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Welcome to the Win with Paid Ads podcast for small business owners, entrepreneurs, and really anyone who has anything you want more people to find. Whether you're starting from ground zero or scaling an eight figure business, you are exactly who this podcast was created for. Because you being the best kept secret helps no one. Right? That's why in every episode, I'll show you how you can use paid ads to hit your goals 10 times sooner. It's time you finally learn how to win with paid ads. You or someone on your team can do this. I'll show you how to score and be known by more. Let's get started. Welcome back to the Win with Paid Ads podcast. This episode legitimately could change your life. And the reason I say that is because I just spent a couple days in Costa Rica with four other business owners and collectively we are making $50 million this year. And I walked away realizing something that honestly confronted me a little bit and it was that I haven't been playing small with my revenue. I have been playing small with my standards. And so this episode I'm going to share with you. There is, there really are two versions of me. There is the pre Costa Rica Ashley and there is the post Costa Rica Ashley. I have never felt more certain that I was supposed to be in a room. Like I was this one. And I say that because I had literal, like an actual revelation. And I just had people that I trusted, like deep friendships, like, gosh, there's so much I'm gonna tell you about, like my struggle with friendships and I'm sure it all in this episode, but I had not had someone who I trusted enough to actually be able to, to say, hey Ashley, this is where your blind spot is. And I trusted them to be able to give me feedback and we just, we were able to identify what my problems have been with my standards. And so I have a new, I have completely new core values for my company. And I realized I walked away with new core values for every relationship in my life. And so I'm really excited to share this with you. It was so eye opening for me and I really hope it's going to be the case for you. But what I want to do is I'm going to share with you our old core values, our new ones, the epiphany I had, why I was struggling like I was. And then I'll also share with you just a few, like completely random takeaways that I learned from the other people in the room. So it's almost like, it's almost like you're getting the, like, Cliff Notes version of this $50 million group of gals and our business takeaways. And I really am so certain that you're going to be able to get something from it, especially if you look for it and anticipate that this episode could be the episode that changes your life and business. And by the way, something else that can change your life and your business is the Win with Paid Ads challenge. So if you have not experienced the transformation that happens in five days with that challenge, click the link below this podcast or this video, get your platinum ticket and you and I will get an opportunity for me to be that outside perspective for you, to help guide you on what your next move should be when it comes to your paid advertising. And when I say paid advertising, I do not just mean Facebook and Instagram. I mean Facebook, Instagram, Google, YouTube, TikTok, Pinterest, LinkedIn, Spotify, Amazon and beyond. Whether you are an influencer, a network marketer, a plumber, a chiropractor, an interior designer, a realtor, a retail store owner, brick and mortar online, no matter what it is that you sell, you can propel and you can be findable with paid ads. And I will show you how. So click the link, get your ticket. Let's jump in to today's episode. So I've obviously had a business that has grown at a very rapid rate. And one of the things I would attribute that to is me growing at a rapid rate. Like the. I had people renew in my mastermind and they were like, hey, what? Like what? What is the difference? As we talk about year over year, I'm like, the literal difference is me. The program will be different because I am different. And we also re recorded our course. We have more support, we have more coaches, we have new information. It's the most updated training, all those things. But at the end of the day, I have grown at a rapid pace. And I really say, I mean, you've heard me say this. If you've been to the podcast, you're either growing or you're dying. And so I am on this, like, trajectory. And I really realized, like, for the first time, I was like, what do I need? What do I need on my team? What do I need in my marriage? Who do I need to become and what do I need to really stop tolerating? Because you get what you tolerate. And so I'm really excited to share with you that I have decided that I will have no one who is good in my life anymore. Let me explain. So my new point of view, my new perspective is that good will not be tolerated, good will be eliminated. Because excellence is the baseline, right? So if my baseline is excellence, then good doesn't work anymore. And so my new thought process is just getting by will not fly. I don't want a good marriage. I don't want good teammates. I want an excellent marriage. I want excellent teammates. I want excellent relationships. And there is absolutely, positively, positively a difference between those. So one of the reasons I've tolerated good, and I've been like, hey, you're doing a good job. That's good enough. That's gonna be good. Hey, that was a good day. That was a good gift. Thank you. Like, I have cared so much about wanting to. Wanting people to like me. And so for me to say, hey, I