On today’s episode of Marketing Unzipped we’re diving deep into that mysterious black box of Search Engine Optimisation – more commonly known as SEO. Whether you're a business owner who's been putting off dealing with SEO, or someone who's dabbled but never quite cracked the code, this episode is for you.

SEO has its complexities but at its core, SEO is about making your business more visible to the people who are actively looking for what you offer. And who wouldn't want that?

We start with the basics of SEO which is essentially the practice of optimising your website and online content to rank higher in search engine results. Think of it as making your business more discoverable in the digital high street!
I’ll share with you the mysteries of the two main types of SEO that every business owner should understand:

On-page SEO: This is everything you do on your website itself - from the words you use in your headlines to how you structure your content. It's like arranging products in your shop window to catch people's attention.

Off-page SEO: This involves activities outside your website, like building backlinks - think of these as digital recommendations from other reputable websites.
Search engines have evolved dramatically over the years. They're no longer just matching keywords; they're trying to understand user intent. When someone types "best coffee shop near me" into Google, the search engine isn't just looking for pages with those exact words - it's trying to understand what the person really wants and provide the most helpful results.

I share the three key reasons why SEO matters:

Increased Visibility and Organic Traffic
Cost-Effectiveness
Trust and Credibility

Listen on as I break down the important aspects of SEO and how it will help your business to perform better online!

https://thepursuitagency.com/

Demystifying the basics of SEO: What, why, and how.

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