← Win With Paid Ads
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- [00:00]
A
Welcome to the Win with Paid Ads podcast for small business owners, entrepreneurs, and really anyone who has anything you want
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B
more people to find.
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A
Whether you're starting from ground zero or scaling an eight figure business, you are exactly who this podcast was created for. Because you being the best kept secret helps no one.
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B
Right.
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A
That's why in every episode, I'll show you how you can use paid ads to hit your goals 10 times sooner. It's time you finally learn how to win with paid ads. You or someone on your team can do this. I'll show you how to score and be known by more. Let's get started.
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B
Welcome back to the Win with Paid Ads podcast. I'm so excited to introduce you to someone who is a great friend and also a client. I'm a client of hers. So we have paid each other some money.
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C
We have.
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B
And we have helped each other make some money. Yes. Across the board. So this is Emily Judy. She is a nervous system regulation coach. She is actually my nervous system regulation coach. So how did we meet, Emily?
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C
Oh, my gosh. Well, me and Ashley have known each other for probably almost three years now. We met in a mastermind that we both invested a lot of money to be in.
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B
Yep.
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C
And we actually. That's actually not how we met. We met because I pitched to be on your podcast on this very podcast. Oh, my God.
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B
You were like, episode number two or
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C
three this very podcast years ago. Don't go find it.
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B
Yeah, we. We sound and look.
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C
We are different people, though. But I remember that's whenever I felt like you were like, I was so trying to play it cool because, like, you were just starting your business. Oh, yeah. And I was like, I was trying to pitch to be on people's podcasts so that I could, like, you know, get out there in front of new audiences. And I saw that you were following the sales girls and I was like, okay, like, I'm gonna reach out. She has a podcast. Whatever. And you said whenever I message you, you were like, oh, my gosh. Like, okay.
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B
Like, she.
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C
I have to be a play. Be cool. Be cool. Like, she wants to be on the podcast. And so you were like, yes, I think we could definitely work something out and you could be on podcast. So we did it virtually.
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B
We did.
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C
And I had just joined the inner circle mastermind that I was a part of. And you told me at the end of our interview that you were like, I'm really looking to hopefully get in that. And I think within like a month, you had joined. And so then we got to be in person multiple times over a two year period. Then I joined your program. And so we've just gotten to be together so much over the last two to three years. We've gone on family vacations.
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B
We're going to San Diego.
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C
We're going to San Diego and this summer, which is gonna be so fun with our husbands and our kids. And last summer we went to 30A with our husbands and our kids. And so we've created this amazing friendship, but also we've been able to really help each other in each other's businesses. I think that's what's so cool about our friendship is it's, it's hard. Like, it's hard. You're hard pressed to find people in your just normal, everyday life that understand what you're doing in the business world and like, care what you're doing.
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B
Oh, yeah.
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C
And so like we actually care. Like, I'm like, hey, how's your challenge going? Like, how much are you spending on ads? What are your. What, what's happening? Like, what are your numbers? Like, we want to know. And Ashley's, you know, same with me. Vice versa. And so we became great friends. We've been in the room with each other so many times. We've helped each other in business. And it'll actually be two years this June. I think that I joined your program for the first time.
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B
That's right.
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C
Yeah.
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B
Wow.
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C
Yeah.
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B
Yeah. Because it took you a minute to buy my thing. Yeah. But it took me an even longer minute to buy your thing. Yeah. And both of us, I think, are so glad that we did.
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C
Yeah. I had like a very preconceived notion about ads.
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B
Talk about it. Yeah, talk about it. So what were people saying? What was the word on the street? Why weren't you doing it? I want to know.
