Episode Overview

Podcast: Win With Paid Ads
Host: Ashley Brock
Guest: Amber Ginn, Founder of The Latch Link
Episode: #89 – How Amber Ginn Scaled and Hired 6 Team Members in 4 Months
Date: October 9, 2025

This episode tells the story of Amber Ginn, a virtual lactation consultant and entrepreneur, who rapidly scaled her business, The Latch Link, and hired six new team members in just four months. Host Ashley Brock and Amber have a candid, upbeat discussion about paid advertising, learning how to invest in yourself, the challenges of early lead generation, and the impact of building a supportive team. Listeners get a step-by-step look at Amber’s mindset shifts, business growth, specific milestones, and practical advice for business owners wanting to leverage paid advertising to scale faster.

Main Theme

How intentional paid advertising, strategic learning, and investing in both self and expert support can create rapid, sustainable business growth – with a special focus on transitioning from burnout solopreneur to impactful team leader.

Key Discussion Points & Insights

1. Amber’s Business and Mission

• Amber introduces herself and The Latch Link as a “virtual lactation practice serving moms all across the US,” emphasizing connection and support as core business values.

  "I like to think of our business as being connection first and breastfeeding second. We're really there to just support moms and give them someone in their corner." ‒ Amber (00:49)

• The Latch Link provides insurance-covered lactation and feeding support, striving to make help easily accessible for moms whenever they need it.

2. How Amber Found Ashley & Deciding to Invest in Growth

• Amber discovered Ashley through a paid ad and attended her event in January (01:14–01:20), ultimately joining Ashley’s Mastermind and booking a VIP strategy day.
• Decision to invest came from a mindset of self-trust:

  "If this could help me make an additional, you know, x amount of money ... would it be worth it? ... It was like a no brainer because I was like, I'm certain that across my entire business, I'll get this investment back. 100%." ‒ Amber (03:27)

• Amber notes she grew this mindset over time, influenced by entrepreneurial experience and her husband’s focus on long-term investment (03:56).

3. Mindset of Growth: Ownership, Investment, and Learning

• Discussion on the importance of self-efficacy:

  "I don't want to be reliant on anyone else to do things for me. I want to be able to equip myself ... even if it's not something that I want to do forever." – Amber (05:38)

• Reference to Alex Hormozi’s philosophy: “You don't need to know how to do everything, but you do need to know enough to be dangerous.” (06:00)
• Ashley reinforces that “the information you don’t have costs you something eventually.” (06:17)

4. Lead Generation: From Manual Hustle to Automated Flow

• Before Ads:
  Amber describes an exhausting process of scouring online mom forums, personally reaching out to new moms (07:00–07:51):

  "It felt very like, MLM ... Hey, girl, let me help you... It was not sustainable across time, for sure. I was getting burnt out..."

• After Ads:
  Amber now wakes up to a full inbox of booked appointments:

  "It's so awesome waking up in the morning knowing that my inbox is full of appointments." (07:56) "Waking up knowing that there were people who were looking for me ... and that we were there when they needed us ... I'm so grateful for that." (07:56)

5. The Turning Point: Mastermind and the VIP Day

• Amber admits initial resistance to outside help, citing entrepreneurial ego: “I can do it myself. I don't actually need this.” (11:00)
• Ultimately invests in a VIP day for the “speed” of execution, which compels her to act decisively (11:21).

  “When you pay, you pay attention.” – Ashley (11:57)

• The VIP day exposed critical inefficiencies in her ad strategy:

  "You caught that I had one keyword that was eating up, like, all of my money. That was pretty illuminating." – Amber (13:00)

• Value of expert review:

  "Imagine all the people that actually have a Google campaign ... but they still miss some of the ... details that only an expert can pick out." – Ashley (13:14)

6. Team Building: From Solopreneur to Leader

• Amber goes from solo operation and overwhelm to hiring her first full-time employee (a former client), followed by five more consultants in four months:

  “When I went to the VIP day ... I was doing everything myself ... Not fun to do all of it. And I was able to hire someone ... As things picked up ... now ... six team members.” (15:48–17:03)

• Breakdown: Four IBCLCs, two certified lactation consultants (16:41–16:55)
• On new-found freedom:

  "Now I can take time off for my business, which is nice. I can step away ... literally can ... be with my family." – Amber (17:17)

7. Automation, Scalability, and Helping More People

• Lead flow now averages “about 25 to 30 new booked appointments a week” thanks to Google Ads (18:59).
• The business’ consistency and volume surprise and energize her newly hired team:

  "There was skepticism ... are we really going to get leads? ... and these ladies are like, okay, like, we're really busy." (19:42)

• Amber is committed to scaling Google further and is preparing to add channels like meta, YouTube, and TikTok to extend reach (20:22–20:38).

