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Win With Paid Ads
#126 How We're Using AI to Speed Up Results (And Why Most People Use It Wrong)
00:17:48
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Welcome to the Win with Paid Ads podcast for small business owners, entrepreneurs and really anyone who has anything you want
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more people to find.
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Whether you're starting from ground zero or scaling an eight figure business, you are
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exactly who this podcast was created for.
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Because you being the best kept secret helps no one.
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Right?
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That's why in every episode I'll show you how you can use paid ads to hit your goals 10 times sooner. It's time you finally learn how to win with paid ads. You or someone on your team can do this. I'll show you how to score and be known by more. Let's get started.
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I mean, it's 2026. We can't have an episode not about AI. You know what I'm saying? It's time we really dig into AI and I want to share with you a little bit about how we are using AI just to give you some ideas of how you can take it and apply it to your business. This is going to be a really helpful episode. I say that about all of them. A little biased, but I really think you're going to love this. So we're going to jump in, we're going to talk about why normal AI isn't enough and why we built our own and kind of details of how our AI operates. We will talk about a little bit how we teach people to use AI. We'll talk about AI data efficiency. This is like the secret weapon in my opinion. We'll talk about how you can use AI to make more money, how we use AI for scripting, blind spots, business operations, the future and what it means for you. It's going to be a great episode. So now before we jump in, I'm actually going to sprinkle a little bit of some AI training in the next Win with Paid Ads challenge about how we're using it as a company. And so what's cool is you're going to get to experience our AI that we use in our challenge that you'll have access to when you click the link below and get your platinum ticket to the Win with Paid Ads challenge. It's five days live ADS training. Get your booty in there, bring your teammates. The challenge is amazing. Click the link below and I'll see you soon. Okay, let's jump into some AI stuff. So everybody's using AI and I love when people are like, I'm great at AI and I'm like, you're using Chat GPT or you're using Claude and you're just like asking it questions. That is not being great at AI. And the reason that not everybody's results with the introduction of AI have skyrocket, skyrocketed is because they don't know how to use it the best way. So I thought it would be helpful if I shared with you a few things that I've learned about how you should use it. And my company is investing a ton in AI right now. One of my best friends owns the best AI training company. Just like we own the best ads training company. She owns the best AI training company. And so there's a lot I've learned from her. And so I just kind of want to give you a very helpful rapid fire episode because AI does not replace strategy, but what it can do is amplify and expedite it. And that's what we're going to talk about. And so I'll share with you how you might be using it wrong. So stay tuned. So AI is not an advantage. How you use AI is what creates the advantage. So here's why I'm going to share with you why normal AI when I mean, just like ChatGPT is not enough. So AI tools are trained on general data, so they give general answers to everyone. Do you want the same general answers they're giving everyone? And here's the thing, you think that it's giving you specific results because you don't know what to even be looking for. You're just asking AI things, what should I do here, there. And it's giving you the answer, it's giving everyone else. You don't want what everybody else is doing. Right. You want a different result. Correct. So the other thing about AI is it's going to give you logical, safe, widely applicable answers. Sometimes the best answer is not logical, extremely risky, and not a lot of people are going to do it this way. So it's actually the opposite. You know what I mean? That's why how you use AI and how you think about it really matters because your business is in general, your ads are in general, your audience is in general. So you have to be very specific with how you are using it. So our differentiator as a company is we've invested in actually having our own AI. And it's not just, oh, it's got the Rainmaker name. No, our, our AI has 500 hours of coaching from me and my team of experts. It has our entire course portal, it has our entire 200 page textbook, it has every transcript of every VIP day we've done for our seven and eight figure entrepreneurs. It has our emails it has our social media content. It is so well versed in how we think and operate. Because how we think and operate is how we have created an eight figure business not just for ourselves, but for our done eight figures in revenue for our clients as well. And so this is not theory, this is actually what works. And it is different from the general information that is out there. Right? So most AI is going to give you what should work hours, gives you what has. And this matters because you're getting more accurate outputs, more relevant messaging, faster implementation, less guesswork. You're not guessing anymore, you are referencing what has been tested. So here's how we teach people to use AI. In fact, yesterday I was in a coaching call and I was teaching my clients in our programs how to use our AI the best. Because what they could do is say, hey, what type of ad should I create? Well, we have different methods and frameworks that we teach in the program. And so the methods that we use are dependent upon specific pieces. Let me explain. One piece is called identifiability and it's identifying who you're targeting and what their problem is. So if you say create an ad for me, it's like it doesn't know who your audience is and what problem they have. So in order for you to get the best output, you have to say, hey, what ad should I create using the framework? And just so you know, here's the things you're probably gonna need to be able to be successful because in the identifiability part, here's who my target audience is, here's their problem. So here are the four steps I want you to think about when using AI. Number number one, what