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C
The only thing that I really had heard about ads was like, you, you hired an agency. At that point, I was, I definitely don't have time. At the time of me running ads, starting with ads, I think I was probably doing like 30 to. No, probably like 40 to 50k month, something like that. And I was. Had built that all organically with no paid advertising, which, I mean, pretty impressive if I was this. But I felt like I was at a standstill. I was like, I cannot get in front of new people. It was like the same people, like rinse and repeat, recycled people all the time. And so I was doing the challenge and I was promoting it and I was doing it every month at that point, but I was getting like 20 people in it, 26 people in it, 27 people in it. They were the same. Repeat. And I was not getting in front of any new people. And so I was like, oh, well, people pay agencies to do their ads. And I remember one specific number being like $2,500 a month to pay someone to do your ads, and that didn't include your ad spend. And I remember at the time being like, that's insane. I was like, I'm definitely not at that level where I can pay someone that much and then spend money on ads on a monthly basis. And so, you know, it was just like, it was just spending time with you, like, like in your world and hearing you talk about ads and you talking about what the possibility was of growing with ads, that I was kind of like, okay, we can learn this thing. But I knew that I didn't have the bandwidth, so I was like, I'm going to have somebody on my team learn how to do ads. And so we signed up for your course and a retreat at the time offers your programs looked very different back then. And so we signed up for that. I remember I took out an American Express line of credit to pay for it, because I was like, I want to pay for this up front. And I. It was a five figure investment. And I was like, I'm gonna pay for this and then I'll pay it off in a few months. And I did. And so, you know, this one of the many times that I paid for something where I did not have the money for it. And so anyway, so I joined. We got into the course. Lana, who's my director of operations, Lear to the ads two years later, I would say she's like, very, very good at them. And we've grown so much. But yeah, I mean, I was like, that's so expensive to. To pay somebody in an agency. Because then what if, like, then we don't know anything internally about ads. Like, we don't know if they're screwing us over. We don't know if they're working five minutes a month and getting $2,500 or five hours a day. Like, we don't know anything. We just had no visibility into, like, the ads account, like, what the buttons do. And like, we just didn't know, right? And I was like, I wanted to have this, like, skill in house, like, as an asset. And so we did that. And then a year later, I had a little bit of success.
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B
You want.
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C
We want to talk about.
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B
Let's talk about all the numbers. I want to Know that first year. So everybody here. Here's what's coming next. She's going to share her best month ever in just a moment. But I want to hear the story of how you got there. What were your actual results, if you can remember before?
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C
Yeah. So we joined in June, and I don't think we really started running ads until like August or September. Like over the summer, like, we kind of like got our feet wet. We started running. And y', all, when I started, I was doing like maybe like $5,000 budget. Like, that was like a lot for me.
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B
Yeah.
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C
And I remember at the time, I think the most I'd ever done in a challenge was like a $30,000 challenge. Yep. Without ads, like, organically.
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B
Yeah.
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C
Which at the time felt like, great. But I was like, I can't continue growing because I'm not getting new people. Right.
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B
And new people was the problem.
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C
Yes. And I mean, I have a decent Instagram following, but it wasn't growing. And I was like, these are the same people who've been following me for like five years and whatever. So we spent a little bit and then it slowly started growing. It was like, okay, the 5K got me to like a 40K like, return. And like, we're learning. Like we always say, learning and earning at the same time. Like, I was like, learning and we were earning and every challenge we were learning more. And so I, you know, I'll do that for a couple challenges and then I'll do like, okay, we're spending a little bit more. So we started spending like 10k. And when I started doing 10k, I got to like a 60k challenge, a 50k challenge. And then I remember it was one year ago, 13 months ago, April 2025, which is the month that must not be named. That is what we call it in my company. And I spent 15. I was like, okay, we're going to, we're going to do the jump. We're going to spend 15,000. And there was a lot of circumstances at hand. So I just hosted my first retreat in March. I'd come off of literally six weeks where I was traveling non stop stop. So talk about nervous system dysregulation. I was, I have four children. I don't think we mentioned that. Four of them. And so running this business, four kids traveling non stop. Just hosted my first retreat. April was my highest expense month. I think my expenses that month were like $95,000. And at this point I'm doing like, I'm hitting 70, I'm hitting 80 like, I'm. I'm up there, I'm growing. I'm doing what I need to do to get to, like, the million dollar a year. And I had a really good start of the year. That's the other thing I didn't mention. Like, January, February, March were like, I was crushing it. I was in the 90s, like, every month. And then April comes, expenses are super high. And there were so many factors at play. But my ads did not perform like I wanted them to.
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B
Right.
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C
I ended up breaking even, which, like, isn't even that bad. But, like, for what I needed to happen that month to pay for the retreat that I just put on, that was $40,000, I was like, I need these ads to add. And they were not adding up at that point. And because I have a regulated nervous system, I actually didn't let it, like, deter me. Yes. It was a rough couple weeks. It was like two or three weeks where I was like, you're definitely. I was aggravated. I was kind of in a dark hole, like, of what am I going to do? And it's like your nervous system tells you all these things, like, this is the beginning of the end. Like, this isn't working anymore. Working anymore. But there were so many factors besides the ads of why I didn't get the return. Like, I needed to restructure my offers. Like, I needed to restructure what I delivered in the offer. Like, there were so many things. But what. Because I'm regulated. I was actually able to take a pause when that happened. That basically spent 15. I made 15. And then my. It was my first month ever in business that was not profitable. Like, I was in the negative. I was negative $15,000 for profit. I decided to cancel my May challenge because I needed a minute. I needed to pause. I needed a minute. I needed to take a breath. I needed to regulate. I needed to get on the phone with people, clients. I need to get hear what people were in people's, you know, sales girl things.
