#80: She has 400k Followers & Ads That Convert: Meet Trish Ware

Summary

Win With Paid Ads™ Podcast Summary

Episode Title: #80: She has 400k Followers & Ads That Convert: Meet Trish Ware
Host: Ashley Brock
Release Date: August 7, 2025

---

1. Introduction

In Episode #80 of the Win With Paid Ads™ Podcast, host Ashley Brock welcomes listeners to meet Trish Ware, a remarkable entrepreneur with a robust online presence. Trish boasts over 400,000 followers on her platform Labor Nurse Mama, where she empowers women to achieve the birth experiences they desire. Additionally, Trish runs a coaching business targeting direct-to-consumer ventures, particularly within the health industry. This episode delves into Trish's journey with paid advertising, her successes, challenges, and invaluable insights for fellow entrepreneurs.

---

2. Trish Ware’s Dual Business Ventures

Trish Ware begins by sharing the origins of her two businesses:

• Labor Nurse Mama: Born from Trish’s passion for birth and her personal experiences, Labor Nurse Mama aims to support women through pregnancy and postpartum. Trish became a labor nurse during her fifth pregnancy, driven by a desire to help others navigate childbirth with confidence and autonomy.

  "Labor Nurse Mama was born from my love of birth... I just don't feel like my birth happened to me. I didn't feel like I was the queen of that birth." [02:40]

• Coaching Business: Beyond her nursing role, Trish expanded into coaching, assisting other direct-to-consumer businesses, many in the health sector, to enhance their advertising strategies and scale effectively.

  "For anyone that just wants to learn how to sell and build an offer and launch, that's my jam." [35:00]

---

3. The Journey with Paid Ads: Early Struggles and Breakthroughs

Trish’s initial foray into paid advertising was fraught with challenges. Despite her organic success, her early advertising efforts were misaligned, leading to poor conversions.

• Initial Challenges: Trish experienced 5,000 landing page views daily but saw less than 2% conversion rates. A pivotal mistake was misdirecting ads to the wrong audience, notably targeting men instead of her primary demographic.

  "They were going to men. And the only reason I knew it was because I wasn't checking it..." [13:09]

• Hiring Mistakes: Trusting external agencies without proper oversight resulted in significant financial losses, including a $50,000 setback due to ad mismanagement.

  "He outsourced me, and during it cost me about $50,000 because my ads were going to the wrong landing page." [12:52]

• Turning Point with Ashley Brock: Recognizing the necessity of expert guidance, Trish partnered with Ashley Brock, whose targeted ad strategies aligned perfectly with Trish's business needs. This collaboration marked a turning point, enabling Trish to achieve impressive Return on Ad Spend (ROAS).

  "When I started seeing your ads, because you targeted me perfectly, I was like, okay, this is the next step." [14:21]

---

4. Celebrating Success: Notable Wins

Trish shares significant milestones achieved through refined advertising strategies:

• Labor Nurse Mama:

  • ROAS Improvement: Utilizing Ashley’s methods, Trish achieved a 5.8 ROAS, significantly enhancing her advertising efficiency.

  • Sales Growth: Spending approximately $2,000 yielded 55 sales, demonstrating the effectiveness of targeted ads.

    "The first time I did it with your method, I had like a 5.8 ROAS and had 55 sales." [24:33]

• Coaching Business:

  • High-Value Conversions: Investing less than $2,000 in ads resulted in securing two five-figure masterminds, translating to a potential 10:1 return.

    "A couple of weeks ago, I had to sign up for five figures from a $2,000 ad spend." [26:29]

---

5. Overcoming Challenges: Lessons Learned

Trish candidly discusses the hurdles she faced and the lessons gleaned from her advertising journey:

• Emotional and Financial Recovery: Recovering from the $50,000 loss was emotionally taxing, instilling a cautious approach toward future ad spending.

  "I was having like 5,000 landing page views a day and no conversions... And I didn't use social media, so I don't get targeted my own ads." [07:05]

• Narrowing Focus: Initially trying to cater to a broad audience diluted her messaging. Trish learned the importance of niching down to speak directly to her ideal clients.

  "I finally just said, screw it. And I put motherhood, parenting, wellness on my landing page." [28:21]

• Authentic Messaging: Trish emphasizes the necessity of maintaining authenticity in advertising. Hiring someone to craft her messaging resulted in a disconnect, highlighting that "your vibe attracts your tribe."

  "I always tell my clients, your vibe attracts your tribe. And if you are not authentically you, when they come into your community, they're going to be like, who is this?" [06:54]

---

6. Insights and Advice on Effective Advertising

Trish imparts several key strategies for successful paid advertising:

• Authenticity is Key: Being genuine in your messaging helps build trust and attract the right audience.

  "Being authentically you... shows up how you speak and how I would speak to a mom in the bed in my room." [05:09]

• Consistency and Persistence: Success with ads requires consistent effort and the willingness to adapt and tweak strategies as needed.

  "Consistency and never giving up. Then you will win." [15:36]

• Invest in Learning and Support: Trish advocates for investing in comprehensive programs like Ashley’s mastermind, emphasizing that "coursers just don't do it alone."

