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Welcome to the Win with Paid Ads podcast for small business owners, entrepreneurs and really anyone who has anything you want more people to find. Whether you're starting from ground zero or scaling an eight figure business, you are exactly who this podcast was created for. Because you being the best kept secret helps no one. Right? That's why in every episode I'll show you how you can use paid ads to hit your goals 10 times sooner. It's time you finally learn how to win with paid ads. You or someone on your team can do this. I'll show you how to score and be known by more. Let's get started. Today we are talking about the difference between these two words and honestly, these two things that could make such an exponential difference in how your ads perform, how your business performs, how you perform, how your relationships go. Literally everything could come down to the difference between reacting and responding. So there is a difference between. You probably heard this before. There's a difference between believing and doing. You can watch those modules in the program or you could implement them and they're completely different. That's why they say knowledge without implementation is useless. It's like, why know it if you're not going to do it? So there's a difference between believing and doing and there's a difference between reacting and responding. And I want to tell you the reason that I had to put this episode together. I mean, I. So Kyle and I were sitting in church this past Sunday and Andy Stanley was up there and he's just so freaking smart. It's like for the people that don't enjoy church, it's like you probably never experienced something like Andy because I've been to churches too and, and I, and I. There's definitely been scenarios and I was like, I didn't love this. And I could see how some people might not feel as connected and just something about Andy's message and how he delivers it and just like prove. It's almost like he proves me. He prov. My like innate like reactions to something. He like proves them wrong sometimes. And it's like really interesting getting to see his perspective and it's so, so good. And so I'm over here having a full blown epiphany sitting there in church this weekend because he talked about this and I don't have all the scriptures that he used, but I bet you could go look up his whole thing on this and you'll see where I got just some of this. But I, I did some research of my own and one of the things he didn't talk about was about the brain. And I love learning about the thing that can change our lives. And it is our brain. It is the thing that you shouldn't invest in over anything else, in my opinion. It is just such a powerful machine. And so this is where this all span. I just had to give you that context of, of how we got here. Okay. So I've done this research and I just this think if you let this change your life, it really could. So basically, one of the things that he said is he said the response that has the potential to actually reverse the natural course of things is not natural. And so I'm going to dig into that and explain that. And the best example I can give you now is like, when you react, that is instinctive. It's like you didn't actually think. You just reacted. You ever say something, you're like, crap, that was a reaction. That was habit. That wasn't thinking. That's a reaction, a response. And as Andy was saying in his message, he said a measured response, A response is intentional. So I can tell you right now, you see a price point and you, your spouse, your friend, your family see a price point. You have a gut reaction and you're like, ooh, trauma response. That's a lot. That is a reaction. That is not a measured response. And I'm going to share with you a little bit about how the brain works and why that's the case and honestly, how you can train your brain to respond. Because that is one thing I have done over these last couple of years in business. I have realized that my reaction was a distraction. Like I was distracting myself with all of these thoughts that were not helpful, they were not good, and they were not going to get me where I wanted to go. And I found that he was right. The intentional, thoughtful. Like, really, Actually, let's think through this response has changed my life and changed my business, changed my family, changed so many of even if you're listening and you're one of our clients, like, it's changed your life too. And so if you think about business, it's that like this response versus reaction. You can have this in relationship conversations. You could have this when looking at your bad data, when looking at your budget, when looking at your business growth, and it could change how things go. So here's the a little bit about the brain and the science behind reacting versus responding. So when you react, you're using your amygdala. That is the emotional center of your brain. It is fast, it is fear driven. It is Wired for survival. Okay? Versus that. When you respond, you activate your prefrontal cortex, your logic, your strategy, the wisdom center of your brain. And now the amygdala and the prefrontal cortex are both needed and both great, helpful, useful parts of the brain. When we make a decision from the amygdala alone, we are preventing ourselves from being able to have a response. So when you respond, you activate that prefrontal cortex. So the amygdala says, danger, stop. Stop spending. Pause the ads. Don't do this. This is bad. Ah. And the. It doesn't actually let us look at what's really happening and what our options are. That a reaction I've seen with my