Marketing Matters Podcast Summary Episode #56: When to Hire, Who to Hire, & Summit Team Structure Host: Ashley Brock | Release Date: February 6, 2025
Introduction
In episode #56 of the Marketing Matters podcast, host Ashley Brock delves into the critical aspects of building and managing a team for small businesses. Titled "When to Hire, Who to Hire, & Summit Team Structure," Ashley shares her personal experiences and strategies for expanding her team, particularly in the context of organizing the successful Power of Paid Ad Summit. This comprehensive discussion offers valuable insights for entrepreneurs looking to scale their businesses efficiently.
When to Hire
Ashley emphasizes the importance of recognizing the right moment to expand your team. She explains that growth often forces entrepreneurs to hire, as the demands of the business outpace what a single person can handle.
"Growth forces your hand, and growth forced my hand." ([15:45])
Initially managing every aspect of her business, Ashley reached a tipping point where she could no longer sustain the workload alone. This realization led her to seek help to maintain profitability and continue scaling effectively.
Who to Hire
Selecting the right team members is crucial for sustainable growth. Ashley advises entrepreneurs to prioritize hiring individuals who are aligned with the business's mission and vision. Skills can be taught, but passion and commitment are inherent qualities that drive long-term success.
"It really just matters that you have the right person. Skills can be developed, but the person you can't. You're gonna have a hard time changing." ([35:20])
Drawing from her own experience, Ashley recounts hiring Laura Beth Denton, a longtime friend who believed in her vision despite financial constraints. This foundation of trust and shared goals became the cornerstone of her expanding team.
Team Structure for Events
Detailing the structure of her event team for the Power of Paid Ad Summit, Ashley outlines the various roles essential for a smooth and successful event:
- Hair and Makeup: Jensen handled hair, while Starla took care of makeup, allowing Ashley to focus on her role without distractions.
- Executive Life Assistant: Rose managed logistical tasks such as outfit changes, hydration, and general support to keep Ashley organized and stress-free.
- Event Strategist: Kristen from Yes Events provided expertise in event flow, messaging, and ensuring the summit was beneficial for attendees.
- Sales Coach: Macy from Sales Girls enhanced Ashley's confidence in selling her offerings during the event.
- Operations Manager: Laura Beth oversaw the overall operations, including the purchasing flow and onboarding processes.
- Audio Visual Support: Katie coordinated with the AV team to ensure seamless presentations and technical aspects.
- Coaches and Support Staff: Meredith acted as a side stage manager, while Hannah Huber assisted with website and course template updates.
"We're working on getting very specific roles, but we're just in a growth phase where everyone is willing to wear a lot of hats." ([50:10])
Ashley highlights the importance of having a versatile team during the initial growth phase, where flexibility and adaptability are key.
Team Management and Compensation
Ashley shares her approach to compensating her team members fairly while fostering a supportive and motivating work environment. She believes in rewarding loyalty and dedication, often offering raises and bonuses based on the company's growth and individual performance.
"When you do what you say you're gonna do, like Lacey and Katie have already got raises, Laura Beth has gotten four raises and a bonus at this point." ([1:10:30])
Additionally, Ashley offers flexible work arrangements and incentives such as wardrobe stipends and unlimited paid vacation, ensuring her team feels valued and empowered to perform their best.
Key Insights and Philosophy on Team Building
Ashley’s overarching philosophy centers on hiring individuals who are passionate about the mission and willing to grow alongside the business. She stresses the importance of proactive team members who seek to contribute beyond their immediate roles.
"Find someone who sees the vision. I really value and reward loyalty." ([1:25:15])
Furthermore, Ashley advocates for investing in your team even before you feel entirely ready, recognizing that delegating tasks is essential for long-term sustainability and personal well-being.
"I invested in the team before I was ready... there are things in the business that I should not be doing and it's preventing me from scaling." ([1:28:40])
Conclusion
Episode #56 of Marketing Matters offers a deep dive into strategic team building for small businesses. Ashley Brock effectively shares her journey of scaling her business through thoughtful hiring and team management, providing actionable advice for entrepreneurs aiming to grow their ventures sustainably. By prioritizing mission alignment, fair compensation, and flexible roles, Ashley demonstrates how to build a cohesive and motivated team capable of driving business success.
Notable Quotes:
- "Growth forces your hand, and growth forced my hand." ([15:45])
- "It really just matters that you have the right person. Skills can be developed, but the person you can't." ([35:20])
- "We're working on getting very specific roles, but we're just in a growth phase where everyone is willing to wear a lot of hats." ([50:10])
- "When you do what you say you're gonna do, like Lacey and Katie have already got raises, Laura Beth has gotten four raises and a bonus at this point." ([1:10:30])
- "Find someone who sees the vision. I really value and reward loyalty." ([1:25:15])
- "I invested in the team before I was ready... there are things in the business that I should not be doing and it's preventing me from scaling." ([1:28:40])
This episode is a must-listen for small business owners and entrepreneurs seeking to enhance their team-building strategies. Ashley Brock’s candid discussions and practical advice provide a roadmap for creating a supportive and effective team that aligns with your business’s growth objectives.