Win With Paid Ads™ Podcast: Episode #74 Summary

Title: This ONE Thing Could Increase Your Conversion Rate by 50 Percent
Host: Ashley Brock
Release Date: June 28, 2025

In Episode #74 of the Win With Paid Ads™ Podcast, host Ashley Brock delves into a powerful strategy that can potentially boost your ad conversion rates by up to 50% without the need to launch additional ads. This comprehensive episode is a treasure trove for entrepreneurs and business owners aiming to maximize their advertising effectiveness through strategic landing page optimization.

1. The Power of Instantaneous Clarity

Ashley emphasizes the importance of instant clarity on your landing page. In the competitive digital landscape, you have merely three to five seconds to capture your audience's attention. Using simple, third-grade level language ensures that your message is quickly understood, reducing the risk of losing potential customers due to confusion.

“If it took five seconds and people still didn't know what you had to offer, that can create confusion. And when you confuse, you lose.” — Ashley Brock (03:45)

Case Study: Ashley shares an anecdote about her client Caitlin, a branding photographer who struggled with conveying her services clearly. By simplifying her website language, Caitlin transformed her landing page from causing confusion to immediately communicating her value, which significantly improved her conversion rates.

2. Combating Decision Fatigue

Modern consumers are overwhelmed with countless decisions daily, leading to decision fatigue. Ashley highlights that complex language increases cognitive load, making it harder for visitors to take action.

“Complex language actually leads to cognitive load. So simple, easy words prevent the brain from straying.” — Ashley Brock (05:10)

Strategy: Simplify your messaging to make the decision to engage or purchase as effortless as possible for your audience.

3. Building Trust Through Understanding

Trust is a cornerstone of conversions. Ashley explains that clear and simple language fosters trust by making your business appear more honest and approachable.

“Simple language actually allows you to be interpreted as more honest, approachable, and trustworthy.” — Ashley Brock (06:30)

Avoiding jargon and overly sophisticated terms can make your audience feel more comfortable and confident in your offerings.

4. Universal Appeal Across Audiences

Whether your audience is highly educated or not, plain language resonates universally. Ashley references her conversation with Katie Schwartz, an aerospace engineer, who successfully used straightforward language to attract clients.

“Even the most educated people use plain language when they're making buying decisions.” — Ashley Brock (09:15)

Insight: Regardless of the target demographic, simplicity in language aligns with how people search and make purchasing decisions online.

5. Alignment with Search Behavior

People tend to search using simple terms, not technical jargon. Ashley points out that optimizing your content to match these search behaviors can enhance discoverability and relevance.

“If you are a fat loss coach, people would probably type in and Google how to lose weight fast. They're not typing in expedite adipose reduction.” — Ashley Brock (12:00)

Actionable Tip: Use the same language your potential customers are using in their searches to ensure your landing page aligns with their intent.

6. Data-Driven Improvements

Studies support that content written at a third-grade reading level outperforms more complex content in several key metrics:

• More Clicks
• Increased Time on Page
• Higher Conversion Rates

Ashley underscores the significance of these statistics by illustrating that a shift from an 8% to a 12% conversion rate signifies a 50% increase in business effectiveness.

“If your conversion rate on your ads goes from 8% to 12%, that is a 50% increase in your business.” — Ashley Brock (15:45)

Additional Nuggets of Wisdom

A. Enhancing Landing Pages with Video

Incorporating videos into your landing pages can increase conversion rates by up to 86%. Personalized and well-crafted videos help in establishing a deeper connection with your audience.

“Adding videos to a landing page can increase your conversion rate by 86%.” — Ashley Brock (18:10)

Recommendation: Utilize A/B testing for different video versions to determine which resonates best with your audience.

B. Importance of Page Speed

Page load speed is crucial. Even a one-second delay can decrease conversions by 7%. Users expect pages to load within two seconds, and exceeding this can lead to significant drop-offs.

“A one second delay in your page loading can actually decrease conversions by 7%.” — Ashley Brock (22:30)

Solution: Regularly use page speed testing tools to ensure your landing pages load swiftly for all users.

Conclusion

Ashley Brock wraps up the episode by reiterating that optimizing your landing page—through clear, simple language, effective use of video, and ensuring fast load times—can dramatically enhance your ad performance. This approach not only improves conversion rates but also maximizes the return on your existing advertising efforts.

“By isolating a single change and implementing it, especially when driving high traffic volumes, you can witness transformative results.” — Ashley Brock (27:50)

Looking Ahead

In the next episode, Ashley promises to reveal one common reason why people stop watching ads after just one second, alongside sharing her worst-performing ad and providing actionable guidance to create more engaging advertisements.

Note: For entrepreneurs eager to delve deeper into these strategies, Ashley invites listeners to join the Win With Paid Ads Challenge for an immersive experience with other high-achieving business owners.

This summary encapsulates the core insights and actionable strategies discussed in Episode #74, providing a roadmap for enhancing your ad conversion rates through effective landing page optimization.