Podcast
Marketing, Media & Adtech
Hosted by Pesach Lattin · EN
Dive into the vibrant pulse of the digital landscape with the ADOTAT Show, a podcast that serves as your compass in the ever-evolving world of marketing, media, and advertising technology. Hosted by the insightful Pesakh Lattin, each episode is a deep dive into the latest trends, strategies, and breakthroughs that are shaping the future of digital communication. pesach@adotat.com
From in-depth discussions with industry leaders to analyses of groundbreaking campaigns, the ADOTAT Show offers a unique blend of expertise and entertainment. Whether you're a marketing professional, a media enthusiast, or simply fascinated by the intersection of technology and advertising, this podcast is your gateway to staying ahead in a rapidly changing field.
Join Pesach Lattin as he navigates through complex concepts with ease, breaks down technical jargon, and brings you the most compelling stories from the forefront of digital innovation. The ADOTAT Show isn't just a podcast; it's an experience that educates, inspires, and connects listeners to the heart of today's digital world. Get ready to transform your understanding of adtech and beyond with the ADOTAT Show!
(C) Pesach Lattin, the Adtech God
15episodes
Episodes
Newest firstAll episodes
The Swiss Founder Who Says Your $700B Ad Stack Is a Lie | Shawn Jensen, Profila | ADOTAT Show
2w ago00:27:08Tap to summarizeOn this episode of The ADOTAT Show, Pesach Lattin sits down with Shawn Jensen, Founder and CEO of Profila, the Swiss startup that's spent eight years building what they call zero-knowledge advertising, a privacy-first AdTech architecture where consumer data never leaves the device. Jensen doesn't pull punches. He calls CPM a vanity metric, says the $700 billion digital ad industry forgot to ask the customer what they want, and argues that the entire surveillance-based targeting model built since 2005 is a $50 billion-a-year fraud problem dressed up as innovation. We get into declared intent vs inferred intent, why GDPR and the EU AI Act are closing the walls on programmatic, and what Jensen thinks AdTech looks like in 2036 if he wins. This is the conversation the AdTech industry has been avoiding for a decade. Now it's on the record. 🎯 WHAT WE COVER: 00:00 Cold open: meet the Swiss founder who thinks AdTech is dumb 01:43 What is zero-knowledge advertising, explained for CMOs 03:18 Declared intent vs inferred intent: lead indicator vs lagging indicator 03:47 ACE: the Agentic Intent Classification Engine, explained 05:24 OpenRTB integration and why Profila isn't a rip-and-replace 06:16 The 100% engagement North Star vs the 0.1% industry average 07:34 Are consumers really capable of managing their own data? 09:00 Why we'll laugh at the social and search era in a decade 10:32 The EU's landmark RTB ruling and why it opens the door 11:57 The vanity metrics hit list: CPM, ROAS, and the eyeball economy 13:11 Eight years from concept: pre-revenue, near-death, and persistence 14:24 Meeting a Belgian privacy lawyer at CERN, the origin story 15:22 Why Profila took the academic research route instead of Sand Hill Road 16:48 The year Jensen sold his house, his pension, and his anniversary watch 18:00 Desert island: family, Bear Grylls, and Ricky Gervais 20:08 Wine, mortality, and how a winemaker reframed Jensen's career 22:16 The apartheid-to-AdTech through-line and why surveillance smells familiar 24:23 Skeuomorphism: the design principle behind Profila's transition strategy 27:09 Jensen's 2036 vision: Google as a quantum supercomputer, no longer in ads 28:35 The one sentence Jensen wants the audience to walk away with 📚 READ THE FULL THREE-PART WRITTEN SERIES ON ADOTAT: Part 1 (free): The Swiss Heretic Who Thinks Your $400 Billion Targeting Stack Is a Stupid Tax Part 2 (ADOTAT+): Shawn Jensen, Unfiltered: The Eight-Year Bet That Could Burn Down Programmatic Part 3 (free): Profila by the Numbers, the receipts, the verified data, the gaps 👉 Subscribe to ADOTAT+ for the full written series, transcripts, and the next interrogation: adotat.com 🔔 SUBSCRIBE TO THE ADOTAT SHOW for more interrogations of the AdTech, MarTech, and digital advertising industry. New episodes weekly with the founders, CMOs, and operators actually moving the industry, not just talking about it. 