  "If you want to learn ads, I really appreciate coming into your mastermind, because courses just don't do it alone." [32:15]

• Embrace Your Energy and Passion: Your enthusiasm and belief in your offer are palpable in your ads, making them more compelling.

  "If you don't love what you're doing, then that can be, like, your redirection." [31:27]

---

7. Final Thoughts and Call to Action

As the episode concludes, both Ashley and Trish encourage listeners to engage with their content and take proactive steps toward mastering paid advertising.

• Trish’s Endorsement:

  "If you want to learn ads, I really appreciate coming into your mastermind..." [32:15]

• Ashley’s Invitation:

  "Click the link below this video, and I would love to see you there. Go follow Trish. She's absolutely incredible, inspirational, and you can see her winning with your ads." [35:01]

Listeners are invited to follow Trish Ware on social media for further insights and to participate in Ashley Brock’s Win With Paid Ads Challenge to elevate their advertising strategies.

---

Notable Quotes

• Authenticity in Advertising:

  "Your vibe attracts your tribe." — Trish Ware [06:54]

• On Overcoming Mistakes:

  "Forget the negative Nancy's. They don't matter." — Trish Ware [06:54]

• On Investment in Self:

  "Don't invest in me. Invest in yourself through my method." — Ashley Brock [31:57]

---

Connect with Trish Ware

• Labor Nurse Mama: @labornursemama
• Trish Ware Coaching: @trishware

---

Tune in to Episode #80 to gain valuable insights from Trish Ware’s journey with paid ads and learn how to effectively scale your business using authentic and targeted advertising strategies.

Transcript

[A]

Welcome to the Win with Paid Ads podcast for small business owners, entrepreneurs, and really anyone who has anything you want more people to find. Whether you're starting from ground zero or scaling an eight figure business, you are exactly who this podcast was created for. Because you being the best kept secret helps no one. Right? You may be the best at what you do, but if you aren't the best at advertising what you do, then you're leaving money on the table. That's why in every episode, I'll show you how you can use paid ads to hit your goals 10 times sooner. It's time you finally learn how to win with paid ads. You or someone on your team can do this. I'll show you how to score and be known by more. Let's get started. On today's podcast, you are about to get to meet someone so incredible. I'm gonna let her introduce herself, but I'll tell you she is a client and become a friend of mine. Her name is Trish Ware. She has a couple hundred thousand followers on Labor Nurse Mama, where she gets to help women have the birth that they want to have. And she's gonna talk a little bit more too, but she has this other side of her business where she's coaching people who have other businesses direct to consumer, many in the health industry. She'll. She'll share a little bit more about that, but what's cool is she has such a story to share with you about her ads and her business and she's so great at so many other things. So I felt like, what a great opportunity for you to get to meet someone so incredible. So. Hello, Trish. Welcome to the show. Hello.

[B]

Thank you so much. I love that introduction. That's great.

[A]

It was good, right? Okay, so tell us a little bit about the two sides of your businesses. I want to understand each of them and kind of why did you decide to start your business too?

[B]

Oh, okay. Yes. So Labor Nurse Mama was born from my love of birth. I've been a birth geek since my first birth. And my first birth, I was really young and I walked into it being very like, yes, sir. And thinking that I had to do everything the doctor said. I took the class that the doctor said and I just went in there with this, like, I want them all to like me and I want to have a great birthday. But I did everything he said. And so that left me feeling like my birth happened to me. I didn't feel like I was a part of it and I didn't feel like I was the queen of that birth. And so after Ian, I started really learning as much as I could about birth. But I was so, like, when I would go to see a friend who had a baby, I just loved being in the hospital. I loved it all. So I knew I wanted to be a labor nurse. And my labor nurse was amazing for my first three. So I became a labor nurse when I was pregnant. Ooh. When I was really pregnant with baby number five. And I remember I was so excited to become a labor nurse and help women have a birth that they love. And I got in there and I realized there was a lot of coercion. A lot.

[C]

Yes.

[A]

I experienced this.

[B]

Yeah. A lot of straight up being bullied. And so I did what I could at bedside. I would. I'm a homeschool mom. I've homeschooled all seven. So I would teach them what I could at the bedside, but it wasn't enough. And they had a relationship with this doctor. So when the doctor came in, despite it not really being needed, they would just do what they were told. Because who wants to do something that might harm your baby? And they're being told it might hurt their baby, which wasn't true. Most of you know, sometimes. So I would leave my shifts just crying. Like, I would sit in my car, I would cry, and. And I finally was like, okay, I have to do something. Mind you, this was in, like, 2017, 2018. Nobody was teaching on social media. No one was doing that. So I started a blog.

[A]

Wow.

[B]

And my very first month, I had like, 35,000 blog views. And I was like, okay, they want to know.

[A]

They want this.

[B]

They want this. So my blog shot up. It, you know, was amazing. We went to 100k views immediately, but it wasn't enough. And So I. In 2019, I am not. Let's just get this out there. I'm not a social media user. I don't post what I'm doing all day. I didn't use it for anything. But at the time, showing pictures. And so in 2019, I decided I'm going all in. I'm going to treat this like a real business. I'm going to do it like a business. I have an entrepreneurial spirit. Anyway.

[D]

No.

[B]

Yeah. So I got very intentional. My content sucked. I look back now and I'm just like, this was the days of igtv, which was.

