EP 157. Connect with moms in a way that feels real—not forced. Monica Banks, founder of Mom Creators and Gugu Guru, explains the new playbook for influencer marketing. Discover why brands should think in terms of co-creation (not just paid posts), how to find the right mom creators, and the first steps to building your own mom ambassador community.

SHOWNOTES BLOG: https://www.podpage.com/marketing-with-empathy/blog/monica-banks-mom-influencer-marketing-communities-episode-157/

NEED TO FIX YOUR MESSAGING FAST? SARAH HAS A STORYBRAND WORKSHOP FOR THAT: https://www.kindredspeak.com/storybrand

SCHEDULE FREE 30-MIN. CALL WITH SARAH PANUS FOR HELP CREATING CONTENT PLANS THAT ATTRACT MORE MOM CUSTOMERS (and other key audiences): ⁠https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382⁠

WATCH ON YOUTUBE: https://youtu.be/IafHZm9rFcs

FREE QUIZ: Confused About Where to Start? Let's Fix That.

Feeling stuck or stretched too thin? In 60 seconds, this quick quiz will match you with the right messaging or content support options from Sarah Panus—based on your goals, budget, and timeline—so you can get clearer messaging, a smarter content plan, and results that actually convert. https://www.tryinteract.com/share/quiz/687925666cfb770015362513

Learn more about your ad choices. Visit megaphone.fm/adchoices

157. Next Era Influencer Marketing: Co-Create With Moms – Monica Banks