clients, specifically, like, this is literal, factual, this has happened. I've seen my clients turn off their ads too early. I've seen them rewrite everything, tear apart their sales page, and panic because they had one bad day or one bad week and sometimes one bad month, and they tear it to shreds. And that is a reaction. That is not a purposeful, intentional response. A response would say, let me step back. Let me really analyze this, and maybe can I even ask better questions? Is this a data issue? Is this a patience issue? Is this a budget issue? Is this just straight up normal volatility? A heartbeat goes up and down, up and down, up and down. Your ad performance will go up and down. It will not stay just going down or going up or it's going to have flexibility. I have had the same ads and the same audiences and the same landing page perform differently. Drastically differently, mind you, on a Tuesday than a Saturday. And it's like, what changed? Nothing. Nothing changed but the day of week and the mood that the people were in. Y', all, you all know we've had different moods. And it's like, sometimes you're ready to buy, and sometimes you are not. And sometimes we're like, why are. Why can't everybody just be in buying mood 24 7? I'm like, that is not realistic. So that's why a response helps you, like, force it into the prefrontal cortex. And so there's neural imaging that actually shows that pausing for even six seconds before acting can reduce the amygdala activation by up to 50%. And that's why so many studies have. You've heard of mindfulness and reflection and strengthening the prefrontal cortex, literally. You can train your brain to create a habit where your default is not to react but to respond. That's why when I hear a price on anything, I'm Like I'm not, I'm not gonna have a reaction to this. I'm gonna respond and my first question is gonna be, okay, that sounds expensive. So obviously that has some value. Let me think through this. That is how a Rainmaker thinks that they simply think through this. Like with intention and not frustration or tension. They literally think through it. So that pause that you create, that six second pause, that could be the difference between wasting money and winning with your paid advertising. It could be the difference between hiring the person and coaching the person, or firing the person and coaching the person. So like one of the examples I was thinking about, I was like, what's a good example? When I've seen people respond versus react and it's definitely with their ads. But one of the things is I actually did this competition. So at Launch youh Ads Live, that is for my Mastermind and my top tier Hall Effect Fame programs. And so hall of Fame, you have to have a seven or eight figure business to qualify for my Mastermind, you have to have a six figure business to qualify. Now we do have another program that is for people of all business sizes, even from startup and we do have actually six, seven and eight figure entrepreneurs in that program. But for the Mastermind hall of Fame we do have those specific qualifications. And for the, for the Launcher Ads Live event that we host, my clients get to bring their team and they get to come in person. It's an incredible multi day event where we are launching their ads live across all the platforms. Google, YouTube, Meta, TikTok, Pinterest, LinkedIn and beyond. It's so fun. And so we're sitting there and I decided to have a competition because what do a bunch of entrepreneurs love? Well, of course they love a good game. And so I wanted to have them actually implement what they had learned. That's why we call it launch your ads Live. I'm like, can we launch your ads Live? Literally. And so I had other experts on my team. I had my brand and creative lead. I had a client who has graphic design experience and they did this training and people ate it up. They were like, Ashley's cool, but this team fire. And so we had this competition and it was so fun. It was timed. We had them compete at their table and everybody had to make an ad based on the training that we had given based on the like protocols with the design and the color and style. It was so good. And you could absolutely tell people that were just like, I want to be the first one in. They just rushed through it and then you could tell the people who, like, they were last. They were at the very final minute when we were like, okay, y', all, deadline's in. They. They wanted to spend every bit of time that they could actually responding and being thoughtful about what they were creating. And the people who paused, they thought, diff. Diff. You know, deeply. They responded with strategy. I'm not kidding. They came up with some of the best ads that we've ever seen. We actually gave away an iPad. We gave away something else. Like, we just had these gifts that we were like, we just want them to fight for, just creating an ad. And it was crazy. Is in less than 30 minutes, these entrepreneurs I screen shared my brand and creative lead. Meredith and I, we were back behind stage, and we were, like, judging. And, like, we were the judges. We were the ad judges. And we were like, okay, this one's good. And here's why. This one implemented what we taught. This one didn't. It was so fun. And so we got to go up and say, here's why we didn't select these ads. Here's why we did select these so that they can learn from the ads that were created. And we. We just found. I was like, the people that took the most time got the best result. They just took time to really respond. And I could tell that they didn't just, like, rush through the modules. Try to implement. You know, when people