is the problem? Be specific. Say hey, I mean I'm sweet to ChatGPT and Claude. I'm like, hey, if you're having a great day, I'm like, hey, so here's the problem that I have in the business. Here's the specific reason this is my problem, here's the data to support it. Number two, here's the solution that I want. I want you to create an ad that addresses the frameworks built in the program. That is less than 30 seconds, it's gonna be a face to camera ad. And I'm looking for something where, where I can tie something unrelated to what we do as the foundation of it. So that's where you're asking for the solution. Then you say, here's some context. Here's my name, here's my business, here's what we do, here's why we're different. Here's some things you need to know to be able to do a good job. And number four, ask the question, say, based on the problem I presented, the solution I need, and the context I provided, is there anything specifically that I'm missing that would allow you to give me the best possible output that I'm looking for? And then it will, it will give you the questions and then it will go to work. That is how you use not only regular AI, but good Lord have mercy. Can you imagine using our trained method AI and talking to it that way? Great input leads to way better output. Okay, so stop doing it the easy way, being like, help me make an ad. It's like, no, give me context. What ads have you created so far? What do you think you should talk about in some of this? Give it. Give it input. Okay. The other way we're using AI is not just how we speak to it, but it's actually how we have been able to have data efficiency. And this is our superpower here at Paid Ads Academy, because AI is actually helping our clients make decisions faster because it processes data faster. It processes data faster than we can as a human. So, for example, I'll give you one specific industry. Some of our clients are influencers. And influencers, let's say, whether they're a Walmart creator, a target creator, or an Amazon creator, or a Like to know it creator. Let's use Amazon. Amazon has its own set of data on shipped revenue per tracking link. What a lot of our clients were doing was an extraordinarily manual process of marrying, downloading and exporting and doing pivot tables and doing all this manual work themselves, but to get data from Ads Manager and from Amazon. And they were trying to manage it. So we've been able to show our clients how they can take that data, marry it, and make decisions exponentially quicker by seeing which ads are getting worse, which ads are getting better, which ads are profitable, which ads are not, what audiences, what ads, what what is working and what is not so that they can spend less on what's not working, or stop and spend more on what is. So it's data efficiency. It's. It's allowing you to have less wasted spend because you're marrying the data. And so for my influencers that are like, I don't do data, this is a lot. Stop thinking like that, change your thoughts and try on the thought, this is the way that I change my family's life, their future is, I will figure this AI stuff out. And it Is so possible and so many people are doing it. And I can too. That's how I want you to think about it. Not like, I'm good at client on clothes, I'm not good at data. Stop those thoughts. Like your thoughts freaking matter. Stop telling yourself you don't know how to do something just because this AI stuff is new. Stop. Stop telling yourself, well, AI is not good. It takes away human interaction. No, it's gonna help you do show up more with the people you love because you're less stressed about all the implementation. Cause it's doing it for you. Hallelujah. I love some AI up in here when you use it the right way. So clearer attribution, better decision making, less wasted spend. The other thing that was really cool that I coached my clients on the other day is I was like, ooh. They were like, what are the differences between the creative that I used for the last campaign versus this one? I was like, download all the assets, upload them into AI and say, hey, what's the biggest, like, change in theme? Because these worked well and these didn't. So what are the biggest gaps that I'm not seeing of, like the messaging or the visuals that I could change to get it to work like the original ones, like just actually giving it the before and after saying, compare it. What am I not seeing? Blind spots can be uncovered and patterns can be identified so quickly. The third thing is we're using it for period over period data. So we're downloading a ton of data, putting it in there and compare and downloading the other bit of data and saying, computer, compare A versus B. Tell me, what are the. What's the executive summary? What are the biggest things that I'm missing? What are the biggest changes in performance and why? Point my eyes in the right direction to be able to analyze and it'll be like, oh, the cost per thousand impressions are up 3,000%. And you're like, oh my gosh, why? And then you go look. And you're like, oh, it's this one audience. And now what was harder to see is easier to see because you've leveraged AI to doing some of that manual work for you. The other thing is we have times where our clients, because what we do is really cool. We actually teach people how to become findable and win with paid ads on Facebook, Instagram, Google, YouTube, TikTok, Pinterest, LinkedIn, Spotify, Amazon and beyond. And so a lot of our clients are running ads on multiple places. And so what we do is we marry the data and say, hey, here's all the places I'm running, here's all the results. Performance is a little bit down. Where is it down? And helping them train their eyes to be able to see that too. So we're using AI to make money decisions because remember, you've heard me say this a million times. Data makes decisions and decisions make dollars. And so one of the ways that we used data this week with AI was so stinking cool. We had it analyze when people signed up for our training program, the five day ad training, the Win with paid ads challenge. And then so we had that data of when did people sign up for the challenge? And, and we married that with the type of program that they ended up enrolling in. Because we have three ways we work with business owners and we said, hey, people that bought all these programs, what days did they actually buy them in advance of the challenge? And it helped us allocate our spend better for the next time. So freaking cool. So there's so much data that you have in a lot of different places and now you have this place where it can all get married and you can say, hey, this is the right, this is the problem that I have. This is the solution I need. Here's the