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Welcome to the Win with Paid Ads podcast for small business owners, entrepreneurs and really anyone who has anything you want.

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More people to find.

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Whether you're starting from ground zero or scaling an eight figure business, you are.

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Exactly who this podcast was created for.

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Because you being the best kept secret helps no one.

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Right?

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That's why in every episode I'll show you how you can use paid ads to hit your goals 10 times sooner. It's time you finally learn how to win with paid ads. You or someone on your team can do this.

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I'll show you how to score and.

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Be known by more.

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Let's get started. I asked ChatGPT what are the five things that entrepreneurs ask most often to you? ChatGPT Because I need to help them so I can teach them these things about their ads. So get ready because this is ChatGPT telling me your top five questions and great news. I'm going to give you some insight and some clarity and some analogies and some examples so that you never have to be the one typing these in to ChatGPT. So get ready. This is going to be so stinking good. Let's go. All right, so the number one question asked in ChatGPT, where should I run my ads and which platform is best for my business? Great question. Ultimately, what you're trying to say is do I do Google, do I do YouTube, do I do Meta, do I do TikTok, do I do just one? And so my opinion and what I built my whole company on is all of those. Here's what I mean. Don't just do one, do multiple platforms. It's omnichannel, it's cross channel. When I worked at the advertising agency, one of the questions that we got asked most often is what is your media mix all that means and what is your like? We would have to do media mix, budget forecasting, and all that means is what are all the places we're spending our media dollars on and how should that budget be spent not only across the channels, but month to month, season to season, for highs and lows, for sales and all those things. How do you allocate your money across different channels? No one said, here's this one place I'm going to advertise on. None of the big companies do that. The big companies diversify, right? Your revenue could die, your business could die if all your eggs in one basket and that basket flips over, right? We don't want that. So it's the same reason you diversify your investments. You wouldn't put 100% of your money in one stock. When you get real estate, you don't want 100% of it in the same type of asset. Your customers, your competition, they are on multiple platforms, which is why you, you being on multiple platforms is better for you. In fact, I actually had a stat and I think we actually did a podcast earlier in the Win with Paid Ads podcast about how you are like over 80% more likely to get conversions when you are advertising across multiple channels because it creates that brand consistency and that brand trust and just elevates you. So number one, where should you start? Well, I'll tell you right now what platform is best for your business. I'm actually the fifth question that I'm about to answer is gonna really, really help you. So I'll go through the rest of these because the last one actually ties and answ. Okay, question number two. How much money do I need to spend to see results? Okay, let's rephrase. Let's say how much money do I need to invest in order to get results? Because you're not spending it. Essentially, it's like going away. You are taking it and investing. Even if you don't get a sale or a lead, you're investing it in data, in info. What are we learning about this? That is so important too. So ultimately what you're trying to ask is what is the minimum number of budget so that you're not wasting your time? And, and I'll be honest, there are so many people on Instagram that are like, I spent $3. You should I, you know, I only spent $10 and got a million. I'm like, that is, that is just not true. Like, I don't want you to go the slow way. I'm not probably the right person for you. If you're looking for the cheapest, quickest fix thing. If you are looking for the quality lasting thing, I'm probably your, your person because what we do is different. And I don't want you to spend three or five dollars because that's going to take a long time. Now there are times where you can do $3 per ad set. Like there's, there's ways I teach my grouping of the advertising where you can spend $3 in a lot of places and get more data more quickly. When you're doing it per day, like you can start at certain places, but you think about it like buying a plane ticket. If a ticket. I wrote this down. This was so good. I wrote if a ticket costs $300, but it gets you the client who pays you 3,000? Was it expensive? Well, no. The real cost is not getting on the plane at all. Because your ad spend isn't about the exact dollar amount that you spend. It's actually more about the return and, you know, the opportunity cost of just staying, staying grounded and staying exactly where you are. And so when you think about question number two being how much do I need to spend to see results or invest to see results, I really