Podcast Summary: Win With Paid Ads

Host: Ashley Brock
Episode #92: How I Schedule, Prioritize, & Delegate My Life as a CEO
Date: October 30, 2025

Episode Overview

In this episode, Ashley Brock dives deep into her evolving approach to time management, prioritization, and delegation as a high-performing CEO, entrepreneur, and mom. She shares the mindset shifts, tactical frameworks, and actionable routines she’s implemented to balance business growth, personal well-being, and family life. Ashley emphasizes that restful, intentional living and smart delegation are the foundation for sustainable success—not just constant hustle.

Key Discussion Points & Insights

1. Time Management: The Persistent Struggle

Ashley’s Challenge:

• She admits to battling the “I can do more than is humanly possible in this time” mindset—what she jokingly calls her "disorder" of optimism.
• Quote:

  "I'm really good at [time management] and terrible at it simultaneously." (01:10)

2. The Evolution: From Whack-a-Mole to Purposeful Prioritization

• Early on, Ashley approached tasks like a “Whack-a-Mole” game—addressing whatever screamed loudest or seemed most fun.
• Shift: She now structures her workload around true priorities, doing what matters most first, even if it’s not the most appealing task.
• She finds greater fulfillment in knocking out the highest-priority tasks.
• Quote:

  "Surprisingly, I get way more fulfillment out of getting the most important thing done first than doing the thing I love best." (08:40)

3. Rest Is Productive, Not a Reward

• Ashley previously believed sacrificing rest led to more productivity. She now recognizes rest as essential, not indulgent.
• She also performs energy audits to adjust her schedule based on her physical state each day.
• Quote:

  "Rest is productive and it's not a reward, it's a requirement." (15:10)

• A relatable anecdote: sometimes, she lets herself sleep in to preserve energy for a "heavy" workday.

4. The Power & Necessity of Delegation

• Ashley discusses how embracing delegation at home and work buys back precious time and alleviates overwhelm—enabling her to be more present with family.

• She overcame guilt about outsourcing tasks ("shouldn’t I, as the mom, do it all?") by reframing delegation as creating opportunity for others.

• Quote:

  "When you don't delegate, you eliminate an opportunity for someone else... There's someone else who can do that thing better than you for sure." (57:35)

• She also shares wisdom from her husband:

  "You can buy back your future time, but you can't buy back yesterday." (21:20)

5. Structuring Days, Weeks, Months, and Years

Ashley's 2026 Weekly Structure (41:50)

• Monday: Self-care + work on the go (stack appointments, work during them to maximize efficiency, preserving weekends for family)
• Tuesday: External/Client Day (coaching calls, serving clients, podcasts)
• Wednesday: Internal/Team Day (team meetings, collaborations, deep internal work)
• Thursday: VIP Days or Content Batch Day (group or solo VIP client days, batch content production)
• Friday: Open/Flexible Day (creative or strategic focus, no meetings when possible)
• Saturday: Full “Mom Mode”
• Sunday: 60% Mom Mode, 40% Prep Mode (light work, prepping for the week, supported by help at home)

Additional Structuring Principles:

• Schedule family vacations first, then work trips around them.
• Strict boundaries: No laptop/phone between 5–7:30pm (“family only” hours).
• Mornings reserved for exercise/self-care; work in the middle of the day; evenings for family and winding down.

6. The Deep Why Behind “Making It Rain”

• Ashley shares her emotional history with money, stemming from her parents’ divorce and witnessing her mom’s struggles.
• Her mission: teach others to create value and independence—so no one needs to ask for what they need, especially in vulnerable moments.
• Memorable Story:

  "I never want to have that... drive to his house and have to be like, hey, can I have the money, please? ... I wanted to create money." (1:07:00+)

Notable Quotes & Memorable Moments

• On time blocking:

  "Time blocking isn't a cage, it's a compass." (34:20)

• On energetic focus:

  "Switching tasks can reduce productivity by up to 40%... I look at slacks and emails on my time, not on their time." (30:00–32:15)

• On technology boundaries:

  "Turn your phone on 'Do Not Disturb.' Turn off [work] notifications, put the phone in another room, and just focus for a minute." (30:30)

• On delegation math:

  "You don’t hire and ask for help because you can afford to. You hire help because you can’t afford not to." (1:00:10)

Timestamps for Major Segments

• 00:00–03:20: Intro; Ashley’s time management struggle, overoptimism, and productivity drive.
• 03:21–07:00: Pressure of wearing many hats (CEO, mom, wife).
• 08:15–12:30: Whack-a-Mole decision-making vs. prioritizing what matters most.
• 13:00–18:00: Rest and energy audits; why rest is productive, not indulgent.
• 21:20–24:00: Husband’s advice and delegating family/household tasks.
• 29:00–35:00: Time-blocking: benefits, studies, and how Ashley batches activities.
• 41:50–50:00: 2026 weekly structure and rationale.
• 54:45–59:00: How delegation creates opportunity for others; non-mom-specific applications.
• 1:01:30–1:05:50: Ashley’s emotional “why,” family money memories, and her drive for independence.
• 1:12:00–end: Rapid summary; preview of next episode with her executive assistant, Rose.

Practical Tips & Resources from Ashley

• Delegate fearlessly: Audit daily activities; ask who else could do this.
• Batch self-care and work tasks during weekdays, not weekends.
• Block time for deep work, family, and self-care—structure creates freedom.
• Invest in support roles at home (chef, house manager, assistant) to buy back time.
• Normalize rest and self-care as non-negotiables.
• Set notification boundaries for focused work.
• Prioritize family and well-being in yearly planning—put vacations on the calendar first.

Closing & Next Steps

• Ashley will feature her executive assistant, Rose, next episode—diving into “EA/PA” roles and how support staff organize her life.
• She encourages joining the Win With Paid Ads Challenge (not for ad setup, but for developing the right advertising mindset).
• Additional resources, including books and house manager task lists, are linked in the episode notes.

Conclusion:
This episode is an honest, tactical, and deeply personal look at shaping a life that scales with business success—without burning out. Ashley’s blend of candor and actionable strategies inspires listeners to rethink time, delegation, and self-worth, making it essential listening for any ambitious entrepreneur-parent.