[A]

Oh, that.

[B]

That was practice for reels, because reels didn't come out until, what, 20, 21 maybe?

[A]

So I forgot that was a thing.

[C]

Yeah, man.

[B]

Oh, my IGTVs are jewels, let me tell you. They were terrible. So I started in July of 2019. Just really took taking it seriously and I. I went live. I didn't have anyone watching mom as.

[A]

We do at the beginning.

[D]

Yeah.

[B]

And my mom would be like, this is my beautiful daughter. And I'd be like, oh, God. But I just keep doing it. And I always tell my own clients, that is your practice for when you do have people watching, because if you can do it with your mom and your 23 year old, you're good. So I just kept being very, very consistent. And I. I really learned because there wasn't all these social media gurus that there are now.

[D]

Yeah.

[B]

That the key to social media is just being authentically you.

[D]

Yeah.

[B]

And showing up how you speak and how I would speak to a mom in the bed in my room. So I just landed on that golden nugget and it just took off. And so in April of 2020, which couldn't have been better timing, I launched the birth course. Actually had a partner at the time. She was amazing. We ended up partying ways because there's just some things we saw differently, but we're great friends. And it just took off and then the rest is history.

[C]

Yeah. Yeah.

[A]

It's so awesome. You know, I. One of the things that I'm still working on is like, just going on there and being like, it doesn't matter if someone disagrees with me on this, you know, because there's some things I'm like, is this where I share, like, what I really think? But I'm like, what if I offend someone? But now I'm like, I've got to figure out the balance of saying like, this is honestly how I feel. I feel like you're so good at that.

[B]

Well, I learned it the hard. I mean, I will say that one thing I do really well is I don't approach really controversial topics on the outside. My students and my members know that I will talk to them about the choices I made for my own births and my children, but I don't talk to them. I don't get into that realm. And I know that realm can grow you, but I've grown with just being authentically me. So. But I would tell you, don't worry about that. Speak your truth. Because when I was just. We were talking about this, I hired someone else to do my messaging. And that was a huge mistake because I brought in people that were attracted to her voice instead of my own voice. And so I always tell my clients, your vibe attracts Your tribe.

[A]

That's right.

[B]

And if you are not authentically you, when they come into your community, they're going to be like, who is this? So forget the negative Nancy's. They don't matter.

[A]

No, they don't. And also, I'm not bashing copywriters because I've seen some incredible copywriters. But what I can say is if you let a copywriter develop your own messaging, you're just not going to stand out. Like, only you can respond to, like, the specific questions to help you know who you're supposed to talk to. And I think people are looking at everybody else on the outside, outside of themselves to give them their messaging. I'm like, there's some prompts that we can definitely help you develop your own messaging. Right.

[B]

That's the worst thing you can do. I tell my clients this as well. You are your only intellectual property because no one can copy you. If you show up as you. If you show up as her, you don't know what it took her to get there. So you skipped a lot of steps.

[A]

You did. That's why I've always. I'm sure you've thought this. Cause I think we're humans. But you ever wonder, like, what if someone tried to teach what I teach and then I can't. They can't. They can't go endure what you did from the bedside. They cannot do 10 years, every day, all day, in ads like this. With these companies, they can never relive what we've lived well.

[B]

And they'll miss something that might be very important.

[A]

Right.

[B]

Like when I started my ads and I was getting all the grandpas and the men because I missed that one, that one thing.

[A]

Yeah, you've got. You've got to tell everybody. So we have to go back for just a second. And then when we have to go back even more, because I want to hear before we were met, like your experience with ads and stuff. So I'm talking about that. But there was this one moment where I think Trish was a little frustrated because she was like, my ads just aren't going to the right person.

[B]

Oh, no. I was having. Well, I was having like 5,000 landing page views a day and no conversions, which is. I have really good organic conversions.

[A]

Yes, she knows.

[B]

So I was like, what is happening?

[A]

She knew. At least from a baseline. Trish was like, I know on average, if I can get this many people. And like I think you even said in one of your voice memos, which was realistic, which I appreciated because some people are unrealistic sometimes.

[B]

I don't roll like that.

[D]

Yeah.

[A]

You were like, even if it was half as bad, it's still way worse than that. And I was like, okay. Well, I told her. I was like, my brain is like targeting. And I was like, did you do it right? She's like, I think so. And I was like, okay, well, let's look at it. And then we accidentally saw just one. Setting one button can. Can really change things. And we saw you were sending birth ads to men.

[B]

What's really frustrating to me is like, why are you clicking on my ad and going to my landing page when.

[A]

It clarifies that she's 50, what she got?

[B]

I'm like, no, this is not okay. But that was really maddening because I usually have like a 20 to 30% conversion on the landing page.

[D]

Right.

[A]

So. And we weren't getting that.

[B]

And I was. It was like less than two.

[D]

Yeah.

[A]

That was my favorite thing Trish said. She was like, wait, why are they clicking?

[C]

Yeah.

[A]

Like, I can't tell you that.

[C]

Yeah.

[A]

But what I can say is they are not people.

[B]

I don't get it. But that.

[A]

And.

[B]

And also what I love about the ads is that we also have to adjust to what's happening.