didn't like this. Hey, this won't fly. Hey, this is unacceptable. I fear not being liked. And as a result of that, I have people who do not respect me, but they like me. And that is a problem. I cannot grow a 50 million or $100 million company with B players. I have to have A players, but I've let B players hang around, and I'm not doing that anymore. And I don't just mean on my team. I mean in my relationships, in my friendships, in my life, in my marriage, I will not tolerate anything but excellence. Excellence is absolutely not perfection. Excellence is above average. It is better. And I want better. I don't just want good. And so I realized I've been too busy for friendships. I've literally been on this rocket ship, and I'm like, I'm not kidding. You know, I was sitting here in Costa Rica, and I had honestly just got done crying, to be completely honest, because someone called me out and helped me out and challenged me. And I realized I have not had true, deep human connection, like friendships in a long time because I haven't made time for it. I'm like, I don't have time to do all these things. Like, I'm on a mission. And I forgot. I literally forgot what it feels like to have someone deeply, like, care about you and encourage you. And I felt like. I felt like, especially since I've been growing this business, I'm like, I respect my people's time too much. I respect the people who I would want to be friends with. Time's too much to put my problems or my situation on them. I'm like, I care about them too much. So I don't want to, like, waste the space of the, like, time that they could be doing. Something more efficient. That was my mindset. I don't know if you felt like that too, but what I realized is I have built this business, but I did not rebuild these standards at the same rate. And so I have, and I am. And so I'm really excited to share with you the old core values versus the new core values in my business. But I wanna, like, lean into this. Excellence is the baseline real quick. So good is the gap between good and excellent. Like, that's the gap. And so good means you give effort and you don't really care about the outcome. Good means this is safe. I'll just follow the status quo. Good is where people can hide because we don't measure effort anymore. We measure outcomes. So good creative with your ads doesn't scale. Good messaging doesn't convert. Good offers. Don't dominate. Excellence does. Excellence allows you to stand out from the 98% of people who are doing a good job. So here is, like, one of the realizations I had. I was like, why do I do this? Why do I have a moment where I can be direct, but I let people legitimately walk over me? I sit there and not getting what I want, being unhappy and hold it rather than communicate it and defend it. I tolerate it. And I realized, so those of you that have met my mom or know my mom, I could not love her more if it was possible. Like, I. She is the most generous, giving, kind, loving there for me. Hasn't missed a moment. Mom and I. And I don't take that for granted. And I think she and I would both agree. There are moments in her life where she has let people walk over her. And I have seen her be able to hold that and push through and be like, hey, I'll be okay. And I realized, I think I had a little bit of that where I'm like, I wanna be liked. I want people to want to be around me. And so confronting people, challenging people, being direct with people, telling people what's not okay. I was like, what if that means they don't like me? And I've had this. I had this realization that sometimes someone liking me versus respecting me might not go hand in hand. Sometimes it will, and it does. But sometimes I'm like, what do I really want? I want people to respect me and get so much value from me. And if they think that it was a little, you know, if that comes at the price of me being nice, then okay, I want them to perform. I want them to bring out the best version of themselves and me being soft and holding in what I think they need to hear does not help me, nor them. And so I really cared more about being liked than being respected. And that is so expensive. It's expensive for me and it's expensive for them. So I was thinking about the word direct and I was like, why do I feel like there are times I want to be direct and I'm kind of direct, but like, I want to soften it. I'll be like, hey, you know, really great job on this. You know, what you could do is you could do this and maybe this will happen. And what I've realized I had Barbara, who is one of my clients, I'm one of her clients, or we're both a client of each other. And I, I was auditing her ads and I was like, hey, I would change this, this and this. And I was being really direct about it. And she was like, great, can you tell my team that? She's like, I'll just forward them this message. I was like, whoa, whoa, no. I was like, don't send that one. I was being very direct and very like, here's what's wrong with it. She was like, right, you've been like, you being soft. They're not hearing it like, you're being so gentle, so they're not feeling the mistake. They're just like, oh, okay, it's no problem. That mistake was no problem. She's like, no, it's actually a problem. And she's like, if you don't communicate it, like it's a problem, they're not going to hear it. And so I realized that being direct is kind and avoiding is not being direct. I thought, oh, that's being harsh. That's not being nice. Being direct and being clear is probably the kindest thing you can do for yourself, for your relationships, for your team, for everybody, for my clients. And so I realized that