🎙️ ABOUT THE ADOTAT SHOW: Hosted by Pesach Lattin, the industry's most irreverent voice in advertising and AdTech. Twenty-five years of digital marketing experience. Zero tolerance for fluff. The show where executives get grilled, hype gets cut, and marketers are forced to rethink their playbook. 🌐 CONNECT WITH ADOTAT: Website: adotat.com LinkedIn: linkedin.com/in/pesach-lattin Newsletter: 30,000+ agency, AdTech, and marketing executives read ADOTAT daily 🌐 CONNECT WITH SHAWN JENSEN & PROFILA: Profila: profila.com LinkedIn: Shawn Jensen, CEO at Profila 🔑 KEYWORDS / TOPICS: AdTech, advertising technology, programmatic advertising, zero-knowledge advertising, declared intent, inferred intent, privacy-first advertising, consent-first advertising, zero-party data, first-party data, GDPR, ePrivacy, EU AI Act, RTB, real-time bidding, OpenRTB, IAB Europe TCF, Belgian DPA, cookie deprecation, Privacy Sandbox, identity resolution, identity graph, ad fraud, WFA Compendium, Mikko Kotila, ANA PwC programmatic transparency, CPM, ROAS, LTV, lifetime value, surveillance advertising, behavioral targeting, contextual targeting, Profila, Shawn Jensen, Pesach Lattin, ADOTAT, ADOTAT Show, AdTech podcast, marketing podcast, CMO podcast, digital advertising future, AI in advertising, agentic AI, intent classification, Brave, Basic Attention Token, DuckDuckGo, clean rooms, multi-party computation, MPC, Switzerland startup, CERN, privacy tech, the death of cookies, the future of advertising #AdTech #Advertising #Programmatic #Privacy #ZeroKnowledge #GDPR #DigitalMarketing #MarketingPodcast #AdTechPodcast #ADOTAT #Profila #PesachLattin #ShawnJensen #DeclaredIntent #DataPrivacy #FutureOfAdvertising #AdFraud #CMO #MarTech #PrivacyFirst #ConsentFirst #SurveillanceCapitalism #CookieDeprecation #AIAct #EURegulation #RTB #OpenRTB #IdentityResolution #FirstPartyData #ZeroPartyData
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Rapping About Roku: Kirby Grimes on Broken Ad Tech, YouTube TV, and the Death of Display Ads
3w ago01:03:37Tap to summarizeKirby Grimes helped build the first streaming TV apps on the planet. He co-founded Float Left, one of Roku's first development partners back in 2009, got acquired, launched 4320 (a B2B marketing agency for media tech companies), and now publishes The Streaming Wars. He also raps about the media industry on LinkedIn and made it to 42 without seeing Star Wars. In this episode of The ADOTAT Show, Pesach Lattin and Kirby get into: 00:00 Intro 01:30 Why ad-supported digital publishing is broken in 2026 06:00 The real reason recipe sites are unusable 10:00 Interruption vs ambient vs task-based attention in advertising 13:00 Contextual ads, dynamic creative, and why none of it works 16:30 Is YouTube TV? The fight nobody is winning 20:00 The Anti-Thought Leader Thought Leader 24:00 Building the Kirby Grimes brand from karaoke to rap singles 31:00 Wall Street is killing the streaming industry 36:00 What media looks like in 2036 40:00 Desert Island Five (no family, includes a therapist) 46:00 Mental health, freezing time, and life as a founder 51:00 Why Kirby went 42 years without watching Star Wars 55:00 Mark Echo, graffiti, and merging the creative and business self 59:00 The cardboard box moment that changed his life 01:03:00 Most overrated and underrated things in streaming 01:07:00 What Kirby wants on the scoreboard in 10 years Sponsored by Troutman Amin LLP, the law firm that speaks fluent ad tech. And by Incremental.com, because attribution shouldn't be a vibe, it should be a number. Subscribe for more conversations with the people actually building, breaking, and rebuilding media, ad tech, and streaming. #Streaming #AdTech #Roku #YouTubeTV #MediaIndustry #DigitalPublishing #ADOTAT #KirbyGrimes #StreamingWars #ContentMarketing
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35 years in ad tech, one crazy opinion: if we stopped lying, we'd have more fun. | Karsten Weide