[D]

Yeah.

[B]

So when I first started, people wanted to watch webinars, which I don't call them that. I call them workshops for my people.

[D]

Yeah.

[B]

But now they don't. They don't want to.

[C]

They'll.

[B]

They want to do something like you and I both do. Challenges. They want to do live.

[A]

Like at the end of the day, I think webinars like the pre record. And I will tell you, actually this is something I've been meaning to talk to you about. There's someone in the. There's like two someones in the program that actually have seven figure, like pre recorded things going on.

[C]

Yeah.

[A]

And I think. And I feel like what they found is when they test that against being live, it performs better live.

[B]

Which is always the case.

[D]

Right.

[B]

But I don't know if they're direct to consumer or not.

[A]

They 1 and 2. They both are actually.

[B]

Okay. So I think with pregnant women in particular, when I started, it was Covid and they couldn't go anywhere.

[D]

Yeah.

[B]

And so it's just a different audience. It really is. Because I do find with my coaching, they do find better. They do okay with recorded.

[A]

Right.

[B]

But they labor, nurse, mama. They just. They want my nurturing during that makes sense. And recognizing them and you know, seeing them.

[D]

Yeah.

[A]

It's that personal connection and it's like the. The touch point with you. That makes complete sense, I think. And that's something even. There's someone else who actually does ads. We've been talking in the DMs recently. She's like, how's your challenge going? And I'm like, it's going really, really well. It's a lot of work. She's like, yes, I see the a lotness. And I'm like, yes. And because you just did a challenge, you're like, yes, there's a lot.

[B]

See, I don't feel. I feel like we can make it a lotness, but we can also make it simple.

[D]

Yeah. Yeah.

[A]

And anything that you do the first. Like, anything. Anything you get ready for the first time is a lot like. I think you felt like your ads were a lot at the beginning. I think you said that.

[B]

Well, yeah. Because it's the one part of my business that I didn't know.

[D]

Yeah.

[B]

And that was a mistake because I know all the things. And so when I hired out, I had great people at different times. And we've always gotten really good on the free stuff.

[D]

Yeah.

[B]

I don't think we ever nailed the cart open cartoon, and I think that's what's different. But I couldn't see a mistake or I couldn't see where. And. And I handed it all to them. That was the other mistake.

[D]

Yeah.

[A]

Just like this.

[C]

Yeah.

[B]

Which included my messaging.

[A]

Oh, yeah.

[B]

And included the.

[D]

The.

[B]

The graphics, which is my magic sauce.

[A]

So I think you're really good at your.

[B]

So that was wrong of me, and I overcomplicated that part of it. The settings. I won't lie there. My brain doesn't work well with all of that.

[A]

But you're doing good with it now.

[B]

But the graphics and the messaging. I know I don't need someone else to teach me, but I just needed to see. Oh, wow, you're overcomplicating this.

[D]

Yeah.

[C]

Yeah.

[A]

That's really helpful. So you had hired, like, some agency or a freelancer or a mix of both.

[B]

So I've done both. And I had the nightmare. Do you remember my nightmare?

[A]

Remind me. I'm sure I'll remember it.

[B]

So my guy that I loved, and he loved my business, and he knew my business, and we worked together. He offered a different level when I came back to him, and so he outsourced me, and during it cost me about $50,000.

[A]

Oh, my God.

[B]

Because the guy had my ads upside down. My ads were going to the wrong landing page. And the only reason I knew It Because I wasn't checking it, and I didn't know what to look for, not to look for. And I don't use social media, so I don't get targeted. My own ads. And so my team was seeing them, and they were like, what in the actual is this? And then all of my open cart was going to the registration page for the challenge.

[D]

Oh. Oh.

[B]

So I spent a lot on ads, but I also lost all those sales that we know normally comes in, and that really affected the rest of the challenges coming, because for my challenges, they come in the first and second trimester, but they don't buy until the next challenge or the next challenge. So I lost a lot of momentum.

[A]

Wow, that's hard. So take me from the place of, like, going from how that happened to being a little bit hesitant, because I think, realistically, you were cautious before we decided to work together.

[B]

Well, here's the thing. My husband, who is, like, my mindset coach, and he also has a business. Steve. Steve.

[C]

Yeah.

[B]

He has a very. We have known. And for anybody listening right now, I have over 400, 000 followers. I have, like, close to probably 6 or 700,000 in all the places. I've done that, mostly organically. Ads is the only way you can scale your business, period, to a level that doesn't require you. And so we have known that. But because I've had such nightmares, I'm, like, sick to spend the money and lose the money. So we have known that. Number one, when that whole thing happened, Steve was like, you can't just not oversee what's going on. And I was like, I don't understand it to oversee it. And so we knew ads was the thing. And I don't want to be the one running them forever. I want to train Darby or someone else on my team. But I knew that was the thing. So when I started seeing your ads, because you targeted me perfectly, I was like, okay, this is the next step. And. And I think what I appreciate about you is that. And. And I feel like I do the same with my coaching. I'm not promising this one magic thing, and you're gonna. You know. You know, all the people who say you can make it like a Canva template and make 10k a month, next month is they're lying to you. That is not the truth. This is a lot of freaking work.

[A]

Somebody.