want you to think about your lifetime value of a customer, not how much you're going to make on the first month. Don't do that. You'll get frustrated and you'll get behind. Like, think about. I think I gave this example one time where it's like, what if your customer acquisition cost means you're gonna have to pay more than you make on that customer in their first month? So what if you sell facials and you spent $400 to get a $100 facial client, but that facial was only 200 or $150? But what if that friend tells a friend? What if that person comes back? And what if they come back? And then next time they don't just do a facial, they do facial and eyebrows. And the next time they do facial eyebrows and lashes. Like, it can be such a snowball compounding effect, which is why the lifetime value of a customer is helpful. Because if you know that your lifetime value of a customer is $1200, then it's okay if you pay $400 to acquire them. Especially when you're at a growth phase of your business, there's times where maybe you don't want to pay a customer acquisition cost of $400 for 12,000. Maybe you want the customer acquisition cost to be 100, to be 75, to be 50. But I think sometimes there are such unrealistic expectations, depending on your pricing, of what it should take to acquire a customer. And you just have to be really intentional and think about it. When what truly do you want versus what can actually operationally allow you to scale and actually still be a good number and just take your trauma away from it. Take the time that you, like, really, really, really, really, really struggled with money, and money stressed you out so much you wanted to throw up. Take that part away and really think about, okay, as a business owner, what can I tolerate to acquire a new customer? That's what matters. So number three is, oh, I wrote another note down. I want you to think about. I want you to also think about not just what is it worth for you, like, how much are you Willing to pay to acquire a customer. Like, what is it worth to you to have a customer today? You have to also ask yourself, as you're planning out your advertising budget, what does it cost you to not have another customer for another week, for another month? Like, truly? Because you're like, well, if I don't have customers, it's going to cost me another 2,500 to operate this business without any customers. It's like, okay, well, what if you spent $2,500 to get more customers to at least cover that? Plus potentially more. Like, that's what you have to think about is what money are you losing by not gaining, right? And how much revenue could you pull forward that you're missing month after month after month by not. By not advertising? So let's see. Third question number three. Question number three, why are my ads not converting? That is a great question. Cool news for you. That's actually why. Just so you know, a little behind the scenes, why? I actually, that one question is, why? The Win with Paid ads challenge has five parts in five days. I actually break it down on purpose. Day one is messaging, which is what you say sometimes. You got the right audience, but what you're saying isn't good. It's unclear. It's complicated. You're talking too much about you, not what's in it for them. It's what you're saying. Number day two is setting. It's where you're placing your ads. Sometimes it's the fact that you're only running ads on one place and someone sees you one time. Frequency is a piece of data you can look at in your ads. Frequency means, on average, how often is each individual getting exposed to your ad or your entire campaign? It's like, oh, your frequency's a 1.2. What does that mean? On average, people are seeing you one time. When's the last time we did anything after seeing it for the first time and the only time, very stinking rare, right? And so of course someone's gonna click on your ad and they've never heard of you before, and then they never see you again and they don't buy. And you're like, what's wrong with my ad? I'm like, literally, what's wrong is the fact that they only saw you once. We just need more time. So it could be not that your ads aren't converting. It couldn't be the ad. It could just be like they just met you. That's thing number one. What you're really trying to ask is, is There something broken in your funnel and you're really trying to ask, is there something messed up? And so that's why we do messaging. Day one, setting. Day two, targeting. Day three, testing. Day four, how do you know what's working, what's not? How can you at least compare and say, is something working better than something else? And then day five is scaling and profiting. And so one of the things that I know for sure is that auditing leads to spotting and spotting leads to profiting. So auditing means taking inventory and kind of looking at what you got to spot an opportunity so that you can improve it and, and increase the profitability. So when you think about why your ads aren't converting, you know, I was just looking yesterday at a client and she has a mindset coaching business. She has, she does nervous system regulation. She's a good friend of mine, her name is Emily and she's taught me so much. And we had a great VIP day. She's in my top tier program where we exclusively work with seven and eight figure entrepreneurs. And so what we did with her VIP day is we audited her entire funnel. And the crazy thing, the exciting thing is in my opinion, after really deep diving and auditing every single thing in her business, there were a lot of things that I did not like about the flow and the