Podcast
Marketing with Mitch Alverson
Hosted by Mitch Alverson · EN
For almost every stage of life, you've likely had a coach or a trusted advisor. Why is it that when it comes to marketing, most people don't have a coach? I know you want to be successful. In order to do that you need marketing that is clear and that works. Listen daily to get practical and proven advice about marketing, messaging, websites, web strategy, and so much more. Mitch is a StoryBrand Certified Guide. Mitch also owns and operates Aveta Marketing which is a niche agency focused on Senior Living and those who serve our Seniors.
10episodes
Episodes
Newest firstAll episodes
93 Marketing taking a backseat?
Nov 17, 202100:06:47Tap to summarizeWe're all busy. Sometimes our marketing gets forgotten. Use these tips to get back on track. My Business Report Strategy Call with Mitch
Transcribe →92 Should You Be Blogging?
Nov 16, 202100:07:59Tap to summarizeThe short answer is YES! And yesterday we talked about blogging for local content. The team at Moz has some great content to help you with your local content. Check this article out. My Business Report Strategy Call with Mitch
Transcribe →91 You Must Do This For Your Local Business
Nov 15, 202100:06:49Tap to summarizeJust last week Google rebranded Google My Business. It’s now known as Google Business Profile. I talked about GMB a few episodes ago, and with the rebrand, I thought I’d talk about it again… because it’s very important for your local business or non-profit. My Business Report Strategy Session with Mitch
Transcribe →90 Using Humor In Your Marketing
Nov 12, 202100:06:20Tap to summarizeIt's hard enough to tell a good joke in person. It's even hard digitally. We get into whether or not and how you might use humor in your marketing. VTA = Your brand's voice, tone, and archetype. Here's a great resource. My Business Report Discover what’s wrong with your business, and get a customized plan to fix it. Knowing what’s really going on with your business shouldn’t be a mystery. In 12 minutes you'll get a FREE, detailed report on the health of your business and a customized plan for how to make it more profitable. Take the My Business Report Assessment here.
Transcribe →89 Is Email Marketing Finally Dead?
Nov 11, 202100:07:19Tap to summarizeIs email marketing dead? I don't think so. I get into it in this episode. My Business Report Discover what’s wrong with your business, and get a customized plan to fix it. Knowing what’s really going on with your business shouldn’t be a mystery. In 12 minutes you'll get a FREE, detailed report on the health of your business and a customized plan for how to make it more profitable. Take the My Business Report Assessment here. Strategy Session with Mitch https://tidycal.com/mitch1/60-minute-strategy-session-mitch-alverson
Transcribe →88 My Business Report
Nov 10, 202100:19:10Tap to summarizeIn today's episode, I walk you through the new My Business Report from Business Made Simple. Discover what’s wrong with your business, and get a customized plan to fix it. Knowing what’s really going on with your business shouldn’t be a mystery. In 12 minutes you'll get a FREE, detailed report on the health of your business and a customized plan for how to make it more profitable. Take the My Business Report Assessment here. Schedule a Strategy Session with Mitch here.
Transcribe →87 Starting Something New
Nov 9, 202100:07:05Tap to summarizeAs leaders, we’re known for always starting something new. Sometimes it’s simply an idea you’re mulling over, and other times it’s a full-fledged launch. In this episode, I get into some suggestions for starting new things. StoryBrand Framework Maslow's Hierarchy of Needs Bain's Elements of Value Discover what’s wrong with your business, and get a customized plan to fix it. Knowing what’s really going on with your business shouldn’t be a mystery. In 12 minutes you'll get a FREE, detailed report on the health of your business and a customized plan for how to make it more profitable. Take the My Business Report Assessment here. Schedule a Strategy Session with Mitch here.
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86 Your Most Important Marketing Tool
Nov 8, 202100:08:31Tap to summarizeTake the My Business Report Assessment here. Schedule a Strategy Session with Mitch here. Email is the most essential marketing tool in your arsenal. (Nope, it’s not social media) Here’s why: Your email list is something you own. Your website likely is too. But channels like social media demand that you play by their rules, and if something were to change tomorrow, you might be limited on what you can do. Email Mitch at mitch@b3advisors.org Visit the website at https://b3advisors.org/
Transcribe →86 Breaking Down Brand Messaging
Nov 5, 202100:06:58Tap to summarizeIf you're familiar with the StoryBrand framework, the concept of a clear message is nothing new. It’s an approach that positions your reader as the hero and your company as the guide. Instead of talking about an illustrious career or a multitude of product features, you remind the reader that you exist to solve their biggest problem. Email Mitch at mitch@b3advisors.org Visit the website at https://b3advisors.org
Transcribe →85 Taglines vs. One-Liners
Nov 4, 202100:06:39Tap to summarizeThere’s a ton of confusion around the difference between taglines and one-liners. They’re often used interchangeably (and understandably so). Here is a helpful way to differentiate between them. Email Mitch at Mitch@b3adivors.org Visit the website at https://b3advisors.org
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