Podcast Summary: Win With Paid Ads

Host: Ashley Brock
Episode: #97: Early Mover Advantage: My Plan for ChatGPT Ads
Date: December 4, 2025

Episode Overview

In this episode, Ashley Brock explores the imminent arrival of ChatGPT ads and details her strategic approach to leveraging early mover advantage. She covers what is currently known (and unknown) about the upcoming ChatGPT ad platform, predicts industry-wide impacts, and gives specific advice for business owners and marketers eager to be ahead of the curve. Throughout, Ashley’s tone remains encouraging, practical, and full of actionable guidance for entrepreneurs aiming to win with paid advertising as new opportunities emerge.

Key Discussion Points & Insights

1. Anticipating ChatGPT Ads: What We Know and Don’t Know

Rumors Becoming Reality: Ashley opens by acknowledging that, while ChatGPT ads aren’t available yet, there are mounting signals—like OpenAI hiring for paid media roles and agency relationships—that indicate ads are coming soon.
“OpenAI leadership has publicly not ruled out ads... they're hiring and looking for agencies of records and heads of paid media.” [01:10]
The Two-Model Paradigm: She draws parallels to other platforms: offer a free version with ads or a paid, ad-free experience.
“Every single platform that exists has two things. They have the free version that has ads or they have the paid version that you pay to not have ads.” [02:11]

2. The Opportunity: Why the Launch Matters

Scale and Monetization Potential: ChatGPT’s vast user base and ambitious ad revenue targets make this a major opportunity.
“I read something that said they want to have $1 billion in ad revenue in 2026 and 9 or 10 billion by 2029... So they're going to have no problem monetizing.” [02:33]
Be Part of the First Wave: Ashley emphasizes the benefits of being an early adopter and invites listeners to sign up for updates and testing opportunities.
“We will be the ones that are most obsessed with this whole ChatGPT thing, whenever it comes out with the advertising stuff.” [03:16]
“If you want to be in the know when we launch ChatGPT ads things, you can click the link below and we’ll make sure that you get a notification...” [03:42]

3. The Imperative to Diversify Ad Strategies

Don’t Put All Your Eggs in One Basket: Drawing on her experience across platforms (Meta, Google, TikTok, LinkedIn, Pinterest), Ashley advocates for spreading your ad budget and efforts.
“I will die on this hill. That you should diversify your ads just like you should diversify any investment that you make in your business.” [03:56]
Platform Competition Benefits You: The arrival of ChatGPT ads will likely force other platforms to improve their offerings—most notably, making ads more affordable and effective to keep advertisers from shifting budgets.
“If they saw that people were pulling their budgets to go to ChatGPT ads, they would be like, dang it, we need people to stay. Well, we could pull the lever of allowing them to get in front of more people more affordably so that they will stay. That would be a smart business move.” [06:00]

4. Predicted ChatGPT Ad Formats and Strategies

Sponsored Answers:
“I bet they'll be like sponsored answers... or it's like sponsored video and it shows the video that has the best answer. It's almost like paying for brand awareness.” [07:07]
Lead Generation Embedded in Chat:
“I could totally see there being some lead generation in the chat. So it's like, would you like me to put your name and email in for you automatically to send you an update from that company?” [07:36]
Retargeting and Reminders:
“There will absolutely be a retargeting thing where you'll get a notification and it'll be like, as a reminder, before we start today, are you still interested in xyz?” [07:49]
Sponsored Product Listings:
“When people are shopping for a product or a software... here are the top sponsored ones and here's why we recommend those.” [07:58]
Organic vs. Paid Answers:
“In my opinion, there's no chance that that doesn't happen with chat GPT ads.” [08:14]

5. Industry Impact and Advice for Listeners

Advertising Ecosystem Dynamics: The competition for ad dollars will likely spark more accessible, efficient, and affordable ads across platforms.
“As ChatGPT opens up ads, these other platforms... could be the best time to ever be running ads.” [05:05]
First-Mover Advantage:
“You don't want to be the person that's like, oh, heck, now all these other ad platforms are really cheap and it's going really well. And you're like, crap, I need to catch up. I need to figure out how to do ads. Be proactive. Learn from me and my team.” [05:16]
Speed and Adaptability:
“Advertising is speed, if anything. And there’s no company that I know of right now that could literally go from zero to a billion dollars in advertising revenue in a blink like ChatGPT could...” [09:02]

Notable Quotes & Moments

On ChatGPT’s Massive Potential:
“Zero to a billion dollars in advertising revenue in a blink like ChatGPT could because we're freaking using it and it's so smart and so good.” [09:07]
On Diversification:
“You should diversify because your people, the people searching for you, they're everywhere. They're on all these different platforms. And so they're either going to find you or your competitors.” [04:12]
On Being Proactive:
“Be proactive. Learn from me and my team. We can show you how to have all these... so that you can be ready to run Google Ads, YouTube ads, and all these other ad platforms that can be so affordable.” [05:24]

