Podcast Summary: Win With Paid Ads

Episode #86: Lessons from Hormozi’s $100M Book Day

Host: Ashley Brock
Date: September 18, 2025

Episode Overview

This episode explores the key lessons entrepreneurs can learn from Alex Hormozi’s successful $100 million “book day.” Host Ashley Brock breaks down the strategies and foundational elements behind Hormozi’s headline-making achievement, aiming to demystify the process and prove that—with the right mindset and advertising tactics—ambitious goals are attainable for business owners at any stage.

Key Discussion Points & Insights

1. The Myth Behind the $100M Day (02:00)

• Ashley contextualizes Hormozi’s $100M day, noting that it may seem “crazy” or “impossible,” but insists it was not magic, but a product of deliberate work, strategy, and time.
• She outlines four key elements responsible for Hormozi’s results:
  1. Time: Years of compounding effort, learning, and business building.
  2. Advertising: Relentless, data-driven, and high-volume ad spend.
  3. Team: Developing a skilled, all-in team.
  4. Tested Offers: Offers refined and validated through repetition and feedback.

Notable Quote

"Was this $100 million a day magic? No, it was actually math."
— Ashley Brock (05:05)

2. Advertising as a Money Machine (07:30)

• Hormozi's strategy was to spend as much on ads as he could while staying profitable—over $250,000 per day, with 2,000+ ads tested.
• The goal: Front-end sales paid back the ad cost before any backend offer was pitched — “He was already profitable from the first move.”
• Ashley advocates for an "unlimited" advertising budget if you can reliably turn $1 into $2+.

Notable Quote

“I want your advertising budget to be unlimited because there should be no limit besides your capacity to fulfill that holds you back from spending more.”
— Ashley Brock (06:20)

• She uses the analogy of a thermostat to explain scalable ad spend: "You can dial it up, you can dial it down." (13:58)

3. Endurance and Capacity (14:40)

• Success is often about enduring discomfort, learning from failure, and increasing your “capacity” for challenges.
• Ashley parallels business to physical challenges (like cold plunges), emphasizing the surprising resilience and growth possible when tested.

Notable Quote

“Our tolerance for testing is down. We dread and escape discomfort. But the people who can say, 'I am uncomfortable and I can carry this,' that is capacity.”
— Ashley Brock (16:50)

4. The Power of Volume & Repetition (19:15)

• Consistent repetition and volume of attempts are what “the market rewards,” not innate greatness or viral luck.
• Reference to Hormozi's quote: "The market rewards volume of attempts... eventually the math will math out." (20:01)
• Ashley draws a parallel with elite athletes: “That’s why Tiger’s so good at golf. That’s why Serena is so good at tennis. They simply have more at-bats.” (22:23)

5. Advertising: Amplification and Visibility (23:00)

• Advertising is positioned as "amplification" — making you or your offer findable to new audiences, not just relying on existing followers.
• Despite Hormozi’s 13 million followers, many people—including entrepreneurs in Ashley's network—had never heard of him. (“You can spend millions... and still people don’t know you exist.” 27:30)
• Don't be discouraged by big players; there’s plenty of market for everyone.

Notable Quote

“Most entrepreneurs are whispering. Hormozi had a stadium quality sound system. That’s all it really was.”
— Ashley Brock (33:07)

6. Behind the Scenes: Joining Hormozi’s Group (34:30)

• Ashley shares her personal experience of responding to an ad, qualifying for and purchasing a $10,000 ticket to a small-group workshop with Hormozi’s team.
• Highlights the “all in” mentality both she and her Director of Operations, Laura Beth, embrace for learning and accelerating business growth.

7. The Team Effect (38:18)

• Surprised to find that most of the workshop was taught by Hormozi’s team (not Alex himself), and found immense value in their expertise ("This Ed guy has accomplished some crazy things.").
• The event’s real genius: letting attendees "experience" what they were being sold, demonstrating team strength in action.

Notable Quote

“I went from, like, thinking Alex was cool to being like, I think Alex might be cooler because not only is he doing his thing, he has the best team here.”
— Ashley Brock (43:22)

8. Community of Rainmakers (52:15)

• Ashley coins the term "rainmaker": Someone with an exceptional skill for driving revenue growth.
• Ties back to both Hormozi’s achievement and her own business’s mission: cultivating entrepreneurs and teams who can “make it rain” consistently.
• Advertising and paid ads are essential to creating this capability.

Notable Quote

“A rainmaker is someone who has an unusual level of skill that brings an unprecedented amount of revenue to a company. And we just watched Alex Hormozi do that in a day.”
— Ashley Brock (54:02)

9. Investing for Speed & Results (56:15)

• Ashley reiterates a key lesson: Pay for speed (mentors, advertising, systems) to collapse the learning curve.
• Investing in high-ticket advising (like her six-figure VIP day with Hormozi) is justified if it yields even one decisive new idea.
• Sometimes, the most valuable lesson is “what not to do.”

Notable Quote

“I am certain that one idea for you, for me, for anybody, one idea from one person, one time, can change everything.”
— Ashley Brock (59:14)

Memorable Moments & Takeaways

• Scarcity at Scale: Hormozi’s legitimate scarcity play: “We only have 25,000 of these workbooks.” (01:07:20)

  “Only Alex Hormozi could have scarcity at 25,000. I’m like, hey, there’s three spots left. He’s like, there’s only 25,000.”
  — Ashley Brock

• Marketing vs. Paid Ads: Paid advertising is oxygen for business—foundational, not optional. (01:10:35)

• Encouragement: Even with millions of followers, the majority of the market doesn’t know you; advertising is your loudspeaker.

Action-Inspiring Recap (End of Episode)

Ashley distills her advice into 4 actionable pillars:

1. Time compounds: Start now, have patience.
2. Advertising is oxygen: Invest, learn, master.
3. Build a team: No one scales alone.
4. Pay for speed: Invest in what shortens your learning curve.

Final Reflection (01:13:00)

Ashley invites listeners to imagine what their own $100 million day could look like, and urges them to “make it rain” by leveraging the same principles.

Key Timestamps

• [02:00] – Introduction to Hormozi’s $100M day
• [05:05] – “Not magic, but math”
• [13:58] – "You can dial it up, you can dial it down"
• [16:50] – On discomfort and capacity
• [20:01] – “The market rewards volume of attempts”
• [27:30] – “Still people don’t know that you exist”
• [33:07] – Stadium sound system vs. entrepreneurs whispering
• [38:18] – Value of Hormozi’s team at the workshop
• [54:02] – Definition of a rainmaker
• [59:14] – “One idea can change everything”
• [01:07:20] – Scarcity at scale: 25,000 workbooks
• [01:13:00] – Reflection: What’s your $100M Day?

Episode Tone and Language

Ashley is energetic, direct, and motivating—mixing practical takeaways with personal anecdotes and humor. She demystifies advertising and encourages listeners to see themselves as both capable and deserving of big wins.

For Listeners

If you want to accelerate your business growth, this episode is both a blueprint and a pep talk. Ashley maps out the measurables and mindset shifts needed for breakthrough results and offers a clear path (with actionable next steps) to start “making it rain” through paid advertising—no matter your current scale.

Key Challenge:
What would your own $100 million day look like? What’s holding you back from turning up your “sound system” with the world's biggest microphone—paid ads?