that this is like the second story today where someone's like, I found you one way, but then you were top of mind through the ads. And so I think so many people, they disregard the value of, of being like, found again. Because so many people might attribute, like, oh, well, the reason I saw you was because I got an email. It's like, well, what if that email, if you hadn't clicked on the link, then you wouldn't have gotten retargeted. It's like the whole machine works together.
- [06:33]
B
Correct.
- [06:34]
A
You know?
- [06:34]
B
Yeah.
- [06:35]
A
Okay. So you couldn't attend a summit, but you joined the challenge.
- [06:39]
B
Yes.
- [06:39]
A
How much of the. I remember. Oh, gosh. I remember you were wearing a pink sweatshirt. Do you remember?
- [06:45]
B
Yeah.
- [06:45]
A
You were like in your office.
- [06:46]
B
Yes. Sweatshirt. Yeah.
- [06:48]
A
Or jacket or whatever it was. And I remember because I remember I looked up your business and I. Even when we were doing the reach Outs. I was like, find the best business owners with the best reviews. Because I was like, I want someone who we already know that what they have to offer, people want.
- [07:02]
B
Yeah.
- [07:02]
A
I'm like, I can. I can. I would bet my bottom dollar that somebody that's already getting something, we can, like, elevate and take them up. So I love that the team found you thing number one, but. Okay, so you attended the challenge. Was there anything in the challenge that you were kind of resistant to about ads? When you were sitting there, like, did you have any beliefs, like, I don't know if I'm gonna do this or not? What was your thought process like during the challenge?
- [07:25]
B
Yeah, well, first of all, I think the fact that I had seen you so many times, it, like, built so much trust, and I had already was. I was already like, whatever she's doing is working on me, so it will work for me.
- [07:40]
A
Oh, that's good.
- [07:42]
B
Yeah. So I was like, whatever she's doing, like, that's what I need to do. Yeah, that's what I need to do. So I already kind of came in into it, like, feeling, like, pretty confident that, like, I needed this.
- [07:52]
A
Yeah.
- [07:53]
B
But, yeah, the first day of the challenge, I feel like you helped me decide that, like, I needed probably Google, and my brain was thinking that I, you know, needed to start maybe somewhere else.
- [08:03]
A
Yeah. Like, on Facebook or Instagram, probably.
- [08:05]
B
Yeah. Yep. Because that's what a lot of, like, pelvic floor pts were doing, and they weren't really getting, like, a ton of results or they were doing.
- [08:12]
A
Yeah.
- [08:13]
B
And so I did have a little, like, preconceived notion. Like, I don't know if they'll work because they're not, like, really working for my friends. Yeah, no, it does. Yeah.
- [08:21]
A
Of course, if. Of course, if you hear someone that you respect and, like, be like, no, this isn't going well. Of course you're gonna have a little bit of, like, reservation about it. You'd be silly not to.
- [08:30]
B
Yeah.
- [08:31]
A
Okay. So you had a little bit of hesitation. I do. I will say, like, Google was just immediately, I was like, of course. This is where you start. And I think it is. So because we're all on our phones, we all think, oh, I see Facebook and Instagram ads all day. We're just not thinking, I should be advertising on Google. Or when ChatGPT comes out, hey, of all the best, you know, pts near me for pelvic floor therapists, like, who should I go to? Like, that's going to be. We're going to, like, have the first chat ads whenever they come out, but, like, someone's searching with intent right there. And so Google Ads are the ones you've seen the most success with or have you had? Have you done Facebook and Instagram? I feel like you did some retargeting, right?
- [09:07]
B
Yes. So I did Google Ads, got them set up, and once my conversions were
- [09:13]
A
set up correctly, it took a minute.
- [09:16]
B
And then the other thing that I noticed was pretty prior to that, when I was running, I wasn't running Google Ads, but I wasn't getting a lot of like, website. Like, I was getting website inquiries, but they weren't necessarily from, like, people searching for me. So I knew that, like, my search, maybe my SEO wasn't right. Like, maybe, you know, but it helped me so much actually get leads for people who are looking for me specifically, like, in that moment.
