Marketing Matters with Ashley Brock
Episode #54: 5 Things You MUST Have to Hit Your 2025 Goals
Release Date: January 3, 2025

In Episode #54 of the Marketing Matters with Ashley Brock podcast, host Ashley Brock delves deep into the essential elements that small business owners and entrepreneurs must incorporate to achieve and surpass their 2025 business goals. Through a comprehensive and inspiring discussion, Ashley outlines five critical components—beliefs, money mindset, feedback, community, and paid advertising—that serve as pillars for business growth and success. This episode serves as a strategic guide for those eager to refine their marketing strategies and accelerate their business trajectories.

1. Beliefs: Cultivating the Right Mindset

Ashley begins by emphasizing the paramount importance of beliefs in reaching business objectives. She outlines two distinct belief systems that entrepreneurs must adopt:

• Compounding Interest in Daily Habits: Drawing inspiration from the book The Slight Edge, Ashley underscores how small, consistent actions accumulate over time to produce significant results. She shares personal anecdotes, such as waking up earlier to engage in personal development activities like reading or exercising, illustrating how these minor adjustments contribute to long-term success.

  "They are you waking up a little bit earlier and you’re reading the 10 pages in that book... those little things that have compounding interest over time." [04:15]

• Embracing Bold, Uncomfortable Actions: Ashley encourages listeners to step out of their comfort zones and undertake bold initiatives, even when they feel unqualified. She quotes a Bible verse to highlight that one doesn't need to be fully prepared to take decisive action:

  "God doesn’t call the qualified, he qualifies the called." [09:30]

  She also references U Squared Price Pritchett's mantra:

  "Doubt your limits." [12:45]

Ashley asserts that playing it safe limits potential, and embracing discomfort is essential for substantial growth.

2. Money Mindset: Valuing Investments Over Costs

Transitioning to the money mindset, Ashley discusses the necessity of redefining how entrepreneurs perceive expenses. She distinguishes between viewing expenditures as merely costly and recognizing them as valuable investments that yield significant returns.

• From Expensive to Valuable: Ashley advises reframing thoughts around money, emphasizing the value derived from investments rather than their price tag.

  "When someone says, ‘That’s expensive,’ I’m like, that’s relative. It’s really just valuable." [16:20]

• Becoming the Buyer You Want to Attract: She highlights the importance of embodying the purchasing behaviors desired in clients. By being confident and clear about the value of one's offerings, entrepreneurs naturally attract like-minded customers.

  "If you want people to see the value and what you have to offer, you have to be the first person to be like, ‘Yep, I easily see the value.’" [21:05]

• Investment Leads to Growth: Ashley shares her personal transformation story, linking investments in herself and her business to substantial life and business improvements, such as losing weight, upgrading her wardrobe, and enhancing her business operations.

  "Every time I made an investment in myself or in my business, something big happened. We grew." [25:40]

To reinforce this mindset shift, Ashley introduces a mantra for listeners to adopt:

"I care less about where my money is going and more about the fruit that will start growing. The only way that money is a waste is if my vision is what I choose not to chase. When my belief is strong and my vision is clear, my dreams begin to draw near." [28:10]

3. Feedback: Leveraging External Perspectives

Ashley underscores the importance of feedback as a catalyst for growth. She explains that relying solely on one's own perspective can result in blind spots, hindering progress and scalability.

• Seeking Constructive Criticism: By engaging with coaches and masterminds, entrepreneurs can gain invaluable insights into their business practices, identifying strengths and areas needing improvement.

  "One thing I can change, that one thing may change the trajectory of my success with organic content. That one thing." [33:25]

• The Role of Coaching: Ashley shares her positive experiences with coaching, illustrating how external guidance has been instrumental in refining her strategies and achieving her goals.

  "Coaching for me has changed my life, which is why I’m so sold that coaching, whether it was when I was playing basketball growing up, whether it was when I was marching in the marching band with a trumpet and a baritone, having someone that can see your blind spots, your different perspective, it is so valuable." [35:50]

She emphasizes that feedback not only highlights what is working but also illuminates opportunities for enhancement, thereby facilitating continuous improvement and revenue growth.

4. Community: Building a Supportive Network

The fourth essential element Ashley discusses is community. She highlights how a strong, supportive network can amplify business success by providing encouragement, accountability, and collaborative opportunities.

• The Power of Togetherness: Referencing biblical verses, Ashley articulates the strength derived from communal bonds. She illustrates this with a metaphor of intertwined strands, symbolizing the resilience and support community offers.