there are so many things in my business and in the relationships and with my team that I have legitimately let slide. And I'm like, me letting things slide means I'm lowering the standard. It means I can tolerate, right? Not giving feedback is withholding someone else's growth. Me keeping someone versus being like, hey, this might not be the right fit. It's hurting me, hurting the team, hurting the future, hurting my clients and hurting them. Sometimes you need to have a wake up call, right? I'm like, why are like, why have I been felt so trapped in this? I want everybody to like me. I want everybody to like me. And the more I think about it, I was thinking about it in my childhood, and I was like, I was rewarded from doing, like. It was like, hey, you do this thing. Good job, Ashley. You do this wrong thing. And when I think of feedback, I think for so long, I was like, that is wrong. That's not gonna get rewarded. I've had instances where I give people feedback, and it didn't. It was very uncomfortable. And so I'm like, ooh, that was uncomfortable. Don't like that. Let me do the thing that people. So people will like me. Let me be nice to them. Let me be so gentle. Let me not get them uncomfortable. Let me just protect them so that they'll like me. And I just. I realized that that is why I'm like, there's a line in the sand. There's pre Costa Rica, actually, there's post. And there's absolutely a way that you can be direct while still being loving, while still being warm, while still having the best intentions. There's absolutely a way that you can have both. And so I am in my era, I'm like, I'm going to be direct, and I'm going to be clear. So I know I shared with you. I didn't realize how much I was missing real friendships because I've been too busy. I've been too focused on output, and I have not been focused on input. If there's anything I, like, take care of me. Sometimes I'll be like, okay, you get a massage, you get a facial. Like, fill your own cup. But there is something that, like, only other humans can give, and that is the cup that I was missing. I'm like, I can go to work, and I feel so valued. I'm like, my time is respected. My. The value. They're like, oh, my gosh, it's so great. I'm constantly getting those words of affirmation. And then in other relationships and friendships, I'm like, I'm just not getting that because I'm not even creating space for it. It's like. Like, we're so busy. I'm like, all right, Kyle, go downstairs and go. Off he goes to the golf sim. We get the kids to bed. Like, there's no moment where I'm getting, like, the other cup of human connection from people who didn't pay me. You know, like, people pay me. They get value. There's, like, a mutually beneficial relationship. It's like, what about people who. It's like, I'm here and you're with me just because we want to be together. That's what I was missing. I was missing real conversations, real emotion. And the most successful people that I know, they're deeply connected. And that is what I've been lacking. So that's kind of my perspective and my shift. I'm gonna tell you about the core values, and then I'm gonna tell you just a few random things and, like, certainties I have about the future and changes you could make in your business that will be helpful that are just like, things I learned from the mastermind. Okay, so let's talk about how everything I just shared with you leads up to my old core values versus my new one. So we are rainmakers. Okay? So everything that you've heard, if you ever see. Why does Ashley say rainmakers? So rainmaker is someone with an unusual level of skill that brings an unprecedented amount of revenue to a company. And so our whole community is a bunch of rainmakers. And so our core values as a company, which if you don't have core values, you are missing out on the opportunity to attract high quality talent who want to be a part of something. So we have these core values, and these core values were generic. They did not repel B players, and they did not raise the standard. Okay. B players can kind of hide behind the core values that we had. And that's why I feel like these failed. So the original R A I N for reign of our core values was results driven all in attitude, integrity, first and next level. Literally every company on the face of the earth could say their results driven all in attitude, integrity, first and next level. Right. And next level could be like going from the C level to the B level. Right? Those do not scare the bejesus out of someone who's a B player. So I was like, how can I rewire this to align with this new identity? I have A core values that actually are like, whew. Either A players are like, that's my freaking people. And B players are like, yikes, that sounds like a lot of work. I'm out. Okay? So here's what we've done. So R is raise the standard. Excellence is the baseline. Good is the gap that we close, not the pace that we set. There's no hiding behind effort. There's no shipping off. This will be good enough. If it's not our best work, it does not leave our hands. A in rain is architect the solution. I'm telling my team, and they don't know this, okay? They don't know this. But on next Wednesday, I'm going to go to our team meeting, and I'm going to tell them that if you do not replace yourself at least 70 to 80% of the tasks that you are doing, if you do not replace yourself and architect the solution through AI in the next 12 months, you won't have a job here. I want people who are able to actually automate the mundane so that they have time to think and be strategic and be creative. And writing emails and doing this manual crap that