- [09:44]
A
Yeah. Okay. So it took a little minute to get the tracking right, make sure we had the website right. I remember we, like, went back and forth on a little bit of like, changes on your website or some tweaks we might want to make. Because even for the multiple pelvic floor physical therapists that I've worked with, what's interesting is there are some similarities. There's also some things that they've done differently. And like, it's like the people in that area, they respond to this a little bit better. The people in this area respond to this a little bit better. So there's not like a absolutely go this flow. There's not a one way. And that's one of the mistakes that I feel like either entrepreneurs or people that try to teach somebody something. It's what I disagree with is when people are like, no, this is the only way. It's like, no only do Facebook ads or let me install this funnel in your business. I'm like, the whole point of advertising is that it should be customized to every business, not a copy and paste. So that's why I feel like people like pigeonhole themselves saying, we're gonna do Facebook and Instagram. It's like, that's a piece of it. It really matters. But being able to be like, man, we're gonna eventually get some YouTube ads set up, maybe some TikTok, maybe some Spotify. Like, you could totally do some Spotify locally. Like, hey, if you're here in Atlanta, whatever, or near Canton, it can hyper focused. So I think you being willing to be okay not doing what everybody else was doing is like one of the reasons you were successful. Like, you trusted that. So how has Google Gone for you.
- [10:58]
B
Amazing.
- [10:59]
A
Yeah, tell me about it. I'm like, I even need some of like the updates because I know you said, yeah, things are going well. So tell me more.
- [11:05]
B
Yeah, so when I started the Google Ads, our leads went up by like 40%.
- [11:11]
A
Woo.
- [11:12]
B
Yeah. Which was a really big deal because I had like last year around February I had hired another full time therapist.
- [11:19]
A
Yeah.
- [11:19]
B
And I, you know, we were hoping to get her full as well.
- [11:24]
A
Yeah.
- [11:24]
B
Historically summers were our slower time and so there's a little bit of like some stress as a business owner.
- [11:30]
A
Oh yeah.
- [11:31]
B
And so yeah, so our leads increased by 40% was like a game changer for us and we've been doing like the meta retargeting ads from like the Google and that's been amazing. So I don't know exactly, you know, when, how attribution works. Like I don't know like truly how many came from Google and how many saw retargeting ads?
- [11:54]
A
Because it works together.
- [11:55]
B
They work together.
- [11:56]
A
Yeah.
- [11:56]
B
Yeah. But yeah, it made a huge difference. Like some, sometimes, some months it was like 50% more. So. Yeah. So, so grateful.
- [12:04]
A
That's awesome. Okay, so the, the leads you're getting just for everybody. Because I know there's a lot of just for anyone listening, whether you have an in person business, whether you have an online business, whether it's leads based, re product based, whatever it is, the there's a few things that matter for every business and one of the things is like how good is your flow, how good is your funnel? So we kind of worked on that a little bit and then for some businesses, some leads skew website versus calls. What do you feel like your ratio is from forms to calls? Because I know like the way that I do it is I'm just the type of person I'm gonna call. I just like if I'm ready to make an appointment, I'm probably just gonna call and knock it out. But some people are like, I just wanna do a form. I'll hear back. So what percentage do you get for calls versus forms?
- [12:48]
B
We get slightly more calls than we do forms. Yeah, but the way we have it set up like there is a form and there's also like a way to schedule a call so we get both. But I would say slightly more phone calls than actual like lead lead forms.
- [13:03]
A
Yeah, that's good. Have you, is there anything else from the Mastermind so far that have been any other nuggets that you've taken that haven't been ads?
- [13:12]
B
Oh yeah. I think one of the Things that was, like, really impacting how my business was growing was, like, the fact that I didn't really know how to, like, talk about what I did, because I feel like a lot of women, maybe they had pelvic floor symptoms, but they didn't know it was from their pelvic floor. So I think being able to, like, understand how to talk to, like, you know, the top of funnel, so people who are just, like, kind of, like, starting to drop in and, like, getting an understanding about what we do. So the messaging has been amazing, but I feel like you have also helped me with my website. You've also helped me with, like, yeah, messaging has been really huge.
- [13:55]
A
So we got messaging, we got tracking finally down. We've got Google, we've got Instagram. How. How would you say, Or I guess, have you been the one that's done all the setup? Because I feel like on all the calls, it's been you making the changes. Have you owned that, or does anybody else on your team help with it right now?
- [14:11]
B
Yeah, I had someone help me a little bit, help me with, like, backend metrics, like, track things for me. So that was really helpful.
- [14:18]
A
Okay, good.
- [14:19]
B
But I've been doing the majority of the, like, the filming, the messaging, and,
- [14:24]
A
like, I've seen you showing up on Instagram too. Yeah, you're doing a great job.
- [14:28]
B
Thank you.
- [14:29]
A
Yeah, I feel like you're doing a great job of people find you, but then they're, like, building a relationship with you because you're just like, you're being you on your Instagram. You know what I mean? Yeah. I feel like it all works together so beautifully because, I mean, I feel like no matter the industry, whether it's your dentist, whether it's your chiropractor, whether it's your pelvic floor therapist, you just want to, like and trust the person.
- [14:49]
B
Definitely.
- [14:49]
A
Like, you are likable and so trustworthy. And so I feel like it all works together because you're showing up there. So it's like they want to work
- [14:55]
B
with you, you know?