4w ago00:35:47Tap to summarizeKarsten Weide has spent 35 years inside the advertising machine. Journalist at Ziff Davis during the PC era. Built Yahoo Germany from an empty room with one phone on the floor. Sixteen years as a senior analyst at IDC modeling the digital advertising business. Now independent, and finally saying out loud what everyone in ad tech thinks but won't post on LinkedIn: the industry is lying, everybody knows it's lying, and if we all just stopped, we'd have more fun.In this episode of the ADOTAT Show, Pesach Lattin sits down with Karsten for one of the most honest conversations we've ever recorded about the state of advertising technology, AI in advertising, programmatic, brand safety, LLM content theft, and why the junior ad tech jobs are about to disappear.What we cover:Whether AI agents in advertising are the real deal or the next metaverse. Why media planners, coordinators, and junior ad ops roles are going away, not being "augmented." The PubMatic fully automated campaign and what it actually means. AI washing in ad tech press releases and why it's burying the real work. How LLM companies are destroying small publishers that can't afford to fight back. The New York Times vs. OpenAI, and why the mom-and-pop blogs are the ones getting eaten. The Google antitrust verdict and what it tells us about business ethics in tech. LinkedIn performance culture and conference enthusiasm theater. The Santa Cruz radio caller story that explains the entire value exchange in 90 seconds. The industry's greatest lies rated live: brand safety, programmatic efficiency, incremental lift, consumer-first positioning, and the universal vendor slogan that Karsten calls flat-out untrue. The one person in ad tech Karsten thinks is actually telling the truth. The empty-room origin story of Yahoo Europe. The Dragon Lady, Heather Killen, and the nine-word management philosophy every executive should tattoo somewhere visible. The HD video study where the data refused to give the client what they paid for. The ugly ad research that contradicts every Cannes trophy ever handed out. Karsten's desert island pick and why it's a dead video game developer, not a colleague.About Karsten Weide:Karsten Weide is an independent media and technology analyst with 35 years of experience across journalism, operations, and industry research. He was the founding product leader at Yahoo Germany and helped build Yahoo Europe during the Web 1.0 era. He spent 16 years at IDC as a senior analyst covering the advertising, media, and entertainment sectors. He now writes and consults independently.About the ADOTAT Show:The ADOTAT Show is the podcast for people who work in advertising technology and are tired of being lied to. Hosted by Pesach Lattin, founder of ADOTAT, we interview the operators, analysts, and executives shaping the digital ad business. No vendor fluff. No conference theater. Just the conversations people are having in the hallway but won't post on LinkedIn.
Transcribe →The Future of Retail Media: A Candid Conversation with Mark Donohue, Placements.io
Apr 2200:37:50Tap to summarizeRetail media has reshaped the advertising landscape faster than almost any channel in the last decade. First-party data, closed-loop measurement, and new opportunities for brands to connect with shoppers at the point of decision. But as the space matures, important questions are emerging about concentration, competition, and what the next chapter looks like for buyers, retailers, and platforms. In this episode of The ADOTAT Show, we sit down with Mark Donohue, GM of Retail Media at Placements.io, for one of the most thoughtful and honest conversations we have had on the show. Mark brings decades of experience from eBay, Gap, Western Union, and now Placements.io, and he shares a perspective that only someone who has helped build this industry can offer. We cover the evolution of retail media, the role of walled gardens, the realities of identity and data in 2026, and where the opportunities are for brands, retailers, and technology partners who want to build something durable. Mark is generous, candid, and deeply respected across the industry, and this conversation is a must-listen for anyone working in commerce media, CPG marketing, or ad tech strategy.
