Podcast Summary: Marketing Matters with Ashley Brock
Episode #71: Client Win: How Dr. Bimonte Gets Daily Leads for her Veterinarian Business
Release Date: June 10, 2025
Introduction
In this episode of Marketing Matters with Ashley Brock, host Ashley Brock welcomes Dr. Jeanette Bimonte, a relief and traveling veterinarian who has carved a niche in dog nutrition. Their conversation delves into Dr. Bimonte’s journey from traditional veterinary practices to becoming a non-traditional veterinarian, leveraging effective marketing strategies to grow her business and help more pet owners.
Dr. Bimonte's Background and Services
Dr. Jeanette Bimonte is not your typical veterinarian. Specializing in nutrition, she offers a range of services aimed at improving the health and longevity of dogs through informed dietary choices. Her offerings include:
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Dog Food Nutrition Course: Educates pet owners on essential nutrition components, helping them make informed decisions about their dogs' diets.
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Personalized Consultations: Provides custom dietary plans tailored to individual dogs’ needs, ensuring optimal health and well-being.
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Travel and Relief Veterinary Services: Operates as an interim veterinarian across various hospitals, handling surgeries, treatments, and supporting veterinary staff during vacations, maternity leaves, or cancer treatments.
Additionally, Dr. Bimonte collaborates with other veterinarians, guiding them on how to offer travel and relief services, thereby expanding her influence within the veterinary community.
The Meeting and Initial Collaboration
Ashley Brock introduces Dr. Bimonte as not just a client but a dear friend. Their professional relationship began almost a year prior when they were introduced by a mutual acquaintance, Hannah from the Wealth Collaborative.
Notable Quote:
Ashley Brock [00:02]: “She is a relief and traveling veterinarian, and she loves pets. She loves just caring about the nutrition of your pet.”
Dr. Bimonte recounts their first meeting during a dinner where Ashley's genuine curiosity about her business left a lasting impression.
Notable Quote:
Dr. Bimonte [01:38]: “I was like, sure. And that's when I met you for the first time. I'd seen you around on social media... I just remember sitting there at the dinner table with you and you being so genuinely curious about me.”
This initial connection sparked Dr. Bimonte's interest in marketing, an area previously unexplored in her industry.
Importance of Dog Nutrition
A significant portion of the discussion focuses on the critical role of nutrition in a dog’s health. Dr. Bimonte emphasizes that what owners feed their dogs can be a decisive factor in their overall well-being.
Notable Quote:
Dr. Bimonte [06:10]: “You can't control... their food can either be medicine or it can be disease.”
She highlights that while owners may not always have control over external factors like environment or genetics, they do have complete control over their dogs' diets. This control empowers owners to proactively manage their pets' health, leading to happier and longer lives.
Overcoming Marketing Fears and Investing in Growth
Dr. Bimonte candidly discusses her initial apprehensions about marketing, a topic not widely addressed in the veterinary field. Despite being a skilled surgeon, she found marketing daunting until she met Ashley Brock.
Notable Quote:
Dr. Bimonte [17:10]: “I wanted to and I was scared... it's very non traditional. It's not talked about in my industry.”
Choosing to invest in marketing, Dr. Bimonte joined Ashley’s Mastermind program and participated in a VIP day—an intensive, one-on-one session aimed at refining her marketing strategies. This decision marked a turning point, enabling her to reach a broader audience without the need to physically duplicate her efforts.
Notable Quote:
Dr. Bimonte [18:53]: “I had never invested that much money in myself. And so I was like... this whole reason I do the consults.”
Success Stories and Impact
One of the standout moments in the episode is when Dr. Bimonte shares a heartfelt testimonial from a pet owner. After consulting with her about her dog’s diet, the owner noticed a remarkable improvement in her dog's anxiety levels, allowing for more peaceful nights despite challenging circumstances.
Notable Quote:
Dr. Bimonte [14:17]: “His nutrition is better, so his gut health is better. So, I mean, it really is this beautiful snowball effect...”
This story exemplifies the profound impact of proper nutrition, not just on physical health but also on behavior and quality of life.
The VIP Day Experience
The VIP day with Ashley Brock proved transformative for Dr. Bimonte. This exclusive, intensive session allowed her to delve deep into her marketing strategies, leading to immediate and sustainable growth.
Notable Quote:
Dr. Bimonte [26:31]: “We were able to really refine and, like, polish what was already there. And again, having clarity on the communication and the mission and the language.”
During this day, they identified and corrected gaps in her Google Ads campaigns, leading to immediate leads and sales. The experience underscored the value of dedicated time and expert guidance in accelerating business growth.
Notable Quote:
Dr. Bimonte [27:14]: “It felt like that after March 6, it felt like it really just like a light again. There was momentum there.”
The Role of Community and Mastermind
Ashley and Dr. Bimonte discuss the invaluable support provided by the Mastermind community. Being part of a group of like-minded entrepreneurs fosters collaboration, idea-sharing, and mutual growth.
Notable Quote:
Dr. Bimonte [39:18]: “The community that you have nurtured and you've attracted because of the type of business person you are... collaboration as well.”
Ashley highlights how the Mastermind facilitates networking and provides diverse perspectives that can catalyze business transformations.
Final Insights and Encouragement
As the episode concludes, both Ashley and Dr. Bimonte emphasize the importance of embracing marketing to unlock business potential. They debunk myths that certain businesses cannot run ads and highlight the universal applicability of effective marketing strategies.
Notable Quote:
Ashley Brock [35:00]: “No matter what it is, if you're like, oh, that's all the other people that do what I do, they say this about advertising. I have a bunch of real estate agents to say, no, you can't run ads. It is false.”
Dr. Bimonte encourages listeners to learn marketing skills as they are transferable and essential for sustained business growth.
Notable Quote:
Dr. Bimonte [36:54]: “Learn how to fish. You'll feed yourself for a lifetime.”
Conclusion
Episode #71 of Marketing Matters with Ashley Brock is a compelling exploration of how strategic marketing can revolutionize niche businesses. Through Dr. Jeanette Bimonte’s journey, listeners gain insights into the importance of dog nutrition, the transformative power of investing in marketing, and the strength of supportive communities. This episode serves as an inspiring testament to the potential that lies in combining passion with effective marketing strategies.
Where to Find Dr. Bimonte’s Services:
- Website: SouthernVeterinaryServices.com
- Instagram: @nontraditionalveterinarian
- Courses & Consultations: Accessible through her website’s dropdown menus.
Join the Community:
For entrepreneurs and business owners looking to enhance their marketing strategies, joining Ashley Brock’s Mastermind offers unparalleled support, collaboration, and expert guidance to achieve and exceed business goals.
Thank you for listening to Marketing Matters with Ashley Brock. Stay tuned for more insightful episodes tailored to help your business thrive.