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A
Yeah.
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C
I need to hear what were in people's brains.
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B
Yep.
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C
And then I restructured all of my programs. I created a brand new framework that was going to be like my signature framework that I sold, took took May off. And then I was like, okay, let's try this again. And so.
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B
Yeah.
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C
What do you have to say about that?
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B
I was just gonna say, I'm pretty sure this is like, I'm just having this epiphany right after that, in May, we went to the beach after. You just have your craziest, most Stressful time. And that's when you decided to invest even more.
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C
Yeah.
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B
In ads. And do my top tier hall of fame program. Literally.
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C
And we were sitting on the beach, and it was interesting because you were, like, trying to be not a part of the conversation.
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B
I did not.
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C
You were like, I'm not selling you on this.
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B
I'm not.
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C
But Hannah and my husband were sitting on the beach, and we were. Because Hannah's like our finance girl, so she's like, this is how much your money you have in the business. This is your personal. Like, could. Could this investment work? Like, could I afford it? Like, could I make it work? And because I didn't have that much money to invest upfront.
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B
Right.
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C
And even the monthly. I was like, if I do the monthly payment plan, I was like, can I make that work with my other operating expenses? And so it was like a real conversation. But Ashley was very much like, I think this is what I think it could do for you. And, like, this is your decision.
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B
Yeah. I was like, I cared about our friendship too much. Like, I do think I could help you make millions and millions of dollars. And if you decide not to. I love you.
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C
Yeah.
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B
Like, I just didn't want to.
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C
Yeah. Be like, you didn't want to sway me.
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B
I don't want. I wanted you to decide on your own.
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C
And the crazy thing is that's also the month that I hired a basically a full time creative director. Like, I hired a new person and
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B
that and did that. And I just had your voice challenge and then taking a month off.
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C
Yeah. May was also not profitable. Not by as much, but it was not as profitable. I had to do some creative things to bring in revenue, which, you know, was.
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B
Was great.
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C
It was what I needed to do. June, we're gonna try it again. So we did $15,000 again in June. And I think I did 60 to 70. So I was like, all right, we're back on track. We're back on track. Then August, I was like, we're gonna do 20. And then we did all 20 in August. I think we did 20 in October. And then November, we did 20. And this is where things started getting fun.
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B
Yeah.
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C
So I was in that 60 to 70 range for a minute. And then in November, we just, like, the ads had learned long enough. And so we really were able to optimize with Yalls team's feedback, with the calls that we get on with our access that we have. We had gone to the event in the summer. At that point, I had gone to the retreat and then in November, we spent $20,000 on ads. We did180,000 huge, which was my first six figure challenge ever. And not even just six figures, like almost double six figures. 180 huge return on ad spend. And then we did another one in January. We spent 40 and we did 240. And then we did profit.
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B
I wanna pause real quick. Let's look at the numbers. So she spent 20, got 160 or 180.
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C
180.
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B
So then she profited 160,000. Granted, her return was a 9 to 1.
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C
9 to 1.
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B
But then the next month, even though her return was only a 6 to 1 because it was 40 and 240, the profit, the profit was higher and she profited 200. So that's the thing where people get like, oh no, my roas is going down while I'm scaling. I'm like, and your profit is going up. Like, let's do some real math here. Yeah, that's better. Yeah. Data is emotional or data is not emotional. We are.
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C
Yeah.
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B
Like, let's look at this. She would rather have a six to one return.
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C
Absolutely.
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B
And be able to scale that.
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C
Profitable.
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B
Correct. So anyway, yeah, that was huge.
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C
That was January. Then in February we did 45 and we did like 210 or something like that. So it's like it's not always going to be the exact. You're not going to be, it's not linear, like and you're not always, always going to be like going up, up,
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B
up heart rate on it.
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C
Yeah, but we just, we're like stabilizing it. And honestly after that, after doing like 20 in November, I had done 20 several times. I felt comfortable. It's like these are my titrated steps. Nervous system.