everybody's wasting hours and hours of time on is unacceptable. And I'm over it. And if you don't use AI, it's not a recommendation, it's a requirement or you're out. So A is architect the solution? You're not here to do the job, you are here to design the system that does it. So here's what that means. I'm not hiring any entry level positions anymore because everyone is a manager, because everyone is managing AI. In order for AI to be successful, you have to give it the best input. You have to be specific, you have to be strategic, you have to see it drop the ball and you have to manage it and correct it and follow up on it and recreate it. That's a manager. And so everyone on my team moving forward will be a manager. They will architect the solution. They will focus on rebuilding the work that they're doing. Every 90 days, every week, we will have a call on my team and we'll say, hey, what's draining your time? Hey, what's stressing you out? What's draining your time? And we will architect a solution to take that off your plate. Because AI can freaking do it, y'. All. Don't get me started on AI. We'll go down an AI rabbit hole. But A is architect the solution. I in rain is initiate before it's obvious. I am done with reactivity. I want someone who is three steps ahead of me, not someone who's one step behind me. Right? So I is initiate before it's obvious, look around the corner, see what's coming and proactively have a solution for it. We do not wait to be asked. Anticipation and seeing around corners is a non negotiable unreasonable. Hospitality is not a department. It is how we operate. Initiate before it's obvious. In. Are you even ready? I don't think you are in. And Rain is no excuses, no explanations. There will be no more. Like in my company, our communication standard, no one will ever say, I'll try, I'll see. I don't know. I've got this going on. It is no excuses, no explanations. We fix Fast. We don't narrate. I cannot tell you how many times, like, as the leader of the company, I hear someone, I'm like, okay, there's an excuse. Okay, there's a reason. Let me solve that. I'm like, it is not on me to carry your lack of organization or prioritization. You can own that. And here's what I'm gonna do as a leader. I'm gonna do everything I can to give every single person on my team the tools that I the technology, the support, the connection, the feedback. But here's what I've realized. It doesn't have to be me. I can say, I want to create this. I get to create a team of leaders who love on our people. A team of people who give feedback to our people. A team of people who are organizing tasks and helping automate. Like, we are a absolute team. And I'm not going to be like, okay, no explanations. I'm going to say, hey, when there's a problem, architect the solution. And don't give me the excuse of why it didn't happen. Right? That will scare the bejesus out of someone who's a B player. They're like, she is intense. That scares me. I just kind of want to show up, go through the motions and get on out of there. It is A J O B. It is not my career. And I want to repel that type of mentality. I want people to say, that ship is going to the freaking moon and I will be on it. And so that is why A, players will feel relief hearing these core values and B, players will feel pressure. They'll be like, I don't know about that. And that is the point. So do you see the difference in how one of those core values will attract one type of person, the other will attract another? And I just want you to hear me when I say this. My basketball coach, she challenged me more than any other leader that I can think about. I did not, I repeat, I did not want to do a left handed layup with my left hand. Okay? I wanted to go on the left side and I wanted to use my right hand. It was a habit. It was comfortable. And what was extremely uncomfortable was her having me drop and give her 10 pushups every time I didn't do. I didn't. I touched it with my right hand. Like, every time. She wanted me to get better at dribbling with my left hand. So guess what? Every time I made a mistake, she did not let it fly. She's like, left hand drop and give me push ups, do a sprint suicide, like going up and down the court. Like, she held me so accountable and it made me so mad and I resented her sometimes. And I won basketball player of the year my high school year. I had the game winning basket and it is a core memory I will have for the rest of my life with my left hand, lay up with my freaking broken pinky. Like that happened because my left hand became so automatic that even when it was broken, I could do it. Because she challenged me. She called me out, she didn't let me slack. She saw the potential inside of me and refused to not call that out in me. And that is what I want for my team. That is what I want for my people. That's what I want for my relationships. Every relationship you're in, one of the goals should be to be able to be the person they say iron sharpens iron, right? If wool does not sharpen iron, iron sharpens iron. And so I wanna be the iron that all these other people who know they have the potential to be the best version of them can come and be like, this is where I find the best version of myself. She challenges me. She's intense sometimes, but golly, I have never performed or been so fulfilled or been so impactful than I had from being surrounded by her. That's the leader I want to become. Let's talk about a few other things from Costa Rica besides this whole new identity and these new core values. Okay, a few other random things. So we're going to shift. Okay, you ready to shift gears? So another thing