- [14:57]
A
Yeah.
- [14:58]
B
Yeah. I think there's, like, one really, like, cool thing that of ads has, like, done for me that's like, yes, it's amazing that I have leads. Like, yes, it's amazing that my business is thr. But my. I knew this year was going to be, like, kind of a challenging year for me, especially because I was going through where my husband and I were going through infertility, and we had complete infertility, so we weren't able to have our Own kids. We adopted an embryo, a set of embryos, earlier last year and knew I was gonna go through a transfer. And I was, like, so grateful because what ADS did for me was actually, like, so much peace in a time where I knew I needed it. Cause I wasn't worried about going to a doctor's office. I wasn't worried about being able to relax on my couch because ads were doing the work for me. And I am almost 10 weeks pregnant.
- [16:06]
A
You are? Yeah. I didn't know.
- [16:10]
B
Yeah. So thank you. Honestly, that has been like, the most, like, the most just, like, important thing for me was like, yes, I love the, the leads. Yes, I love everything else. But I knew that stress could impact the transfer. And us going through infertility for almost four years and me being able to, like, have that time, to be able to just, like, not stress about my leads, like, that has been huge. So thank you so much.
- [16:40]
A
I think you might win. That was the sweetest story. That makes me so happy. I mean, that's the whole point. Yeah, it's like, I, I, you know, there's been so many times where in any business, you work so hard at something, and, like, I just know that there's an impact. The other things I don't get to see with, like, that one thing of you knowing that your business was going to be okay so that you could go do this. Yeah, that's cool. And it also means that, like, as you progress too, like, you have a team that you can trust. You have leads that you can dial up or down. Like, you really do have control so that you could, like, step away and everything still run without you.
- [17:15]
B
Absolutely. And last year I started building out, like, my group coaching business. So my goal is to have, like, an online group coaching business that helps women, especially women entrepreneurs who are already busy, like, be able to, like, rehab themselves, be able to work, work out. Like, they want to pick up their kids without worrying about, like, their pelvic organs falling out.
- [17:38]
A
You know, just the basics. Yeah.
- [17:40]
B
Like, be able to have intimacy with their husbands and, you know, enjoy that again. It's like my, my goal is I knew that ads were going to help me, help me with a brick and mortar, but I'm like, my plans are actually so much bigger than the brick and mortar. And so I was like, this is going to be a game changer. And, like, the next phase of, you know, what I'm building.
- [18:02]
A
So isn't it cheesy to say this, but do you feel that, like, no matter what, you want to start like, you know how people can find it. That feels so good.
- [18:10]
B
Yeah, it's actually like, it gives me a insane amount of confidence. Actually like probably too much confidence that I'm like, it's okay because the next thing I'm gonna do no matter what, like, I know how to like have people find me and then I better know how to communicate what I do and how I can help help them. So.
- [18:28]
A
And every time that you get on stories organically to share your story, you are getting more confident and better. And every day you get more leads. Like, I just, I've watched even from the person that showed up on that call. I've seen on our in person events and I've seen you on social media. I'm like, I see the things that I know that although we don't talk every day, what I know is I'm seeing you grow and show up. And I just, the more you get confident on camera and sharing your story, the better, the better you're going to be able show up on camera with your ads. Like, it's only going to transfer because I feel like your conviction and your heart is like flowing through even stronger now. And so that's something you get to carry with you forever. I'm so impressed. I'm just. And I'm so happy for you too, that. Okay. That my whole day is made. So as everybody listening and watching is now wrapping up their tears, my. I guess my last couple of questions for you is what did your husband say for your leads and stuff? Like, how does he feel about this whole thing?
- [19:23]
B
I think my, my husband had like a little like preconceived notion because they had a business as well, and I don't feel like ads really worked for them. Oh.
- [19:31]
A
So there's a little bit of, there's a little bit of hesitation.
- [19:33]
B
Definitely.
- [19:34]
A
Okay.
- [19:34]
B
But I also like my business. He's always let you know, he's like, whatever, like, it's your, it's yours. Like, whatever you think.
- [19:42]
A
Yeah.
- [19:43]
B
And so I, you know, I did the ads, I was like, you know what? It's, it worked on me. Like I said, I'm like, it worked on me. It's going to work for me. And I know that. So it's just like a matter of like how many reps, like, can I get in? And to the point where I almost had to turn off my ads in September because we were so busy and my, my admin were like, oh my gosh, like, there's so many calls. I don't have places to Put these people. So I almost turned them off, like, temporarily because it was helping so much. So I think that helped, like, you know, my husband be like, okay. Like, they. They do work. I was like, y' all should also.