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B
Like I've been saying double this thing for a minute. She's like, yeah, so we're going to take a look.
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C
So we doubled it in January. In February, we did 40 both months. And then in April we just did our most recent one. We were trying to spend 60 and that was another time where it was like we, we had some ad things that we're learning through the process and we still ended up doing 236, 000. Not spending 60. We ended up only spending 45 and we did 236. And so like we're at that place now where I'm trying to spend more and like make sure that we're spending more in the right way. Yeah. To be able to get. Because like I really want to get to that 300k.
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A
Yeah.
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B
And you will. Yeah. You little. Like you know that with the ads you can do that.
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C
Yeah. So it's crazy because like I just had my first two hundred thousand dollar revenue month. So like these numbers we're talking about for the challenges are obviously sales.
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B
Yeah.
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C
Not collected. These are sales over a 6 to 12 month period depending on the program they're in. Some pay in full, some not.
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B
Yeah.
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C
But in April we had our first like cash collected. $200,000 a month in revenue, which is like we weren't even really planning for. It wasn't even like a goal. It just kind of like happened and we were like, oh, okay, that happened. Which was so exciting. And so we did our first seven figure year in 2025 and now I think we're probably, we'll do somewhere between 1.5 and 2 million this year and then the goal next year in 2027 is to do 3 million. And so sustainably, scaling sustainably because that's really on brand for me and what I do and like being regulated through it all and making sure we have the right players and the right people on the team and we're doing the right hires and we have the right structure of programs. So. And the structure of fulfillment. And so that's kind of the conversation that we're in now. But yeah, I mean my ads performance has been great. And like the biggest thing is all these people that are finding me, like literally would have no idea who I was. They don't, they probably wouldn't even know like that nervous system regulation coaches exist. And I think that's something that I do that a lot of people don't do is like I can really put language to the experience people are feeling. Feeling in their bodies, in my content.
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B
Yeah.
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C
And that's what makes people be like, wait, she's in my brain. I need that. And then they come and then they're like, oh, this is a nervous system. I didn't even know that's what this was. But like they literally would never find me. And you know, I was talking about this earlier when we were walking this morning. Like I almost feel like I'd be like doing a disservice to the world if I wasn't running these ads so people could find me because like they need me. Like the, the girlies need me.
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A
Yeah.
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B
And that's unfindability, everybody. Yeah. But seriously, like Emily said that she felt like she was getting in front of the same people over and over again and now she's Like, I'm getting so many new followers too, that are future buyers.
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C
Yes. So that's the thing about you don't realize is that when you're spending $45,000 in seven days, you're. You're getting a lot of new followers, a lot of new faces. So my account grows by like a few thousand, like every time we do that seven day launch push, which right now we're kind of on like a every seven week cadence or so, like every other month.
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B
Ish. But that allows the next people that find you to have even more credibility because they're like, oh my gosh, look how many people love what she's doing. Yeah.
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C
Or well. And it's also like, it's not just the launch ads. It's like, oh, now that the challenge is over, now we're running like enrollment ads saying, my programs are open. And the people that followed me from the challenge ads are now getting retargeted to be like, oh, I don't want to do a challenge, but I do want to work with her. And now her programs are open. Let me just get on a call to see if this is the right fit. And so we're capturing people. And that's what happened this last challenge where we weren't able to spend the 60k, but we were able to capitalize on all the new faces that had just entered into my realm where with my sales team. And I was like, okay, we need to make sure that like all these people that are following us that did not convert into the challenge from ads are getting touch points.
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B
Go get them.
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C
They're elite. Let's go get them.
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B
Right.
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C
And so we did. And honestly, like, I want to say, like 170,000 of that was specifically from the challenge. And the other like 65 was from
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B
catching the net of what the other fish that were swimming around that were.
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C
And you know, some of those people that are new followers just need more time with me.
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B
That's it.
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C
So then we, you know, we're going to run podcast ads. Like, come listen to my podcast. We're going to run ads to my bestselling book. We're going to. We're running follow. We actually just started a follow me campaign, which is really cool. And we're doing really specific ads to like med spa owners, like calling out really specific industries. And that's like, I think we just started running that like yesterday or today.
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B
She's running a bunch of ads, in case you missed it.
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C
Yeah.
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B
Podcast ads, follow ads, retargeting ads, book. I Mean, the ads are going to. Just going to keep adding up, which is why she was able to have these best months, which are so freaking cool.