[C]

Yeah.

[B]

It's so much work. And they're really doing a lot of women. Men. I only work with women, but they're doing a lot of people disservice. Because what it takes in this business is consistency and never giving up.

[D]

Yep.

[B]

Then you will win. But what. And I like that with you, you're not like, oh, yeah, come in, you're going to triple your income next month. You're like, this is going to be work and it's a lot of tweaking.

[A]

You're paying me for me to tell you what work you should do.

[C]

Yeah.

[B]

Well, I'm really paying you so you can look at the back end in this tech.

[D]

Yes.

[B]

Because I don't understand it and I, But I.

[A]

You have gotten better.

[B]

I've gotten better. I haven't mastered Google. I'm, I'm really trying to master meta because that is.

[A]

And then we'll keep shifting more to Google, but you're making progress in both. Yeah, but you're right. I think that I, I specifically intentionally always say what I can't do is guarantee XYZ result. But I have seen, have I seen six figure months in the first month? Yes. Have I seen a sale in the first week? Yes. First day? Yes. But I can't guarantee that. But the reason I really wanted to work with you specifically was there were many reasons. I could tell the moment I got into your Instagram profile. I'm like, she is just who she is and I love her so much for that. So that's thing number one. Thing number two, you were very direct and honest. Like, there was no, like, I didn't have to wonder where you were at. You're like, no, that's so true and I appreciate that very much. And then three, you had already obviously done such hard work for so long to build the audience and the credibility that you had. When someone has something that I know that people want and they've grown that audience and they've done the work, I'm like, man, we really can take you from where you are to just like, like quicker with ads. So when you said that a minute ago, of course I'm like, thank God. Like someone else sees this too. But it really is like, you can get to this point, but if you really want to do it without your business, just run some ads. And I just knew that if we could figure it out together that you would see incredible results.

[E]

I just wanted to remind you really quickly that if you haven't joined the Win with Paid Ads challenge, the doors are closing soon. And just as a refresher, this is five days of you and or someone on your team learning my five part strategy to scale your paid ads. So day one, messaging which is what.

[A]

You say and how you say it.

[E]

Day two is setting, which is all the different places you can place your ads. Think Google Ads versus YouTube meta or TikTok. Day three is targeting, which is how you can get in front of your exact right person. Day four is testing so you can know what to test and how to improve your ads. And day five is scaling and profiting and how you can 10x whatever you're spending on your ads now so that you can have more profit and return and impact which is ultimately what you want.

[A]

Right.

[E]

So click the link below and I cannot wait to see you in the win with paid ads challenge.

[C]

Yeah.

[B]

And I think it's just understanding that the real magic in any of us is yourself and what you're willing to put into it.

[D]

Yes.

[B]

So I was willing to speed through your courses, go through them again and put all the work in because I want to automate. I have everything else automated you do. So I don't want to like Veronica was asking me how often we post. We post like 7 to 10 times a day on all the platforms on Labor Nurse Mama. That's exhausting. A lot of it is repurposed. We have things that set that up. But I mean I've had to have a lot of come to Jesus talks with my husband and my family cause my face is in my phone way, way too much. So that's what I feel like ads is also going to give me is freedom.

[D]

Yeah.

[A]

A lot of times. And let like I think you said this but it's true of me too. I will be doing a million things. I will go on and I will record a 32nd like story and then I put my phone down. Like people will ask me well what's so and so doing. I'm like I actually don't know. I hand the content to Veronica. She made it magical. I will go take 32nd story or 62nd story and do that but I'm actually just not like sitting there scrolling. I got work to do.

[C]

Yes.

[B]

Well in a lot of my stories I pre record and have them ready to go so that if I'm not feeling magical or good one day, I have a good video.

[A]

This is what I would like to bat day because if you're in I said this yesterday on the call and someone sent me a message and said thank you for this. So I just wanted to share this. I feel like you do this already but if you're listening, someone said you gave me confidence that like I don't have to record when I'm in a bad mood. I'm like, no, definitely don't. Don't do it happening in a bad mood. Because if someone. If you're, like, ill and irritable, you don't realize it, but when someone's watching, they're like, I'm not appealed to this.

[C]

Yeah.

[A]

There's. You can't be fake.

[B]

Well, but you can use that as content, too. Because I've done that on Labor Nurse Mama, where I'm having a really terrible day. I'm really upset, and I'll be like, you guys, I'm not feeling it today. Like, I've had the worst day. My kids aren't listening to me, but I love y', all, and here's what's going on. So use that authentically as well, because that also allows other women to be like, oh, she's not super happy and looking good all the time. You know, so. But I do. I do believe your energy, like, that's part of my. My mastermind is your identity and your energy, and people can feel it.

[A]

Oh, yeah.

[B]

And that can really harm you.

[D]

Yeah.

[A]

So, so true.

[D]

Yeah.

[A]

I'm like, you will. I keep saying that you can transfer what you have, but you can't transfer what you don't have. So you can trans excitement and that energy easily to an ad. That confidence. If you don't have confidence, you can't transfer that.

[C]

Yeah.

[A]

So it's like, there's some days, like, at the end of our batch day last week, at the end, I was like, I'm done. I have nothing left in my tape. If I record something, people are going to be like, what is she stressed out about? So sometimes you just got to call a spade a spade. But I do agree, just, like, telling people where you're at. I think that's fair, too.