messaging and even the checkout process. I'm like, oh God, let me just tell all of you right now, the whole point of a checkout page is speed. I'm like, we don't need to slow them down. And there were some videos and the context and some processes. I'm like, oh my gosh, we're really slowing them down when they're going to checkout. And the good news is people were buying, like people were buying a process that wasn't perfect. That's what's so exciting. So when we were auditing her business and her videos and her messaging and her upsells and her downsells and her flow yesterday, I was like, man, we're going to really tweak some things and we're not going to have to touch the ads. We are going to touch the ads because why not also do this? But what's really cool is I told her, I was like, emily, you could change absolutely nothing about your ads or your targeting and you will simply convert more people through this new experience, period. And so a lot of times people are like, what's wrong with my ads? And I'm like, what if it's where you're sending people to from the ads. What if it's that experience? What if there's one thing about the video or the opt in or the process to get a sale? Like if you haven't handed your phone and like the page you're sending people to from ads, if you haven't handed that to at least five people and said, can I watch you like try to like complete this process and seen the clunks, then you're missing out on opportunity. And that's why we audit from head to toe the entire funnel and everything. And it was so stinking cool. And so if your ads aren't converting, there's a couple things, right? That's why testing is one of our days in the challenge. Testing is where we talk about tracking. And if you're not tracking your funnel properly, then what you can't do is give the algorithm the signal that it needs to optimize to and better find the person that is more likely to convert. So it's your messaging, what you say, it's where you're saying it and how often you're saying it. It is who, who you're saying it to and you're targeting. I tested like so many different audiences and ads in meta and I found that out of 15 different things that I tested, there was like three that did well. That's the Pareto principle. And it says that 80% of your results will come from 20% of your ads. Essentially it's for anything. It's that 80, 20 rule. And so sometimes your ads aren't converting because you're simply not testing enough. Like, that is why we break down what we do in the Win with Paid Ads challenge. Like that. And if you haven't signed up, you need to click the link below this video or podcast because each day, like that's why we offer a 10 times your money back guarantee. You will get so much value in this. But it's because it's a really fair question, why aren't your ads converting? Well, it's one of those things. Or it is converting and your systems aren't talking to each other. Or it is converting and you're not scaling enough when you actually do have something that works. So you can think of ads like an invitation to a party. If the invitation is beautiful, but the house you show up to is a wreck, people will leave. That's your landing page. Ads bring them to the door, but the house has to be ready for them to stay and want to stay once they get inside. Right? Like we would all go tour a Home that looks pretty on the outside, but if we opt in to inside, and we're like, ooh, this smells, I'll leave. That's what's happening with your ads, and you don't want that, right? So that's why your landing page is so important. And landing page just means, like, where you're sending people to from your ads, by the way. All right, question number four. How do you know that your ads are actually working? Well, that is where testing and tracking comes into place. And one of the quotes I heard recently is, you cannot improve something that you cannot measure. That is why the measuring aspect is so important and is why it is the very first thing inside our actual paid programs that we start with tracking. And it's a whole section on all the things you need to track on all these different platforms. And you only have to do that once. You only have to lay the foundation in a home once. You only have to put the framing up once. But you do have to do that. Like, you have to do that for the house to stand tall and stand firm and to be able to expand and grow. Same thing with ads with tracking. So the example that I gave is it's like trying to lose weight without a. Without a scale. It's like you're doing it, but you have nothing to know if you actually are. So you don't actually know if you're processed or if you're hallucinating. You're like, is this working? It feels like it's working. Like, I'm getting leads. I think things are better, I think, but I'm not certain that is why knowing beyond a shadow of a doubt and sleeping at night with utter certainty that you are tracking exactly what you want is so important when it comes to your advertising. Because you might feel different, but you need to know what's working. Because we can't go on a feeling. We need to go on data. And ads, like in ad says data. It says, in ads, data is like the mirror. Without tracking, you're guessing, and you're. And guessing costs you way more than measuring does. Like, you may, like, sit there and think, oh, no, I'm having to spend some extra time. So this tracking up and also not guessing if your ads are working will save you a lot of time and stress and money. Question number five. What kind of ads should you run first? So what's your starting point? You're probably