  "A cord of three strands is not quickly broken." (Ecclesiastes 4:12)
  "For where two or three gather in my name, there I am with them." (Matthew 18:20) [40:00]

• Mutual Support and Growth: Within a community of like-minded individuals, business owners can celebrate successes, share challenges, and exchange valuable feedback, fostering an environment conducive to collective and individual growth.

  "If you don’t have a community of other business owners... you are missing out on a piece that can actually speed up your results." [42:15]

Ashley advocates for entrepreneurs to actively seek and engage in communities that align with their business goals, as these relationships can provide both emotional support and practical business insights.

5. Paid Advertising: Accelerating Business Reach

Concluding her discussion, Ashley focuses on the pivotal role of paid advertising in achieving business objectives. She presents paid ads as a strategic tool to enhance visibility, attract the right audience, and expedite business growth.

• Ads as a Growth Accelerator: Ashley explains that regardless of a business's current stage, integrating paid advertising can significantly speed up the achievement of goals by increasing brand visibility and customer acquisition rates.

  "Paid ads speed things up... the people with the largest audience are the people who are the most findable." [45:30]

• Strategic Implementation: She clarifies that successful advertising is not about instant fixes but about developing and refining a skill set that, when mastered, transforms business dynamics.

  "Paid ads are not magic. It is a skill that when you refine it can change everything for your business." [47:05]

• Case Studies and Success Stories: Ashley teases attendees of the upcoming Power of Paid Ad Summit by sharing success stories from prominent entrepreneurs who have leveraged paid advertising to achieve remarkable milestones, such as million-dollar days.

  "Macy McNeely... shared on her podcast... the pricing of the ticket was not based on lunch. The pricing of the ticket was based on who you become as a result of attending this event." [51:20]

She also highlights the value of learning from seasoned professionals and peers, reinforcing the idea that paid advertising, when executed thoughtfully, can be a game-changer for business growth.

Power of Paid Ad Summit: An Invitation to Elevate Your Business

Throughout the episode, Ashley promotes the Power of Paid Ad Summit, an event designed to provide deeper insights and actionable strategies for mastering paid advertising. She introduces various high-profile speakers who will share their expertise and success stories, offering attendees a unique opportunity to learn from the best in the industry.

• Featured Speakers: Ashley introduces speakers such as Macy McNeely, Melissa Franks, Sherry Somers Bell, Emily Judice, Leticia Gardner, and Ernestine Morrison, each bringing a wealth of experience and unique perspectives on leveraging paid ads for business success.

  "Ernestine Morrison... she’s a professional actress, a famous actress and producer, and she’s going to talk about how to really be a disruptor in your space." [59:10]

• Event Benefits: She emphasizes the value of joining the summit, highlighting the opportunity to be part of a community of six, seven, and eight-figure entrepreneurs, fostering connections that can lead to collaborative growth and enhanced business strategies.

  "You will feel so seen, so heard, so challenged, so inspired." [1:02:35]

Ashley concludes by reiterating the transformative potential of the summit, encouraging listeners to secure their tickets and take proactive steps toward achieving their 2025 goals with the support of a like-minded community and expert insights.

Conclusion

Episode #54 of Marketing Matters with Ashley Brock serves as an empowering blueprint for entrepreneurs aiming to elevate their businesses by 2025. By integrating the five essential elements of beliefs, money mindset, feedback, community, and paid advertising, listeners are equipped with the tools and perspectives necessary for substantial and sustained growth. Ashley's passionate delivery and actionable advice, coupled with her promotion of the Power of Paid Ad Summit, make this episode a must-listen for those committed to transforming their business trajectories in the upcoming year.

Notable Quotes:

• "They are you waking up a little bit earlier and you’re reading the 10 pages in that book... those little things that have compounding interest over time." [04:15]

• "God doesn’t call the qualified, he qualifies the called." [09:30]

• "Doubt your limits." [12:45]

• "When someone says, ‘That’s expensive,’ I’m like, that’s relative. It’s really just valuable." [16:20]

• "I care less about where my money is going and more about the fruit that will start growing." [28:10]

• "Coaching for me has changed my life... it is so valuable." [35:50]

• "A cord of three strands is not quickly broken." [40:00]

• "Paid ads speed things up... the people with the largest audience are the people who are the most findable." [45:30]

• "You will feel so seen, so heard, so challenged, so inspired." [1:02:35]

This comprehensive summary encapsulates Ashley Brock's insightful discussion, providing listeners and readers alike with a clear understanding of the pivotal strategies necessary for achieving business success in 2025.