In today's episode of Marketing Unzipped we'll find discuss what you can do if your campaigns aren’t connecting the way you expected or you’re struggling to attract the right customers.

The issue might not be your product or service—it could be that you’re focusing on the wrong audience. Many businesses assume they know who their customers are, but when you scratch beneath the surface, the reality often looks very different.

So, how do you build a customer profile that helps you create content, ads, and messaging that actually convert?

That’s exactly what we’ll be covering today.

We’ll explore why understanding your ideal customer is essential to marketing success, how to collect meaningful data instead of relying on guesswork, and how to apply those insights to everything from content creation to ad targeting.

We’ll also look at some well-known brands that missed the mark with their customer targeting—and the lessons we can take from their mistakes.

Many businesses make the mistake of defining their audience too broadly—thinking that by casting a wider net, they’ll attract more people. But the truth is, if you try to market to everyone, you end up connecting with no one.

A well-defined Ideal Customer Profile helps you:

Create messaging that resonates. When you understand your audience’s challenges, goals, and motivations, you can speak their language instead of pushing generic sales messages.
Improve engagement and conversion rates. Customers respond when they feel like a brand truly understands them.

Spend your budget wisely. The more targeted your approach, the less money you waste on people who were never likely to buy in the first place.

We'll get into the process of actually building a profile that helps you attract the right audience and increase conversions.

A strong Ideal Customer Profile isn’t just a list of demographics—it’s a detailed snapshot of who your best customers are, what drives them, and how they make decisions.

There are three key steps to getting this right:

Gathering the right data – so you’re basing your profile on facts, not assumptions.
Defining the characteristics that actually matter – separating useful insights from noise.
Creating a profile that your marketing and sales teams can actually use – instead of just filling out a template for the sake of it.

Together we'll break those steps down and more to create your Ideal Customer Profile.

https://thepursuitagency.com/

Building a Buyer Persona That Drives Results

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