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C
Yeah.
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B
So, all right, last couple things. So people told you not to do ads. Yeah. Talk about it.
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C
Yeah.
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B
How many people. If you're listening, I know that somebody was like, that's a bad idea. And, oh, yeah, see, this. This bad, April, is why you shouldn't be doing it. And I just. It's like they're speaking from their experience.
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C
It's not that they're.
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B
It's not that they're trying to be intentionally harmful. They just want to validate their experience. Yes. Whereas someone else who's experienced this all day, every day has a different experience.
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C
Well, and I will say, like, in the coaching industry, there are a lot of bad apples.
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B
Shoot fire.
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C
There are a lot of bad apples who are selling you something and they're not delivering you a valuable return on the other.
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B
It's about the money, not the other side.
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C
Yes. And so, you know, some of the things that you. Some of your programs are high ticket, like.
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B
Yeah.
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C
They cost.
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B
I call them high value there.
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C
Yeah, High value. There is a entry point that you have to push your chips in to get in the room, Right?
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B
Yep.
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C
And I think that the people that were telling me this had had bad experiences in the coaching industry, and they saw your price tag and they were like, how is what she's going to teach you going to be that valuable where, like, it makes sense for you to actually invest this much money for ads.
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B
Yeah.
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C
And whenever I was having those bad months and I was emotional about it, they're like, you shouldn't be doing this, or, like, the way that I know how ads work, it should look like this. And I just had to trust that Ashley was the expert that, like, her, like, million hours of ads experience really trumped their, like, 500 hours of ads experience. Because, like, at that point, I had, like, not any, you know, like, ads experience.
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B
Yeah.
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C
And so I just trusted that, like, Ashley was, like, not guiding me on the wrong path and I had to put my blinders on and, like, not listen to, like, the people in the crowd that were telling me that it shouldn't look like this or she should be helping you this way or she should be telling you this, or she should be in your ads accounts pushing the buttons for you. And I'm like, well, that isn't what I'm paying her to do. I'm paying her to teach us how
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B
to do it forever. To have a lifelong skill to have the lifelong skill.
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C
And so, yeah, I mean, there's definitely gonna be people out there, but it's like, if you weigh, like, who knows more and like, who has more expertise? Like, I just wanted to trust that you had that, and I made that
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B
choice to trust you and something outside of ads. Let's pause on ads for just a second and talk about this one thing, and then we'll come back. I have a few last things for you. Is when you are getting advice from someone, like. Like, for example, I won't say a single name, but Emily knows about this. Someone recently said to someone else, because this person is involved in my life in some cap, that I was a bad mom, and they have no idea what weight I carry. To have 14 people on payroll, two kids, a husband, hundreds or if not thousands of clients that I'm trying to make happy. They have never walked in my shoes, but Lord, are they quick to judge and be like, ooh, she was on her cell phone at xyz, period. Oh, she was doing this. You have no freaking clue what that person's experience. So when I think of advice, I think, are you like, people are getting. Giving her advice? This person was giving. People were pouring into her, saying, oh, this person. Well, she's doing this, she's doing that. At the end of the day, please stop taking advice from people who have not accomplished or been where you are wanting to go.
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C
Yeah.
- [21:02]
B
So at the end of the day, if Emily is getting advice from someone who has not spent $200 million on ads and watched hundreds of millions of dollars be created from it, then she could take ad advice from that person, or she could take advice from the expert. I could take ad advice from someone I met at a Mastermind event who told me, oh, no, this is nervous system regulation. Or I could be like, you don't have the context or experience, so I'm gonna trust this expert. And that's why there are a lot of people in the world that I could have invested with nervous system regulation. And I specifically felt aligned with Emily. I told this on her podcast earlier. I said, I'm so grateful, so grateful. I'm in a place now where if we need to make an investment in the business that I feel like is very important, we can just about make it. And of every investment I could make, I made an investment in Emily's nervous system regulation coaching. And so I just want everyone to think about and pause. When you are getting advice, it's not that they don't love you. It's not that they don't have good intentions. But just pause and say, if I have two options of taking golf advice from Tiger woods versus this person who started golfing about a year ago and says, no, you're doing your swing wrong. But Tiger says it, or Rory or whatever it is says this, like, where are you leaning it from? Because I feel like there's people, there's spouses, there's friends that are giving honestly, absolutely terrible advice to people, and it makes them question the thing that they should actually be doing. And so I thought it was really cool that you had the self awareness to say, I still love these people and I respect these people, and I'm not gonna take this particular set of advice from them.