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Rob Janes Told A Room Full Of Ad Tech People That Programmatic Should Die. He Was Not Wrong.
Apr 1300:52:12Tap to summarizeRob Janes is VP of Revenue at Ad Butler. He sells ad serving technology for a living. He also thinks the open auction was one of the worst things that ever happened to publishers, that Google had everyone locked in a dependency they could not escape, and that the entire programmatic ecosystem exists, at least in part, to make itself necessary.He said most of this out loud. On a stage. In 2019. To a room full of people whose livelihoods depended on programmatic advertising.But here is the thing about Rob Janes that makes this conversation different from every other "programmatic is broken" take you have heard at a conference or read in a trade publication. Before he ever touched an ad server, he was a paramedic in northern Canada for seven years. Ground ambulance. Emergency rooms. Mass casualty incidents at remote airfields. And a PTSD diagnosis that ended that career and quietly shaped everything that came after.He sees this industry differently than most people in it. Not because he is smarter. But because he has a baseline for what actually matters that most of us never had to develop.In this episode we get into the real state of programmatic in 2025, what the DOJ ruling against Google actually means and whether anything genuinely changes, the retail media explosion and why your dentist might have an ad network by 2028, what AdCP was supposed to be before Pre-Bid got involved, and why the Trade Desk might just be the next Google whether it wants to be or not.And then we get into the paramedic years. Because that is where the real story is.Thank you to our sponsors, Troutman Amin LLP and Incremental.com, who make this show possible every single week.Stay bold. Stay curious. Know more than you did yesterday.ADOTAT is hosted by Pesach Lattin and publishes weekly. Subscribe wherever you listen to podcasts so you never miss an episode.
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The $140 Billion Ad Fraud Problem Nobody Wants to Fix | Rich Kahn, Anura | The ADOTAT Show
Apr 500:36:44Tap to summarizeRich Kahn, CEO of Anura and one of the digital advertising industry's most uncompromising voices on ad fraud, joins Pesach Lattin on The ADOTAT Show for a conversation that should be required watching for every media buyer, brand marketer, programmatic trader, and ad tech executive who has ever looked at a campaign dashboard and assumed the numbers were real. They are not. At least not half of them. In this episode, Rich Kahn breaks down the $140 billion annual ad fraud problem that the programmatic advertising ecosystem has systematically chosen to ignore, explains why the pre-bid filtering your DSP is selling you catches roughly one to three percent of actual invalid traffic, and describes in detail the AI-assisted bot attack that defeated every IVT vendor in the market simultaneously, including his own company, for two months in 2024. He also walks through what happened on the floor of Affiliate World Bangkok, where fraudulent traffic certified to defeat all fraud detection systems was being sold openly at convention booths like any other media product. This is not a theoretical conversation. This is twenty years of data, delivered by the person who has been running it. But this episode is also something else entirely. Rich Kahn grew up on welfare, got married at 21, bought his first house at 23, turned down an invitation to the 2000 Olympics because he had just started a job and couldn't afford to leave, watched a $60 million acquisition offer evaporate two weeks before closing when the dot-com bubble burst, and has bootstrapped every single company he has ever built because venture capital was never an option and the mortgage was always real. He is one of the most honest and specific people we have ever had on this show about what entrepreneurship actually looks like when the downside is not a learning experience but a family that doesn't eat. We also talk about his open heart surgery last October, the two weeks he spent unable to check his email, what his company did without him, and what it means when a man who has checked his inbox every single day of his adult life finally gets proof that the thing he built can survive without him. TOPICS COVERED