wondering, what is your starting point with the ads? That was the question on Chat dbt. And so I want you to do. I want you to think about this. Your audience and your competition are on all of these platforms, 100% of them. Your audience is there, guaranteed. TikTok, YouTube, Facebook, Instagram, Pinterest, LinkedIn, Google. There are people in your audience on those platforms. Now, some of those platforms may have a higher or lower percentage of people that fall in your audience, but your audience is there, guaranteed, and your competition is there too. So why not have them find you, right? That is what's possible when you really know how to diversify. And so what type of ad should you run first? I'll tell you. A search and a social. In my opinion, search means you've got some, some Google search action going. And then social means you got a social media presence. So think of it like, think of it like peanut butter and jelly. By themselves, they're okay together, they're great. That's why yesterday at one of the VIP days that I did, the person on the team that we. So we were with the entrepreneur and her team and her social media teammate was there. Her name was Emily. And we were. She had this epiphany about how organic and paid ads work together so well. She's like, gosh, I've really been thinking of them. I was like, two different things. And I'm like, no, no. Create this with the intention in mind that we're going to take this organic post and turn it into an ad. And she's like, well, I didn't. Can you do this and this and this? And I was like, actually, you can. She was like, really? And so I, I, I told her, like, you can still use manychat and say comment. The link below manychat does that. And then you can still have a link on the video too. And who cares if it says comment? Cause the comment will still work. You can also have a link on the ad of an existing post. And I was talking to her about a, an ad that I ran that has 1.2 million views and it shows that on the reel. So when people are commenting, they're like, dang, this is an ad. But people love this. That's what I want for you. I want you to have some post that you're using as a targeted ad, not a boosted post. I have a whole other podcast episode on that. We do not like boosted posts. But you can take an existing post and turn that into a targeted ad. And it was so cool how it's an and thing. So it's not is search or social better. It's not is organic or paid better. It's not is Google or YouTube better if you. It's not. Is Meta or TikTok better? It's. And they both work together, right? It's when you bring two people together, they both have two different things and they both have two different benefits and experiences and advantages. And that's why you running like, everybody's like, I think I was in a, I was in a room with some entrepreneurs, over 200 entrepreneurs, and I said, raise your hand if you'd like. Social media is the number one place you should be advertising. And they all said that was their number one place. And I told them, I was like, did you know that when I worked at the advertising agency, 90% of my clients, if not more, spent 90% of their budget or more on Google Ads? And they were like, are you serious? I'm like, right, you see social media all the time, so you think it's social media ads, but there are other types of ads besides just Facebook and Instagram and your audience is on those platforms too. So why not you? Why not be there? That is why it is so important for you to be able to diversify. And that's what we actually talk about in the Win with Paid Ads challenge. So if there are any other questions that you have that you're sitting there thinking, well, I've been listening to this podcast for a while or I've been watching this YouTube by the way, there's like some content we've been exclusively posting on YouTube to test that out. So if you haven't gone and subscribed to our channel on YouTube, please click the link below this video. You're going to love it. There's some kind of documentary style video that me and my videographer Robert have been working on, the team has been putting together and I would love to see you on YouTube and get your opinions on that and get your feedback. But if there's anything that you've been listening to and you have more questions, you're like, ooh, I'd love for you to talk about this. Please let us know on, on Instagram, send us a message. And then also, if you have been loving this podcast and getting some valuable nuggets, we would encourage you to leave a review. It would mean so much to us. And if you have anything but a five star review to leave, if you're like, hey, I think it's gonna be less, send a message to our team and let us know what we can change and do better and we will fix it. These five star reviews mean so much to us. And we have a goal of a company over the next year to have over 200 five star reviews. And if you could play one role in that, I just want you to know how grateful we would be and how much it means to us to get your views here on the podcast and on SP and on Apple. So we appreciate that very, very much. Well, I hope this, I hope this was helpful as you think about like what are you asking Chat GPT I'd love to hear what other questions you have in the meantime. These questions, everything we talked out about today is specifically why we created that Win with Paid Ads challenge. So click the link below this video or, or the YouTube, what are we on podcast, YouTube, all the things. Click the link below and I cannot wait to see you on the Win with BAE Dads Challenge and I'll see you on the next episode.