halfway listen to the instructions and then try to put something together, and at the end of it, they're in denial, but they actually put it together wrong. And so they actually wasted more time not following directions because they have to undo it and redo it than if they had just slowed down to speed up. I just read the directions, studied the directions, understood the directions, and then implemented. I had my client kickoff. It was actually our last kickoff of the year for our programs. And someone asked me, he said, hey, can you tell me, like, what are the characteristics of the people that succeed? And I said, thank you for asking that question. You're gonna succeed just because you're the type of person that asked that question. That's what a rainmaker would ask. What do I have to do to win? It's so good, you know? And I said, honestly, it's just the people that watch the training, that actually watch it all the way through, and then they watch it again, and they watch it again because they study it. They don't want to watch it. They want to absorb it. They want to immerse themselves in it. That takes responding. It's not Rushing. It's not reacting. It is true response. And that comes from a place of freaking power and patience and passion and self control to actually slow yourself down, to truly know that the response, oh, there's just so much reward on the other side when you slow down. And it was just really cool watching how that response created clarity, it created creativity, it created ads that will convert. It was really cool. And at the end of the day, one of the things I was reflecting on, which is really cool, is it was not about talent, it was about tempo. The ones who responded won. And when you think about responding, it really allows you to zoom out and see the full picture. When you react, you're in tunnel vision and you're looking at one thing and you're obsessing over this thing, why you shouldn't do this thing, why this data isn't right. It's like you're just obsessing versus reflecting and responding. And great advertisers, they just choose not to respond to one number. They respond to a pattern. They respond to things over time. And a few questions you can ask yourself when you're trying to say, okay, how can I put my brain into response mode is number one, what's really happening here? Number two, what's the best possible outcome? When I say consistent, and I'm not even gonna say if I say consistent, I'm gonna say when I stay consistent with this. And then if it's about ads, it's like, hey, is this about my ads or is this about my attention span to really be able to focus and implement the plan? Is this about my ads or about my attention span and my ability to focus and implement the plan? That can really help you. Few final things for you. So when we talk about how the response is not natural, I think about how me investing in my business on two credit cards when I didn't have the money because I felt like God had called me to. I was not at a place where it made sense to make a $50,000 investment, but I responded instead of reacting. So I did the thing that was honestly what some might argue is counterintuitive. That's the very reason that I feel like I'm here today is because I responded to something versus reacted. And you think about other people in life, they do the thing that doesn't make the most sense, right? They really respond. It's like when the Bible says, love your enemy, Pray for those who mistreat you, forgive. Regardless, those measured responses that are those measured responses are the responses that turn the Tide. It's like I get emotional thinking about, like, who actually wants to. I have. I have enemies, right? I have people that have done bad things, that are copying and pasting, trying what I'm trying to do, kind of trying to follow my exact career path step by step. I have people that are actually mean. I have. We all have that, right. We have hard things happen. And there's people in my life I don't like, and my default to pray for them. That takes responding. That is powerful. And most people don't do that. We operate from what's habitual, which is quick responses, like fast reactions. And that's why it's like, it wasn't. It didn't make sense for me to invest, but I did it. Does it make sense for us to forgive our enemies? But we do. That is what rainmakers do. It is not natural to do something when you feel fear. It's not natural to stay patient when your ads aren't working yet. But that is what rainmakers do. The rain cannot come if you don't sustain, if you don't stay in the game. That is what a rainmaker does. So the response that turns the tide is rarely the intuitive one, but it's the one that freaking multiplies everything. And so I looked back, and I can't stop obsessing over the clients that I have that have just had the best case studies and have won the most. And I can't stop asking, like, what is it about you? What did you do? And they just immerse themselves, and they respond each time. They don't bring the. I'm so frustrated. I'm so overwhelmed. I don't know. They really are like, okay, I've thought through this. Here's where I'm at. And it's just. It's really cool to watch. So responding ultimately can actually, like, your respondability can become a muscle. Responding can become a habit. Your prefrontal cortex actually gets stronger with practice. And every time you pause before reacting, you are rewiring your brain for better business results, better ad performance, stronger belief in yourself. So here's. Here's a guide I made for you. Okay? I think you're gonna like this. Pause before panic is my go to pause before panic. Because that's how