that I learned is that the fastest way to sell is to not teach more. It is to shift belief. So in a car you would not be like, yeah, so the leather seats, like, that's why you want it. It's like, hey, you will have the most comfortable drive and get to your destination feeling best and you'll get there as quickly as possible. So one of the other things we talked about was that the fastest way to sell is to not teach more. It's to shift beliefs more. So I want you to think about, and these are like ads you could make right now is think about what ads do I need to make that speak to the belief that prevents someone from buying. For instance, if someone truly believes that outsourcing their ads to an agency is smarter, they won't buy my program. If they believe that that's truly the case. So if I don't shift their belief and actually prove with evidence and support to actually transform their brain for them to go from I need to outsource to, oh, my God, as the leader of this company, I have got to lead. The ability for people to find this business. Like, my lack of customers is on me. Like, if that was. If that is your belief and the outsourcing, it, you truly were certain that that was the most inefficient. And it not only costed you money, but prevent like it and not only cut into your profit once but forever. And you actually had the belief that you are someone on your team, it would save you and create you money. You. You would do it. And so it's like proving in a court of law, how can you actually have someone go from this old outdated belief to this new one. So. And then the other ads that you can make is, what is the payoff of what you do? Stop talking about what you do. Talk about the payoff of what you do. That is from my sales coach, Macy McNeely, from the salesgirls. She's like, you are talking all about the logistics instead of the payoff. So I want you to sit down and later write, what is the payoff of what I do? What are three things that when someone has what I sell, what do they really get? Like, well, let's use Robert. Robert's here. So when I think about, like, a really good video, she's so he's making a face right now. So, like, when I think about a really good video, he made one for my challenge recently. And the payoff of that video was not. The payoff of the video that he made for me was not just the deliverable. Here's the MP4 file. It was that when we played that video, immediately credibility was established. Immediately trust was there because people didn't have to wonder. I wonder if she's like making all this stuff up. They got to see it. I say, say it. See it. I was saying that we change businesses. And then they were seeing the testimonials and the testimonials and me on stage and coaching and hundreds of people in the room that we got there with ads. That video that he made was not just a video. It was credibility. And that is what you really want, right? That's the payoff. So that's what I'm talking about. That's the difference between him sending, hey, I'm gonna send you this version and this version and this version. And you'll have edits like, ugh. That's logistics. I want credibility. I want people to see me and trust me immediately. That is why you can't just talk about what you do, you talk about the payoff of what you do. So that is one of the big takeaways we had from the event. The other thing that I want you to think about is the most successful entrepreneur. So I had four other ladies I was with, okay? And all of US are making 50 million this year. Okay. All of us collectively will make a total of that. So one is a track strategy firm. One is a mindset and really honestly, business coach for practitioners. One is an AI expert. One is a sales expert. So we had ads, AI, taxes, wealth and mindset and sales. And so we're sitting there and I was like, we actually had AI and here's how I can prove this to you. So we had AI record our entire three days and it ended up being like a 8000 page or 800 page, like transcript that we uploaded to Claude and said, what are like the top takeaways, like action items, big themes, like, what are the things that we're missing from all of this conversation? And so one of the things it pointed out was, it was like, this group is one of the most anticipatory groups. And all it was really saying is like, these people hire in advance based on them anticipating what's coming versus them, what, evaluating what exists. Anticipating, evaluating, anticipating. Evaluating. Right now, people evaluate their circumstances and say, this is what I should do versus evaluating what's possible and anticipating that you are going to have $100 million company. Well, if you were, what do you need to do now to make that happen? And so we all anticipate. We absolutely, beyond a shadow of a doubt, invest and don't guess. We're like, yep, that's the right move. And we don't question it, we don't challenge it, we don't look for reasons to disprove that the investment we made was a bad decision. We're like, well, we made it. It's going to pay off somehow. No matter what that is that we invest in, we just anticipate that it's going to be great and that actually ties to that core value. Initiate before it is obvious that's one of our core values as a company. It's not obvious. Well, it is to me that we're going to have $100 million company. When you're at 10, you're like, whoa, 10x, that's a really big leap. But I'm initiating what I am creating that is waiting for me. And so anticipatory thinking. The other big takeaway was that if you don't have AI employee. If you don't have AI, your business will die. The we actually have actually canceled