[B]

And it also goes back to this is what I tell. So this is my thing that I. I teach when I teach selling is that if I am binge watching a show or like, this perfume I'm wearing right now, I talk about this all the time. I found this because the lady who was dying, my eyebrows smelled amazing. And she genuinely was like, oh, my God, this perfume. It wasn't like, let me tell you about this perfume. It was like this perfume. And every time I talk about it, everybody wants to know the name of it, because I love it so much. You have to feel that way about what you're doing and your offer.

[D]

Right.

[B]

That's how you show up with the right energy. Because if you don't you need to go back and figure out what your offer is that you don't love or believe in.

[D]

Oh, yeah.

[A]

Like, it should be so good. I mean, you've watched me today. Every time I'm like, here's the challenge. Here's what you do. You. Because it's a gift.

[C]

Yeah.

[A]

Like, I'm excited about what I sell. Like, you're.

[B]

You're serving them.

[A]

I am selling and serving. And so I think a lot of people, even with their ads, like, they're bringing some of that reservation of feeling bad for selling when it's an ad. And I'm like, does what you do.

[B]

I don't feel like that people hurt them.

[C]

Yeah.

[A]

That's why you. Yeah, that's freaking why your ads work so well. Cause Trish is like, you need to buy this. And this is exactly why you need to cut. Trish will be like, get in the challenge. Get in it. What are you waiting for? And I'm like, that's that conviction that people are like, okay, all right. My goodness. I guess I need to show up.

[C]

Yeah.

[D]

Yeah.

[B]

And just don't try to overproduce it. Just be you and be genuine. I know. 100%. I have the best birth class ever. Even though my clients who might listen, who also have birth classes, yours are awesome. But I know. I believe in my birth class so much, and I believe in my coaching. There is no one else like me for these. Especially for women who are selling to moms, it is a different breed selling to a mom. They don't care about all the other hoopla. They need genuine connection. They need to know, what is this? How is this going to help my life? They don't want to hear all the jargon.

[D]

No. Nope.

[A]

They just want you to share about it like you would that perfume.

[C]

Yeah.

[B]

But, like, when I was finding you. I want to hear the jar. I want to know the stuff.

[D]

Yeah.

[B]

I want to know the steps. I want to know that that's not the same when you're selling to a mom, especially a vulnerable. She's pregnant or postpartum.

[D]

Yeah.

[A]

Especially when your hormones are out of whack. All right, Trish, so let's talk about. I want to hear the two sides bad. So I want to hear your favorite, like, win from the coaching side. Your favorite win from the laborers. Mama. Because we've had wins on both now.

[C]

Yeah.

[A]

Like, this timing has worked out really well. I want to hear your ad wins, and then I want to hear out of learning it, like, what has been the hardest thing for you. I know you kind of said tech stuff, which can still be your answer. But I'm curious, like, what was your, like, most challenging thing as you began to learn it yourself? But let's start with the. The wins.

[B]

So. Yeah. So I was writing down some of my numbers last night. Even though I tell my clients know your numbers, I don't always know my numbers in all the areas.

[D]

Yeah.

[B]

But I was looking at our cart for Labor Nurse Mama because we do a challenge. We've been doing the same challenge, five day challenge, fearless birth experience since 2022. We do it every eight to 10 weeks. So I have a lot of data.

[A]

That's good.

[B]

Yeah. So the registrations, which, you know, Facebook, like, did this whole thing with me, and they gave me a huge budget to do DMs.

[A]

Right. I remember.

[B]

And it screwed everything up.

[D]

Yeah.

[B]

Like, it was not worth the money because my normal registrations, we. We have, like, a huge results.

[D]

Yeah.

[B]

But the cart was much different. Like, I looked back and all the people doing my open cart before always did it for traffic. They did it differently than what you teach.

[D]

Yeah.

[C]

Yeah.

[B]

And so the. The first time I did it with your method, I had like a 5.8 roas.

[A]

That's awesome.

[C]

Yeah.

[B]

And I had, like. I think I spent like 2000 and had like 55 sales.

[A]

Wow.

[B]

And then this last time, it was down some. But it's also for my challenges. It depends on the time of year. And more people have babies during the summer than the spring, so I expected it would be down some. But I still had like a three.

[C]

Yeah.

[A]

So compared to less than three on average.

[B]

I don't know exactly what it was. Cause they didn't do it the same way. So it's hard to, like, you know. And also, attendance is down compared to what it was then. But I still have a really good return.

[D]

Yeah.

[B]

On it. So that's awesome.

[A]

So that's Labor Nurse Mama.

[C]

Yeah.

[A]

All right, so we're gonna go with our 5.8 to 1 return. So just like we talked about in a recent episode, what Trisha's saying is for every dollar she spends, how many does she get back? So almost a six for that side of the business is a good win.

[C]

Yeah.

[B]

Cool. And then.

[A]

Okay, let's talk about the coaching thing, because things have been wild.

[B]

Yes. So the coaching. A couple things.

[D]

Okay.

[B]

I just decided I was just gonna go in hard like I do with Labor Nurse Mama for the coaching. I've been really fortunate because people just know me as Labor Nurse Mama. So they come to me to coach them.