8. Revenue Milestones and Emotional Impact

• Amber shares a powerful, emotional moment recalling her revenue goals:

  "I opened my notebook and I'd written ... what would $50,000 a month Amber do? ... that was like the biggest number I could think of." (21:34)

• Results after working with Ashley’s team:

  "We hit that [goal] in like no time after working with you ... now we had our first, you know, six figure month ... in August." – Amber (21:48–22:06)

• Comparison:

  "In January ... barely $10,000 [per month] ... it's September. And you've now had six figure months." – Ashley (27:13–27:18)

• Mindset on investment:

  "If I would have thought about [the coaching] that way, I would have never spent that money and I would have never gotten to where I am now." – Amber (27:18)

9. Practical, Actionable Advice for Other Entrepreneurs

• On investing in learning/support:

  "You either pay for things with time or money ... as an entrepreneur, as a CEO, you have to value your time." (30:03)

• On paid ads:

  "Start out spending more money on Google ... be aggressive ... because you can get data faster." (30:41–30:55)

• On scaling mindfully:
  Amber and Ashley agree on patience and incremental scaling, especially with Google Ads:

  “Don’t go ... make too many drastic changes.” – Ashley (20:33)

• On getting in the right rooms:
  Amber stresses the importance of surrounding yourself with others who are supportive and further along:

  "The biggest thing that's so good for you ... is to be around people ... who are doing better than you and are like, come on, you can do it too." (23:17)

10. Legacy & Impact of Success

• Money as a tool for greater impact:

  "If you don't have money, you can't give five figure investments to what you believe in and help other people." – Ashley (26:14)

• Amber aligns her business growth with purpose and broader service:

  "Money is not just ... so you can stack it up like a dragon ... it's so you can make impact and help people and do things ..." – Amber (26:29)

Memorable Quotes & Moments

• “The information that you don't have costs you something eventually.” – Ashley (06:17)
• “Waking up knowing ... there were people who were looking for me, typically in the middle of the night ... knowing that they were there and that we were there when they needed us ... such a blessing.” – Amber (07:56)
• "It has really given me so much, like, peace and time and just freedom, which is just such a blessing. I'm so grateful for that." – Amber (17:41)
• "It was just like one of those God moments of like, I didn't even remember writing that ... and that was like the first thing written on it." – Amber (22:04)
• "You either pay for things with time or money, and so you want to use that well and your time is valuable." – Amber (30:03)

Important Timestamps

• 00:49 — Amber introduces The Latch Link and mission.
• 03:27 — Mindset behind investing in the Mastermind.
• 05:38 — Importance of self-reliance and being “dangerous” in marketing.
• 07:00–07:51 — Amber’s old “hustle” for leads; old-school mom forum outreach.
• 07:56 — Relief and impact of automated, inbound lead generation.
• 13:00 — Discovery of a single keyword bleeding her ad budget.
• 15:48–17:03 — Hiring six new team members and changing roles as a founder.
• 18:59 — 25-30 new clients a week from Google Ads.
• 21:34–22:06 — Reaching and surpassing the $50K/month revenue goal and breaking into six figure months.
• 27:08 — Revenue before and after: ~$10K/mo in January to $100K+ in August.
• 30:03 — Amber’s core advice: value your time, invest for speed, and be bold with ad spend.

Conclusion

This candid, insightful episode illustrates how rapidly a service business can scale with the right combination of paid advertising, expert mentorship, and a willingness to invest both financially and emotionally. Amber’s journey delivers not just tactical takeaways for anyone interested in paid ads, but also a moving testament to the power of self-belief, ethical success, and staying focused on mission-driven growth.

If you’re a business owner seeking inspiration, practical advice, or validation to take your next bold leap, Amber’s story will give you a roadmap—and plenty of encouragement—to build a thriving, impactful company.