Timestamps for Key Segments

01:10 – ChatGPT ad rumors and hiring signals
02:11 – The inevitability of ads for monetization
03:16 – Ashley’s commitment to leading ChatGPT ad testing
03:56 – Why ad diversification is essential
05:05 – How ChatGPT’s entry will drive competition and lower costs
07:07 – Predictions for types of ChatGPT ads
09:02 – The pace and opportunity of ChatGPT as an ad platform

Closing and Future Topics

Ashley closes by teasing the next episode, which will tackle the future of manual targeting on Meta:
“One of the questions I get often in my coaching is, hey, has Meta's manual targeting gone away? And if that did happen, what would that mean for you? ... I'm going to answer that on the next episode.” [09:44]

She encourages listeners to sign up, subscribe, and prepare to be among the first to capitalize on ChatGPT ads.
“So go advertise your name, make it rain, and I’ll see you soon.” [10:13]

Summary

Ashley Brock delivers an energetic, timely roadmap for business owners and marketers eager to win the “early mover advantage” with ChatGPT ads. She urges listeners to diversify their platforms, be proactive, and pay close attention as the advertising landscape shifts in response to OpenAI’s moves. With strategic forecasts, example ad formats, and a readiness to dive in, Ashley positions herself—and her listeners—as those most prepared to seize this new frontier in digital advertising.

Transcript

A (0:00)

Welcome to the Win with Paid Ads podcast for small business owners, entrepreneurs and really anyone who has anything you want more people to find. Whether you're starting from ground zero or scaling an eight figure business, you are exactly who this podcast was created for. Because you being the best kept secret helps no one, right? That's why in every episode I'll show you how you can use paid ads to hit your goals 10 times sooner. It's time you finally learn how to win with paid ads. You or someone, someone on your team can do this.

B (0:30)

I'll show you how to score and.

A (0:31)

Be known by more. Let's get started.

B (0:34)

ChatGPT ads are out and you can sign up right now. I'm just kidding. You can't. But the good news is once you once they do come out, we are going to be one of the first people to actually show you how you can use them. So here's so let me share with you what we do know and don't know about ChatGPT. And by the way, if you don't know, we are the Paid Ads Academy. I have grown my business from zero to nearly eight figures in about three years simply because of paid advertising. Because I've done paid advertising all day, every day for over a decade. And it's not just like meta ads. It's Google, YouTube, Meta, TikTok, Pinterest, LinkedIn and beyond. So if you are someone that you own a business, you have something you want more people to find and you're listening to this episode, you're going to love it. Because we're going to talk about Chat GPT ads and what we do know and don't know. And my predictions on what I think Chat GPT ads can mean for you and your business as they expand and how that will impact other ads that you might be running to. So here's what we know. OpenAI leadership has publicly not ruled out ads. We know that that is the case. And there are other sources that point that ChatGPT is hiring and looking for agencies of records and heads of paid media, like people to actually own the media department. And they're hiring for agency relationships AKA signals of an advertising push. And if you think about it, come on, every single platform that exists has two things. They have the free version that has ads or they have the paid version that you pay to not have ads. Either way, the business makes money. Everything in advertising is about making money. Period. End of day. The good news is that's in your favor. Because when you win with paid ads like we teach our clients and customers how to do. When we teach you how to win with ads, the algorithm is getting that data and they're allowing you to find people that are more likely to buy so that you will spend more money. They actually want you to be successful so that you will spend more money. So like any business, they're like, hey, I mean, I read something that said they want to have $1 billion in ad revenue in 2026 and 9 billion or 10 billion by 2029. And I have zero doubts. The platform has how many users, billions active per day, Something like that. It's crazy. So they're going to have no problem monetizing. I just want you to know that you've heard it here first. We will be the ones that are most obsessed with these, this whole Chat GPT thing, whenever it comes out with the advertising stuff. And honestly, if you're someone and you're like, hey, I would love to be a part of any testing and any updates and let me know when you launch ChatGPT advertising and you can start teaching about it, we can create something below this video or this YouTube or podcast that says, hey, if you want to be in the know when we launch ChatGPT ads things, you can click the link below and we'll make sure that you get a notification when we go live with that and any tricks and stuff that we learn early on. So we know the ads are coming. And here's what this means for you. On the ads that you will be running on ChatGPT and also the other ads that you're running, I will die on this hill. That you should diversify your ads just like you should diversify any investment that you make in your business. So that's why we don't just teach one type of ads, we teach different types of ads. Because I had the opportunity after doing ads for a decade and four different agencies to say, hey, how should the strategy be different for a software company versus a retail company versus an in store company versus a service based company versus a product based company? And so you should diversify because your people, the people searching for you, they're everywhere. They're on all these different platforms. And so they're either going to find you or your competitors. Why not have you be the one that they find on all these places, including Chat GPT ads when that comes out? So here's what's going to happen. You have your budget for ads and you're going to take some of that budget and you're going to allocate it to ChatGPT ads, which is going to be really cool. And what lever do all the other ad platforms have to be able to control your performance?