context. What clarity do you need? And it can help you make those decisions so much quicker so that you can reallocate spend faster, identify winners sooner and cut losers easily. Because we're not leaving on, we're not leaving money on the table as much anymore when you have AI to help you make that happen. And honestly, some of our clients are legitimately seeing some of the best roas they've ever seen. And it's the people that are using AI to help analyze the data so they can make decisions more quickly. We're also using AI for creative and scripting. AI is not it replacing creativity? Okay, so AI is not replacing creativity, it is accelerating it. It's giving you an opportunity to say what's working. How can we accelerate more of this messaging, more of this type of creative help you generating the hooks that are working best, refining your messaging, helping with the scripting, especially when it's trained on our messaging and the different types of ads we encourage our clients to create. It just takes it like you don't have to think like, okay, these people have thought about what types of ads I should make. Here's my business in the context and this thing can help me script it. Amazing. Because we've trained it on our data on not only what we think you should say, but what data we have to support that, that's what's working. Because the cool thing is we no longer have to create from scratch anymore. We create from patterns because we are. I mean, we're in it, we have thousands of clients, and so we're able to say what is actually working across the board consistently, which is so stinking cool. We're finding blind spots because I seeing what you're not seeing, it notices the trends, the inconsistencies and missed opportunities because you don't know what you don't know until something shows you. And that's what AI has been able to help us spot. We've also been able to use AI for hiring, helping us analyze hundreds of applications. We're hiring, by the way. And I know even when this is going to be posted, we're still going to be hiring. So paid adscoaching.com careers is a great place to go. So we are using AI to hire. We are using IT to analyze revenue resumes, to spot opportunities for misalignment to our core values and how people respond. We're also having it scan our applications, find those persons LinkedIn profiles and to see if their resume they attach to the application matches what they put on LinkedIn and if they actually have the years of experience that they selected in the form to see if everything matches. We're looking at tone, we're looking at consistency, we're looking at grammatical errors and spelling errors. It is flagging so much for us to eliminate some of that manual human work, which is incredible. It also helped me with a time audit the other day. So I was going to the Hormozi event at acquisition and they asked like, how. What do you. Where do you spend your time? So I set up with Claude Cowork. I enabled the Google Calendar connector and it scanned my calendar because I block my calendar every single day for every minute of what I'm doing. So. And it's color coded. And so it was able to go back there and analyze and say, this is the percentage of time you spend on this versus this versus this. And I was like, had no idea was wasting my time on all that stuff. But AI helped me and it changed my life. It could change yours too. That's the type of stuff that can happen when you know what you're doing with AI and how to make it work. And so Claude's been really cool for us too. Gosh. Okay, so here's the last thing I wanted to share with you or maybe the next last. So everybody, we're hiring. There's like a future vision. So we are building things internally that most people don't even realize are possible yet. Custom AI tools, different client specific systems, different sales tool mechanisms, proprietary insights. We're not just using AI, we're literally building with it. And so I am rewarding my team on the actions that they are taking of how they're using AI. I'm not like, oh, did you use AI for this? I'm like, you freaking use AI for this? Way to go. This is great. And so it's really just everybody. I want you to think about everybody you hire moving forward as a manager and a delegator because they have to manage AI and delegate to it, right? They have to be able to give feedback. So everyone, everyone at Paid Ads Academy now and the future is going to have to be a master communicator. Communication is the number one skill because when you're telling AI stuff and giving it feedback, if you don't know how to communicate and you don't know what you're asking for, you don't know the problem, you know how to communicate the solution. You don't know how to give feedback when it's not doing anything you want, right? You're going to struggle to create something valuable from AI. So that's what we're doing to scale our eight figure business and what we're doing to help our clients do the same thing too. So what this means for you, you do not need 50 AI employees right now. You need better prompts, you need better data, you need better questions, you need great communicators. And you can start with simple ads that can analyze your buyers, analyze your time, analyze your data. You can start right now where you are. I actually have a link to. If you are looking for the person that we've worked with for AI education, I'll link to it below this episode and and you'll love her. She's one of my greatest friends. Her name is Callan Faulkner. We'll link to her below. She teaches AI the way that we teaches ads. And it's, we teach ads. It's really cool. So we are really empowering our clients to be able to win with paid ads. And the way to win with paid ads is by using AI. That's why our clients are getting access to all of the new dashboards, the new strategies that we're using to analyze and marry data. Because we are not just the number one advertising training program, we're actually the number one AI first advertising training program in the world. Right here, reporting live from Ballgame, Georgia. So just remember, AI is not going to replace you, but someone using AI better than you might. And so you must be the person that leads this, especially you're the CEO and founder right now, like, you've got to. And so the question isn't, should I use AI? It's how can I use it better? And so we're going to talk about that, actually, in the Win With Paid Ads challenge. So if you will click the link below this episode, you'll be able to get your platinum ticket. I cannot wait to meet you. Because when you combine human strategy with machine speed, you can become un freaking stoppable. I cannot wait to see you on the next episode. Let's go advertise your name and make it rain.