- [22:33]
C
Yeah, for sure. That's exactly how it happened. The other thing that's interesting is, you know, there will be people that have bad experiences with certain coaches.
- [22:45]
B
Totally.
- [22:46]
C
And like, when you are servicing thousands of clients, even if it's zero fault of your own, people will not have a good experience with your program because of something that's going on internally with them.
- [22:57]
B
Totally.
- [22:57]
C
And then they will talk to people and say, like, oh, her program's not good.
- [23:01]
B
Right.
- [23:01]
C
And it's like, be careful when you're listening to those kind of people too, because, like, you have to. I've realized that I have to create my own experience of programs and people and not really listen to, like, what other people are doing. Or someone says, oh, I don't really like her. I wouldn't work with her. Or, oh, I've had that.
- [23:18]
B
When people I'm working with right now, someone's like, I would watch out for her, not you.
- [23:21]
C
Yeah.
- [23:21]
B
But I would watch out because I was in this group and they had this. And I'm like, man, it's so crazy. My experience with this person has been phenomenal.
- [23:27]
C
Yeah.
- [23:28]
B
And absolutely different from what you just said. Yeah. So it's like, yeah. That makes yourself aware.
- [23:32]
C
Just make your own assumptions, you know, like, truly have your guard up and, like, do your due diligence, but, like, decide on your own. Like, I think we are crowdsourcing so much of decision making.
- [23:43]
B
I agree.
- [23:44]
C
So often.
- [23:45]
B
So good. All right. Last few things that I want to touch on is these. These three things. The DM ads quality that you got, that was terrible. The byproduct of the growth that you've had with the hiring, your talk about this new house and then the events. Those are the last three things.
- [24:00]
C
Yeah.
- [24:00]
B
So the summary is of the events. There was a point where Emily was like, I want to get some more sales for this event that she had.
- [24:06]
C
Yeah.
- [24:06]
B
So she started running one of the many strategies we teach, but it was about DMs.
- [24:10]
C
Yeah.
- [24:11]
B
And so she came to me and she was like, hey, Ash, I'm getting a bunch of crap leads, basically. Yeah.
- [24:15]
C
None of these people are qualified.
- [24:16]
B
Yep. And then I was like, okay, so mathematically I was like, exactly how many is it like 80%? Is it 100%?
- [24:23]
C
I think you, I think I said like every 10 out of 100 are good.
- [24:27]
B
Yeah. So 10. So basically she was like 10%. I was like, oh, that's great.
- [24:30]
C
And I was like, oh. And I just needed that context because I didn't know.
- [24:34]
B
Right.
- [24:34]
C
I was thinking like, oh, we're running these ads, like all these impact over average. Yeah, yeah, for sure. That's a nervous system thing. I was like, these ads should be performing better than this if we're like targeting a certain group of people. But it was a very like, not a general ad, but it was just like about my retreat that I was hosting.
- [24:50]
B
Yeah.
- [24:51]
C
And people would click on it and it would DM me the word retreat. And then I would try to get in conversation to figure out if they were qualified to come. And I was like, these people don't even have businesses. Like how are they? You know, but, but I was getting like 8 to 10 out of every hundred. I mean, I think over like a five week period, I'd like 400 DM ads. So out of that I had like 40 like decently qualified leads. And then I think out of that, I ended up getting on like maybe six or seven calls and closing like half of those.
- [25:16]
B
Right. So yeah.
- [25:17]
C
And I think I only spent like $4,500. So I made like like $40,000 sale.
- [25:22]
B
Correct. So she had 90% crap leads. 90% of leads that were terrible.
- [25:28]
C
Yeah.
- [25:28]
B
And then she profited a 10 to 1. That's the context that if she didn't
- [25:33]
C
know and I would think that this wasn't working.
- [25:35]
B
Right. And I told her and she was like, it's weird. All of a sudden it feels like some of them are getting more qualified.
- [25:38]
C
After like three weeks, they, they started learning. And it was reading, I guess like they, the algorithm was reading like who I was getting in conversation with and
- [25:45]
B
who was actually replying.
- [25:46]
C
And it was like, let's show it to those, more of those type of people.
- [25:48]
B
And so it looks at the context.