While I was in Costa Rica, I told the team, I was like, hey, this job role, we're not hiring for it, period. We are not hiring for it. AI is going to take that over and I'm certain that it can and it will and it already is. So we. And I have a link below this video. If you are interested in learning from the best of the best of AI, I have a link for you below. And you need to sign up for Collins Bootcamp immediately. Immediately. So, Kellen, when you listen to this back, I love you. You're so good at freaking AI and no one knows it like she does. And she changed all four of our lives and that whole thing. I made an app. I made an app in 20 minutes. Okay. I thought I was gonna have to pay an app developer $90,000 for nine months to make this app. And it was my branded colors and it was like, here's the schedule, here's the events, here's the directory, here's the check in, here's the schedule, here's the food. Are you gluten free? I was like, I just made a crazy app in 20 minutes, so don't get me started. But I'm going to have AI employees. And if you don't have AI employees, you are absolutely being inefficient and wasting time. Now, if there's one employee that you should hire that's not AI, what would it be? I'll tell you. It is an events manager. So the more and more the AI is so prevalent, people are going to be automating their tasks or be doing all this stuff from home. Okay. But people will crave more human connection than ever before. And so having these state of the art events person that can run your in person events and really create that connection between humans, that is what will allow you to 5x your business. So we are absolutely gonna hire. And here's the thing, I'm gonna be completely honest. Woo. I'm saying a lot of things in this business, but I don't wanna hire an entry level events coordinator just because it will cost less. I actually want to find someone that like. So if you're listening to this and you have planned like weddings for famous people or big events that have hundreds of people and you've been doing it for a while and you're so good at events, you see the future, you think about the next step. It's all about quality. It's all about experience. The details. You are just, you love the details, but you can also see big picture and you can make things happen and people respect you. If you're looking for a job, please, like, email my team at, I don't know. Helloaidadscoaching.com Email us. Because we are looking for the best events person to own this. And we have our current events person, but she's going to move over to HR and do more hiring and recruiting. And so we will have a space for someone who is events. So that is like the non negotiable. That's the like. And this person will still use AI. Like there's still stuff that she can do. But I really want a person that can lead this, that has experience, and I'm willing to pay for it because the experience we want to create is not a cheap experience. So I want to find the best of the best. All right, here's another hack from this $50 million mastermind in Costa Rica. So if you had a hundred, here's ex. Okay. Oh, my gosh, this is so good. This is so good. I feel like I should be charging for this. Oh, wait, I charge for the challenge. Okay. There's good stuff in the challenge. You should click the link below and join. But I'll tell you this for free. So one of the girls that was there, she owns a tax strategy and wealth firm, and she's one of the wealthiest women that I know. And so here's exactly what she does with every $100,000 that she makes. Are you ready? So if it's $100,000, she takes 50,000 and puts it in a down payment slash real estate account so that when the right opportunity comes, she's got the cash there and it's ready $30,000 she puts in the stock market or in retirement. So she's maxing out 401ks, cash balance plans, stock market. So that's investment. Okay? And then 10,000 of that she put straight into Bitcoin. And then 10,000 of that she puts straight into gold. Like real gold. Like, she, she goes to the gold store, buys gold, touches it. She has big gold bars, she has small. So she. What is she doing? She is diversifying her income, her revenue. How interesting that she's doing that with her money. And what I challenge my clients to do is diversify with their ads. I say, hey, don't just put it all on Facebook and Instagram. What if that shuts down? You're gonna have a panic attack. You'll be like, oh, crap. Gotta figure out Google Ads now. So how proactive can you be to diversify your spend with Facebook, Instagram, Google, YouTube, TikTok, Pinterest, LinkedIn, Spotify, Amazon and beyond, right? That's diversification. So because she has done that, her net worth is ridiculous. So that's what you can do too, is diversify. Okay, here's another hack that she taught us. You should never have more than $250,000 in one account because the FDIC only insures up to 250,000. So if the bank shut down, if you got sued, if something happens, they can freeze your account and you're only insured up to 250. So if you got seven figures sitting there, that's 750,000, you could legitimately, legitimately, legitimately lose. So now my new like point of reference is take three months of your operating expenses and put that in your operating account. The rest, get on out of there. You do not want to have a bunch of money sit in your operating account epiphany making some changes. Okay? The cool thing is just like with ads, people that really win, just like with Barbara, people who really win with their money, they don't just wonder what to do, they actually pre decide in advance. It's kind of like the whole