you can put it in your prefrontal cortex, right? Pause before panic. So next time that your ad data or your ad creative or anything in your business life relationship freaks you out, before you change everything, just say, I'm gonna pause before panic. I'm gonna pause before panic, let that be your default. You can breathe, you can zoom out, and you can actually get a chance to respond. And one of the things I wrote down when I was prepping this podcast for you is just don't entertain the what if this doesn't work too long if you're not entertaining for equally as long or if not longer, what happens when I blow this out of the water? So often all we do is we get in our tunnel of our reaction tunnel and we are like, well, what if this doesn't work? What if this happens? What if this happens? What if this happens? Well, what if you spent more time not thinking about the 997 ways that it can't work and just focused on what in the heck would you do if it did? When your heart decides on a destination, your brain will figure out how to get there. What if you decided that this was it for you? What if you were able to actually get your brain to figure it out because that was all you saw was the opportunity. You saw possibility, your respondability led to the possibility of opportunity for more profitability. What if that was the case? Now, in my opinion and experience, especially when it comes to paid advertising, in my opinion, it's your responsibility to create your findability. And you can put that on someone else. You can put it to an agency if you prefer, or you can bring that in house. You can own your findability. You can use your respondability to create that. And as we think about, like, who we are as rainmakers, rainmakers don't react. They respond on purpose and for a purpose. So I just want you to be able to practice some of this. Just make it a habit, right? Put. Put the. Put the pause before panic on your freaking screensaver or your phone and just remind yourself that's the only. I literally do that. I made one of my passwords one time all about my goal, and then I hit it and then I had to change my password again, and then I did it. Obsess and put in front of your face the things that you need to make a habit. And if responding for you is it, then that's great. Be the person who responds. So I hope this was helpful and I really hope that you're able to see and like, even just be aware of it. Now when you are reacting versus responding, I think that's a really powerful thing and you don't have to be perfect all the time. I. I'm a human, I'm married. There's times I'm like, wow, I totally just reacted I wouldn't have done that to somebody that wasn't, that wasn't as close to you. I would have been more patient. I would have really responded. And I think that happens to us, right? Like we get comfortable and it's, it's like an indicator of trust. Like I trust you, so I get to be my most honest version with you. And I just think it's important that we think about that in our relationships, but also in our ads. And the last little gift I'll give you when we think about reacting, Cause I was really thinking about my clients is your ad data is not an emergency. It's just information. Instead of deleting, diagnose instead of reacting about cost, respond about what can compound. Because the difference between fear and faith could just be that six seconds of silence and pause. Because rainmakers, they don't rush. They respond with strategy. And I know that that's you. I hope this was helpful. And if it was, there is so much more where this came from. So keep taking a look at some of the episodes here on the Win with Paid Ads podcast. And if you really did find this valuable, one thing that would mean so much to me and my team is we have a goal. We have a goal of hitting over 200 five star reviews on this podcast. And if you have listened, if you have been binging and you haven't left a review out of the kindness of bottom of my heart, I just want you to know how grateful I would be if you would leave us a five star review. And if you feel like for any reason this podcast does not deserve 5 star review, can you just reach out to my team at hello at Paid Ads Coaching and give us feedback so that we can, we can make this. Obviously, I mean, I know we're going to do everything in our power to make this so valuable for you because we care. And so I just want you to pass that along to us because we'd be honored if you would leave us a review because it really helps us continue to get to do what we love to do, which is help more people find you. That is what winning with Paid Ads is for us. So I think I should start ending all these episodes like I do my calls. And I hope you go advertise your name, make it rain. And if you want to win the Paid ads game, I would love to invite you to the Winner with Paid Ads challenge. So depending on when you're watching this, another one is coming soon. And so we would love to welcome you in a place where you will get five days of live training on ad strategy. Although there is simply just not enough time to set up ads, on this five day challenge you will get the strategy that you need to win. We talk about messaging, what you say, targeting who you say it to, setting where you can place your ads, testing how to improve and then profiting and scaling what that really looks like like and I so often throughout the week use examples of your businesses throughout so that you're getting to see the exact strategies, audiences ideas that could really help you win. So we would love to get to see you in that Win with Paid Ads challenge and otherwise. I cannot wait to see you on the next episode.