- [25:50]
C
Yeah. So within three weeks, because I probably 10 DMS a day or something like that. And all of a sudden I was like, wait, like six of them out of 10 are good. Like seven of them out of 10 are good. And like it was getting more and more and then I ended up selling the last few spots that I needed and it worked out and it was a really good campaign.
- [26:05]
B
Which is why when people say, Ashley, am I going to get 100% great leads or half of these are crap? I'm like, amazing. If you don't have the context then you can't make the right decision based on the data and chat GPT. I'll tell you right now, I would put my bottom dollar that if you went to chat GBT and told it 90% of your leads are terrible. Like, oh, it's terrible targeting, change the ad. You need to pause, do a different strategy versus because that's like kind of illogical. Right. It's going to give you logic. I'm like, the illogical thing is no, keep spending.
- [26:35]
C
Yeah, you're fine.
- [26:37]
B
But without the context on the experience that you bring to what your work and I bring to mind, you wouldn't know.
- [26:42]
C
Yeah.
- [26:43]
B
Last two things are we were talking this morning and you said that of everything because you're, we've been working together for like two years now with this ads thing and you had made one comment about the events that we put together. What, what is your honest opinion on the events that we create in person?
- [27:00]
C
Yeah, I would just say I just said that like those three events that I get to go to per year is like worth the value I'm spending alone. Like and I get so much other, you know, I get access to ask you questions, I get access to coaching calls, I get access to a lot of other things. But the three events is really like so, so valuable and it's because it's not all ads. It's like me being around other seven figure, eight figure business owners that are growing businesses and really like dealing with the same problems that I'm dealing with and looking for the similar solutions and we're solving the same things and I mean I'm learning things that have nothing to do with ads like from those people and honestly like getting to just be obviously we're friends but getting to be in person with you those extra three times a year and you use your brain because like you spend a lot of money on your brain every year. You invest in being in the room with really expert people.
- [27:55]
B
Yeah. And two nine figure entrepreneurs this year alone. Yeah.
- [27:58]
C
And so like being you being in the room with those people, it's like, oh, he taught Me this. So I'm going to teach you this. And we get to benefit from that, which is amazing. And we've learned a lot from events. And then also just the people that you bring to events to train us. That is on non ad things.
- [28:11]
B
Yeah.
- [28:12]
C
It's been so valuable. And even like when I came in person for my VIP day, that in person event, I was like, I didn't even realize, like, how valuable that day was going to be. But I thought we were going to talk all about ad strategy. We're going to be in my ads account the whole day. And we looked at sales pages and funnels and where buttons should be, messaging, messaging, pricing. We looked at the whole funnels and order bumps and all these things.
- [28:36]
A
We.
- [28:37]
C
It was so beneficial. And they even like auditing my videos. And like, you need to say this at this minute and like, don't say that and like rerecord this. And it was so highly valuable and it was so much more than ads.
- [28:47]
B
That's the goal. And like, when people renew in our programs, like, there's times where I'm like, my goal is you take it and you run with it. But there's also something to be said about will the year be the same as the next year? I'm like, I'm not the same.
- [29:00]
C
Yeah.
- [29:01]
B
So of course the content and the coaching and the people and the connections will be completely different. That's. You know what I mean? So that's why the leader has to be growing and changing so that everything can keep getting better.
- [29:12]
C
That's really important to make sure that you're aligning yourself with people who are growing and changing. Learning.
- [29:17]
B
All right, last thing is the fun. The fun, like cherry on top. Yes. We've talked about money, and those are great wins because, yes, ads are about data and you've shared that. But there's three things I wrote down that I thought was really special that I've been able to see your business grow. And I simply know it's because of how the revenue has grown. And it was. That you've hired some teammates.
- [29:36]
C
Yeah.
- [29:36]
B
You're traveling with your family and you have this new house that you're like, kind of trying to make happen right now.
- [29:42]
C
Yeah.
- [29:43]
B
Those are like, really big life things that are a byproduct of all this.
