Podcast Summary: Win With Paid Ads
Host: Ashley Brock
Episode: #97: Early Mover Advantage: My Plan for ChatGPT Ads
Date: December 4, 2025
Episode Overview
In this episode, Ashley Brock explores the imminent arrival of ChatGPT ads and details her strategic approach to leveraging early mover advantage. She covers what is currently known (and unknown) about the upcoming ChatGPT ad platform, predicts industry-wide impacts, and gives specific advice for business owners and marketers eager to be ahead of the curve. Throughout, Ashley’s tone remains encouraging, practical, and full of actionable guidance for entrepreneurs aiming to win with paid advertising as new opportunities emerge.
Key Discussion Points & Insights
1. Anticipating ChatGPT Ads: What We Know and Don’t Know
- Rumors Becoming Reality: Ashley opens by acknowledging that, while ChatGPT ads aren’t available yet, there are mounting signals—like OpenAI hiring for paid media roles and agency relationships—that indicate ads are coming soon.
“OpenAI leadership has publicly not ruled out ads... they're hiring and looking for agencies of records and heads of paid media.” [01:10] - The Two-Model Paradigm: She draws parallels to other platforms: offer a free version with ads or a paid, ad-free experience.
“Every single platform that exists has two things. They have the free version that has ads or they have the paid version that you pay to not have ads.” [02:11]
2. The Opportunity: Why the Launch Matters
- Scale and Monetization Potential: ChatGPT’s vast user base and ambitious ad revenue targets make this a major opportunity.
“I read something that said they want to have $1 billion in ad revenue in 2026 and 9 or 10 billion by 2029... So they're going to have no problem monetizing.” [02:33] - Be Part of the First Wave: Ashley emphasizes the benefits of being an early adopter and invites listeners to sign up for updates and testing opportunities.
“We will be the ones that are most obsessed with this whole ChatGPT thing, whenever it comes out with the advertising stuff.” [03:16]
“If you want to be in the know when we launch ChatGPT ads things, you can click the link below and we’ll make sure that you get a notification...” [03:42]
3. The Imperative to Diversify Ad Strategies
- Don’t Put All Your Eggs in One Basket: Drawing on her experience across platforms (Meta, Google, TikTok, LinkedIn, Pinterest), Ashley advocates for spreading your ad budget and efforts.
“I will die on this hill. That you should diversify your ads just like you should diversify any investment that you make in your business.” [03:56] - Platform Competition Benefits You: The arrival of ChatGPT ads will likely force other platforms to improve their offerings—most notably, making ads more affordable and effective to keep advertisers from shifting budgets.
“If they saw that people were pulling their budgets to go to ChatGPT ads, they would be like, dang it, we need people to stay. Well, we could pull the lever of allowing them to get in front of more people more affordably so that they will stay. That would be a smart business move.” [06:00]
4. Predicted ChatGPT Ad Formats and Strategies
- Sponsored Answers:
“I bet they'll be like sponsored answers... or it's like sponsored video and it shows the video that has the best answer. It's almost like paying for brand awareness.” [07:07] - Lead Generation Embedded in Chat:
“I could totally see there being some lead generation in the chat. So it's like, would you like me to put your name and email in for you automatically to send you an update from that company?” [07:36] - Retargeting and Reminders:
“There will absolutely be a retargeting thing where you'll get a notification and it'll be like, as a reminder, before we start today, are you still interested in xyz?” [07:49] - Sponsored Product Listings:
“When people are shopping for a product or a software... here are the top sponsored ones and here's why we recommend those.” [07:58] - Organic vs. Paid Answers:
“In my opinion, there's no chance that that doesn't happen with chat GPT ads.” [08:14]
5. Industry Impact and Advice for Listeners
- Advertising Ecosystem Dynamics: The competition for ad dollars will likely spark more accessible, efficient, and affordable ads across platforms.
“As ChatGPT opens up ads, these other platforms... could be the best time to ever be running ads.” [05:05] - First-Mover Advantage:
“You don't want to be the person that's like, oh, heck, now all these other ad platforms are really cheap and it's going really well. And you're like, crap, I need to catch up. I need to figure out how to do ads. Be proactive. Learn from me and my team.” [05:16] - Speed and Adaptability:
“Advertising is speed, if anything. And there’s no company that I know of right now that could literally go from zero to a billion dollars in advertising revenue in a blink like ChatGPT could...” [09:02]
Notable Quotes & Moments
- On ChatGPT’s Massive Potential:
“Zero to a billion dollars in advertising revenue in a blink like ChatGPT could because we're freaking using it and it's so smart and so good.” [09:07] - On Diversification:
“You should diversify because your people, the people searching for you, they're everywhere. They're on all these different platforms. And so they're either going to find you or your competitors.” [04:12] - On Being Proactive:
“Be proactive. Learn from me and my team. We can show you how to have all these... so that you can be ready to run Google Ads, YouTube ads, and all these other ad platforms that can be so affordable.” [05:24]
Timestamps for Key Segments
- 01:10 – ChatGPT ad rumors and hiring signals
- 02:11 – The inevitability of ads for monetization
- 03:16 – Ashley’s commitment to leading ChatGPT ad testing
- 03:56 – Why ad diversification is essential
- 05:05 – How ChatGPT’s entry will drive competition and lower costs
- 07:07 – Predictions for types of ChatGPT ads
- 09:02 – The pace and opportunity of ChatGPT as an ad platform
Closing and Future Topics
Ashley closes by teasing the next episode, which will tackle the future of manual targeting on Meta:
“One of the questions I get often in my coaching is, hey, has Meta's manual targeting gone away? And if that did happen, what would that mean for you? ... I'm going to answer that on the next episode.” [09:44]
She encourages listeners to sign up, subscribe, and prepare to be among the first to capitalize on ChatGPT ads.
“So go advertise your name, make it rain, and I’ll see you soon.” [10:13]
Summary
Ashley Brock delivers an energetic, timely roadmap for business owners and marketers eager to win the “early mover advantage” with ChatGPT ads. She urges listeners to diversify their platforms, be proactive, and pay close attention as the advertising landscape shifts in response to OpenAI’s moves. With strategic forecasts, example ad formats, and a readiness to dive in, Ashley positions herself—and her listeners—as those most prepared to seize this new frontier in digital advertising.