Podcast
Marketing People Love
Hosted by Jacques Spitzer · EN
Welcome to "Marketing People Love"!
If you are passionate about storytelling, brand marketing and knowing what it takes to create marketing people love – then this podcast will be a place for you to get inspired by some of the top experts in the world.
Guests include top global brand strategists, marketers, CMOs and CEOs ...
How do they get inspired to create their best advertising?
Who do they look to in order to grow and learn?
And what advice to they have for people – like you - hungry to create Marketing People Love?
My name is Jacques Spitzer – and I will be your host on this journey.
My 4x Emmy® award-winning, eight-figure agency (Raindrop) has generated over a billion views and $1.5B in campaign sales.
I'm a passionate leader, connector, and storyteller with an innate ability to build brands and create marketing that people love.
I'm so excited to present these conversations with you and make sure to subscribe so you don't miss a moment.
15episodes
Episodes
Newest firstAll episodes
From Disruption to Shelf: Building Brands That Stick w/ Dan Gladden
Jun 11, 202500:37:00Tap to summarizeIn this episode of Marketing People Love, I spoke to Dan Gladden of Interact Brands to find out what brands need to be considering with their packaging at retail. From the evolution of Dr. Squatch's packaging to the retail transformation of Grüns, Dan unpacks how brands must go beyond packaging and campaigns to create a holistic, emotive presence. Learn why the mantra "challenge the category, not the consumer" is key to cutting through the noise—and how modular design systems and consumer rituals play a crucial role in long-term success. Whether you're launching, scaling, or reinventing a brand, this episode is packed with golden insights you won't want to miss.
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What Growing Purple and Kizik to 100M brands taught Brett Swensen
Mar 13, 202500:35:45Tap to summarizeIn this episode of Marketing People Love, I sat down with Brett Swensen, the powerhouse behind some of the most successful brands, including Purple and Kizik. Brett's seen brands go from near 0 to over $100 million in sales, and today, he's sharing his insights on what it really takes to grow a brand. From the perfect creative formula (grab attention, keep attention, educate & entertain) to the importance of building lasting connections with your audience, Brett breaks it all down. Tune in for an open and honest conversation on the current state of UGC, why formulas matter, and what it'll take to win in 2025 and beyond.
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The Secrets to Profitable Podcast Advertising w/ Podscale Co-Founder, Joey Kovac
Feb 25, 202500:31:38Tap to summarizeMeet Joey Kovac, the man behind scaling Manscapes podcast sponsorship channel profitably and is now doing it for a dozen more brands. In this episode of Marketing People Love, I sat down with Joey, now Co-Founder of Podscale to dive into the nuts and bolts of podcast advertising and how it can drive measurable sales for brands. Joey shares insights on what makes a brand ready for podcast advertising, the types of creative that work best, and the crucial metrics for tracking return on the investment. If you're looking to tap into the power of podcast ads or already experimenting with them, this conversation covers how to scale campaigns effectively and avoid common pitfalls.
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The ROI of Joy w/ Cody Plofker @ Jones Road Beauty [Pt 2]
Jan 17, 2023Tap to summarizeWelcome back to Marketing People Love. I'm your host, Jacques Spitzer. Today part 2 of my interview with Cody Plucker, CMO at Jones Road Beauty, who I met actually through Twitter because he is someone who is thinking about marketing 24 seven. And I'll warn you, this is not necessarily a conversation about beauty, but it is a beautiful conversation about the beauty of marketing. Sparks fly as we talk about the ROI of joy and debate data versus vibes, as he says. How did you brand building and performance? What is working right now for Jones Road Beauty and the compounding Interest of brand storytelling? We also talk about what he's focused on for 2023, and there are some moments that are just so beautiful that both of us agree that we want to rewind in real time just to hear it again. So go ahead, put this podcast on maybe while you're doing your makeup. Cody, welcome to marketing People Love.
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The ROI of Joy w/ Cody Plofker @ Jones Road Beauty [Pt 1]
Jan 10, 2023Tap to summarizeWelcome to Marketing People Love. I'm your host, Jacques Spitzer. Today I have Cody Plucker, CMO at Jones Road Beauty, who I met actually through Twitter because he is someone who is thinking about marketing 24 seven. And I'll warn you, this is not necessarily a conversation about beauty, but it is a beautiful conversation about the beauty of marketing. Sparks fly as we talk about the ROI of joy and debate data versus vibes, as he says. How did you brand building and performance? What is working right now for Jones Road Beauty and the compounding Interest of brand storytelling? We also talk about what he's focused on for 2023, and there are some moments that are just so beautiful that both of us agree that we want to rewind in real time just to hear it again. So go ahead, put this podcast on maybe while you're doing your makeup. Cody, welcome to marketing People Love.
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