[A]

Right. So I. Oh, yeah, this is a big deal.

[B]

Yeah. So I definitely wanted to expand outside of the people who follow me or know me. And so I started the coaching ads. Now I do think that I did something wrong because I was having signups and it had to be coming from that.

[D]

Yeah.

[B]

But I also went hard. I started sending like an email every day to my subscribers as well. So I was doing it well rounded.

[A]

That's good.

[B]

I don't. I know one of the ladies who signed up for the Mastermind definitely come from. Came from the ads because I can see that in Go High level is amazing.

[A]

And so y' all know it's a. It's a five figure investment. Yes.

[C]

Yeah, yeah.

[B]

And so I, I did the ads. I was trying. I'm trying to remember now. I think I spent less than 2,000 altogether on the prospecting and the retargeting, and I had to sign up for five figures. And then I have two more interviews this week because I don't. I interview to make sure they fit.

[A]

That's so smart of you. Okay, so if we do even basic math, I'm just going to round for y'. All. But if she spent 2,000 and she got two masterminds at a five figure investment. Let's just pretend it's 10. It's actually higher than that. Let's just pretend that's $20,000 in revenue from $2,000, which is a 10 to 1 return. And this is the first one we've done the challenge in this way.

[B]

I've never done anything like this for coaching.

[A]

Okay, good. So this is a. That's the other thing is this is a completely new method that she's done. So it was new ads, it was new landing page, it was new mess. I mean, it was her messaging, but it was presented in a new way. Like it was so much newness. And she got a 10 to 1 return and one of those for sure. Net new from the ads. And also there's revenue for the people that sign up. I know it wasn't like, oh, yeah.

[B]

I forgot about that. It was like 7,000. Yeah. So like we forget something like that. I think that's right. Maybe that's wrong. Maybe it was like 4,000.

[A]

But what matters is that, that if the. If the actual signups for the thing outweigh what you're spending in the beginning, then that's why next time we should just spend 20,000. Then you'll get 40,000 in ticket sales and then you'll get a hundred thousand in revenue. Like, that's so possible. You know that, right?

[B]

I do.

[D]

It is.

[B]

It still makes me a little sick, a little nervous, but.

[C]

Yeah.

[A]

But, yeah, that's, like, what gets me so excited and that now you have this method to do it. So it just gets me.

[C]

Yeah.

[A]

All right. What's your most challenging thing that you're like, hey, this was a part that I struggled with initially with the ads thing.

[B]

So I think with labor nurse mama, let's think. Probably just. I mean, I definitely struggle with spending more than my nervous system wants me to spend.

[A]

Notice that a little bit.

[B]

I just. Yeah, I think it's just PTSD from before, because when I finally was like, hell, yeah, let's do it. And then I lost all that money. So that. That for sure. But I would say with the coaching was dialing it. So what I taught during the sales challenge is you have to be speaking to her. Like, who is she? And usually it's you.

[D]

Yeah.

[A]

And so with my pain, they say, your.

[B]

Your.

[A]

Your medicine is your pain is from your pain.

[C]

Yeah.

[A]

Like, how you help people is from where you were. Yeah.

[B]

And I think I was resisting because you really have to niche down and talk to who you can work with or who you want to. You get to decide who you want to work with. That's true. And so I finally went to my. My boyfriend chat, and I was like, what? Look at this and tell me, am I speaking to my person? And so we worked together, and I finally just said, screw it. And I put motherhood, parenting, wellness on my landing page. And all of my ads I really dialed into, like, you're a birth worker. You're passionate about birth, but you can't figure out the business or what have you. And everyone that came in was, like, dialed in.

[A]

I think that is the smartest thing. And it's so hard for people to do that. Trish, you resist it. Yeah, you resist it. Cause you're like, but I could help all these people. But the moment that you're that specific, it just, like, they feel safer. Their nervous system's good. They're like, okay, this is exactly my industry. So I think it was really, really smart. And that's why I'm not surprised that it works. Well, the other person you just asked, you said that I told you has a good business. One of the things she does is she works with teachers. So it's like everything she does is just teachers. And I'm like, this is so smart.

[B]

Well, it's funny because I know this, and this is what I teach my clients. But I was, for some reason, resisting it because I know that I can help other people that are direct to consumers. And so I finally was like, trish, you're about to teach all this, and you're not even doing it with this business. I do it with labor, Nurse mama.

[D]

Right. You do very well.

[B]

But I was like, okay, forget it. So I just dialed it in and went, really? I always. You know, the Bible says the road is narrow, right? Well, the road for growth is also narrow. And the people. Your brain says, oh, but if I only speak, I'm going to lose all this money. But really, you make more.

[D]

You do.

[B]

And the proof is in the pudding. I had, like, 10 discovery calls this last couple weeks.

[D]

I can't.

[C]

Yeah.

[A]

And those people will buy later if they don't.

[B]

I think so. I mean, I know several of them. The timing is just not right now.

[D]

That's right.

[C]

Yeah.

[A]

So good. Well, if y' all can't tell, Trisha and I could talk for a long time. Because we both love what we do so much and we're so convicted by it. And if anything, I feel like it's a lesson of saying, oh, those two people, their businesses are doing well with ads. It's because of the conviction that we both have for what we do so much.

