Podcast
Marketing Mixtape with Scott Davis
Hosted by Scott Davis · EN
Dr. Scott Davis, a professor of Marketing and founder of SilverPlane video automation, interviews successful marketers to help you start a business, lead a team, understand consumer behavior, deliver and communicate benefits to your customers, and market new products. Scott interviews people from all marketing professions ranging from social media managers to chief marketing officers and CEOs.
10episodes
Episodes
Newest firstAll episodes
Cleo Franklin Interview: What Do You See When You Look at Me?
Aug 10, 202300:22:15Tap to summarizeI had the pleasure of interviewing Cleo Franklin Jr. once again to discuss his new children's book "What Do You See When You Look At Me?" We discuss the ideation process for his book and the influence of and collaboration with his son Michael. Cleo talks about self-publishing and its inherent challenges, and we explore marketing the book. ABOUT CLEO FRANKLIN JR. Author of "Coffee With Cleo," "Lessons from our Mothers and Fathers," and "What do you see when you look at me?" www.coffeewithcleo.com Founder & CEO - Franklin Strategic Solutions www.franklinss.com Founder - Franklin Leadership Foundation www.morningside.edu/campus-life-and-arts/campus-activities/leadership-development/franklin-leadership-foundation
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Interview: Coffee with Cleo Franklin
Jun 30, 202000:38:41Tap to summarizeCleo Franklin discusses his debut business book "Coffee with Cleo" in depth. We discuss his father's legacy, "bringing an elephant" to global issues including Black Lives Matter and COVID-19, and much more. Cleo's new book is available at Amazon and on franklinss.com.
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The Creative Curve with Allen Gannett
Aug 23, 201800:31:20Tap to summarizeAllen Gannett discusses creativity in a novel way that will be super helpful to marketers. We discuss consuming versus creating content, the iterative creative process, and what 10,000 hours really means in mastery. Allen's new book The Creative Curve is available at Amazon and everywhere books are sold.
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Sustainability Talk with Katie Wallace
Jun 5, 201800:19:35Tap to summarizeIn this episode, Katie Wallace, sustainability consultant and founder of Hux Sustainables, talks to Marketing Professor Scott Davis about building a more sustainable world through marketing. Topics include the problems with modern packaging and the single-use habits of consumers. The episode also digs into the backstory of Katie's interest in sustainability and the UnLearn Show that she co-hosts.
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Global Marketing with Cleo Franklin
May 15, 201800:24:12Tap to summarizeHow do you dominate in global markets? We spend a lot of time in academia discussing US companies going overseas, but this interview takes a different perspective. Cleo Franklin, CMO of Mahindra North America (now VP of Marketing and Business Development - Latin America) talks to Professor Scott Davis about bringing an Indian tractor company to the US market. Along the way, Cleo reveals tremendous insights about navigating global markets.
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Boost Your Job Search with Kyle Elliott
May 8, 201800:30:25Tap to summarizeCareer coach Kyle Elliott talks to Professor Scott Davis about how students can supercharge their career search: through networking, work samples, and other professional development activities. We dig into LinkedIn best practices and discuss the ins and outs of resume design.
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Visualizing Your Ideas with Alli McKee
Apr 30, 201800:26:10Tap to summarizeAlli McKee, CEO and Founder of Stick.ai, discusses the importance of visualizing your ideas for clients. Her software platform automates the design aspects of your presentation so that you can improve your impact in B2B communication. Alli has an incredible background and a fantastic new company. Show Notes http://stick.ai/ https://www.linkedin.com/in/allimckee/
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Cross Platform Growth Hacking and Chatbots with Stapho Thienpont
Apr 23, 201800:33:11Tap to summarizeStapho Thienpont is a successful social media strategist across multiple platforms. We discuss the secret sauce to diversifying your social media channels and building other platforms with your pillar content. We dig into automation and chatbots. Show Notes The Marketing Family - http://jo.my/hopaboard Stapho's LinkedIn -https://www.linkedin.com/in/stapho/
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Digital Transformation with Michael Gale
Apr 18, 201800:26:59Tap to summarizeProfessor Scott Davis and Michael Gale discuss the Facebook and Cambridge Analytica controversy. Michael outlines some key questions for behaving ethically and recommends that Mark Zuckerberg step down from Facebook. Management guidelines are provided by Michael for digitally transforming organizations and common pitfalls are discussed. Show Notes Michael's Book "The Digital Helix" https://www.amazon.com/Digital-Helix-Transforming-Organizations-Thrive/dp/1626344647 Michael's LinkedIn Profile https://www.linkedin.com/in/migale/
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Influencer Marketing with String Nguyen
Apr 9, 201800:35:00Tap to summarizeString Nguyen and Professor Scott Davis discuss the value of a four-year Marketing degree in the modern world. We dig into what makes a personal brand memorable and microinfluencer mania! Show Notes String's Website: https://stringstory.co/ String's LinkedIn: https://www.linkedin.com/in/stringstory/
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