Win With Paid Ads™ Podcast Summary

Episode Title: #80: She has 400k Followers & Ads That Convert: Meet Trish Ware
Host: Ashley Brock
Release Date: August 7, 2025

1. Introduction

In Episode #80 of the Win With Paid Ads™ Podcast, host Ashley Brock welcomes listeners to meet Trish Ware, a remarkable entrepreneur with a robust online presence. Trish boasts over 400,000 followers on her platform Labor Nurse Mama, where she empowers women to achieve the birth experiences they desire. Additionally, Trish runs a coaching business targeting direct-to-consumer ventures, particularly within the health industry. This episode delves into Trish's journey with paid advertising, her successes, challenges, and invaluable insights for fellow entrepreneurs.

2. Trish Ware’s Dual Business Ventures

Trish Ware begins by sharing the origins of her two businesses:

• Labor Nurse Mama: Born from Trish’s passion for birth and her personal experiences, Labor Nurse Mama aims to support women through pregnancy and postpartum. Trish became a labor nurse during her fifth pregnancy, driven by a desire to help others navigate childbirth with confidence and autonomy.

  "Labor Nurse Mama was born from my love of birth... I just don't feel like my birth happened to me. I didn't feel like I was the queen of that birth." [02:40]

• Coaching Business: Beyond her nursing role, Trish expanded into coaching, assisting other direct-to-consumer businesses, many in the health sector, to enhance their advertising strategies and scale effectively.

  "For anyone that just wants to learn how to sell and build an offer and launch, that's my jam." [35:00]

3. The Journey with Paid Ads: Early Struggles and Breakthroughs

Trish’s initial foray into paid advertising was fraught with challenges. Despite her organic success, her early advertising efforts were misaligned, leading to poor conversions.

• Initial Challenges: Trish experienced 5,000 landing page views daily but saw less than 2% conversion rates. A pivotal mistake was misdirecting ads to the wrong audience, notably targeting men instead of her primary demographic.

  "They were going to men. And the only reason I knew it was because I wasn't checking it..." [13:09]

• Hiring Mistakes: Trusting external agencies without proper oversight resulted in significant financial losses, including a $50,000 setback due to ad mismanagement.

  "He outsourced me, and during it cost me about $50,000 because my ads were going to the wrong landing page." [12:52]

• Turning Point with Ashley Brock: Recognizing the necessity of expert guidance, Trish partnered with Ashley Brock, whose targeted ad strategies aligned perfectly with Trish's business needs. This collaboration marked a turning point, enabling Trish to achieve impressive Return on Ad Spend (ROAS).

  "When I started seeing your ads, because you targeted me perfectly, I was like, okay, this is the next step." [14:21]

4. Celebrating Success: Notable Wins

Trish shares significant milestones achieved through refined advertising strategies:

• Labor Nurse Mama:

  • ROAS Improvement: Utilizing Ashley’s methods, Trish achieved a 5.8 ROAS, significantly enhancing her advertising efficiency.

  • Sales Growth: Spending approximately $2,000 yielded 55 sales, demonstrating the effectiveness of targeted ads.

    "The first time I did it with your method, I had like a 5.8 ROAS and had 55 sales." [24:33]

• Coaching Business:

  • High-Value Conversions: Investing less than $2,000 in ads resulted in securing two five-figure masterminds, translating to a potential 10:1 return.

    "A couple of weeks ago, I had to sign up for five figures from a $2,000 ad spend." [26:29]

5. Overcoming Challenges: Lessons Learned

Trish candidly discusses the hurdles she faced and the lessons gleaned from her advertising journey:

• Emotional and Financial Recovery: Recovering from the $50,000 loss was emotionally taxing, instilling a cautious approach toward future ad spending.

  "I was having like 5,000 landing page views a day and no conversions... And I didn't use social media, so I don't get targeted my own ads." [07:05]

• Narrowing Focus: Initially trying to cater to a broad audience diluted her messaging. Trish learned the importance of niching down to speak directly to her ideal clients.

  "I finally just said, screw it. And I put motherhood, parenting, wellness on my landing page." [28:21]

• Authentic Messaging: Trish emphasizes the necessity of maintaining authenticity in advertising. Hiring someone to craft her messaging resulted in a disconnect, highlighting that "your vibe attracts your tribe."

  "I always tell my clients, your vibe attracts your tribe. And if you are not authentically you, when they come into your community, they're going to be like, who is this?" [06:54]

6. Insights and Advice on Effective Advertising

Trish imparts several key strategies for successful paid advertising:

• Authenticity is Key: Being genuine in your messaging helps build trust and attract the right audience.

  "Being authentically you... shows up how you speak and how I would speak to a mom in the bed in my room." [05:09]

• Consistency and Persistence: Success with ads requires consistent effort and the willingness to adapt and tweak strategies as needed.

  "Consistency and never giving up. Then you will win." [15:36]

• Invest in Learning and Support: Trish advocates for investing in comprehensive programs like Ashley’s mastermind, emphasizing that "coursers just don't do it alone."

  "If you want to learn ads, I really appreciate coming into your mastermind, because courses just don't do it alone." [32:15]

• Embrace Your Energy and Passion: Your enthusiasm and belief in your offer are palpable in your ads, making them more compelling.

  "If you don't love what you're doing, then that can be, like, your redirection." [31:27]

7. Final Thoughts and Call to Action

As the episode concludes, both Ashley and Trish encourage listeners to engage with their content and take proactive steps toward mastering paid advertising.

• Trish’s Endorsement:

  "If you want to learn ads, I really appreciate coming into your mastermind..." [32:15]

• Ashley’s Invitation:

  "Click the link below this video, and I would love to see you there. Go follow Trish. She's absolutely incredible, inspirational, and you can see her winning with your ads." [35:01]

Listeners are invited to follow Trish Ware on social media for further insights and to participate in Ashley Brock’s Win With Paid Ads Challenge to elevate their advertising strategies.

Notable Quotes

• Authenticity in Advertising:

  "Your vibe attracts your tribe." — Trish Ware [06:54]

• On Overcoming Mistakes:

  "Forget the negative Nancy's. They don't matter." — Trish Ware [06:54]

• On Investment in Self:

  "Don't invest in me. Invest in yourself through my method." — Ashley Brock [31:57]

Connect with Trish Ware

• Labor Nurse Mama: @labornursemama
• Trish Ware Coaching: @trishware

Tune in to Episode #80 to gain valuable insights from Trish Ware’s journey with paid ads and learn how to effectively scale your business using authentic and targeted advertising strategies.