- [20:24]
A
You're like. And also, for a small fee, I can set them up for you too, honey.
- [20:28]
B
Yes.
- [20:29]
A
That's awesome. Yeah, it's so cool. It's like, I don't want to. Like, the whole point is not to disprove anyone. The whole point is to say, there is something here. And when the fruit comes, like, even. Even when I first started my business, not everybody was on board. And then even as I got through year one, even when we hit our first million, it's like, people were on board. But as my husband at least has gotten to see, he listens to every episode now. So when he listens to this episode, when he hears these other stories, when he sees me maybe working a little extra or doing something else, and I'm working on having an attempt at some balance, I really, really am. But these little stories, it's like he sees the impact, too. And I feel like it gives me the freedom. When you have a spouse, it's like, I see under and understand what you're doing. I feel, like, so much more free to go do it with, like, okay. Because he sees how it, like, some. Something just like, this is like, a perfect reason of, like, winning with paid ads for me, I'm like, someone had a thing going on in their life that they really wanted to be present for, that they did not have to stress about their business. And because they didn't have to stress about money, they were able to do that. And it's like, that is impact if I've ever seen it. And it just makes me so happy. Yeah. Okay.
- [21:38]
B
Yeah. And, you know, as an entrepreneur and having a brick and mortar and wanting to start an online business, like, going into pregnancy and motherhood, I'm like, whoa. I'm like, that's a whole. Like, a whole nother layer. And I'm sure you that well. And so it's kind of also given me, like, the confidence that, like, I can do this. I don't have to be, like, you know, 100% always, like, posting all the time, and 100, always, like, having to show up. Like, I can have my moments and I can be present, like, as our. Like, our child is little growing up. So, yeah, it's a big changer.
- [22:19]
A
And the next thing you know, they'll be on payroll and they'll be doing your ads. And one of my best performing ads is Parker saying, join the challenge. And I'm like, it's just. It's all going to work together so beautifully. And I'm so proud of you. So the last thing I'll ask you, or I may, I might have one or two last things, is what would you say to someone who has any resistance towards ads whatsoever?
- [22:40]
B
That's.
- [22:41]
A
Can it work for my business? Is. Is. Is this investment and learning the skill of ads worth it? Should this even be what I spend my time on? What was your point of view or your note of encouragement for them?
- [22:51]
B
Well, I knew that if I was going to be able to learn something like this and know exactly what I was looking at, know what my messaging was going to be, that that was only gonna, like, continue to pay off year after year. Even if I was in your program, even if I wasn't any. If I learned enough that I wasn't in your program anymore, like, I knew that I could take that skill with me.
- [23:12]
A
You can.
- [23:13]
B
And that. That has been, you know, like I said, the. The piece that I needed. And investing in yourself is worth it. And investing in your business is worth it. And if people can't find you, then you're not in business. You know what I mean?
- [23:29]
A
That is the worst part of it. If people don't find you, then yes. And relying on organic inferral can just. It slows down the opportunity. Like, you legitimately get to help people every day, literally. And so it just slows that down by not having it. So I'm so proud of you. Okay, last thing to end it with. What is the one thing you're most proud of for you? And it doesn't have to be able ads. It can be anything. Over the last year, what's one thing you're the most proud of that you've accomplished over the last year?
- [23:57]
B
I think doing the work in general, because it's not necessarily always going to be, you know, the first ad you put out is probably not going to perform well. It's just knowing that, like, getting the basics, understanding that it's a process, understanding that sometimes you gotta, like, go down before you go up and that it's all worth it in the end. So I'm just proud of myself for, like, going and like, trusting the process.
- [24:26]
A
Yeah. And, you know, I feel like that has transferred to every area of your life. Like, you have pursued every thing, whether it's sales, whether it is this journey you've been on to motherhood, whether it is advertising. Like, you have just believed that nothing's going to stop you. And so you're here. Yeah. Proud of you. So before I keep crying, I'm just going to tell you, if you do live local to here in Canton, I'd love for you to meet Dr. Lauren. She's absolutely incredible. She's helping so many people. So we'll link to her below. And then this win of being able to have this time back in your life, it is so possible for you, too. So just like Dr. Lauren did, join the challenge. And here's the thing. At the end of the challenge, you're going to have one of two things. You're either going to change your whole mindset about advertising and you're going to go take it and run with it, or you're going to change your whole mindset about advertising and also learn all the strategies that we teach inside and say, I want what Dr. Lauren had and I want to be able to get more people to find your thing. It is so possible. So click the link below to join the challenge. Or if you live locally, go get to meet Dr. Lauren and how she can help you. And I'm just so glad we got to spend this time together. Everybody else, go advertise your name, make it rain, and I'll see you on the next episode.