- [29:46]
C
Yeah. And I mean, that's ultimately, like, why we build our businesses. It's like. Yes. It's because we're high performers and we want to achieve and we want to, like, grow and challenge ourselves. And like, that's so important. But also like, I want to give my family experiences. I want to like, provide things that like maybe I didn't have growing up for my kids and my family and so. And also just like be able to have the money to make my life feel simpler. And so, yeah, I hired a full time assistant in February and so she's been with us for three, almost three months now and she has changed my life. And like it was such a great example to have you with Rose to be able to look to and be like, okay, like, what is Rose doing for Ashley? How's Rose helping her? How's Rose impacting the company? To know that that was like the right next move for me because with four kids and how busy I am and I have, I travel a good bit too. I really needed that like extra set of hands who just kind of like, like knows all the ins and outs of my everyday life and can help fill in those gaps whenever I need so that like when I am home, I'm able to be the most present version of myself with my family without thinking of like the hundred things on my to do list that I need to do because I only have five days before I leave on my next trip or whatever. And then, yeah, traveling is just something we value so much. Like, we love to travel and we have been able to go on like multiple, like multi five figure vacations per year. We went to Nantucket last summer, which was easily a twenty thousand dollar trip. We took our kids snow skiing, which have you ever been snow skiing? You know how that is.
- [31:12]
B
I had to be close to that too last year.
- [31:13]
C
And this year we went snow skiing. We are going to be gone for almost the whole month of July. Three different vacations. And we're talking about doing Disney next year. Like there's just, it's to be able to just be like, yeah, of course we're gonna do that. Like, you know, is so nice. And like that's what. That's actually the payoff of building and growing my revenue. And then. Yeah, like, it's actually funny because last May whenever I upgraded to work with you in the hall of fame, we were on the beach. Like, I made you cry because I was telling you about how I wanted.
- [31:41]
B
No, you can't do it. You can't do it. The makeup. Yeah.
- [31:44]
C
I wanted to have this house and I was like, because my oldest son is about to be 13 and it's so weird. You start thinking about how, I mean, he's gonna be in seventh grade. I'm like, he has six years left, like at our house.
- [31:55]
A
Like, what?
- [31:56]
C
Like, that's crazy. And I was like, I want him to actually be able to like enjoy the house that like my other kids are gonn get to enjoy because I also have a three year old.
- [32:04]
A
Yeah.
- [32:04]
C
And so I'm like, I don't want to wait, you know, 10 more years until I'm like in my 40s, went to make the million dollar house happen or the multi million dollar house happen. I want my oldest son to be able to have that. And also, you know, I was like, when he goes to college and he comes home, I don't want him to come home to a house that's like foreign that we bought whenever he was in college.
- [32:23]
A
Yeah.
- [32:23]
C
That like, wasn't. Yeah. I want him to feel like, oh, I lived here like for a few years, like at least. And so, yeah, we're like in negotiations at the time of this actual podcast. So, you know, whether we get this house or not, like, we are like at a point where we're able to like make that happen. It's feasible to have the house like the pool in the big backyard. And like, I picture like, you know, for the homecoming dances in high school, like us being the house where everybody takes pictures and we have the, the meal like for, for everybody in their date, like before homecoming and prom. And like, I want my kids to have a house that, that they can bring their friends home to and they're proud of and that like, it's the fun house to come to.
- [32:59]
B
Yeah.
- [33:00]
C
And you know, that like, would not have been possible without like me like learning paid advertising.
- [33:06]
B
So stinking cool. Yeah. Emily, I love hanging out with you. I love how you've helped me with my nervous system. We actually both did an episode on each other's podcast, so I'll link to everything that you have below. So you have your challenge.
- [33:18]
C
Yeah, I have a five day challenge typically every six weeks, six or seven weeks or so. I do a private training every now and then that's actually free. So like, if you are really interested in this, like, we. It's invite only. And so if we know like you, if you're talking to us, me and dms, if you're like, I really need some nervous system help, like we can send you an invite to that. We do those pretty much every month, but we don't really like advertise it. Yeah, it's kind of like our under the radar thing. We like those private trainings to be really intimate. But yeah, I have a best selling book. I have my own YouTube channel, my own podcast. Come get in my realm. Like, I love to chat with people.
- [33:53]
B
I love to hear she does what
- [33:55]
C
is happening in people's brains and, like, where they're struggling to show up as the. As their best selves. So come talk to me.
- [34:02]
B
She's amazing. I can say that for a fact now that I've paid her all this money. So I love getting chat today. Getting you, watching you, like, become the rainmaker that you are has been, like, so fun to watch. And I can't wait until we do your, like, third episode on here.
- [34:17]
A
Yeah.
- [34:17]
B
And you're having your, like, seven figure months, and you're like, look, we have this whole team. We're going this huge thing because it can happen. Yeah.
- [34:22]
C
So crazy.
- [34:22]
B
All right, well, we will link to everything Emily has, and I will see you on the next episode. Go advertise your name and make it rain.