Marketing Matters with Ashley Brock - Episode #51 Summary: "Who the Summit is for and NOT for"
Release Date: December 13, 2024
Introduction
In Episode #51 of the Marketing Matters™ Podcast for Small Business Owners, host Ashley Brock delves into the specifics of her upcoming event, the Power of Paid Ads Summit. This episode is a comprehensive guide for entrepreneurs contemplating whether this summit aligns with their business goals and marketing strategies.
Summit Overview
Power of Paid Ads Summit is scheduled for January 14th through 16th, 2025. Ashley emphasizes the event's imminent sell-out status, highlighting the high demand and limited capacity:
“We are sold out of platinum VIP tickets, which is the top ticket tier. We do still have a few remaining of VIP... greater than 60% of tickets were sold after January 1st.”
[00:45]
The summit is designed to empower business owners with repeatable paid advertising strategies, ensuring attendees can scale their businesses effectively.
Who Should Attend
Ashley articulates that the summit is tailored for a diverse range of business models, debunking the misconception that it's solely for coaches:
“This is a room filled with small business owners and entrepreneurs. Some have a B2B business, some have a B2C, some have online businesses, some have in-person businesses...”
[19:30]
Ideal Attendees Include:
- Small Business Owners: From retail stores to service providers.
- Entrepreneurs: Seeking to expand their market reach.
- Various Industries: Including real estate, law, nutrition, and more.
- Both Beginners and Advanced Marketers: Strategies discussed cater to all levels of expertise.
Success Stories and Speakers
The summit boasts an impressive lineup of speakers and clients who have achieved significant milestones through paid advertising. Ashley highlights several success stories to illustrate the summit's potential impact:
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Macy (Co-Founder of The Sales Girls): Achieved a million-dollar day influenced by paid ads.
“She has had a million dollar day in her business. Wouldn't you like to know how that happened? I can tell you it was influenced by paid ads.”
[05:30] -
Sherry Summers Bell: Experienced a six-figure day, transforming her event attendance from zero to a bustling crowd.
“Sherry Summers Bell on how she had a six figure day and had people lining up outside her event when 30 days prior they weren't.”
[06:10] -
Melissa Franks: Manages companies with revenues ranging from $50 million to $350 million, showcasing astronomical ROI from ads.
“Melissa Franks... she has skilled companies from 50 million to 350 million. She'll share her story about her ROI on ads, which is astronomical.”
[07:15] -
Leticia Gardner: With millions of followers on Instagram and TikTok, she continues to leverage paid ads to maintain and grow her audience.
“Leticia Gardner... she still cares about paid ads. Because just like these huge companies... there's just enough for all of us.”
[08:45] -
Emily Judy: An Amazon bestseller who achieved a significant revenue spike, demonstrated through her success with paid advertising.
“She has had six figure, actually, technically it was kind of a six figure day over a few days in her business.”
[09:30] -
Ernestine Morrison: A renowned producer and actress who utilizes paid ads to capture her target audience's attention.
“Ernestine Morrison... she's going to share the method that has led her to be just a disruptor...”
[10:00]
Value Proposition
Ashley emphasizes that the summit is not just about theory but practical, actionable strategies that have been proven to work across various business types:
“What matters to you is for you to see how this method is repeatable for completely different businesses.”
[03:30]
Key Takeaways for Attendees:
- Strategic Frameworks: Understanding the “why” behind ad setups.
- Data Interpretation: Learning what metrics to focus on for optimal performance.
- Networking Opportunities: Engaging with like-minded entrepreneurs and experts.
- Laser Coaching Sessions: Personalized feedback during the event.
Testimonials and Real-World Impact
A standout moment in the episode is Ashley sharing a heartfelt testimonial from Megan Morris, a client who experienced remarkable growth through paid ads:
“October 12th through November 12th compared to November 12th to December 12th. 30 days, day over day, my orders and profits have doubled... only been running ads for three weeks.”
[29:15]
This testimonial underscores the tangible benefits attendees can expect by implementing the strategies discussed at the summit.
Event Logistics and Final Details
Ticket Information:
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Capacity: Capped at 400 attendees to ensure quality interactions.
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Format: Exclusively in-person, with no virtual tickets available.
“If you're considering coordinating and making plans and getting child care, I don't take it for granted.”
[28:00]
Ticket Tiers:
- Platinum VIP: Sold out.
- VIP: Limited availability remaining.
Networking and Community Building:
Ashley highlights the importance of being in a community that fosters growth and collaboration:
“...spend the money, and I'm going to get feedback from people that have been where I want to be already. That is how you speed things up.”
[25:45]
Conclusion
Ashley Brock passionately advocates for the Power of Paid Ads Summit as a transformative event for serious business owners ready to elevate their marketing strategies. She emphasizes that the summit is an investment in one's business growth, offering unparalleled access to proven methods, expert insights, and a supportive community.
“Winners are beginners. Winners begin, they start. They don't sit in indecision... the way you can begin that journey of speeding things up is attending the Power of Paid Ad Summit.”
[34:20]
For those committed to scaling their businesses and mastering paid advertising, Ashley assures that this summit is an invaluable opportunity to achieve their goals.
Call to Action:
“Click the link below, get your ticket, and I cannot wait to see you and meet you there.”
[36:50]
Final Thoughts
Episode #51 serves as a detailed exposition of the Power of Paid Ads Summit, outlining its benefits, target audience, and the substantial value it offers to entrepreneurs eager to harness the power of paid advertising. Ashley Brock's enthusiastic presentation, combined with real-world success stories, makes a compelling case for why business owners should consider attending this transformative event.