Episode #45: Client WIN: How Jill Had Her Best Month in Business with Ads

Marketing Matters with Ashley Brock
Release Date: November 8, 2024
Host: Ashley Brock
Guest: Jill Murphy

Introduction

In Episode #45 of the Marketing Matters podcast, host Ashley Brock welcomes listeners to an inspiring conversation with Jill Murphy, a dedicated nurse, mother, and certified personal trainer who achieved her best business month ever through strategic advertising. This episode delves into Jill's transformative journey with ads, highlighting the challenges she faced, the strategies she employed, and the remarkable outcomes she realized.

Meet Jill Murphy

[00:00] Ashley Brock:
Ashley introduces Jill Murphy, emphasizing her multifaceted roles as a nurse with 23 years of experience, a mother of three, a wife, and a certified personal trainer and nutrition coach. Jill's commitment to health and wellness is deeply personal, stemming from her own struggles and experiences.

[02:06] Jill Murphy:
Expressing her gratitude, Jill acknowledges the opportunity to share her story and the positive impact of Ashley's nutrition program on her life and business.

Jill's Health Journey and Business Genesis

[03:00] Jill Murphy:
Jill recounts her entry into the Faster Way program in April 2021, driven by thyroid issues and concerns about her young daughter's desire to count calories and be "skinny." This pivotal moment motivated her to overhaul her relationship with food, leading to significant health improvements and weight loss. Inspired by her own transformation, Jill transitioned from a client to a coach, aiming to help other women achieve similar successes.

Initial Marketing Struggles: The Post and Pray Method

[12:28] Jill Murphy:
Before adopting a structured advertising approach, Jill relied heavily on the "post and pray" strategy—extensive posting on Instagram and Facebook, coupled with personal outreach and participation in community events. Despite her relentless efforts, she struggled to gain traction, only securing three clients by May.

[17:05] Jill Murphy:
Describing her pre-advertising efforts, Jill highlights the intensive time and energy spent on social media and personal engagements without substantial results.

Discovering Ashley Brock's Advertising Program

[22:22] Jill Murphy:
In January 2024, after encountering numerous ineffective advertising attempts and local ad agencies, Jill saw ads from Ashley Brock—a high-energy entrepreneur focused on ads. Intrigued yet cautious due to past disappointments, Jill reached out and, after six weeks of consideration, enrolled in Ashley's VIP program in February 2024.

[24:42] Ashley Brock:
Ashley underscores the hesitancy Jill felt, likening it to overcoming skepticism after previous failures, and praises Jill's resilience in giving ads another chance.

Implementing Ads: The Road to Success

[17:15] Jill Murphy:
Jill launched her first ad on May 16, 2024. Initially, the results were modest, with three clients from the "post and pray" efforts. However, the introduction of targeted ads began to shift the dynamics.

[19:14] Jill Murphy:
Highlighting the automation of ads, Jill explains how her campaigns continued to generate leads even during her personal time, such as unloading the dishwasher or while on duty as a brain and spine surgeon.

Growth and Results: From Struggle to Success

[19:45] Jill Murphy:
By June, Jill saw an increase to 18 clients, showcasing a sixfold growth from May. Despite a slight dip during the summer months with around 11-12 clients in July and August, Jill maintained momentum.

[20:11] Jill Murphy:
September marked a significant breakthrough with a five-day challenge attracting 41 participants, of which 25 continued with her services. October sustained this success with 24 new clients during her six-week challenge.

[21:15] Jill Murphy:
Celebrating her achievements, Jill revealed that in October, she spent just $400 on ads—a minimal investment that yielded a remarkable 10:1 return. This contrasted sharply with previous ineffective ad spends and underscored the efficiency of Ashley's method.

[22:22] Ashley Brock:
Ashley highlights the importance of persistence, noting that Jill's success was not immediate but resulted from continuous refinement and dedication over seven months.

Personal and Professional Transformation

[26:41] Jill Murphy:
Jill shares her personal growth, emphasizing increased conviction in her coaching methods and a newfound confidence in engaging with potential clients. She reflects on her evolution from someone hesitant to sell to a passionate advocate for her services.

[28:06] Ashley Brock:
Ashley commends Jill for her relentless effort and passion, drawing parallels between their respective journeys in health and marketing. She underscores the empowerment that comes from mastering ad strategies, allowing business owners to focus on what they love.

Advice for Fellow Entrepreneurs

[35:58] Jill Murphy:
Jill encourages those hesitant about investing in ads to take the leap, praising Ashley's program as the best business decision she's ever made. She emphasizes the affordability and effectiveness of the advertising strategies, reassuring listeners of the potential for success.

Conclusion and Call to Action

[36:37] Ashley Brock:
Ashley wraps up the episode by celebrating Jill's achievements and reiterating the transformative power of effective advertising. She invites listeners to join the upcoming Power of Paid Ad Summit, offering a platform to connect with like-minded entrepreneurs and learn from success stories like Jill's.

Notable Quotes

• Jill Murphy [09:21]:
  "Protein is the engine that builds our muscle, but carbohydrates are the spark that ignites the engine to lay the lean muscle down with the protein."

• Jill Murphy [21:37]:
  "I spent $400 on ads and saw a 10 to 1 return. It doesn't have to be expensive to be effective."

• Ashley Brock [22:22]:
  "It took six months, but Jill's relentless effort and willingness to iterate turned her ads from a negative return to a 10 to 1 return."

• Jill Murphy [26:41]:
  "I am more convicted about what I coach and I know that the people who need me are out there."

• Jill Murphy [35:58]:
  "Working with Ashley is the best decision I have made in my business, hands down, and I would make it 100 times again."

Key Takeaways

1. Persistence Pays Off: Jill's journey underscores the importance of perseverance in advertising. Initial setbacks are natural, but continuous effort and refinement lead to success.

2. Strategic Investment: Effective ads don't require exorbitant budgets. Jill achieved a substantial return on a modest ad spend, highlighting the efficiency of targeted advertising.

3. Personal Transformation: Beyond business growth, Jill experienced significant personal development—gaining confidence, conviction, and a deeper belief in her services.

4. Empowerment Through Knowledge: Ashley Brock's program equipped Jill with the knowledge to manage and optimize her ads, shifting control from external factors to her own strategies.

5. Community and Support: Being part of a supportive program and learning from experienced marketers like Ashley can catalyze business growth and personal empowerment.

Final Thoughts

Jill Murphy's story is a testament to the transformative power of strategic advertising and personal resilience. By shifting from a time-consuming "post and pray" method to a structured ad strategy, Jill not only expanded her client base but also enhanced her personal confidence and business conviction. Her success serves as an inspiring blueprint for small business owners aiming to elevate their marketing efforts and achieve substantial growth.

For listeners inspired by Jill's journey, Ashley Brock extends an invitation to join the Power of Paid Ad Summit, offering an opportunity to connect, learn, and ignite similar successes in your own business endeavors.