Podcast Summary: Win With Paid Ads
Host: Ashley Brock
Episode #92: How I Schedule, Prioritize, & Delegate My Life as a CEO
Date: October 30, 2025
Episode Overview
In this episode, Ashley Brock dives deep into her evolving approach to time management, prioritization, and delegation as a high-performing CEO, entrepreneur, and mom. She shares the mindset shifts, tactical frameworks, and actionable routines she’s implemented to balance business growth, personal well-being, and family life. Ashley emphasizes that restful, intentional living and smart delegation are the foundation for sustainable success—not just constant hustle.
Key Discussion Points & Insights
1. Time Management: The Persistent Struggle
Ashley’s Challenge:
- She admits to battling the “I can do more than is humanly possible in this time” mindset—what she jokingly calls her "disorder" of optimism.
- Quote:
"I'm really good at [time management] and terrible at it simultaneously." (01:10)
2. The Evolution: From Whack-a-Mole to Purposeful Prioritization
- Early on, Ashley approached tasks like a “Whack-a-Mole” game—addressing whatever screamed loudest or seemed most fun.
- Shift: She now structures her workload around true priorities, doing what matters most first, even if it’s not the most appealing task.
- She finds greater fulfillment in knocking out the highest-priority tasks.
- Quote:
"Surprisingly, I get way more fulfillment out of getting the most important thing done first than doing the thing I love best." (08:40)
3. Rest Is Productive, Not a Reward
- Ashley previously believed sacrificing rest led to more productivity. She now recognizes rest as essential, not indulgent.
- She also performs energy audits to adjust her schedule based on her physical state each day.
- Quote:
"Rest is productive and it's not a reward, it's a requirement." (15:10)
- A relatable anecdote: sometimes, she lets herself sleep in to preserve energy for a "heavy" workday.
4. The Power & Necessity of Delegation
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Ashley discusses how embracing delegation at home and work buys back precious time and alleviates overwhelm—enabling her to be more present with family.
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She overcame guilt about outsourcing tasks ("shouldn’t I, as the mom, do it all?") by reframing delegation as creating opportunity for others.
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Quote:
"When you don't delegate, you eliminate an opportunity for someone else... There's someone else who can do that thing better than you for sure." (57:35)
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She also shares wisdom from her husband:
"You can buy back your future time, but you can't buy back yesterday." (21:20)
5. Structuring Days, Weeks, Months, and Years
Ashley's 2026 Weekly Structure (41:50)
- Monday: Self-care + work on the go (stack appointments, work during them to maximize efficiency, preserving weekends for family)
- Tuesday: External/Client Day (coaching calls, serving clients, podcasts)
- Wednesday: Internal/Team Day (team meetings, collaborations, deep internal work)
- Thursday: VIP Days or Content Batch Day (group or solo VIP client days, batch content production)
- Friday: Open/Flexible Day (creative or strategic focus, no meetings when possible)
- Saturday: Full “Mom Mode”
- Sunday: 60% Mom Mode, 40% Prep Mode (light work, prepping for the week, supported by help at home)
Additional Structuring Principles:
- Schedule family vacations first, then work trips around them.
- Strict boundaries: No laptop/phone between 5–7:30pm (“family only” hours).
- Mornings reserved for exercise/self-care; work in the middle of the day; evenings for family and winding down.
6. The Deep Why Behind “Making It Rain”
- Ashley shares her emotional history with money, stemming from her parents’ divorce and witnessing her mom’s struggles.
- Her mission: teach others to create value and independence—so no one needs to ask for what they need, especially in vulnerable moments.
- Memorable Story:
"I never want to have that... drive to his house and have to be like, hey, can I have the money, please? ... I wanted to create money." (1:07:00+)
Notable Quotes & Memorable Moments
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On time blocking:
"Time blocking isn't a cage, it's a compass." (34:20)
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On energetic focus:
"Switching tasks can reduce productivity by up to 40%... I look at slacks and emails on my time, not on their time." (30:00–32:15)
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On technology boundaries:
"Turn your phone on 'Do Not Disturb.' Turn off [work] notifications, put the phone in another room, and just focus for a minute." (30:30)
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On delegation math:
"You don’t hire and ask for help because you can afford to. You hire help because you can’t afford not to." (1:00:10)
Timestamps for Major Segments
- 00:00–03:20: Intro; Ashley’s time management struggle, overoptimism, and productivity drive.
- 03:21–07:00: Pressure of wearing many hats (CEO, mom, wife).
- 08:15–12:30: Whack-a-Mole decision-making vs. prioritizing what matters most.
- 13:00–18:00: Rest and energy audits; why rest is productive, not indulgent.
- 21:20–24:00: Husband’s advice and delegating family/household tasks.
- 29:00–35:00: Time-blocking: benefits, studies, and how Ashley batches activities.
- 41:50–50:00: 2026 weekly structure and rationale.
- 54:45–59:00: How delegation creates opportunity for others; non-mom-specific applications.
- 1:01:30–1:05:50: Ashley’s emotional “why,” family money memories, and her drive for independence.
- 1:12:00–end: Rapid summary; preview of next episode with her executive assistant, Rose.
Practical Tips & Resources from Ashley
- Delegate fearlessly: Audit daily activities; ask who else could do this.
- Batch self-care and work tasks during weekdays, not weekends.
- Block time for deep work, family, and self-care—structure creates freedom.
- Invest in support roles at home (chef, house manager, assistant) to buy back time.
- Normalize rest and self-care as non-negotiables.
- Set notification boundaries for focused work.
- Prioritize family and well-being in yearly planning—put vacations on the calendar first.
Closing & Next Steps
- Ashley will feature her executive assistant, Rose, next episode—diving into “EA/PA” roles and how support staff organize her life.
- She encourages joining the Win With Paid Ads Challenge (not for ad setup, but for developing the right advertising mindset).
- Additional resources, including books and house manager task lists, are linked in the episode notes.
Conclusion:
This episode is an honest, tactical, and deeply personal look at shaping a life that scales with business success—without burning out. Ashley’s blend of candor and actionable strategies inspires listeners to rethink time, delegation, and self-worth, making it essential listening for any ambitious entrepreneur-parent.