[C]

Yeah.

[B]

Because we love it. Genuinely love it. And people know that.

[A]

And people. And if you're listening, people want to work with you because you love it. And if you don't love what you're doing, then we. Then that can be, like, your redirection. Like, figure out what you do. Where does your experience and your passion and conviction, like, where do those. Like, where do those.

[B]

Your zone of genius. That's what I say. Where does it meet as your zone of genius? And you are the thing. You are. You are the thing they're buying. They're not buying the thing you made. They're buying you.

[A]

They're buying you. So they buy you. And something else I say often is people say, I'm really trusting you, Ashley. I'm investing in you. I was like, don't do that. Invest in you through my method. Like, use my method. But it really is you. And every person that's working with you, like, they're investing in themselves because, like, you can't go have the birth for them.

[C]

Yeah.

[A]

You can't go change their business for them. You can give them your method that has worked so well, and then they can apply it.

[C]

Yeah.

[B]

And I can't Give them my energy and hustle. They have to find their own shoot.

[C]

Yeah.

[D]

Yeah.

[A]

It's so true. Okay, Trish, any last thoughts about ads, about your business, about coaching? Any other advice you want to give people?

[B]

Well, I would say that if you want to learn ads, I really appreciate coming into your mastermind, because courses just don't do it alone. You need that person.

[D]

Yeah.

[B]

You know?

[D]

Yeah.

[B]

And I think that's.

[C]

With.

[B]

That is what I learned the most about growing labor nurse mama and why I started coaching is that I said I probably spent, like, 150k and all the coaches and the courses and all the times I got targeted by ads and I would buy things. And a lot of the courses, I mean, they say only 2% of people finish courses. Right. So. So I think that is the magic about what you're offering is that you're giving the hand holding, and even though you are stern at times with saying, do it your damn self.

[A]

So it's true.

[B]

It's true. You need to learn. But, yeah, so I think that's what I would say is like, I don't. I don't think you can learn ads on your own.

[A]

Like diy.

[C]

Yeah.

[D]

Yeah.

[A]

It's having a method and having someone there to support you. And you're right, Trish. One of the hardest things that, for me, just so you know, is like, actually not giving someone the answer.

[C]

Yeah.

[B]

I don't like that all the time.

[A]

And it's like, we want. Despite how badly sometimes I know I have the answer. Like, just asking a question back forces people to think. And one of the things I want people to walk away with when they work with me, whether it's in the challenge, whether it's in any of the programs, is I actually want to teach you how to think, because that is way more powerful than me doing it for you. Like, after paying over six figures for my coaches, I now know when I have a question, like, I actually know what they're gonna say. And, like, just learning how they think has helped me think, which has helped me be profitable.

[C]

Yeah.

[B]

Because that's what it is with coaching. You're bringing out in that person what you know is there so that they can do the thing. Whatever the thing is.

[A]

Yeah, it's not do this for me. It's like, show me how to think and how to behave so that I can be successful. Because, you know, someone this morning, I was. I was saying, hey, your year's coming up. Like, do you think you're gonna renew or not? And she was like, I don't. And I'm not gonna renew. And it's because, like, I feel really good.

[C]

Yeah.

[A]

Like, I got this.

[B]

Yeah. Darn that right?

[A]

I know.

[B]

Yes, it is.

[A]

I'm like, yeah, that is exactly why I created. Created this program. So you don't have to be in here forever now. For some people, I'm like, you need to stay because you're getting clients left and right. Like, you. The math. Math for you. There's sometimes where I'm like, that's the whole point. Be a bird, Fly away. You got the method. You did it. Like, I'm so happy for you. Like, that. That's the goal. So, yeah, anyway, I am excited to just keep getting to work with you. I'm so thankful that I get to, like, working with you has been just wonderful. I just feel honored to be in your presence. And everybody loves you. Everybody's like, I love Trish. I'm like, I know she's the best. So for those of you that want to get connected with Trish, can you tell them just your Instagram one more time for both.

[C]

Yeah.

[B]

So if you're pregnant or you're postpartum, I have the membership and the classes for you. That's labor nursemama on all the platforms.

[A]

Labor, nurse, mama.

[B]

And then for anyone that just wants to learn how to sell and build an offer and launch, that's my jam and messaging, obviously, if you can't tell. And that's Trish Ware coaching, I think. Oh, my socials. I am Trish Ware.

[A]

I am Trish Ware. And we'll link to it below this YouTube or podcast if you're driving. So just like it did with Trish, it can really start with you learning how to win with paid ads, which is why the challenge was created. So click the link below this video. I would love to see you there. Go follow Trish. She's absolutely incredible, inspirational, and you can see her winning with your ads. And actually, if you go follow her right now, you'll probably start getting some ads, which will be really cool. You'll get to see her, her applying.

[B]

And our new podcast and her new podcast, which she.

[A]

Yep, that's right.

[C]

Yeah.

[A]

So many, like, good things that Trish is bringing to the world, and it is just, like, an honor that I get to work with women as incredible as her. Men and women, but women as incredible as Trish. So click the link below this video, and otherwise, we will see you on the next episode.