Podcast
Marketing x Analytics
Hosted by Alexander Sofronas · EN
Unlock the Secrets of Marketing Analytics! Dive deep with industry pros as they share cutting-edge stories, strategies, insider interviews, and the roadmap to supercharge your career!
30episodes
Episodes
Newest firstAll episodes
Leadership x Analytics, with Quinn O'Brien
Aug 26, 202400:41:12Tap to summarizeWatch this episode on YouTube here! In this episode of the Marketing x Analytics Podcast, Alex Sofronas interviews Quinn O'Brien, CMO of Carnegie Learning, about his extensive career in both agency and client-side roles. Quinn shares his transition from agencies like Ogilvy and Mather to leadership at Lenovo and Carnegie Learning, offering valuable insights into effective client-agency relationships and the evolving role of AI in marketing. The discussion also delves into traits of successful marketing leaders, the importance of understanding business goals, and the balance between strategic thinking and execution. This episode is sponsored by ASofronas Marketing Services, book a call here! Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.
Transcribe →Analytics x Insights, with Parnikaa Mitra
Aug 10, 202400:27:44Tap to summarizeFill out this audience survey for a chance to win $100 USD cash! Watch this episode on YouTube! Alex Sofronas hosts Parnikaa Mitra on the Marketing x Analytics Podcast, where they discuss Mitra's journey from chemical engineering to marketing. Mitra shares insights on how the COVID-19 pandemic shifted her career focus toward the importance of data-driven marketing, emphasizing consumer behavior, predictive analytics, and personalization. They also explore ethical considerations in marketing, the evolving role of automation, and augmented reality in future marketing technologies. This episode is sponsored by ASofronas Marketing Services, book a call here! Follow Marketing x Analytics on Social! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.
Transcribe →Growth x Analytics, with Barbara Galiza
Jun 24, 2024Tap to summarizeThis episode is sponsored by ASofronas Marketing Services. Book your free marketing performance audit today! Watch this episode on YouTube Subscribe to Barbara's newsletter here In this episode of the Marketing x Analytics Podcast, host Alex Sofronas talks with Barbara Galiza, a freelancer in growth and marketing analytics. Barbara discusses the essence of growth marketing, focusing on data-driven decision-making and analyzing paid media. She emphasizes leveraging successful strategies, understanding data discrepancies, and using growth models. The episode also covers server-side tracking, attribution challenges, and trends in growth marketing influenced by AI and privacy laws. Practical advice for entrepreneurs and the importance of testing marketing tactics are also discussed. Follow Marketing x Analytics on social media! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.
Transcribe →Marketing x Operations, with Ryan Newman
Jun 10, 2024Tap to summarizeThis episode is sponsored by ASofronas Marketing Services. Book your free marketing performance audit today! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas chats with Ryan Newman, Associate Director of ABM Operations at School Specialty LLC. Ryan shares his unique career journey from sales to marketing analytics and discusses the challenges of transforming a legacy print-based organization into the digital age. Discover how AI is revolutionizing marketing operations, from lead scoring to campaign integration. Ryan also provides insights into the evolving relationship between marketing and sales and the future of marketing tech. Follow Marketing x Analytics on social media! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.
Transcribe →Analytics x Data, with Seifu Zerihun, Ph.D.
Jun 3, 2024Tap to summarizeJoin Alex Sofronas in an enlightening conversation with Seifu Zerihun, Ph.D., Analytics Director at Circana. Seifu shares his journey in the analytics industry, insights on its evolution, and his approach to analytics projects. They discuss the ethical considerations in data science, the impact of economics on analytics, and the future of AI in the field. Be sure not to miss valuable advice for aspiring analysts and real-world examples of impactful analytics projects. Follow Marketing x Analytics on social media! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.
Transcribe →Copywriting x Funnel Optimization, with Jason Fisico
May 1, 2024Tap to summarizeWatch this episode on YouTube! This episode of the Marketing x Analytics Podcast features a discussion between host Alex Sofronas and guest Jason Fisico, founder and CEO of Fizzy, a growth marketing agency. They discuss Jason's journey in the marketing field, the establishment and growth of his agency, and dive into specific strategies and analytics that drive success in growth marketing. The episode offers insights into effective marketing approaches, the value of copywriting, and how analytics shape marketing decisions. Follow Marketing x Analytics on social media! X | LinkedIn Need marketing help? Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.
Transcribe →Marketing x Incrementality, with Max Green
Mar 25, 2024Tap to summarizeAlex Sofronas hosts Max Green, Director of Marketing Analytics and Operations at REI, to explore the complexities of marketing analytics. This episode delves into different types of marketing campaigns, how to measure their effectiveness, and the future of marketing measurement amidst changing privacy regulations and cookie deprecation. Additionally, they discuss Max's career trajectory and the skills required for success in marketing analytics. Follow Marketing x Analytics on social media! X | LinkedIn P.S. Need marketing help? Visit asofronas.com for a free consultation! Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.
Transcribe →Healthcare Marketing x Analytics, with Jesse Morrison
Jan 30, 2022Tap to summarizeIn this episode I sat down with Jesse Morrison, Chief Analytics Officer at Enjoin, to discuss analytics and marketing strategies in the healthcare industry, entrepreneurship, psychological marketing principles reflected in religious outreach, and the marketing genius behind products like beanie babies. Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. Follow 'Marketing x Analytics' for more episodes! Twitter | LinkedIn All view are our own.
Transcribe →CMO x Marketing Analytics, with John Lamb
Jan 16, 2022Tap to summarizeJohn Lamb is the Chief Marketing Officer at Elo. In this episode we discuss what it takes to lead a marketing organization, how to hire a great team, skills to build within marketing analytics, and how advanced analytics can improve the customer experience. Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. Follow 'Marketing x Analytics' for more episodes! Twitter | LinkedIn All view are our own.
Transcribe →Marketing Agency x Analytics, with Archit Shorey
Jan 12, 2022Tap to summarizeIn this exciting episode, I sat down with Archit Shorey, a lead analyst at Merkle. We discuss Archit's journey as a marketing analyst, and how to grow and succeed in an analytics career. Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. Follow 'Marketing x Analytics' for more episodes! Twitter | LinkedIn All view are our own.
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