IN THIS EPISODE: Ad fraud 2024, programmatic advertising fraud, invalid traffic IVT, sophisticated invalid traffic SIVT, pre-bid fraud filtering, DoubleVerify, Integral Ad Science IAS, DSP fraud rates, display advertising fraud, bot traffic, click fraud, ad verification, digital advertising waste, media buying fraud, affiliate marketing fraud, Affiliate World Bangkok, AI-generated fraud, machine learning ad fraud, bot detection, fraud detection technology, ad tech supply chain transparency, MRC accreditation, IAB Tag certification, programmatic transparency, brand safety, ad spend waste, Google ad fraud, Meta ad fraud, Facebook ad fraud, walled garden fraud, open exchange fraud Bootstrapped entrepreneurship, serial entrepreneur, dot-com bubble, dot-com crash 2000, Pay for Surf, welfare to wealth, first generation entrepreneur, family entrepreneurship, financial risk, business without venture capital, EOS entrepreneurial operating system, delegation leadership, CEO burnout, founder identity, open heart surgery recovery, work life balance, control freak leadership, email addiction, team building, scaling without funding, bootstrapping multimillion dollar companies Ad tech podcast, digital marketing podcast, programmatic podcast, ADOTAT Show, Pesach Lattin, Rich Kahn Anura, ad fraud podcast, marketing technology podcast, adtech 2024, martech podcast, media buying podcast, performance marketing podcast SPONSORS: Troutman Amin LLP, the law firm that understands ad tech. And Incremental.com, where smart marketers go to measure what's actually working. SUBSCRIBE for weekly conversations with the people who actually run the business of digital advertising, without the talking points, without the spin, and without the bots. ADOTAT. The show the industry didn't ask for but probably needed. 🎵 Copyrighted music licensed from Lickd. https://lickd.co Jerk It Out by Caesars, https://t.lickd.co/l/ynK5DVPgW6R 🎵 Copyrighted music licensed from Lickd. https://lickd.co Kung Fu Fighting by Carl Douglas, https://t.lickd.co/l/75NagjRmYJR 🎵 Copyrighted music licensed from Lickd. https://lickd.co Can't Hold Us (feat. Ray Dalton) by Macklemore & Ryan Lewis, Macklemore, Ryan Lewis, Ray Dalton, https://t.lickd.co/l/aZWaVwdQpOy
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Why Your ROAS Is Lying to You: Last-Touch Attribution, Retail Media's Dirty Secret
Mar 3000:44:42Tap to summarizeSkye Frontier of Incremental came on ADOTAT to tell me everything the marketing industry doesn't want you to know. He did not disappoint.We got into why ROAS is the high fructose corn syrup of marketing measurement, how 73% of organizations are still running their entire media programs on a metric that has no proven connection to actual sales, and why the platforms selling you attribution software have absolutely no incentive to fix any of this.Skye has spent his career in measurement and incrementality, which means he has spent his career watching smart people cling to broken metrics for completely rational organizational reasons. He explains exactly why that happens, what it costs, and what actually works instead.We also got into retail media, the $59 billion industry that is quietly charging brands to appear on shelves they already stocked, why closed-loop attribution claims from retail media networks deserve the same skepticism as everything else, and who is actually winning the retail media wars and who is pretending to.Then we talked about AI, agentic marketing, and why throwing artificial intelligence at a last-touch attribution problem does not solve the problem. It just automates the mistake at greater speed and scale.Plus: the color vomit presentation story. The desert island incrementality pitch. Whether Skye would trade his ad server for a fishing pole. And the one belief he holds about this industry that would get him escorted out of a corporate retreat.This is one of the most honest conversations about how marketing measurement actually works that we have put on tape. Watch it. last touch attribution, ROAS, return on ad spend, incrementality, incrementality testing, causal inference, marketing measurement, attribution modeling, multi touch attribution, retail media, retail media networks, Amazon advertising, Walmart Connect, Amazon Marketing Cloud, AMC, retail media attribution, closed loop attribution, programmatic advertising, digital advertising, ad