Episode Overview

Podcast: Win With Paid Ads
Host: Ashley Brock
Episode Title: #95: My Day With Alex Hormozi: Top 10 Questions Answered
Date: November 20, 2025

Ashley Brock shares behind-the-scenes insights from her VIP group day with business mentor and entrepreneur Alex Hormozi. She answers the top ten questions submitted by her audience about this transformative experience—what she learned, how she implemented changes, and why proximity and learning from high achievers can reframe your reality. This episode is packed with actionable takeaways for entrepreneurs eager to level up their marketing and business strategies.

Key Themes & Discussion Points

• Value of Proximity: Ashley emphasizes the life-changing impact of being physically present with industry leaders.
• Learning from Group vs. 1:1 Coaching: She examines the benefits and nuances of both group and individual coaching experiences.
• Practical Implementation: Details on how she changed her pricing, offer structure, and business strategy after the VIP day.
• Entrepreneurial Mindset: Insights on expectations, learning from others, and fostering the belief that bigger things are possible.
• Behind-the-Scenes Details: Personal anecdotes about the environment, processes, and the real personalities involved, including Alex Hormozi and his team.

Detailed Breakdown with Timestamps

1. Why Being "In The Room" Matters

Ashley reflects on her journey from humble beginnings to sitting with top entrepreneurs.

• "You cannot explain what floating feels like in water until you experience it... I am the biggest advocate of put yourself in the room with someone else who has done something that you haven't so that you can learn."
  — Ashley (03:13)

• "I went from scrubbing toilets, getting paid to, you know, give fried chicken for $8 an hour... to being in a place where I belong in the room with this person who has had $100 million day."
  — Ashley (04:40)

(Theme established: Proximity to greatness reframes one’s reality of what’s possible. 04:00-07:00)

2. Top 10 Questions About the VIP Day Experience

Question 1: Was the group VIP day worth it, or would 1:1 be better?

(09:30)

• Every investment is worth it because you either profit or learn. Ashley highlights the importance of seeking growth over expecting predetermined results.
• "If you don't look for the bad things constantly, you won't find the bad things. If you look for the good things, you will." — Ashley (10:10)
• Group settings allow learning from others' experiences and questions, facilitating insights that might not surface in a 1:1.
• "Teach your brain to answer your own questions. Don't look for, 'I don't know how that could work for me.' Ask instead, 'How could it work?'" — Ashley (12:00)

Question 2: Best part of the VIP day?

(21:25)

• Watching the respect other entrepreneurs had for Alex and the understated way he explained massive wins.
• "He doesn't perform. He answers... His confidence is so clear." — Ashley (22:30)
• The dinner with his team was also invaluable for networking and gaining unique perspectives.

Question 3: What three things did you implement after?

(24:30)

• Elevated her highest tier offer for 7- and 8-figure entrepreneurs, streamlining and focusing on what creates the most value.
• Adapted the structure of her own VIP days to include more opportunities for peer and expert feedback, inspired by what she wished for at Alex's event.
• Increased her own ad spend, echoing Hormozi’s “more or better” mantra.

Question 4: Where are you more on track than you realized?

(29:00)

• Realized her business was already executing key strategies Alex recommended, particularly in video usage in funnels and paid advertising.

Question 5: Top two things learned from other people in the room?

(31:00)

• Even extremely successful entrepreneurs often lack foundational advertising knowledge.
• Not all leads are created equal—hearing another entrepreneur's tiered approach to lead value (Google leads as the "gold standard") inspired more nuanced thinking about lead quality.
• "You need to have a different target cost per lead on different platforms based on the goal of that platform and the intent behind the person." — Ashley (33:10)

Question 6: Was it group coaching and what was the invite process?

(35:00)

• It was group coaching with individual attention in front of others. Ashley was personally invited as part of a curated process focused on alignment.

Question 7: What was the timeline breakdown?

(37:50)

• Arrived in Las Vegas the evening before for prep and relaxation.
• Full day from 8am–8pm; dinner with Hormozi’s team followed the session.
• Quick turnaround, plans to return for more in the future.

Question 8: Was Alex scary? Did you meet Layla?

(39:48)

• Alex was not scary—direct, clear, kind, and authentic.
• "He was intense in a good way, but he was very kind, very direct. I don't even know if intense is right. He's just clear." — Ashley (40:00)
• Did not meet Layla Hormozi, but expressed her admiration.

Question 9: Why work with Alex specifically?

(41:15)

• Consistently generous with free content; educational approach mirrors how Ashley runs her business.
• "I just want to put myself in rooms where I belong. And that identity is something I just didn't feel for a long time. And now I know that I belong." — Ashley (42:00)

Question 10: Key insights and testimonial thinking

(43:20)

• Ashley's personal testimonial for Alex’s program was unsolicited and authentic—aspiring to deliver such an experience for her own clients.
• “The ultimate goal for you is that someone loves working with you so much that they put their time and energy for free... That is the goal.” — Ashley (44:00)

Notable Quotes

• "Learning is not about imitation. It is about integration."
  — Ashley (46:45)

• "Every investment will either pay you in profit, perspective, or proximity. Don't invest looking for one answer. Invest to become a different version of you."
  — Ashley (46:00)

• “You will attract the type of buyer that you are. I’m going to be the buyer that pays for value all day and every day.”
  — Ashley (19:40)

Actionable Takeaways

• Invest for Growth: Don’t expect a single “aha” moment; expect to grow and absorb lessons from everything and everyone.
• Value Group Coaching: Seeing how others are coached and challenged can deliver just as much value as 1:1 sessions.
• Reframe What's Possible: Proximity unlocks new ways to see what’s possible for your business and expands your mindset.
• Refine Offers: Be ruthless in editing your offer to serve clients’ core needs and free yourself from unnecessary work.
• Peer Learning: Treat group environments as high-leverage learning opportunities, not as “less than” individual attention.

Memorable Moments

• Ashley’s recollection of doubting her capacity in a restaurant job, then later sitting beside a $100M entrepreneur (04:40).
• The humorous longing to get direct 1:1 with Alex—“I would have loved a one on one day… I can tie two and two together.” (14:10)
• Her enthusiastic shout-out to YouTube-exclusive content and her team, exuding gratitude and excitement (08:00–09:00).

Conclusion

This episode is both a motivational boost and a practical masterclass on leveraging elite circles for growth. Ashley underscores the value of putting yourself in transformative environments and integrating learnings for exponential business gains.

Next Episode Preview: The show will feature a special Thanksgiving episode with Ashley's husband, Kyle, discussing a meaningful charitable initiative and offering a glimpse into their relationship.

For More:
DM “VIP day” to Ashley’s team on Instagram for info, and check out exclusive content on YouTube.