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On today's episode of Marketing Unzipped we're going to build a content marketing strategy that's designed for the way people actually consume content. We're going to look at a step-by-step framework for building a content strategy that converts, look at why search everywhere optimization is beginning to replace traditional SEO, the evolution of video content and why short doesn't always mean better.

And it wouldn't be an episode without me talking about a little bit of AI and some of those metrics that actually matter. And a little spoiler here, they're probably not the ones you're tracking!

The aim of this episode isn't just to be theory. I want you to walk away with some actionable frameworks and practical steps that you can implement right after you listen.

The businesses that succeed with content marketing aren't necessarily the ones with the biggest budgets or the most resources. They're the ones that understand the fundamentals deeply.

44:T4ee,

Ever wondered why digital marketing feels like trying to zip up a tent in a storm? The strategies never quite fit, the jargon makes no sense, and you’re left wondering if anyone really knows what they’re doing.

Well, good news—you’re not alone. And you’re definitely in the right place.

Welcome to Marketing Unzipped.

This is a podcast where we take digital marketing apart, piece by piece, and figure out how to zip it back together in a way that works for you.

Some episodes will be just me—sharing honest insights, actionable strategies, and lessons I’ve learned from years of trial and error. But I’m also lining up some absolutely incredible guests. Business owners, marketers, and thought leaders from all sorts of industries—people who’ve been in the trenches, built campaigns from scratch, and, yes, made plenty of mistakes along the way.

Building a content strategy that actually works