tech, adtech, media buying, marketing analytics, marketing mix modeling, MMM, media measurement, brand measurement, brand equity, AI in marketing, agentic AI, marketing AI, automated media buying, algorithmic bidding, smart bidding, reward hacking, programmatic optimization, CTV measurement, connected TV advertising, digital media, performance marketing, marketing effectiveness, media planning, media strategy, marketing budget optimization, ad spend optimization, Google Ads attribution, Meta attribution, Facebook ads measurement, Amazon ads, sponsored products, retail media spend, first party data, clean rooms, data clean rooms, walled gardens, ad fraud, marketing ROI, incremental ROAS, iROAS, holdout testing, geo experiments, conversion lift, brand lift, marketing KPIs, CMO, marketing leadership, B2B marketing, ad tech podcast, m 🎵 Copyrighted music licensed from Lickd. https://lickd.co My Type by Saint Motel, https://t.lickd.co/l/QqwoDJ3gmvL
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Justin Pearse | Thirty Years Covering Ad Tech, Attention Metrics, The Open Web, And Why The Industry Never Actually Dies | ADOTAT Show Season 8
Mar 2500:31:55Tap to summarizeJustin Pearse, editor of New Digital Age and co-founder of BlueStrike Group, joins Pesach Lattin on the ADOTAT Show for a conversation spanning thirty years of digital advertising history, the rise and fall of attention metrics, the future of trade media, the BlueStrike model of owning both a PR agency and a trade publication simultaneously, and why the advertising industry has survived every near death experience thrown at it and will probably survive the next one too.Justin started as a journalist covering the dot com boom, watched programmatic advertising get built from scratch, covered every major wave of digital media from search to social to CTV to retail media, and co-founded BlueStrike Group and New Digital Age to cover the industry differently than anyone had before. He brings a thirty year perspective that very few people in advertising actually have and even fewer are willing to share this honestly.In this episode we cover:Why the advertising industry keeps surviving everything that should kill itThe AI panic in advertising: why it already peaked and what that tells us about how the industry processes fearThe resilience paradox: is the industry genuinely resilient or just world class at kicking the can down the roadAttention metrics: why they emerged, why they are already going off the boil, and what is replacing themWhy outcomes measurement is the next frontier and why most of the industry is still grading its own homeworkRetail media as the closest thing to honest attribution the industry has ever producedThe wave theory of innovation: why the best ideas fail not because they are wrong but because the timing is offThe BlueStrike model: owning a PR agency and a trade publication simultaneously and why radical transparency makes it workWhy people who have actually worked in the industry write better about it than journalists who have notThe decimation of trade press and the unexpected renaissance happening right nowBruce Daisley, love your work, and what building teams around people actually looks like in practiceWhy the dot com era was the greatest entrepreneurial moment in history and what it felt like to cover it from the press sideWhat thirty years of chronicling the industry actually teaches you about where it is going nextWhy the average CMO in 2026 is fundamentally different from the average CMO ten years agoThe black box era of programmatic: why it ended not because the industry fixed it but because clients got educated enough to demand betterWhat younger Justin should have done earlier and what he would tell anyone starting out in the industry todayThe legacy question: what does it mean to actually push an industry forwardWhether you work in programmatic advertising, digital media, ad tech, trade publishing, attention metrics, retail media, marketing technology, media buying, brand strategy, or content marketing, this conversation will give you a perspective on where the industry came from and where it is actually going that you will not find in a conference keynote or a vendor white paper.CHAPTERS: 00:00 Introduction 02:00 Why the industry never actually dies 06:00 The AI panic and what it tells us 10:00 The resilience paradox: survivor or can