Podcast
Marketing School - Digital Marketing and Online Marketing Tips
Hosted by Eric Siu and Neil Patel · EN
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
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Episodes
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GPT Sol 5.6 vs Claude Fable 5 For Marketing (Which Wins?)
1w ago00:25:06Tap to summarizeGrowth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric tested GPT Sol 5.6 against Claude Fable 5 on real marketing jobs: websites, thumbnails, clips, recruiting, and growth analysis. Final score: Sol 4, Fable 0 - even though Fable had better ideas and design. They also unpack Anthropic and Blackstone's $1.5B bet that implementation is the next trillion-dollar AI business, model wars, valuations, and why marketing pressure is finally easing. Key takeaways ◾The new model benchmark is finishing jobs, not sounding smart ◾Implementation, not models, is the next AI gold rush ◾Expectations are normalizing: marketing pressure is easing Chapters 00:00 Sol 5.6 vs Fable 5 and the model wars 08:24 Chips, bottlenecks, and AI demand 09:41 Valuations, PE, and services 18:19 Marketing pressure is easing 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel
Transcribe →AI Marketing Loops That You Should Build Today
2w ago00:21:08Tap to summarizeGrowth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric shows Neil the AI marketing loops Single Grain actually has live: a CRO loop, an AEO/SEO loop that drafts TOFU-MOFU-BOFU content straight to the CMS, and a sponsorship loop that negotiates $25k minimums on its own. Plus why you should stop using LLMs for math and route tokens to cheap deterministic systems, and how compounding loops beat one-off prompts. Key takeaways ◾Loops that report back and improve beat one-off prompts ◾Route math to deterministic systems, not LLMs ◾A sponsorship loop can handle the back and forth for you Chapters 00:00 Stop using LLMs for math: token routing 03:50 AI marketing loops you should build today 07:05 Travel, recruiting, and follow-up 11:48 Cold calling and the brand payoff 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel
Transcribe →What Part Of Your Company Would You Rebuild From Scratch With AI?
2w ago00:15:41Tap to summarizeGrowth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric answer the question Eric asked a room of 9-10 figure operators: what part of your company would you rebuild from scratch if AI were native from day one? They dig into fully automated recruiting funnels, the dentist model for agencies where seniors diagnose and agents do the repetitive work, and why SEO conferences feel like they are lagging the actual market. Key takeaways ◾Almost every operator would rebuild recruiting first ◾The new agency model: humans diagnose, agents execute ◾SEO is lagging: AEO and agents are where attention is going Chapters 00:00 What would you rebuild from scratch with AI? 02:28 AI-powered recruiting and deals 05:32 The new agency model: everyone as a dentist 08:15 MozCon and why SEO is lagging 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel
Transcribe →What Eric Learned From Hosting A 9-10 Figure AI Operators Dinner
2w ago00:25:53Tap to summarizeGrowth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric break down what Eric learned hosting a dinner of 9-10 figure AI operators, and why AI is forcing companies to redesign compensation. They get into AI margin expansion showing up in boring workflows, the burnout wave hitting tech, and how to keep pay fair when AI-native A-players produce 5-10x output. A candid episode on incentives, culture, and looking after your team while everything changes. Key takeaways ◾9-10 figure operators would rebuild recruiting and ops AI-native first ◾AI-native A-players break same-title salary bands ◾Margin wins are hiding in boring workflows, not sexy demos Chapters 00:00 What a 9-10 figure AI operators dinner revealed 03:07 AI margins and compensation 07:32 Burnout and the tech survey 15:18 AI productivity and fair pay 17:30 Fairness, sacrifice, and culture 21:45 Supporting sick team members 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel
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How We're Raising Money for SingleBrain (The Clean Story for VCs)
2w ago00:24:34Tap to summarizeGrowth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric and Neil go behind the scenes on raising for SingleBrain: building a clean story for VCs, what the numbers have to say, and how to position a services-plus-software narrative. They cover conference networking that actually compounds, managed revenue agents as a new service line, and why creators are becoming real channel partners that drive B2B pipeline, not just awareness. Key takeaways ◾VCs buy a clean story before they buy the numbers ◾Managed revenue agents are a new service line ◾Creators are becoming channel partners, not just reach Chapters 00:00 Raising for SingleBrain 08:49 A clean story for VCs 12:19 Conference networking strategy 13:11 Managed revenue agents 20:32 Creators as channel partners 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel
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Your Website Has to Sell Before the Sales Call
3w ago00:20:39Tap to summarizeGrowth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric argue the B2B website is turning into a sales rep, a proof engine that has to sell before the sales call. From there the conversation turns to investing and business economics: betting on SpaceX, treasury strategy, debt versus venture, and the mechanics of buying distressed businesses. A candid look at how operators think about risk, leverage, and where durable value gets created. Key takeaways ◾Your website has to sell before the sales call ◾Debt vs venture changes who controls the outcome ◾Distressed businesses can be the best entry point Chapters 00:00 Websites are becoming sales reps 02:09 Betting on SpaceX 05:53 Debt versus venture 10:49 Buying distressed businesses 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel
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Your Brand Is Invisible in AI Search (Here's the Fix)
3w ago00:17:06Tap to summarizeGrowth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric dig into AI search visibility: why your brand may be invisible when buyers ask ChatGPT, how organic click behavior is changing, and what still moves revenue. They react to Kai-Fu Lee's prediction that 50% of companies will need new leadership and that 95%+ of AI transformations fail, then break down a survey showing 89% of teams now give AI agents write access, up from 52%, and what that means for security, governance, and permissioning. Key takeaways ◾Track visibility in answer engines, not just Google ◾95% of AI transformations fail by bolting AI on the edges ◾Agent write-access is exploding, so is the security opportunity Chapters 00:00 Your brand is invisible in AI search 04:27 AI leadership shift (Kai-Fu Lee) 10:20 Bottom-funnel marketing wins 12:50 AI permissions and security 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel
Transcribe →Software Is Becoming Marketing
3w ago00:25:18Tap to summarizeGrowth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric explain why software itself is becoming the best marketing channel: free tools, calculators, agents, and lightweight products now do the demand-gen work blog posts used to do. They break down how every feature launch becomes a marketable moment, why free products drive outsized buzz, and how conferences and events still generate real pipeline when you show up to give rather than sell. Plus how they think about valuing AI-pilled talent and staying focused. Key takeaways ◾Software is the new lead magnet, not the PDF ◾Every feature launch is a marketable moment ◾Win the hallways at events, don't just speak Chapters 00:00 Software is becoming marketing 03:03 Free products drive buzz 06:59 Events and conferences as lead gen 14:41 Valuing AI-pilled talent 19:58 Vision boards and focus 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel
Transcribe →Palantir's Best Marketing Strategy Is Not Talking About Palantir
3w ago00:26:03Tap to summarizeGrowth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric breaks down what Marc Andreessen calls the single best marketing strategy he has ever seen: Alex Karp goes on CNBC and talks about the military, super intelligence, and AI sovereignty while barely naming his own company, and the number behind it is striking. They contrast it with Snap, where Evan Spiegel talked up the future of his 2,000 dollar Spectacles instead of the product and watched a billion in market cap evaporate. From there it is Jason Lemkin's ICONIQ quota data, the reports Neil actually reads every morning, his "you have a budget problem, not a money problem" framework, and the command through negation directive Eric now sends four times a day. They close on Skills Dojo, their new free GitHub for marketers. The strategy is hiding in plain sight, and the number proves it works. Key takeaways ◾Talk about what people care about and let your company sit attached to it ◾Thought leadership can outpull product marketing with enterprise buyers ◾Chase specific, actionable reports over dashboards that just look busy Chapters 00:00 Karp never mentions Palantir 01:00 The best strategy Andreessen's seen 01:27 The Seinfeld method 01:37 Nobody read the S1 01:48 Thought leadership beats product 3-to-1 02:10 Why Karp owns the mindshare 03:04 When it backfires: Snap Spectacles 04:30 Snap's market cap collapse 05:02 The shocking sales quota data 06:38 What the quota shift means 07:49 AI SDRs and deal revivers 08:26 The all-in-one CRM sprawl 09:55 The reports Neil actually reads 11:27 RFP counts by region 14:21 Signal, not dashboards 14:50 "You have a budget problem" 18:03 Jamie Dimon: no money problem 19:41 Command through negation 20:52 Getting your team to take risks 22:00 Skills Dojo: GitHub for marketers 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!
Transcribe →The Data Is In: AI Is Creating Jobs, Not Killing Them
4w ago00:19:33Tap to summarizeGrowth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric pulls up a Financial Times chart showing that the companies spending most on AI are hiring more people, not fewer, and he and Neil use it to take apart the everyone-loses narrative. Neil recounts debating Search Atlas co-founder Monik, who is convinced AI will gut white collar work, and explains why he is seeing the exact opposite across thousands of client companies. They run the historical receipts on radiology, ATMs, and the spreadsheet, argue over whether Google is simply bloated, and look at why HighLevel scaled from 2,000 to roughly 3,000 staff. A detour into an employee who stole from both their companies turns into a lesson on where to spend your attention. The headline fear is loud, but the data underneath tells a different story. Key takeaways ◾Companies with the highest AI adoption are growing headcount, not cutting it ◾Efficiency raises demand, so you end up needing more engineers ◾Every past automation scare created more jobs than it destroyed Chapters 00:00 The FT chart everyone misreads 00:52 We're only seven months in 01:20 The white-collar reduction debate 02:26 Why Google looks bloated 03:27 Efficiency means more engineers 04:14 Do more or charge less 05:04 AI creates abundance, not scarcity 05:49 Radiology, ATMs and spreadsheets 06:34 Who pays if the jobs vanish? 08:13 The AI bubble chart 09:25 Only 12 of 8,000 are AI-pilled 09:55 HighLevel's jump to 3,000 staff 11:33 Most companies only do table stakes 12:14 The employee who stole from both 14:42 The lesson: just move on 15:14 The billionaire who destroys rivals 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!
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