mindset thing of how, you know, when I'm feeling stressed, I just want to eat some chocolate, okay? So it's like if I just pre decide you're not eating chocolate, like you are not snacking, it's so much easier not to snack. The hard thing is not having a plan. It's like, I mean, you've probably seen this. This is like an honest, real human example. Have you ever gone to a party and said, I really don't wanna drink, Like, I don't have plans to drink. But like, you weren't like, I'm not going to. You were like, I might not. It's like if you leave it gray, it's gonna be gray. You're gonna do the thing you don't wanna do. But if you're like, this is a non negotiable, this is where my line is drawn. I am absolutely not doing this. It's way easier not to do it because you've given your brain the structure that says it's a no, it's not a maybe, so you don't have to think about it. So just decide in advance what you're gonna do with your money. Because. And also the other belief is like one of the best investments you can make is in you and your business and your ads and your brain. All right? Cause like, honestly, what I just shared of diversifying, it's how I think about ads. You don't just spend, you allocate. That's why when I worked at the ad agency, one of my biggest projects every month was media Mix Allocation. Media Mix Allocation just says, hey, there's all these different types of media. There's search media, there's display media, there's video media. What percentage of my budget should I allocate on these different types? You're just diversifying. And ads, just like any other place you can put your money in. It's not an expense, it is an investment into an asset that you actually have control over. I have control over my ads. What about you? Like, I literally know I can turn something on and I can actually. Like, I am so certain. I'm like, oh my gosh, advertising is math. I know that if I want a $2 million launch, I know what amount I have to spend to have a two million dollar launch. I just upload all my data into chat GP or you know, Claude ChatGPT, and I'm like, hey, here's my past 12 challenges forecast out based on this performance. Even if it got a little bit worse, how much would I have to spend to have a $2 million launch? It is literally math. Isn't that freeing? Like, you don't have to wonder, whereas, like, with some investments you have to wonder like, you don't have. I don't have control over Bitcoin, do you? We've been trying to find who does, but it ain't me. So it's like I have control over the ads and being able to diversify can make all the difference. The other thing that I noticed about these women that we talked about is they never make the same mistake twice, but they're willing to make any mistake once. Think about that. Like, I will literally try whatever it is, but if I mess up, don't worry, it won't happen again. That's how they operate. Because if it happens twice, it's not like an accident, it's a broken system. And so they just do everything they can to say, I will learn from it and I'll move on from it. Let's see. The other thing that they do, which is crazy, is they literally stack evidence for themselves. So when something good happens, a testimonial happens, a piece of client feedback happens, and it's actually good, they don't just say, oh, that's so sweet. That makes me happy. All right, going to the next thing, they actually file it. Like, if there's a testimonial, if there's something, they have a system that saves it, delegates it, and makes sure that they have a way to not remember. So that when challenging things happen, when bad days happen, when the client asks for the refund, when something, you know, the team members leaving, whatever it is, they have all this evidence to remind themselves that they are not their circumstances, they are not this blip in the road. They have all this fact to, like, truly prove to themselves that they're all right and they're making progress. And so I think sometimes you've heard me say that credibility does not negate humility. You can still say, here's why I'm awesome. Here's how I can help you. And it doesn't mean you're not humble. It means you have a mission and you want people to know that you can help them with that mission. So you state it so that they can trust you. Because at the end of the day, business, life, relationships, it all comes down to trust. And if you can trust someone with your future because they are more obsessed with your problem than you are, you're going to be all right. And they are, too. And so if I wrap this up, here is kind of how I'm thinking about it. This room in those few days changed what I think about everything. My standards, leadership, money, sales, connection, delegation. Because you don't get to the next level by doing more. You get there by becoming someone who operates differently. Higher standards, clear communications, stronger beliefs, better decisions, and the courage to eliminate the good so that you can finally operate in excellence. Now, if you want to experience some excellence, I'm going to be honest, you should click the link below this video or podcast and get your VIP or platinum ticket to the Win With Paid Ads challenge. Because you're going to be in a room full of people who are striving for excellence in their paid ads journey so that they can pull their revenue forward, hire quicker, delegate more, and live the life that they created their business for in the first place. That is so possible for you. So click the link below. Get your ticket to the Win With Paid Ads Challenge. Go advertise your name, make it rain, and I'll see you on the next episode.