kicker 15:00 Attention metrics: rise, peak, and what comes next 21:00 Outcomes measurement and grading your own homework 27:00 Retail media and honest attribution 32:00 The BlueStrike model explained 38:00 Owning a PR agency and a publication simultaneously 43:00 The trade press decimation and renaissance 48:00 Bruce Daisley and building teams around people 53:00 Thirty years of dot com to now 58:00 What younger Justin should have done earlier 62:00 The legacy questionTAGS: ad tech podcast 2026, digital advertising trends, attention metrics advertising, programmatic advertising history, trade media advertising, retail media attribution, outcomes measurement advertising, Justin Pearse, New Digital Age, BlueStrike Group, ADOTAT Show, Pesach Lattin, advertising industry resilience, dot com era advertising, AI advertising 2026, CMO strategy 2026, advertising measurement, vanity metrics advertising, viewability advertising, brand safety, ad tech trade press, B2B media publishing, PR agency trade publication, advertising podcast, media buying strategy, programmatic buying, cookie deprecation, privacy advertising, contextual advertising, advertising attribution, marketing measurement, advertising ROI, media strategy, digital media trends, advertising industry history, advertising innovation, gaming advertising, CTV advertising, connected television, streaming advertising, walled gardens, first party data, identity resolution, advertising technology, martech 2026, advertising creative measurement, advertising outcomes, retail media networks, advertising industry future, advertising people, advertising culture, Bruce Daisley, joy of work, workplace culture advertising, London ad tech, UK advertising industry, European advertising, trade publishing model, media business model, revenue diversification publishing, audience first publishing, advertising black box, programmatic transparencyABOUT THE ADOTAT SHOW: The ADOTAT Show with Pesach Lattin is the advertising and marketing technology industry's most irreverent and honest podcast. No PR speak. No vendor talking points. No polite nodding at things that do not make sense. Just the people who actually built this industry telling you what they actually think. New episodes every week. Subscribe so you do not miss what comes next.SUBSCRIBE TO ADOTAT+ for the full three part written series on Justin Pearse, plus every premium episode, analysis, and industry breakdown at ADOTAT.comThe ADOTAT Show is sponsored by Troutman Amin LLP and Incremental.com
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Jeremy Hlavacek | The Open Web Is Over, CTV Is A Mess, And Your Data Is Lying To You | ADOTAT Show Season 8
Mar 2400:44:28Tap to summarizeJeremy Hlavacek, former VP at The Weather Company, IBM Watson Advertising, and Experian Marketing Services, joins Pesach Lattin on the ADOTAT Show for one of the most honest conversations about the state of digital advertising, programmatic, identity resolution, and connected television that you will find anywhere in 2026.Jeremy built one of the first programmatic publisher operations in the industry at The Weather Company, ran revenue strategy at IBM Watson Advertising, and led identity and data strategy at Experian Marketing Services before launching his independent consulting practice. He has been inside every major wave of digital advertising at exactly the moment it mattered most.In this episode we cover:Why the open web advertising model is structurally degrading and what replaces itThe island paradigm: how TikTok, Instagram, YouTube and streaming platforms have replaced the open web and what that means for publishers and advertisersWhy the deterministic versus probabilistic identity debate is the wrong question entirelyWhat signal agnostic identity strategy actually means in plain EnglishWhy CTV targeting works completely differently than the conference stage version suggestsHow the death of the cable bundle accidentally broke identity in ways nobody anticipatedWhy the programmatic industry was too Wild West for too long and what it actually costThe cookie as accidental infrastructure: free, ubiquitous, never designed for identity, and somehow the thing everyone built onWhy context is the missing variable that identity alone cannot solveWhat thirty years across startups, Weather Company, IBM, and Experian actually teaches you about building a career in a volatile industryWhy the Wanamaker quote still applies in 2026 and what that means for everyone selling measurement solutionsThe open web idealism versus the reality of what an unregulated information ecosystem actually producesWhy his ten year old son thinks the internet is for old people and why Jeremy thinks the kid is rightWhether you work in programmatic advertising, digital media, ad tech, publisher monetization, connected television, identity resolution, data strategy, marketing technology, or media buying, this conversation will change how you think about where the industry is actually going versus where the conference keynotes say it is going.CHAPTERS: 00:00 Introduction 02:30 The open web is for old people 08:00 The island paradigm and what it means for publishers 14:00 Follow the money: why the chaos is completely rational 19:00 The programmatic dream versus the programmatic reality 26:00 Signal agnostic identity strategy explained 33:00 CTV targeting: promise versus reality 41:00 The missing variable: context 48:00 Thirty years of hard lessons 55:00 The LSE idealist meets the industry realityTAGS: programmatic advertising 2026, digital advertising trends, connected television advertising, CTV targeting, identity resolution, third party cookie deprecation, open web advertising, publisher monetization, ad tech podcast, digital media strategy, marketing technology, martech, data strategy, advertising measurement, Jeremy Hlavacek, ADOTAT Show, Pesach Lattin, Weather Company programmatic, IBM Watson Advertising, Experian Marketing Services, signal agnostic identity, deterministic vs probabilistic, first party data strategy, retail media, streaming advertising, walled gardens advertising, ad tech 2026, programmatic buying, trading desk, identity graph, hashed email, mobile advertising ID, cookie deprecation, privacy advertising, contextual advertising, brand safety, advertising podcast, media buying, CMO strategy, marketing measurement, advertising ROI, ad fraud, viewability, attention metricsABOUT THE ADOTAT SHOW: The ADOTAT Show with Pesach Lattin is the advertising and marketing technology industry's most irreverent and honest podcast. No PR speak. No vendor talking points. No polite nodding at things that do not make sense. Just the people who actually built this industry telling you what they actually think. New episodes every week. Subscribe so you do not miss what comes next.SUBSCRIBE TO ADOTAT+ for the full three part written series on Jeremy Hlavacek, plus every premium episode, analysis, and industry breakdown at ADOTAT.comThe ADOTAT Show is sponsored by Troutman Amin LLP and Incremental.com
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Your AI Is Just Stupid Faster | Matt Spiegel TransUnion | ADOTAT Show Season 8
Mar 2300:38:10Tap to summarizeEveryone in ad tech slapped AI-powered on their homepage and called it a product update. Matt Spiegel calls it what it is.Matt Spiegel — founder, Omnicom exec, programmatic pioneer, and EVP of True Audience Growth and Strategy at TransUnion — sits down with Pesach Lattin to deliver the most uncomfortable truth in digital advertising right now: AI doesn't solve broken data problems. It amplifies them.In this episode we cover:The real reason cookie deprecation was never the crisis everyone claimedHow the industry went from mass media to programmatic to identity — and what comes nextWhy marketers with 16 martech solutions have a junk drawer, not a strategyThe "easy button" evolution: TV, ad networks, walled gardens — same mistake, different decadeWhy 62% of marketers are confidently measuring the wrong thingsHow gen AI will eventually make precision marketing easier — but only if you fix the foundation firstMatt Spiegel has been riding every wave in digital advertising since the late 90s, from founding Resolution Media at 25 to running identity strategy at TransUnion. He's not here to sell you anything. He's here to tell you what's actually broken.Season 8. Episode 1. We're back.🎙️ Host: Pesach Lattin | ADOTAT 📍 Guest: Matt Spiegel | TransUnionSponsors: ⚖️ Troutman Amin LLP 📊 Incremental.comStay bold. Stay curious. Know more than you did yesterday.#AdTech #AI #DigitalMarketing #ProgrammaticAdvertising #MarTech #IdentityResolution #DataStrategy #Measurement #ADOTATShow #TransUnion #MattSpiegel #Season8 #PesachLattin
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